• April 17th, 2006

    Comparing the Mapping Services

    Online mapping has come a long way in the last year. Google Maps entered the field and added satellite imagery to spring itself into the spotlight – challenging the colorful cartoon-like map images of longtime mapping frontrunner Mapquest. The Google Maps API enabled developers to create new applications and mashups, thereby pushing the Google Maps brand to mainstream audiences. Microsoft, Yahoo and others quickly followed. As popular as Google is, it is not the most well trafficked map service. It is virtually tied with Yahoo Maps (and the new Yahoo Maps beta product which we reviewed here). Comscore says that Google Maps had 19.1 million unique visitors in March, whereas Yahoo had 20 million. Both were dwarfed by Mapquest, with a whopping 46.4 million unique visitors in March, more than Yahoo and Google combined. In addition to Google Maps, Yahoo Maps and Mapquest, two others, Ask Maps and Microsoft Windows Live Local, also have compelling offerings. We looked at all five of the current map services and examined their features and performance. Below is a feature by feature comparison. The best? Yahoo Maps, for many reasons. More below. Views All the major map sites offer two or more different viewing options, including a satellite view, except Mapquest. All the other sites have hybrid views overlaying map information onto a satellite image. Google, Ask and Yahoo also offer a pure satellite image. Windows Live Local boasts one of the more interesting views called bird’s eye view, which adds a 3D dimension to the map image — a sexy feature, though its value lies more in dazzle factor than usability: Zoom Champion The zoom feature is a recognizable characteristic in most mapping services. Ask, Google and Windows Live Local all tied for the title of “Zoom Champion.” To determine the champ we performed a zoom test which focused on a single landmark and zoomed in as much as the application would allow. We then compared the five zoom levels to see which application allowed us to zoom in the most. Since a picture is worth a thousand words, check out our results below. User Interface & Features Yahoo Maps has the best product for obtaining basic driving directions. Its Flash interface offers both multi-point directions and live traffic information. Want the directions sent to your cell phone? Click a button, enter the number and you have them. Yahoo also has a very → Read More

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