RockYou

  • Social Game Developer RockYou Succumbs To Layoffs To Achieve Profitability

    Social Game Developer RockYou Succumbs To Layoffs To Achieve Profitability

    RockYou, a social game developer, will be laying off a number of employees, we’ve confirmed with the company. The total number of employees being cut, explains CEO Lisa Marino, is 100, but there are two parts to the cuts. First, around forty employees from Playdemic, a social game development studio that RockYou acquired in January, will be rejoining Playdemic as a spinoff as the studio… Read More

  • RockYou Buys Studio 3 Blokes To Build Social Combat Games On Facebook

    RockYou Buys Studio 3 Blokes To Build Social Combat Games On Facebook

    RockYou is continuing its acquisition strategy today with the purchase of Australian social game developer 3 Blokes. Financial terms of the deal were not disclosed. Founded in 2006, 3 Blokes has developed four social games for Facebook, including their most recent title, Galactic Trader, a space trading and combat game with 200,000 monthly active users. The acquisition also bring RockYou a… Read More

  • RockYou Promotes Lisa Marino to CEO….And She's Excited about It (TCTV)

    RockYou Promotes Lisa Marino to CEO….And She's Excited about It (TCTV)

    Forgive the snarky headline, but history has shown that navigating a once-hot consumer Web company through the trough of the hype cycle is one of the hardest jobs in Silicon Valley. And very few come out with a billion winner on the other side. (Cough, cough, MySpace, Digg, Six Apart…) But if anyone is going to pull a turn-around off at RockYou, it’s Lisa Marino. Marino joined… Read More

  • RockYou acquires Manchester-based social game developer Playdemic

    RockYou earlier this morning announced that it has acquired social game developer Playdemic. Based in Manchester, England, RockYou says Playdemic will operate independently as a subsidiary studio and develop Facebook games for a mainstream audience. Paul Gouge, Playdemic CEO and founder, will lead the studio as VP and General Manager. Terms of the acquisition were not disclosed. Read More

  • RockYou Buys UK-Based Social Gaming Startup Playdemic

    RockYou Buys UK-Based Social Gaming Startup Playdemic

    RockYou earlier this morning announced that it has acquired social game developer Playdemic. Based in Manchester, England, RockYou says Playdemic will operate independently as a subsidiary studio and develop Facebook games for a mainstream audience. Paul Gouge, Playdemic CEO and founder, will lead the studio as VP and General Manager. Terms of the acquisition were not disclosed. Read More

  • RockYou CEO Lance Tokuda Steps Down

    RockYou CEO Lance Tokuda Steps Down

    RockYou founder and CEO Lance Tokuda is no longer leading the company, we’ve confirmed. Tokuda helped found RockYou back in 2005, and led it through several funding rounds totalling nearly $130 million. The change comes at a critical time in RockYou’s life, as the company attempts to reinvent itself and bounce back from substantial layoffs. I spoke with RockYou COO Lisa Marino… Read More

  • RockYou Rocked By Layoffs As It Switches Focus To Social Games

    RockYou Rocked By Layoffs As It Switches Focus To Social Games

    RockYou, a social network app developer that also has an advertising branch, has had substantial layoffs this week, we’ve just confirmed. The company says that it has “restructured the organization” in the last couple of days, and that going forward it is going to focus exclusively on social games, where it “sees the largest opportunity”. A company… Read More

  • RockYou To Exclusively Use Facebook Credits For The Next Five Years

    RockYou To Exclusively Use Facebook Credits For The Next Five Years

    RockYou, one of the largest developers of social games and applications, this morning announced that it has inked a long-term deal with Facebook. Under the terms of the agreement, RockYou will be making Facebook Credits the exclusive virtual currency in its games and apps for the next five years. As is standard for developers on Facebook, RockYou will receive 70 percent of the revenue from… Read More

  • RockYou Raises Another $10 Million To Expand Presence In Asia

    RockYou Raises Another $10 Million To Expand Presence In Asia

    Social network application developer and advertising platform RockYou has just raised another $10 million in funding from SoftBank. With the deal, the company has acquired a majority of the shares in its joint venture, RockYou Asia. The company previously raised a whopping $50 million in funding last November. This latest investment brings the startup’s total funding to $127… Read More

  • Peanut Labs Launches Groupon-Like Deals In Virtual Currency Offers

    Peanut Labs Launches Groupon-Like Deals In Virtual Currency Offers

    We recently wrote about 8Coupons and Yipit, which both aggregate Groupon-like deals. Today, Peanut Labs is launching a different twist to the crowdsourced local deal; the startup is allowing users to earn virtual currencies by buying local goods and services at huge discounts, called Cherry Deals. So when playing a game on Facebook, a user will see the option of earning points for the game is… Read More

  • Depressing Analysis Of RockYou Hacked Passwords

    What’s the most common password among the 32 million people who’s accounts were hacked at RockYou late last year? According to a study by Imperva (download here), it’s “123456,” followed by “12345,” “123456789″ and “Password,” in that order. “iloveyou” came in at no. 5. Sigh. Only 0.2% of users had what would be… Read More

  • Privacy Theater: Why Social Networks Only Pretend To Protect You

    Privacy Theater: Why Social Networks Only Pretend To Protect You

    Editor’s note: The following guest post was written by Rohit Khare, the co-founder of Angstro. Building his latest project, social address book Knx.to, gives him a deep familiarity with the privacy policies of all the major social networks. I’d be wishing everyone a happier New Year if it were easier to mail out greeting cards to friends on Facebook and colleagues on LinkedIn. Read More

  • RockYou Hack: From Bad To Worse

    RockYou Hack: From Bad To Worse

    Earlier today news spread that social application site RockYou had suffered a data breached that resulted in the exposure of over 32 Million user accounts. To compound the severity of the security breach, it was found that RockYou are storing all user account data in plain text in their database, exposing all that information to attackers. RockYou have yet to inform users of the breach, and… Read More

  • One Of The 32 Million With A RockYou Account? You May Want To Change All Your Passwords. Like Now.

    One Of The 32 Million With A RockYou Account? You May Want To Change All Your Passwords. Like Now.

    It’s no secret that most people use the same password over and over again for most of the services they sign up for. While it’s obviously¬†convenient, this becomes a major problem if one of those services is compromised. And that looks to be the case with RockYou, the social network app maker. Over the weekend, the security firm Imperva issued a warning to RockYou that there was… Read More

  • The ScamVille Lawsuit: Facebook, MySpace, Zynga And More Face Possible Class Action Suit

    The ScamVille Lawsuit: Facebook, MySpace, Zynga And More Face Possible Class Action Suit

    This was inevitable, particularly after this video surfaced. Sacramento based law firm Kershaw, Cutter & Ratinoff, LLP is investigating complaints about unauthorized charges imposed social network users who were mislead into accepting offers of dubious quality. Among those being investigated: Facebook, MySpace, Zynga, RockYou, Offerpal Media, SuperRewards and many others. It’s… Read More

  • RockYou Joins The No Scams Parade. But What's Facebook Up To?

    Zynga changed their lead gen scam policy this morning (the whole Scamville background is here, see updates at bottom as well). And now RockYou is taking steps to clean up their act to, according to an email we’ve been forwarded. In an email to RockYou’s publishers, they say that they will begin complying with Facebook’s rules on offer scams (and like you, we’re not sure… Read More

  • Widgetizing The Web: Widgetbox Hits 500 Million Impressions A Month

    Widgetizing The Web: Widgetbox Hits 500 Million Impressions A Month

    Widgets were all the rage last year. And the trend seems to be growing. Widgetbox, a widget creation and distribution platform, is reporting 500 million impressions worldwide in the past month, according to Quantcast. Widgetbox says that the vast majority of activity exists across hundreds of thousands of publishers who embed the widgets in blogs each month and through partners who… Read More

  • RockYou Continues To Combine Spam With Stupidity

    In September 2008 Facebook application developer and advertising network RockYou sent a standard notice to all of their potential and existing advertising partners – which is virtually everyone that creates Facebook Applications. The problem was that they cc’d everyone, creating a firestorm of angry (and sometimes funny) feedback. RockYou basically published a complete list of… Read More

  • Why, hello everyone in the world who makes Facebook apps

    At 6:40 pm last night, a RockYou employee sent out an email to RockYou’s entire existing and potential advertising partners – 450 people in all. The email itself was a simple notice of RockYou’s new advertising website, and a request to “please change their ad tags to reflect the changes in our ad servers.” Pretty run of the mill stuff, except RockYou included… Read More

  • Facebook Continues War On App Developers. This Week: Super Wall

    Facebook Continues War On App Developers. This Week: Super Wall

    Facebook is continuing its war on Facebook apps that push the limits on acceptable user interaction. Last week it was Slide’s Top Friends App, which it briefly suspended. Later Facebook also suspended another popular app, Social Me. This time they’re targeting Slide’s rival RockYou and their Super Wall application, which tends to have a lot of spammy user content. But instead… Read More