UpTake Networks announced today that it acquired RealTravel.com, a social hotel recommendation site. With the purchase, terms of which were not disclosed, UpTake aims to “accelerate their investment in the online travel research experience and drive more free, qualified leads back to travel sites”.
UpTake already operates UpTake.com, a semantic search engine designed to help travelers research and decide where to go, stay and what to do. → Read More
RealTravel has come a long way since we first mentioned them in our Web 2.0 conference roundup last October. They now have very deep travel content – mostly written by users, and some from a recent partnership with Frommer’s. The site has an active community of tens of thousands of frequent travelers who talk about their experiences and freely give their recommendations via blogs, forums, photos, etc. Tomorrow RealTravel will annouce its new My Trip Plan tool, which can be found in the main navigation area. Travel content on the site includes an “add to My Trip Plan” button. Clicking this basically cuts and pastes the information into the My Trip Plan area along with a link to the original content, and this information can then be shared with others for discussion. TripHub and Yahoo, among others, also offer good trip planning tools. RealTravel’s new My Trip Planner actually falls short of those existing tools in terms of pure organizational features. However, the depth of content available from other travelers gives RealTravel a different kind of advantage. And while RealTravel can create better planning tools over time, it will be hard for competitors to compete with RealTravel’s active traveling and content-creating community. All the content on RealTravel (except the Frommer’s Guide content) is drawn directly from user posts and photos that are categorized by location and type. Editors, with the help of some automated classification, and choose the cream of the crop to be featured on the site. Readers can also affect the ranking of posts by voting on them or implicity when they add the content to their trip plan. All this content populates the site’s info on trip ideas, photos, blogs, dining reviews, sight reviews, useful links, and hotel reviews. The blogging platform performs like any other blog (RSS included) except you catagorize by location and type (if it’s a review or not) before you write up the entry. You can’t drop drop images directly in a post, but instead associate some photos with it via an image gallery. You can print these photos out later using Qoop. Readers can comment on posts or leave questions in RealTravel’s location specific forums. RealTravel has accomplished all of this in just one year, and with only $1 million in angel funding. They are a poster-child for the way to run a lean web service, and I suspect a bigger round → Read More
The Web 2.0 conference kicked off today with a number of great workshops. The highlights for us were the Attention Trust board meeting (posts below) and, of course, the Launchpad workshop where a dozen companies presented in an hour and a half. My notes on each company are below. Many of these have been profiled here before, and we hope to get full profiles of the rest up as soon as we can schedule interviews with the teams (if you’d like to talk to me, I’m the guy with a huge TechCrunch sticker on my laptop) (Jeff Clavier also has a TechCrunch sticker on his laptop, but I’m not French, so you’ll know its not me ). I’m breaking this down into two posts to keep it manageable. Here’s Part 1. Part 2 is here. Social Text Ross Mayfield spoke about wikiwyg, the first wysiwyg editor for wikis. He says its much more than a tool for wikis, however. It’s and “open source synchronous editor for the web” and his vision is that it will be used on many web applications beyond wikis. Want to try out Social Text for free? Mention web2con at socialtext and get a free five-user wiki for a year. Rollyo Dave Pell presented Rollyo, the roll-your-own search engine (profile). You can create a mini-search engine from only those sites you trust or feel have relevant content, and then search against that personal search. He used a travel search example that was quite compelling – searching against just fodors, travelpost and frommers. Saved searches can be private, or public and shared with others. Joyent David Young talked about Joyent, a compelling network suite for small groups and companies that includes mail, calendar, contacts, files, etc., and allows developers to mash up systems on their data. Lots of tagging and “smart filters”. Open APIs to allow third party apps. Take the tour here. bunchball Rajat Paharia showed off his super-cool flash platform BunchBall. Rajat was also nice enough to give me a personal presentation earlier in the day. Rajat talked about how developers need both infrastructure and distribution to get applications out. BunchBall provides both – a slick flash platform (Flash 8 is required for some applications) along with open APIs, and new third party applications are automatically distributed accross the platform. Current applications include a number of games and photo-sharing. Rajar also says that Metaliq is → Read More
