According to online analytics company comScore, Americans watched 37 billion online videos on sites like YouTube, Yahoo and Facebook in April. In total, 181 million U.S. Internet users watched an average of 1,307 minutes of online videos last month. Those numbers are virtually unchanged from last month, but one area that has seen pretty spectacular growth over the last few month is online video advertising. According to comScore, U.S. Internet users watched almost 9.5 billion video ads last month. That’s about 60 ads per viewer. What makes this number even more astonishing is that it was only in March of this year that the number of video ads topped 8 billion for the first time. → Read More
Last year, YouTube announced the ability for its music partners to begin selling merchandise, digital downloads and event tickets through a new YouTube feature called the Merch Store. Today, the company is expanding that effort and is making the option available to all YouTube partners, not just musicians.
Also rolling out today, is a new merchandise provider, which will help beef up YouTube video producers’ Merch Store offerings: CafePress. → Read More
Google TV, the company’s first serious foray into the living room, hasn’t exactly set the world on fire. That doesn’t mean Google has given up, though. Far from it. While there hasn’t been much news about Google TV itself lately, the YouTube app for Google TV is getting an update today. Google says that its developers have “been working like it’s a 24/7 hackathon over here to bring all of YouTube to your Google TV.” With this update, the developers have added recommendations, a Google+ button and the ability to search for channels. The new version now also handles suddenly drops in bandwidth more gracefully. → Read More
YouTube Live, Google’s live streaming platform, celebrated its first birthday over the weekend. To mark this event, YouTube is adding a number of new features to Live today. Most of these (new production software, improved publishing flows and real-time analytics) are mostly of interest to video producers. The most important new feature, though, is the addition of pay-per-view as a monetization option for all publishers. Until now, pay-per-view was only an option for select publishers who worked directly with Google. → Read More
Last September, YouTube began offering new tools that allowed users to convert their uploaded 2D videos into 3D videos with just a click. That feature, which has been in beta testing, was available only to YouTube creators at the time. Today, YouTube is rolling out the beta to all of YouTube’s users – creators and viewers alike – by offering the option to automatically convert short-form videos that were uploaded in 1080p to 3D.
In other words, viewers no longer have to wait on YouTube creators to convert their videos into 3D – you can now do it yourself. → Read More
One-hundred million views, 100 thousand subscribers, and brands still don’t have special tools for still customizing their YouTube channels. That changes today as social marketing platform Buddy Media begins letting its big brand clients deck out their YouTube channels with stylized video players and interactive apps. Twitter feeds, e-commerce storefronts, quizzes, linked banners, photo galleries and more can all be hosted on a channel.
The same way brands doubled down on Facebook Page marketing once they could host apps, I think we’re about to see a major uptick in the time and money they spend manicuring their YouTube channels. Too many captive eyeballs are going to waste.
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Getty Images’ CEO Jonathan Klein is not concerned about people playing with Getty photos, teenagers using them for school projects, and folks putting them up on their personal blogs — or, at the moment, even Pinterest. So when does Getty snap into action? The moment that a website starts running ads alongside those images. As Klein told me in the interview embedded above:
“We’re comfortable with people using our images to build traffic. The point in time when they have a business model, they have to have some sort of license.”
That is why Pinterest has a big problem on its hands at the moment. The site has certainly built immense traffic by allowing people to share and collect as many photos as they want — many of which inevitably don’t belong to them, in the legal sense. → Read More
Remember that big redesign YouTube launched in December? Granted, you’ve probably seen it several times today already, but in case not, YouTube redesigned its homepage so that its overall look would reflect the design changes that have been rolled out across Google products. More specifically, the update brought tighter integration with Google+, more personalized video discovery and viewing, and a whole mess of updates to channels.
Based on the results YouTube shared today, it thinks the redesign is having the desired effect, as daily unique visits to channels have increased by 60 percent and daily net subscriptions are up 50 percent since December. With channel engagement and subscribing on the up and up, YouTube says that its ready to take the next step in the redesign process it began in December. → Read More
Last month, Google began showing the new versions of Google TV at CES, giving the press a taste of what was in store. One particular panel discussing Google TV’s new capabilities led Rupert Murdoch to take to Twitter, bemoaning the pirating ways of the search behemoth. Forbes has the backstory here. Google TV posted on its Facebook page yesterday, saying that it has some big announcements in store for Monday.
Today, it announced that it is upgrading the YouTube experience on Google TV with a new, revamped app. → Read More
Google’s video-sharing property YouTube now sees 4 billion video views per day. That’s a 25% increase over the past eight months, the company told Reuters in a report released this morning. There’s now approximately 60 hours of video uploaded to the site every minute, compared with roughly 48 hours uploaded in May.
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YouTube may be best known for its viral sensations, lawn gnomes, and feline shenanigans, but the site’s massive collection of content has given rise to plenty of more benevolent — and, some might say important — trends.
Like helping non-profits including charity:water harness the power of video to connect to millions of viewers. And serving up lectures from major universities, opening the doors of learning to remote villages hundreds of miles away from the nearest school. In short, YouTube has done a lot of good so far. And it’s hoping to do a lot more.
Hunter Walk, a long-time Director of Product Management at Google who has steered YouTube’s product side for years, recently decided that he wanted to spearhead YouTube’s social good efforts. Granted, the role he wanted didn’t exactly exist yet, but he managed to convince YouTube chief Salar Kamangar to let him create it.
Walks’s new, self-appointed mission: Bake ‘good’ into any part of YouTube he can. → Read More
The move to bring original programming to the web continues to heat up this week, with today’s announcement of Reuters TV, a new YouTube channel featuring ten new commentary and analysis shows from the news and media division of Thomson Reuters.
The new channel joins nearly 100 other media partners on YouTube who are delivering original content, including a few big names like eHow, Motor Trend, Pitchfork TV, TED, The Onion, WSJ, WWE and more. → Read More
Say what you will about YouTube’s affinity for cats or their audience’s collective inability to write insightful comments, but there’s one thing that YouTube really just doesn’t get enough credit for: saving the music video. As MTV losts its original love in favor of Nick Cannon Presents: Whacky Garbage Nonsense and re-runs of America’s Next Quickly Forgotten Reality Show Person, music videos went without a proper home for nearly a decade. Then came YouTube.
The only bad part about watching music videos on YouTube? Everything else on YouTube. The soul-crushing comments; the gawdy artist backgrounds; the endless recommendations. That’s where Tubalr comes in. It’s YouTube’s glorious music video collection, minus all of that darn YouTube. → Read More
Bored? Yeah, me too. Which is why I just killed nearly 30 minutes doing mindless web surfing on Facebook, Reddit and Amazon. But it looks like YouTube would like a little of my holiday downtime clicks – and yours, too. The company just blogged about YouTube Slam, a game that involves pairing up two videos and voting for your favorites.
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This winter is looking to be a mild one (it’s something like 60 degrees here in New Jersey), but no worries: YouTube is bringing the snow to you, even if Mother Nature won’t.
All of YouTube’s videos are now outfitted with a special snow button, which as you may expect, turns the video into a winter wonderland. → Read More
YouTube is launching what the company calls the biggest redesign in its history today, including sweeping changes to its homepage and channel pages. The goal is better personalized video discovery and viewing, with a notable emphasis on social features. Think of the changes as the latest example of Google’s campaign to create a unified social layer for all of its products.
The new homepage looks a lot like Facebook, or Google+ for that matter. An activity feed view dominates the middle of the page, while a left-hand navigation bar provides a set of filters for what you see in the feed. The default Subscriptions feed appears to include algorithmically determined video content based on information like what videos you’ve watched and which channels you’ve subscribed to, although YouTube group product manager Noam Lovinsky wouldn’t tell me exactly how it worked. The previous version of the homepage feed, which launched early this year, wasn’t algorithmically tuned to the same degree. → Read More
YouTube has upgraded its viewer demographics and video tracking tools and changed the name from Insight to Analytics. The changes should be rolling out to “everyone with a modern browser” today, though you can still access Insight if you want to do a little comparison of capabilities.
The changes are non-destructive; some existing features have been tweaked and expanded, and there are a few new tools that could help the struggling YouTube-jockey pull in more views and better understand their viewers. → Read More
The U.S. comScore Video Metrix stats are out now for October, revealing that 184 million U.S. Internet users watched online videos last month, with an average of 21.1 hours per viewers. The total U.S. audience viewed 42.6 billion videos, an all-time high, says the measurement firm. Meanwhile, “Google sites,” led by YouTube, retained its number one ranking. However, in October, Facebook staged a comeback by moving up into the number two slot from its previous position of fifth place.
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Pro Tip: If your new business plan entails buying a bunch of domains that are clearly just one letter off from that of a major brand, you’re probably doing it wrong.
Such is the case for one gent from Illinois, who snatched up not one, not two, but six domains meant to look nearly identical to YouTube.com, filling them dubious surveys. As you’d expect, Google has now moved to seize the domains. → Read More
Walt Disney Studios and YouTube have struck deal which will bring hundreds of Disney movies to YouTube, starting today. The new partnership between the two companies includes movies from Disney, Disney-Pixar and DreamWorks Studios. The films, some of which have already arrived on YouTube, are available to rent starting at $1.99.
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