Google’s YouTube debuted an experimental music discovery project dubbed YouTube Disco last year in January, enabling users to create quick-and-dirty playlists and discover new artists and music videos on the fly.
Not that this is a really big deal or anything, but a reader informs us that the feature, which was launched rather quietly via YouTube test lab TestTube, recently stopped returning results even for queries like ‘Lady Gaga’, ‘Justin Bieber’ and ‘Madonna’. No more Finding, Mixing or Watching, folks. → Read More
Chris Dixon begins this episode of Founder Stories with DoubleClick and FindTheBest Co-founder Kevin O’Conner by telling O’Connor that “DoubleClick is probably the closest thing New York has to a PayPal.” Meaning the two companies share an aptitude for hiring employees that go on to start innovative businesses. Just as Paypal spawned Yelp, YouTube, and LinkedIn, DoubleClick spawned dozens of startups in New York City like Right Media.
With this in mind, Dixon asks O’Connor if he intentionally created an environment that encouraged innovation while at DoubleClick, before going on to ask O’Connor what he considers to be the defining characteristics of successful entrepreneurs. → Read More
I keep trying to watch this infamous video of Wendi Murdoch trying to defend her mogul husband Rupert Murdoch from a protestor’s pie attack at his testimony in front of British parliament yesterday but I keep getting distracted by this pesky YouTube ad (above).
Mind you I know nothing about how YouTube ads are targeted and even less about how exactly tagging these things works so I’m just hoping this specific juxtaposition is some kind of algorithm accident. Because, if otherwise, damn.
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YouTube has just unveiled an experimental new redesign called Project Panda, and it’s looking good. You can activate the redesign right here (and if you don’t like it, you can disable it from YouTube’s Test Tube control panel).
Some initial impressions: The new design makes significant changes to the way playlists are presented, moving them in some cases from a sidebar to a scrolling horizontal bar of thumbnails just beneath the video you’re watching (it reminds me a little of YouTube’s LeanBack). The video player now has a darker theme that looks more polished, and there’s a dark background behind the player that highlights the content you’re viewing. And channel pages look a lot nicer, with big, wide images for each video. → Read More
In 2008 Google’s President of the Americas operation Tim Armstrong (now CEO of our parent company AOL) was pushing hard to get some two dozen advertising processes integrated into a single streamlined system. That project was called Project Spaghetti, and YouTube, which had been acquired in 2006, was a particular problem.
The YouTube sales team, led by head of advertising sales Suzie Reider, was apparently less than thrilled with all the pressure Armstrong and Google were putting on them to get advertising products streamlined. They created this video, says the person who gave it to us, to blow off steam internally.
The video is below. → Read More
Movie trailers are among the most popular videos on YouTube. A typical movie trailer gets millions of views, but how many of those views are natural and who many are pushed as paid-for ads? Yes, movie trailers are all ads in a sense. But people seek them out just like any other 2-minute video. That is not what I am talking about.
The same movie trailers are also promoted through various means and shown as prerolls before other videos or via paid links and those views can also count towards the total. For instance, this trailer for the new Conan The Barbarian movie has been watched nearly 5.5 million times. If you click on the statistics right next to that number, you will see that 4.98 million of those views come from ads (see also below). → Read More
It’s Thursday, Thursday, and Rebecca Black’s memetastic “Friday” video is no longer available on YouTube, due to a copyright claim by Rebecca Black apparently. It’s not clear what exactly happened to the video, which at its height before the takedown had amassed 167,370,534 views off of the ARK Music Factory account.
Earlier this week it seemed like the video had been set up as a YouTube Rental by ARK, and then not so much. Is this latest drama due to an attempt by ARK to capitalize on the young star’s Internet fame? I have no idea. → Read More
Looking to kill some time? Check out the new feature just launched by YouTube, which they’re calling As Seen On.
The gist is simple: YouTube is crawling blogs and other websites to see which YouTube videos they’re linking to, and has compiled all of the linked videos into an easily-browsable list. You can find the TechCrunch version right here. → Read More
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