Backlift, a Y Combinator-backed startup that bills itself as a back-end service for front-end developers, launched its first product today. Airfoil, which is obviously based on Backlift, is an A/B testing service for landing pages that’s aimed at designers and marketers who want the flexibility of working with their code directly and an easy to use dashboard to track their stats, but don’t want to… → Read More
A/B testing has long been a fundamental part of developing applications and products for the web, and, with the explosion of smartphones, developers are naturally eager to use the process to test new designs and updates for mobile apps. The problem is that, traditionally, this has been tricky to manage, especially on iOS given Apple’s approval process, requiring app developers to wait weeks to… → Read More
Leanplum, a TechStars Seattle 2012 alum that wants to make A/B testing easier on iOS and Android, just announced that it has closed an $825,000 angel round from TechStars, Kima Ventures, VoiVoda Ventures, and several “high-profile individuals.” The service, which was founded by ex-Google employees Momchil Kyurkchiev and Andrew First, allows developers, product teams and product managers to… → Read More
Editor’s note: Robert J. Moore is the co-founder of RJMetrics, which develops software that helps online businesses make smarter decisions using their own data.
At RJMetrics, we believe in data-driven decisions and that means we do a lot of testing. However, one of the most important lessons we’ve learned is this: not all tests are worth running. → Read More
As Eric Ries pointed out in a TechCrunch post last year, although many may be familiar with “A/B testing” as a direct marketing technique (what it was initially developed for), it can be an even more powerful tool when used in product development.
Of course, while A/B testing has long been an integral part of web development, for native mobile apps, utilizing the process to test new designs… → Read More
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