Online video storage, editing and management service StashSpace will make a full public launch and media press on Wednesday. Unlike the many services we see focused on short form video, such as Jumpcut (a Yahoo! acquisition) for editing and VideoEgg for online capture, StashSpace lets users work with long movies in the browser. It’s easy to use, has a good pricing structure and targets a clear pain point in a large market. Shutterfly’s $87 million IPO last week was further evidence that easy online multimedia storage for non technical users is a market ready to take flight. Users upload video of any length through the StashSpace website, then select clips they want to save with a workspace built as an ActiveX plugin. Saved footage can be edited, shared and viewed through the site. It may not be the flashiest company online, but I think StashSpace’s strategy is smart given the direction the consumer video market is going. Founded by John Larsen, Lars Krumme and Steve Smallman, Stashspace is based outside of Seattle. The company is self funded from the co-founders tech work in the late 90′s and the last 7 years of revenue from their related site, homemovie.com. StashSpace is the fourth major iteration of the company’s software, now updated and rebranded for an era of ubiquitous broadband and inexpensive online storage. One of the key differentiators is that the company will digitize, transcode and put online video tapes for $5 each. This is much less expensive that most of the company’s competitors – they say it’s an unusually automated process for them. DVDs can be purchased for $15 with personalized covers made for an extra $4. Krumme told me that they believe there is a huge market in analog video that non technical users would like to digitize, put online, edit and share. Making this easy and cheap sounds like a great strategy to me. Prior to this launch targeting consumer users, the company’s primary distribution channel has been through wedding videographers and newlyweds. Consumer video creation is becoming popular enough now that it makes a lot of sense to expand that user base and most services are still focused on short form. Making themselves known will probably be the company’s biggest challenge. The StashSpace editing function is very nice, 100 screen caps are created for each video uploaded from the web, users then clip sections from timeline marked → Read More