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	<title>TechCrunch &#187; olympus</title>
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		<title>TechCrunch &#187; olympus</title>
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		<title>Olympus Brings Retro To Micro Four Thirds With The OM-D E-M5</title>
		<link>http://techcrunch.com/2012/02/07/olympus-brings-retro-to-micro-four-thirds-with-the-om-d-e-m5/</link>
		<comments>http://techcrunch.com/2012/02/07/olympus-brings-retro-to-micro-four-thirds-with-the-om-d-e-m5/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 02:00:16 +0000</pubDate>
		<dc:creator>Devin Coldewey</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[olympus]]></category>
		<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">http://techcrunch.com/?p=494103</guid>
		<description><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/02/omd_bestlens-s_b.jpg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="OMD_best+lens-s_b" title="OMD_best+lens-s_b" style="float: left; margin: 0 10px 7px 0;" />Olympus is building on its significant micro four-thirds IP (i.e. mirrorless cameras with the M4/3 sensor size) with a premium offering with a stylized, retro look. The <a href="http://olympusamerica.com/cpg_section/product.asp?product=1583">OM-D EM-5</a>, digital successor to the long-running <a href="http://en.wikipedia.org/wiki/Olympus_OM_system">OM</a> series of film cameras, has a look straight out of the 70s but specs that should satisfy enthusiast photographers looking for a compact but powerful system.

Their <a href="http://techcrunch.com/2011/06/30/the-pen-is-mightier-than-the-point-and-shoot-olympus-announces-new-m43-line/">PEN series</a> of M4/3 cameras is popular and well-reviewed, and the EM-5 builds on that tech. The difference is in some pro-like features Olympus has added in: a weather-resistant magnesium body, high-FPS EVF, and high-speed autofocus and shooting.]]></description>
			<content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/02/omd_bestlens-s_b.jpg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="OMD_best+lens-s_b" title="OMD_best+lens-s_b" style="float: left; margin: 0 10px 7px 0;" /><p>Olympus is building on its significant micro four-thirds IP (i.e. mirrorless cameras with the M4/3 sensor size) with a premium offering with a stylized, retro look. The <a href="http://olympusamerica.com/cpg_section/product.asp?product=1583">OM-D EM-5</a>, digital successor to the long-running <a href="http://en.wikipedia.org/wiki/Olympus_OM_system">OM</a> series of film cameras, has a look straight out of the 70s but specs that should satisfy enthusiast photographers looking for a compact but powerful system.</p>
<p>Their <a href="http://techcrunch.com/2011/06/30/the-pen-is-mightier-than-the-point-and-shoot-olympus-announces-new-m43-line/">PEN series</a> of M4/3 cameras is popular and well-reviewed, and the EM-5 builds on that tech. The difference is in some pro-like features Olympus has added in: a weather-resistant magnesium body, high-FPS EVF, and high-speed autofocus and shooting.</p>
<p></p>
<p>Here are the basic specs:</p>
<ul>
<li>New 16-megapixel Live MOS sensor</li>
<li>ISO up to 25600</li>
<li>Tilting 3&#8243; OLED touch screen (~610k dots, I can&#8217;t determine the resolution)</li>
<li>120Hz 800&#215;600 electronic viewfinder</li>
<li>Magnesium alloy body, as &#8220;dustproof and splashproof&#8221; as the E-5</li>
<li>New fast autofocus system</li>
<li>9fps burst shooting</li>
</ul>
<p>I&#8217;m thinking that people who bought into Olympus&#8217;s M/43 line early and were thinking about upgrading are going to have a lot of trouble picking between these and the next PEN series.</p>
<p>It also comes in a handsome black finish. I really can&#8217;t say which I prefer.</p>
<p></p>
<p>Unfortunately, it doesn&#8217;t use the old OM mount, which would have been pretty cool but ultimately alienating to modern shooters. But it is looking like a solid camera. At $999 for the body only or a bit more with kit lenses, it&#8217;s right at the top of the line for M4/3 cameras, though &mdash; more than the capable GX1 I reviewed last week and many similar and very good cameras. Will the EM-5 be able to prove itself?</p>
<p>Only real hands-on testing will be able to show one way or the other. It&#8217;s a new sensor, a new form factor, and there&#8217;s a lot to be evaluated. It ships in April, so expect a review around then. Until that time rolls around, entertain yourself by hanging around the <a href="http://olympusamerica.com/cpg_section/product.asp?product=1583">official Olympus page</a>. There are some accessories and a couple new lenses worth checking out as well.</p>
<p><strong>Update</strong>: there are hands-ons appearing around the web. <a href="http://www.dpreview.com/previews/olympusem5/">Here&#8217;s DPReview&#8217;s thorough-as-usual take</a>. Worth taking a stroll through the pages to see some of the size comparisons (the camera is quite small).</p>

<a href='http://techcrunch.com/2012/02/07/olympus-brings-retro-to-micro-four-thirds-with-the-om-d-e-m5/dust-splash-proof_image/' title='dust-&amp;splash-proof_image'></a>
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		<title>The Nikkei: Sony Interested In Buying A 20%-30% Stake In Olympus</title>
		<link>http://techcrunch.com/2012/01/24/nikkei-sony-olympus-alliance/</link>
		<comments>http://techcrunch.com/2012/01/24/nikkei-sony-olympus-alliance/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 09:03:09 +0000</pubDate>
		<dc:creator>Serkan Toto</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[TC]]></category>
		<category><![CDATA[olympus]]></category>
		<category><![CDATA[Sony]]></category>

		<guid isPermaLink="false">http://techcrunch.com/?p=487468</guid>
		<description><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/01/6_sony_logo_w.jpg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="6_sony_logo_w" title="6_sony_logo_w" style="float: left; margin: 0 10px 7px 0;" />More news on the <a href="http://techcrunch.com/tag/sony">Sony</a>-<a href="http://techcrunch.com/tag/olympus/">Olympus</a> alliance that's <a href="http://techcrunch.com/2012/01/23/report-olypus-sony-partner/">supposed</a> to be announced soon: Japan's biggest business daily The Nikkei is reporting today that big S is interested in purchasing a stake as large as "20%-30%" in its potential, <a href="http://techcrunch.com/2011/12/07/down-from-olympus-whats-going-on-at-the-beleaguered-camera-company/">scandal</a>-<a href="http://techcrunch.com/2011/11/08/448899/">hit</a> partner (that would be up from the 0.03% Sony currently owns).

The capital and business alliance would be mainly aimed at bringing together Sony's strength in imaging sensor technology with Olympus' expertise in endoscopes and other medical equipment.]]></description>
			<content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/01/6_sony_logo_w.jpg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="6_sony_logo_w" title="6_sony_logo_w" style="float: left; margin: 0 10px 7px 0;" /><p>More news on the <a href="http://techcrunch.com/tag/sony">Sony</a>-<a href="http://techcrunch.com/tag/olympus/">Olympus</a> alliance that&#8217;s <a href="http://techcrunch.com/2012/01/23/report-olypus-sony-partner/">supposed</a> to be announced soon: Japan&#8217;s biggest business daily The Nikkei is reporting today that big S is interested in purchasing a stake as large as &#8220;20%-30%&#8221; in its potential, <a href="http://techcrunch.com/2011/12/07/down-from-olympus-whats-going-on-at-the-beleaguered-camera-company/">scandal</a>-<a href="http://techcrunch.com/2011/11/08/448899/">hit</a> partner (that would be up from the 0.03% Sony currently owns).</p>
<p>The capital and business alliance would be mainly aimed at bringing together Sony&#8217;s strength in imaging sensor technology with Olympus&#8217; expertise in endoscopes and other medical equipment.</p>
<p>According to the Nikkei, Sony plans to expand investments in the health care field, as the company has been reporting <a href="http://techcrunch.com/2011/11/02/sony-forecasts-us1-15-billion-loss-for-this-fiscal-year/">weak</a> financial numbers for their core consumer electronics business for quite a while now.</p>
<p>The paper also says it learned that <a href="http://techcrunch.com/tag/fujifilm">Fujifilm</a> and medical equipment maker <a href="http://www.terumomedical.com/">Terumo</a> are two other companies interested in Olympus.</p>
<p>On January 18, Olympus said it will hold an extraordinary shareholders meeting in April. During the announcement, the company also said it will sell a part of its shares to a strategic partner to help get it out of its crisis &#8211; it looks more and more like that partner will be Sony.</p>
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		<title>Report: Olympus In Final Stages Of Negotiations To Partner With Sony</title>
		<link>http://techcrunch.com/2012/01/23/report-olypus-sony-partner/</link>
		<comments>http://techcrunch.com/2012/01/23/report-olypus-sony-partner/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 11:51:39 +0000</pubDate>
		<dc:creator>Serkan Toto</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[TC]]></category>
		<category><![CDATA[olympus]]></category>
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		<guid isPermaLink="false">http://techcrunch.com/?p=486992</guid>
		<description><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/01/olympus-logo.jpg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="olympus logo" title="olympus logo" style="float: left; margin: 0 10px 7px 0;" />It would be a tie-up between two giants: Diamond Weekly, a major Japanese business journal, is <a href="http://diamond.jp/articles/-/15791">reporting</a> [JP] on its website today that <a href="http://techcrunch.com/2011/12/07/down-from-olympus-whats-going-on-at-the-beleaguered-camera-company/">scandal-hit</a> <a href="http://techcrunch.com/tag/olympus/">Olympus</a> is about to ink a capital and business alliance deal with <a href="http://techcrunch.com/tag/sony">Sony</a>. Olympus has been under fire for months, after it was revealed the company has <a href="http://techcrunch.com/2011/11/08/448899/">covered up large losses for the past 20 years</a>.

At some point, Olympus was in danger of getting de-listed at the Tokyo Stock Exchange, but it's now on a 3-year "probation" that requires the company to improve governance. According to Diamond, Olympus' top management has been consulting with various electronics companies but chose Sony as the best partner to help get it out of one the biggest corporate scandals in Japanese history.]]></description>
			<content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2012/01/olympus-logo.jpg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="olympus logo" title="olympus logo" style="float: left; margin: 0 10px 7px 0;" /><p>It would be a tie-up between two giants: Diamond Weekly, a major Japanese business journal, is <a href="http://diamond.jp/articles/-/15791">reporting</a> [JP] on its website today that <a href="http://techcrunch.com/2011/12/07/down-from-olympus-whats-going-on-at-the-beleaguered-camera-company/">scandal-hit</a> <a href="http://techcrunch.com/tag/olympus/">Olympus</a> is about to ink a capital and business alliance deal with <a href="http://techcrunch.com/tag/sony">Sony</a>. Olympus has been under fire for months, after it was revealed the company has <a href="http://techcrunch.com/2011/11/08/448899/">covered up large losses for the past 20 years</a>.</p>
<p>At some point, Olympus was in danger of getting de-listed at the Tokyo Stock Exchange, but it&#8217;s now on a 3-year &#8220;probation&#8221; that requires the company to improve governance. According to Diamond, Olympus&#8217; top management has been consulting with various electronics companies but chose Sony as the best partner to help get it out of one the biggest corporate scandals in Japanese history.</p>
<p>The magazine says that Olympus is planning to hold a news conference as early this week to formally announce the deal. As a next step, the alliance is to get a green light at an extraordinary shareholders meeting in April.</p>
<p>Sony currently owns a 0.03% stake in Olympus. Neither company has reacted to Diamond&#8217;s report yet.</p>
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		<title>Down From Olympus: What&#8217;s Going On At The Beleaguered Camera Company?</title>
		<link>http://techcrunch.com/2011/12/07/down-from-olympus-whats-going-on-at-the-beleaguered-camera-company/</link>
		<comments>http://techcrunch.com/2011/12/07/down-from-olympus-whats-going-on-at-the-beleaguered-camera-company/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 13:30:41 +0000</pubDate>
		<dc:creator>Jordan Crook</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[TC]]></category>
		<category><![CDATA[camera+]]></category>
		<category><![CDATA[olympus]]></category>
		<category><![CDATA[Scandal]]></category>

		<guid isPermaLink="false">http://techcrunch.com/?p=464351</guid>
		<description><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2011/12/olympusscandal.jpg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="olympusscandal" title="olympusscandal" style="float: left; margin: 0 10px 7px 0;" />Riding high from a series of mid- to high-level successes in its 2010 and 2011 camera line, Olympus execs could be excused for feeling good. However, as 2011 winds down, Olympus is not in the news for medical imaging devices or micro 4/3s lenses. 

Instead, it's in the news for a <a href="http://techcrunch.com/2011/11/08/448899/">scandalous affair that threatens to sink the company</a> and has already claimed the company's board.

It was a cover-up, and a huge one at that, and some are calling it the <a href="http://mobile.reuters.com/article/topNews/idUSTRE7A702X20111108?irpc=932">the biggest corporate scandal in Japan since the 1990's</a>. And while the technical illegality of what went down is certainly <em>not</em> up for debate, the word "scandal" deserves a closer look. ]]></description>
			<content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2011/12/olympusscandal.jpg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="olympusscandal" title="olympusscandal" style="float: left; margin: 0 10px 7px 0;" /><p>Riding high from a series of mid- to high-level successes in its 2010 and 2011 camera line, Olympus execs could be excused for feeling good. However, as 2011 winds down, Olympus is not in the news for medical imaging devices or micro 4/3s lenses. </p>
<p>Instead, it&#8217;s in the news for a <a href="http://techcrunch.com/2011/11/08/448899/">scandalous affair that threatens to sink the company</a> and has already claimed the company&#8217;s board.</p>
<p>It was a cover-up, and a huge one at that, and some are calling it the <a href="http://mobile.reuters.com/article/topNews/idUSTRE7A702X20111108?irpc=932">the biggest corporate scandal in Japan since the 1990&#8242;s</a>. And while the technical illegality of what went down is certainly <em>not</em> up for debate, the word &#8220;scandal&#8221; deserves a closer look. </p>
<p>After the sharp rise of the yen in 1985, then President Toshiro Shimoyama introduced what is known as the &#8220;zaiteku&#8221; (or, speculative investment) strategy to Olympus and began conducting &#8220;aggressive financial asset management,&#8221; according to an <a href="http://www.olympus-global.com/en/info/2011b/if111206corpe.pdf">independent panel&#8217;s report</a>. But as many of you know, the bubble economy in Japan burst in 1990, and losses began. To try and stop the bleeding, Olympus started investing in high-risk high-return products, and eventually the losses grew to JY$100 billion (US $1.2 billion) by the end of 1990.</p>
<p>To cover up those losses, Olympus started making acquisitions, including the 2008 purchase of Gyrus, with incredibly inflated acquisitions advisory fees, and also participated in what&#8217;s called a Loss Separation scheme, which basically keeps losses out of Olympus&#8217; consolidated financial statements.</p>
<p>In October of this year the company appointed its very first non-Japanese CEO in Michael Woodford, who only spent two weeks at his post. Upon suspicion of covered-up losses, he made allegations that the company may be up to some shady business and was promptly relieved of his position. At the time <a href="http://www.thefreelibrary.com/Olympus+scandal+linked+to+Japanese+mafia%3A+report-a01612539689">reports circulated</a> that the cover-up may also involve &#8220;yakuza,&#8221; or the Japanese mafia. </p>
<p>Today an independent six-person panel unrelated and unaffiliated to Olympus, the same one that first &#8220;discovered&#8221; the scandal, has released a lengthy report that finds just what was expected. Olympus was in fact covering up losses, however there is nothing thus far that links any of the shady dealings to organized crime. </p>
<p>That&#8217;s the story, in so many words. And when you look at the facts, it seems obvious that Olympus (specifically ex-EVP Hisashi Mori, auditor Hideo Yamada and former Olympus chair Tsuyoshi Kikukawa) was &#8220;wrong&#8221; in covering up the scandal. In almost all the ways, that&#8217;s true. A number of companies sustained horrible losses during their zaiteku phase, returned back to their core business, and regained their position as powerful, upstanding organizations. </p>
<p><a href="http://tctechcrunch2011.files.wordpress.com/2011/12/screen-shot-2011-12-06-at-5-42-30-pm.png" rel="lightbox[464351]"></a></p>
<p>But Forbes contributor Stephen Harner brings up <a href="http://www.forbes.com/sites/stephenharner/2011/11/10/olympus-and-honor/">an interesting point</a> on the notion of honor within this mess.</p>
<p>When I think of the term corporate scandal, I imagine some fat cat running away to some Caribbean island with a lifetime of cash that doesn&#8217;t belong to him. At the very least, I imagine the same fat cat sitting on a stand before a judge and the rest of the world feigning any form of a conscience. </p>
<p>But Harner points out the fact that the motives of the executives involved were that of trying to save the company, not to make themselves rich. &#8220;Olympus incurred such huge losses in its zaitech transactions in years past that at almost any time, had it chosen to recognize the losses, it very likely would have been bankrupted.&#8221; He goes on to say that these final acquisitions (between 2006-2008) and their bogus advisory fees were likely the end game, and that Olympus may have succeeded in covering up the losses entirely had it not been for Michael Woodford.  </p>
<p>It&#8217;s also speculated that other Japanese companies are hiding losses from their zaiteku transactions and that &#8220;more often than we choose to think, company managements can and do exercise judgment and discretion on loss recognition, asset valuations, and disclosures,&#8221; according to Harner. </p>
<p>At this point, we&#8217;re waiting to see whether or not Woodford&#8217;s call for justice will lead to any legal action against those involved. Then there&#8217;s the matter of whether or not Olympus will be delisted from the Tokyo Stock Exchange. The <a href="http://online.wsj.com/article/SB10001424052970204770404577081452413196164.html">WSJ</a> reports that its only chance is correcting its past financial statements by December 14, a tough deadline when you factor in getting an auditor&#8217;s signature. Even if it succeeds, there&#8217;s still a chance the company will be delisted anyways for lies already told.</p>
<p>Here in the States, being delisted means one of two things: the company is either doing so poorly that its entering bankruptcy territory or the company must move itself to one of the smaller exchanges, like the OTC and Pink Sheets markets. The difference there is that outside of the massive primary Stock Exchange (whether it be the NYSE or the Tokyo Stock Exchange), the regulations that make companies palatable to large investors and mutual funds no longer apply. </p>
<p>The company is soon considered untrustworthy. </p>
<p>After nearly two decades of falsified financial reports, perhaps that fate is a fitting one for Olympus. </p>
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		<title>Olympus Has Been Hiding Investment Losses For The Past 20 Years</title>
		<link>http://techcrunch.com/2011/11/08/448899/</link>
		<comments>http://techcrunch.com/2011/11/08/448899/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 16:56:07 +0000</pubDate>
		<dc:creator>Jordan Crook</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[TC]]></category>
		<category><![CDATA[olympus]]></category>

		<guid isPermaLink="false">http://techcrunch.com/?p=448899</guid>
		<description><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2011/11/kikukawa.jpg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="kikukawa" title="kikukawa" style="float: left; margin: 0 10px 7px 0;" />After months of uncertainty and allegations thrown out left and right, Olympus admitted today that it has been hiding company losses for the past two decades. 

Here's what's up: Including the 2008 takeover of medical equipment maker Gyrus, the company used four acquisitions to cover up losses on securities investments, as well as advisory fees. <a href="http://www.bloomberg.com/news/2011-11-07/olympus-used-gyrus-fees-to-hide-losses.html">Bloomberg</a> reports that the company payed inflated fees to takeover advisors, which effectively covered up Olympus losses from the 90's. ]]></description>
			<content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2011/11/kikukawa.jpg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="kikukawa" title="kikukawa" style="float: left; margin: 0 10px 7px 0;" /><p>After months of uncertainty and allegations thrown out left and right, Olympus admitted today that it has been hiding company losses for the past two decades. </p>
<p>Here&#8217;s what&#8217;s up: Including the 2008 takeover of medical equipment maker Gyrus, the company used four acquisitions to cover up losses on securities investments, as well as advisory fees. <a href="http://www.bloomberg.com/news/2011-11-07/olympus-used-gyrus-fees-to-hide-losses.html">Bloomberg</a> reports that the company payed inflated fees to takeover advisors, which effectively covered up Olympus losses from the 90&#8242;s. </p>
<p>Three executives are at the heart of the corporate scandal, now-President Shuichi Takayama told reporters in a press conference. EVP Hisashi Mori and auditor Hideo Yamada are both no longer with the company, as they were directly involved with the cover-up along with former Olympus Chairman Tsuyoshi Kikukawa. Takayama claims he was completely unaware of the wrongdoing up until this point. </p>
<p>The revelation came about after an independent investigation took a hard look at Olympus&#8217; past records. In October, then-CEO Michael Woodford was fired after only two weeks at his post. While Woodford maintained his removal was due to allegations he&#8217;d made about the company&#8217;s financial maneuvering, Olympus simply cited his management style. Lo and behold, just a few short months later Mr. Woodford has now been seemingly vindicated. Around $1.5 billion was, indeed, filtered through offshore funds to cancel out soured securities investments, reports Shukan Asahi Magazine. </p>
<p>Not surprisingly, Olympus shares have plummeted, down 30 percent. 5-percent Olympus shareholder Josh Shores told <a href="http://mobile.reuters.com/article/topNews/idUSTRE7A702X20111108?irpc=932">Reuters</a> that &#8220;ignorance is no defense. If you were there and not aware of it, then you were incompetent. If you were there, and aware of it without asking tough questions, then you were negligent. Either way, you need to leave.&#8221; Shores wants the entire board replaced. </p>
<p>&#8220;This is very serious,&#8221; said ITC Investment Partners chief investment officer Ryosuke Okazaki. &#8220;Olympus admitted it has made false entries to cover its losses for 20 years. All people involved in this over 20 years would be responsible. There is a serious danger that Olympus shares will be delisted. The future of the company is extremely dark.&#8221;</p>
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		<title>The Olympus E-PL3: DSLR Power In A Point-And-Shoot Package</title>
		<link>http://techcrunch.com/2011/09/09/the-olympus-e-pl3-dslr-power-in-a-point-and-shoot-package/</link>
		<comments>http://techcrunch.com/2011/09/09/the-olympus-e-pl3-dslr-power-in-a-point-and-shoot-package/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 13:30:22 +0000</pubDate>
		<dc:creator>John Biggs</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[TC]]></category>
		<category><![CDATA[camera+]]></category>
		<category><![CDATA[olympus]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[e-pl3]]></category>

		<guid isPermaLink="false">http://techcrunch.com/?p=411520</guid>
		<description><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2011/09/img_2289.jpg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="IMG_2289" title="IMG_2289" style="float: left; margin: 0 10px 7px 0;" /><strong>Short Version</strong> 
It's hard to recommend the E-PL3 over the more <a HREF="http://techcrunch.com/2011/07/22/the-olympus-pen-e-p3-making-cameras-fun-again/">powerful and touchscreen-capable E-P3</a> but if you're in the market for a much more compact micro 4/3s shooter and you can survive without a built-in flash, this may be the camera for you.]]></description>
			<content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2011/09/img_2289.jpg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="IMG_2289" title="IMG_2289" style="float: left; margin: 0 10px 7px 0;" /><p><strong>Features:</strong></p>
<ul>
<li>12.3-Megapixel Live MOS image sensor </li>
<li>Tilting 3.0-inch screen</li>
<li>3D Photo support</li>
<li>ISO up to 12800</li>
<li>1080/60i AVCHD or AVI video recording</li>
<li>MSRP: $699</li>
</ul>
<p><strong>Pros:</strong></p>
<ul>
<li>Amazingly small</li>
<li>Excellent video recording</li>
<li>Fast shutter speed</li>
</ul>
<p><strong>Cons:</strong></p>
<ul>
<li>Pricey</li>
<li>Lenses are pricier</li>
<li>No flash</li>
</ul>
<p>  </p>
<p><strong>Short Version</strong><br />
It&#8217;s hard to recommend the E-PL3 over the more <a HREF="http://techcrunch.com/2011/07/22/the-olympus-pen-e-p3-making-cameras-fun-again/">powerful and touchscreen-equipped E-P3</a> but if you&#8217;re in the market for a much more compact micro 4/3s shooter and you can survive without a built-in flash, this may be the camera for you.<br />
<br />
As Olympus perfects its micro 4/3s chops, it&#8217;s interesting to watch the products they produce improve and, more importantly, shrink. The E-PL3 is the &#8220;light&#8221; version of the original PEN line but it is not the entry level model. At $699 it&#8217;s still a mite expensive for the average shooter but I find that the more I use micro 4/3s hardware the more I like it. </p>
<p>This model is newer and sexier than the bulkier E-P3. It has an improved UI and features a 12.3-Megapixel Live MOS image sensor and TruePic VI Image Processing Engine. It also has an impressive autofocus system called FAST (Frequency Acceleration Sensor Technology). There are also a number of improved art filters and it supports 3D shooting, albeit with iffy results.</p>
<p>The best thing about the E-PL3, however, is the size. It is about as big as a Canon G12 and supports all of Olympus&#8217; micro 4/3s lenses, from the pancake 17mm to the ultrazoom 40-150mm. To shrink the camera down properly, however, Olympus had to remove the built-in flash (a hot-shoe accessory is available) and, like the rest of the line, this model eschews an optical viewfinder.</p>
<p>Fans of simpler camera will be pleased with this model as it is almost barren when it comes to function buttons. There is a basic mode setting dial on the top, a dedicated video record button, and a few display and menu buttons. There are no dials for various manual functions and, due to a lack of a touchscreen, it may be a bit hard to tweak things just right if you&#8217;re not familiar with the interface.<br />
<br />
Outdoors, this camera shines. I actually noticed slightly better photos out of the E-PL3 than the EP3 in some conditions, although indoor shots were a little iffy and often blurred in non-auto modes. Obviously the camera is only as good as its lens and the focus and clarity of all of the Olympus line is quite high if not excellent for this class of lens. I did notice some purple fringing but that&#8217;s the reality of consumer-level hardware.</p>
<p>Autofocus is amazingly fast &#8211; a far cry from the original PEN line&#8217;s slow and steady focus. It has 35 auto-focus points and focused surprisingly quickly in video mode. It records in 1080i or 720p &mdash; I&#8217;d go with 720p.</p>
<p>The camera, if you care, comes in white, black, and red.</p>
<p><strong>Conclusion</strong></p>
<p>Coming at this from an amateur&#8217;s standpoint, I find the E-PL3 slightly lacking, especially when compared to its slightly larger cousins. However, it was a dream to carry around on vacation and it&#8217;s surprisingly easy for almost anyone to use, making it a good second camera for the home. While I believe something like the E-P3 gives entry-level DSLRs a run for their money, the E-PL3 is a more subtle camera, requiring real buy-in and understanding before it becomes clear why you would spend $700 on this versus a Canon Rebel.</p>
<p>That said, if you&#8217;re looking for the ease of a point-and-shoot with the versatility of a DSLR, this can&#8217;t be beat. Whether this particular model is the one you want is still up in the air, however. I&#8217;d recommend looking at both and deciding on a model depending on your dependence on flash indoors. If you&#8217;re a big party photographer, I&#8217;d aim for the E-P3. If you&#8217;re looking for something compact for street shooting, you can&#8217;t go wrong with this unit.</p>
<p>If you&#8217;d like to see a more exhaustive look at this camera, pop over <a HREF="http://www.photographyblog.com/reviews/olympus_epl3_review/">here</a> to read Photography Blog&#8217;s <i>Fountainhead</i>-sized review.</p>

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			<media:title type="html">OLYMPUS DIGITAL CAMERA</media:title>
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		<title>Hands-On: At The U.S. Open With The Olympus E-PM1</title>
		<link>http://techcrunch.com/2011/08/31/hands-on-at-the-u-s-open-with-the-olympus-e-pm1/</link>
		<comments>http://techcrunch.com/2011/08/31/hands-on-at-the-u-s-open-with-the-olympus-e-pm1/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 02:50:58 +0000</pubDate>
		<dc:creator>Chris Velazco</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[olympus]]></category>
		<category><![CDATA[micro four thirds]]></category>

		<guid isPermaLink="false">http://techcrunch.com/?p=414563</guid>
		<description><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2011/08/pm1lead.png?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="pm1lead" title="pm1lead" style="float: left; margin: 0 10px 7px 0;" />Olympus is trying to do with their new E-PMT1 PEN Mini camera what other manufacturers already have: bring DSLR power to the masses. It's their smallest Micro Four Thirds camera to date, and it's definitely got its proverbial sights set on the mass market -- and the fact that it comes in six colors certainly doesn't hurt. Olympus was kind enough to let me play with an E-PM1 at the U.S. Open of all places, and here are a few of my quick impressions.]]></description>
			<content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2011/08/pm1lead.png?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="pm1lead" title="pm1lead" style="float: left; margin: 0 10px 7px 0;" /><p>Olympus is trying to do with their new E-PM1 PEN Mini camera what other manufacturers already have: bring DSLR power to the masses. It&#8217;s their smallest Micro Four Thirds camera to date, and it&#8217;s definitely got its proverbial sights set on the mass market &#8212; and the fact that it comes in six colors certainly doesn&#8217;t hurt. Olympus was kind enough to let me play with an E-PM1 and a variety of lenses at the U.S. Open of all places, and here are a few of my quick impressions.</p>
<p>The body is a bit on the plasticky side, but it fortunately doesn&#8217;t feel like it will fall apart at the seams either. Corners had to be cut to keep the price down, and while the body probably could have been a bit sturdier, it feels robust enough to stand up to the rigors of everyday use. The rest of the package was spot on: it performed pretty nicely in most low light situations I found myself in, and the autofocus was nice and snappy. </p>
<p>As something of a novice photographer, I appreciated the simple terms that Olympus has peppered throughout its UI. While being asked to manually change shutter speed on a typical DSLR may elicit a clueless look from an aspiring photographer, Olympus makes it a cakewalk: just change the &#8220;Motion Control&#8221; setting (complete with self-explanatory icons) to achieve the desired effect. That said, the menu system was a bit confusing at times: after changing the art mode (Olympus&#8217;s name for filters) in the menu for example, you couldn&#8217;t use the same method to change it. Rather, you press a different button and change art mode from the settings it brings up.</p>
<p>The E-PM1&#8242;s iAuto mode is a boon to new users &#8212; while photos taken using it seem to err just a bit on the warm side, it reduces the amount of know-how needed to take nice shots. Different art modes also add an extra splash of fun to the PEN Mini, and while every camera has them, personal favorites like the tilt-shifting Diorama mode will help position it as the fun camera to use. </p>
<p>All things considered, I&#8217;m really starting to fall for the little guy. The problem with Olympus&#8217; approach is that it&#8217;s terribly difficult to strike the right balance: water it down too much and pros won&#8217;t pick it up as a smaller alternative, but make it just a bit too complex and casual users won&#8217;t take the plunge. While not perfect, the E-PM1 fortunately seems to stick it mostly in that sweet spot. The Olympus E-PM1 is due for a September release, and will set photographers back $499.99.</p>

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		<title>The Olympus PEN PEN E-PM1 Shipping In September For $500</title>
		<link>http://techcrunch.com/2011/08/25/the-olympus-pen-pen-e-pm1-shipping-in-september-for-500/</link>
		<comments>http://techcrunch.com/2011/08/25/the-olympus-pen-pen-e-pm1-shipping-in-september-for-500/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 14:08:28 +0000</pubDate>
		<dc:creator>John Biggs</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[olympus]]></category>
		<category><![CDATA[micro 4/3]]></category>
		<category><![CDATA[e-pm1]]></category>

		<guid isPermaLink="false">http://techcrunch.com/?p=411351</guid>
		<description><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2011/08/olympus-pen-e-pm1.jpeg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="Olympus-PEN-E-PM1" title="Olympus-PEN-E-PM1" style="float: left; margin: 0 10px 7px 0;" /><a HREF="http://techcrunch.com/tag/Olympus">Olympus</a> has just announced the US availability in September of the PEN E-PM1, the "mini" version of the PEN line. This camera is the smallest micro 4/3s shooter available and is compatible with all of Olympus' current M4/3 lenses.

I'll be testing the E-PL3 this week for review next week but I can't wait to get ahold of the E-PM1. The size, compatibility, and lens quality have thus far been very impressive on the rest of the models and this is a definite move in the right direction for the platform.
]]></description>
			<content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2011/08/olympus-pen-e-pm1.jpeg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="Olympus-PEN-E-PM1" title="Olympus-PEN-E-PM1" style="float: left; margin: 0 10px 7px 0;" /><p><a HREF="http://techcrunch.com/tag/Olympus">Olympus</a> has just announced the US availability in September of the PEN E-PM1, the &#8220;mini&#8221; version of the PEN line. This camera is the smallest micro 4/3s shooter available and is compatible with all of Olympus&#8217; current M4/3 lenses.</p>
<p>I&#8217;ll be testing the E-PL3 this week for review next week but I can&#8217;t wait to get ahold of the E-PM1. The size, compatibility, and lens quality have thus far been very impressive on the rest of the models and this is a definite move in the right direction for the platform.</p>
<p>From the PR: </p>
<blockquote><p>PROFESSIONAL IMAGE QUALITY<br />
The new 12.3 megapixel sensor is the same size as those used in pro quality DSLRs. Olympus’ in-body image stabilization technology makes it possible to use any compatible lens from wide-angle to telephoto, for perfectly clear, crisp photos no matter what the shooting situation, even in low light. New Face Detection Auto Focus adjusts focus automatically on the subject&#8217;s eyes for the best shot every time. You no longer need to worry about subjects appearing too dark against a light background with the PEN E-PM1&#8242;s Advanced Shadow Adjustment Technology.</p>
<p>CREATIVE FREEDOM<br />
Shoot up to 29 minutes of full 1080i HD video with Dolby Digital stereo sound using the direct HD Movie Button. Add more flair to your photos and videos with six in-camera Art Filters (Pop Art, Soft Focus, Grainy Film, Pin Hole, Diorama and Dramatic Tone). Every Art Filter can be used in all shooting modes, including HD movie mode. Art Filters can achieve dramatic results on the go without the need for a computer or editing software, so you can spend more time shooting and less time computing. A variety of interchangeable lenses, accessories and flashes are compatible with the Olympus PEN E-PM1 to support all different photography needs. High-precision engineering and an improved internal focusing mechanism have enabled the Olympus MSC (Movie+Still Compatible) lenses to autofocus quickly, smoothly and silently; perfect for stills and HD movies in stereo with amazing clarity. In any mode, from close up to landscape, 3D technology brings your images to another dimension. The 3D data is processed in-camera for easy display on 3D televisions or laptops.</p>
<p>LOW-LIGHT PERFORMANCE<br />
Capture the life of the party with the PEN E-PM1’s super luminosity AF Illuminator LED beam, which allows the camera to focus faster in low-light. Stunning night-time photos are a click away with a maximum sensitivity of 12,800 ISO. Additionally, the “PEN Mini” provides the flexibility of an optional slide-on flash included with camera.</p>
<p>BLAZING SPEED<br />
The Olympus PEN E-PM1 offers fast sequential shooting, enabling you to take up to five photos per second. Capture that perfect shot, even when your subject is moving. The new FAST (Frequency Acceleration Sensor Technology) AF System is able to focus at an incredible speed and offers 35 separate focus areas that are spread over nearly the entire sensor, which makes it possible for pin-point accurate focusing on small subjects wherever they appear in the frame. The TruePic VI image processor has been designed specifically for the Olympus PEN series, with two (dual core) processing engines for superb color and clarity.</p></blockquote>
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		<title>Olympus E-PL3 Gets Price And September Shipping</title>
		<link>http://techcrunch.com/2011/07/26/olympus-e-pl3-gets-price-and-september-shipping/</link>
		<comments>http://techcrunch.com/2011/07/26/olympus-e-pl3-gets-price-and-september-shipping/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 05:00:40 +0000</pubDate>
		<dc:creator>Devin Coldewey</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[olympus]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[micro four thirds]]></category>
		<category><![CDATA[micro 4/3]]></category>

		<guid isPermaLink="false">http://techcrunch.com/?p=397830</guid>
		<description><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2011/07/e-pl3.jpg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="e-pl3" title="e-pl3" style="float: left; margin: 0 10px 7px 0;" />Olympus first <a href="http://techcrunch.com/2011/06/30/the-pen-is-mightier-than-the-point-and-shoot-olympus-announces-new-m43-line/">announced</a> the E-PL3 late in June, but at the time only the E-P3 (which we recently <a href="http://techcrunch.com/2011/07/22/the-olympus-pen-e-p3-making-cameras-fun-again/">reviewed</a>) had a price and a date. No longer! The E-PL3 is now officially coming to the US in September, though Oly didn't want to get any more specific than that.

At $700, the E-PL3 is $200 cheaper than the E-P3; the two share the same sensor, image processor, and general camera capabilities (including interlaced video, unfortunately), but the E-PL3 lacks the sexy OLED touchscreen. Instead, it has a tilting, 3", 480x320 LCD. It also lacks a built-in flash, something to think about if you're looking for an all-in-one device (an external flash is included, though).]]></description>
			<content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2011/07/e-pl3.jpg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="e-pl3" title="e-pl3" style="float: left; margin: 0 10px 7px 0;" /><p>Olympus first <a href="http://techcrunch.com/2011/06/30/the-pen-is-mightier-than-the-point-and-shoot-olympus-announces-new-m43-line/">announced</a> the E-PL3 late in June, but at the time only the E-P3 (which we recently <a href="http://techcrunch.com/2011/07/22/the-olympus-pen-e-p3-making-cameras-fun-again/">reviewed</a>) had a price and a date. No longer! The E-PL3 is now officially coming to the US in September, though Oly didn&#8217;t want to get any more specific than that.</p>
<p>At $700, the E-PL3 is $200 cheaper than the E-P3; the two share the same sensor, image processor, and general camera capabilities (including interlaced video, unfortunately), but the E-PL3 lacks the sexy OLED touchscreen. Instead, it has a tilting, 3&#8243;, 480&#215;320 LCD. It also lacks a built-in flash, something to think about if you&#8217;re looking for an all-in-one device (an external flash is included, though).</p>
<p>They all fit the same lenses, of course, and the E-PL3 will be bundled with either a 14-42mm f/3.5-5.6 zoom or 17mm f/2.8 pancake prime.</p>
<p>Olympus also announced their VF-3 electronic viewfinder, which is cheaper than its predecessor at $180 &mdash; but reportedly loses a lot of resolution to hit that price goal: <a href="http://www.43rumors.com/ft4-vf-3-has-900-000-pixel-resolution/">640&#215;480 was the rumor</a>. The resolution isn&#8217;t mentioned in the press release, so I&#8217;m guessing it&#8217;s not one of the marquee features. Instead they focus on the fact that you can look into it with &#8220;your own eye,&#8221; and that it can be rotated. Well!</p>
<p>If you don&#8217;t feel like shelling out for the E-P3, just hang on for a little bit before settling on the E-PL3. We&#8217;ve got micro four thirds and mirrorless cameras coming out our ears this year, so something better might just come along soon.</p>
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		<title>The Olympus PEN E-P3: Making Cameras Fun Again</title>
		<link>http://techcrunch.com/2011/07/22/the-olympus-pen-e-p3-making-cameras-fun-again/</link>
		<comments>http://techcrunch.com/2011/07/22/the-olympus-pen-e-p3-making-cameras-fun-again/#comments</comments>
		<pubDate>Fri, 22 Jul 2011 11:25:39 +0000</pubDate>
		<dc:creator>John Biggs</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[TC]]></category>
		<category><![CDATA[camera+]]></category>
		<category><![CDATA[olympus]]></category>
		<category><![CDATA[E-P3]]></category>

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		<description><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2011/07/scaledwm-0777.jpg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="SONY DSC" title="SONY DSC" style="float: left; margin: 0 10px 7px 0;" /><b>Short Version</b>
As a long-time fan of Olympus' Micro 4/3s series of cameras, I came to the E-P3 expecting good things. I was not disappointed. The camera is like Mini Cooper or a Smart car: it gets you where you need to go, you have fun on the way, and the resulting savings in size, bulk, and, in some ways, price makes it a great second camera for a DSLR buff or a great first camera for someone just getting started in the world of removable lens shooters.]]></description>
			<content:encoded><![CDATA[<img width="100" height="70" src="http://tctechcrunch2011.files.wordpress.com/2011/07/scaledwm-0777.jpg?w=100&amp;h=70&amp;crop=1" class="attachment-tc-carousel-river-thumb wp-post-image" alt="SONY DSC" title="SONY DSC" style="float: left; margin: 0 10px 7px 0;" /><p><strong>Features:</strong></p>
<ul>
<li>Micro 4/3s Lens Mount System</li>
<li>HD Video Recording</li>
<li>12.3-Megapixel Sensor</li>
<li>3-inch touchscreen display</li>
<li>MSRP: $899 with lens</li>
</ul>
<p><strong>Pros:</strong></p>
<ul>
<li>Small, light, and solid</li>
<li>Touchscreen and built-in flash make things easier for beginners</li>
<li>Excellent photo quality</li>
</ul>
<p><strong>Cons:</strong></p>
<ul>
<li>Slightly complex interface</li>
<li>Some minor color aberrations </li>
<li>Some minor auto-focus problems</li>
</ul>
<p>  </p>
<p><b>Short Version</b><br />
As a long-time fan of Olympus&#8217; Micro 4/3s series of cameras, I came to the E-P3 expecting good things. I was not disappointed. The camera is like Mini Cooper or a Smart car: it gets you where you need to go, you have fun on the way, and the resulting savings in size, bulk, and, in some ways, price makes it a great second camera for a DSLR buff or a great first camera for someone just getting started in the world of removable lens shooters.</p>
<p><b>Full Review</b><br />
<br />
The E-P3 is Olympus&#8217; most expensive and largest M4/3 camera. Their current line-up includes the E-PL and E-PM (Lite and Micro, respectively) cameras, each designed to be a little smaller and lighter than the last. To put it in Apple fanboi terms, the E-P3 is, then, the iPod Touch while the E-PL is the Nano and the E-PM is the Shuffle. Each of these cameras can mount any of the M4/3 lenses Olympus manufactures.<br />
<br />
The E-P3, then, is the granddaddy of Olympus&#8217; M4/3 line. The MSRP of $899 gets you the camera and a M. Zuiko Digital ED 14-42mm II R f3.5/5.6 Zoom lens (or a 17mm prime lens, but that&#8217;s may be a little less useful for beginning shooters) and the camera comes in silver, black, and white. It weighs 13 ounces and is five inches wide. It has a 3-inch touchscreen that allows you to instantly focus on any part of the image with a single tap. A mode wheel on the top offers various shooting modes while a separate Function button allows for quick access to the camera&#8217;s various settings. There is a dedicated video button on the back of the camera and the on/off switch is carefully recessed, unlike the buttons on previous Olympus M4/3 cameras.</p>
<p>There is no optical viewfinder although you can purchase an after-market viewfinder that fits into the camera&#8217;s hot shoe. A pop-up flash button hides on the left rear edge while a number of quick-set buttons and dials grace the rear for manual control of aperture and speed. The front is featureless except for the lens release button.</p>
<p>A full run-down of every feature is far beyond the scope of this review and I&#8217;m coming at this from a user&#8217;s perspective. To be clear, if you&#8217;re looking to read this review and then pick apart my camera prowess in comments, <a HREF="http://www.steves-digicams.com/camera-reviews/olympus/e-p3/olympus-e-p3-review.html">go here instead</a>. I&#8217;m an enthusiast, writing this review for beginning enthusiasts including, but not limited to, folks taking a long trip, new parents, and wannabe street photographers. I&#8217;m essentially comparing this camera to entry level offerings from Canon (the Rebel series, perhaps the G12 most specifically) and Nikon (the D60 and D80). I am fully aware that you are a camera god and can shoot a wedding using only an old Quaker&#8217;s Oats box with a hole pricked in the front and a piece of muslin covered in gelatin silver halide. This camera is clearly not for you.</p>
<p>The question I&#8217;m attempting to answer is this: can a non-pro/prosumer shooter use this camera to get great pictures. In my experience thus far I&#8217;ve found that it is more than feasible and, in fact, this camera could replace a similarly priced and outfitted entry-level DSLR. The speed, auto-focus, and feature set makes it an excellent camera for around-the-house and travel snaps and professional lensmen (and women) will enjoy the size and portability combined with the excellent performance. </p>
<p><b>The Camera</b><br />
Beginners will probably take to this camera fairly quickly. With the kit lens and the Auto and Art settings, folks used to a point and shoot can, well just point and shoot their way towards relative success. Multiple on-screen menus and prompts ensure you know what&#8217;s going on behind the scenes and the art mode menu is surprisingly easy to use. Instant, on-screen reproduction of the effects and settings ensures that you aren&#8217;t caught by surprise when the camera takes something you weren&#8217;t expecting.</p>
<p>In iAuto mode (essentially intelligent auto sans a forced flash) the camera offers a number of on-screen prompts for setting saturation, brightness, as well as &#8220;motion zoom&#8221; (grabbing a bit of smudge off of a moving object) and &#8220;background blur&#8221; which adds bokeh (blurred backgrounds) to portraits and the like.</p>
<p>The Scene mode offers multiple scene settings including Macro, sport, &#8220;children&#8221; (of the swiftly moving variety), and evening/night photography. The Art mode allows you to add multiple filters to a scene including sepia, grainy film, and a tilt-shift effect. These are fun at first and quickly become boring once you realize that you can actually take quality photos with this thing.</p>
<p>I shot mostly in P (Program) mode and had excellent results in all sorts of light. Beyond focus, I did very little speed, ISO, or aperture adjustment and took some excellent pictures of the family on a few short trips. </p>
<p>The best thing about the Micro 4/3s platforms is the ability to quickly and easily remove and replace lenses. However, M4/3 (MFT) cameras are mirror-less, thereby making them more compact. The lens, as it were, shoots the image straight onto the sensor. I found myself drawn to the new 12mm f/2.0 &#8220;pro&#8221; lens (which costs $800 freaking dollars) but I got similar performance from the kit lens as well as the surprisingly effective <a HREF="http://www.olympusamerica.com/cpg_section/product.asp?product=1522">M.Zuiko Digital ED 40-150mm f4.0-5.6</a> (a more manageable $299). Do you need a lot of lenses? No (I&#8217;ll discuss this in depth below), but it helps.</p>
<p><a href="http://tctechcrunch2011.files.wordpress.com/2011/07/scaledwm-1010141.jpg" rel="lightbox[395700]"></a>This photo, for example, was shot with the 12mm lens at ISO320 with at F/2.0 1/60 sec. It was an off-the-cuff shot of my daughter and I think it is more than adequate for the average shooter. The fact that I was able to get her to sit still for the 1/60th of a second it took to shoot her is a testament to the speed and auto-focus capabilities of this camera.</p>
<p><a href="http://tctechcrunch2011.files.wordpress.com/2011/07/scaledwm-7200415.jpg" rel="lightbox[395700]"></a>This shot of Bacchus, on the other hand, was shot at ISO1600 in 1/23 sec at F/2.2 (with the same 12mm lens). This was shot at near dark in the rain and, while it could do with some brightening, it was a good shot given the conditions. Obviously the quality of the glass in both of these shots played a large part in the quality of the shots.</p>
<p>$899 lens or no, in all, I got some excellent shots with the E-P3 without much fiddling. Olympus has considerably improved auto-focus (and they&#8217;ve reduced the amount of noise during video recording) and I&#8217;m pleased to note they&#8217;ve improved the out-of-the-box color quality. Formerly most of the E-P series of cameras had a nasty habit of trending towards orange and red, even with the white balance set properly. This was not an issue in this camera.</p>
<p><b>The Lenses</b><br />
If you are just starting out, the kit lens is fine. I also really like the <a HREF="http://www.olympusamerica.com/cpg_section/product.asp?product=1462">17mm, $299</a> pancake lens for street shooting as it allows for a fuller, in-focus frame and is good for portraits and wide-angle shots. These are the only two lenses you&#8217;d really need initially and if you never buy another lens, these two are more than sufficient.</p>
<p>The aforementioned <a HREF="http://www.olympusamerica.com/cpg_section/product.asp?product=1522">40-150mm</a> is a wild zoom lens that can really bring distant objects closer (the storks on the chimney, in the gallery below, were shot with that lens). If you have the cash and the impetus, the $899 12mm is amazing and takes great shots in any light. This lens really makes a difference when grabbing nice, clean portraits and rich, luminous landscapes.</p>
<p>If I saw any problems it was some slight blue/purple fuzz on some subjects. There were also some slight focus aberrations that occurred when shooting quickly but were difficult to reproduce.</p>
<p>The caveat is this: if you intend to purchase only one lens, you may not be ready or particularly need a MFT camera (or a DSLR, for that matter.) There are plenty of excellent point and shoots available including the G12 and S95 from Canon or the P300 from Nikon. Investing in a single platform is a hard bet to make but I&#8217;m fairly certain the MFT line won&#8217;t die out, leaving enthusiasts high and dry. Although some of the lenses (like my favorite 12mm) are wildly pricey in general terms, the prices can get worse when you enter the high end of the DSLR spectrum. </p>
<p><b>The Bottom Line</b><br />
This camera isn&#8217;t for everyone, but it offers enough value and performance that it could easily replace the standard, entry-level DSLR and, thanks to the compact body and fairly reasonable pricing (considering the build quality and performance) you&#8217;re looking at a nice camera for an acceptable price.</p>
<p>While I cannot, in good faith, recommend this to someone who may or may not want to invest in at least one lens to go with it, I would recommend it as a second, portable camera for travelers and as a nice around-the-house camera for new parents and grandparents. It&#8217;s strong enough for a nerd yet made for a beginner.</p>
<p>There are many arguments for and against supporting the MFT format and I look forward to a hearty back-and-forth in comments. However, as someone who has lugged a full DSLR kit around the world, being able to slip something as powerful and compact as the E-P3 into a small bag and still get great photos is a welcome feeling. It&#8217;s an impressive piece of kit and well worth considering.</p>
<p><b>A Note On the Gallery</b><br />
My limited skills produced these shots, but <a HREF="http://robinwong.blogspot.com/2011/07/olympus-e-p3-review-final-words.html">Robin Wong&#8217;s shots</a> and <a HREF="http://www.scribd.com/doc/59027807/OLYMPUS-PEN-E-P3-Opera-Version">Koon Yik&#8217;s e-book</a> offers a bit more quality, especially when compared to my ham-handed attempts.</p>
<p><a HREF="http://www.olympusamerica.com/cpg_section/cpg_digital_pen.asp">Product Page</a><br />

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		<title>The PEN Is Mightier Than The Point And Shoot: Olympus Announces New M4/3 Line</title>
		<link>http://techcrunch.com/2011/06/30/the-pen-is-mightier-than-the-point-and-shoot-olympus-announces-new-m43-line/</link>
		<comments>http://techcrunch.com/2011/06/30/the-pen-is-mightier-than-the-point-and-shoot-olympus-announces-new-m43-line/#comments</comments>
		<pubDate>Thu, 30 Jun 2011 11:53:57 +0000</pubDate>
		<dc:creator>John Biggs</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[cameras]]></category>
		<category><![CDATA[olympus]]></category>
		<category><![CDATA[micro four thirds]]></category>
		<category><![CDATA[micro 4/3]]></category>
		<category><![CDATA[E-P3]]></category>

		<guid isPermaLink="false">http://www.crunchgear.com/?p=218362</guid>
		<description><![CDATA[Olympus just announced the new PEN E-P3, PEN E-PL3, and PEN E-PM1. Why so many, you ask? Well, this is a full range of M4/3s cameras in various sizes &#8211; the granddaddy P, the &#8220;light&#8221; PL, and the mini PM. The E-P3 costs $899 with 12.3-megapixel Live MOS Image Sensor and 14-42mm lens. Only the E-P3 has been priced but here are some specs on the other, smaller cameras. In all, we&#8217;re looking at a fairly complete family of M4/3s cameras with big boy chops. The question? Will someone pick this up over an entry-level DSLR. PEN E-P3: Also announced today, the flagship Olympus PEN with a classic, all-metal design and the world’s fastest autofocus**. A body portable enough to travel the world without sacrificing DSLR image quality and control that experienced photographers expect. It features a bright, 614,000 pixel, high-resolution, OLED touchscreen to easily navigate and control the camera at the touch of a finger. PEN E-PL3: This powerful camera is perfect for photographers who want their memories to reflect incredible, professional image quality. Easy-to-use creative technologies are packed in its versatile body – the size of a small, portable point-and-shoot camera, but with the versatility of interchangeable lenses. A clever, tilting three-inch LCD empowers photographers to go head-and-shoulders above the crowd to capture graduations, easily stoop to eye-level as babies take their first steps or even lower to the ground to get an adorable shot of the family pet. PEN E-PM1: The smallest and lightest Olympus PEN is available in six stylish colors (purple, pink, brown, white, silver and black) and features a new and simplified user interface as well as a streamlined button structure for superior ease of use. Its small size and portability make it the ideal camera to document life’s fun and spontaneous moments. Compact, All-Metal, Premium, Classic-Style Camera Delivers Incredible Power, Amazing Image Quality with Record-Breaking Autofocus and Touch Display CENTER VALLEY, Pa., June 30, 2011 – Today Olympus announces a new flagship PEN camera designed for the hobbyist or advanced photographer who desires superior image quality, FAST (Frequency Acceleration Sensor Technology) Autofocus Tracking System and total creative control in a body portable enough to travel the world: the PEN E-P3. The powerful Olympus PEN® E-P3 is the ultimate PEN camera for visual expression, delivering professional image quality, the World’s Fastest AF** speed, a huge selection of built-in creative features and an easy-to-use interface,]]></description>
			<content:encoded><![CDATA[<p><br />
<a HREF="http://crunchgear.com/tag/Olympus">Olympus</a> just announced the new PEN E-P3, PEN E-PL3, and PEN E-PM1. Why so many, you ask? Well, this is a full range of M4/3s cameras in various sizes &#8211; the granddaddy P, the &#8220;light&#8221; PL, and the mini PM. The E-P3 costs $899 with 12.3-megapixel Live MOS Image Sensor and 14-42mm lens.</p>
<p>Only the E-P3 has been priced but here are some specs on the other, smaller cameras. In all, we&#8217;re looking at a fairly complete family of M4/3s cameras with big boy chops. The question? Will someone pick this up over an entry-level DSLR.<br />
<span id="more-323124"></span></p>
<blockquote><p>PEN E-P3: Also announced today, the flagship Olympus PEN with a classic, all-metal design and the world’s fastest autofocus**. A body portable enough to travel the world without sacrificing DSLR image quality and control that experienced photographers expect. It features a bright, 614,000 pixel, high-resolution, OLED touchscreen to easily navigate and control the camera at the touch of a finger.<br />
<br />
PEN E-PL3: This powerful camera is perfect for photographers who want their memories to reflect incredible, professional image quality. Easy-to-use creative technologies are packed in its versatile body – the size of a small, portable point-and-shoot camera, but with the versatility of interchangeable lenses. A clever, tilting three-inch LCD empowers photographers to go head-and-shoulders above the crowd to capture graduations, easily stoop to eye-level as babies take their first steps or even lower to the ground to get an adorable shot of the family pet.</p>
<p><br />
PEN E-PM1: The smallest and lightest Olympus PEN is available in six stylish colors (purple, pink, brown, white, silver and black) and features a new and simplified user interface as well as a streamlined button structure for superior ease of use. Its small size and portability make it the ideal camera to document life’s fun and spontaneous moments.</p></blockquote>
<div style="overflow:auto;height:300px;border:1px #C4C4C4 solid;">
<p>Compact, All-Metal, Premium, Classic-Style Camera Delivers Incredible Power, Amazing Image Quality with Record-Breaking Autofocus and Touch Display</p>
<p>CENTER VALLEY, Pa., June 30, 2011 – Today Olympus announces a new flagship PEN camera designed for the hobbyist or advanced photographer who desires superior image quality, FAST (Frequency Acceleration Sensor Technology) Autofocus Tracking System and total creative control in a body portable enough to travel the world: the PEN E-P3.</p>
<p>The powerful Olympus PEN® E-P3 is the ultimate PEN camera for visual expression, delivering professional image quality, the World’s Fastest AF** speed, a huge selection of built-in creative features and an easy-to-use interface, all elegantly packaged in a classic, all-metal body with full-advanced controls. Two new M. Zuiko prime lenses also join the family of six MICRO Four Thirds® lenses, to expand the broad options offered to imaging enthusiasts.</p>
<p>Look what you can do with the new Olympus PEN E-P3. It blends high-quality still images expected of a digital single lens reflex (DSLR) camera with high-definition (HD) video, AC3 Dolby Digital audio (comparable to studio recordings) and In-Camera Creativity in an ultra-portable body. The PEN E-P3 has it all.</p>
<p>Outstanding New Features:<br />
12.3 MP Live MOS Sensor – Utilizing new Fine Detail Processing Technology for greater detail in the photograph, the sensor is optimized to maximize the performance of all M. Zuiko digital lenses in all shooting conditions;<br />
TruePic VI Image Processor – This new image engine, designed specifically for the Olympus PEN, features Real Color Technology for improved color reproduction and faster speeds;<br />
FAST AF – To meet the demand for focusing speed, Olympus has introduced the new FAST AF Tracking System. The FAST AF Tracking System features 35 focus points as well as new Tracking AF to ensure fast &amp; accurate focus each and every time;<br />
Low Light Performance – AF Illuminator / Built In Flash / ISO to 12,800;<br />
Fast Shutter Response – Never miss a shot again with fast shutter response time of less than 60 milliseconds;<br />
Full HD Movie – Shoot up to 29 minutes of full 1080i HD video in either AVCHD or AVI formats; and<br />
3-inch 614,000 pixel OLED Touch screen – Bright high-resolution screen features a newly-designed touch interface that provides an innovative touch display solution.<br />
“With a classic, compact, all-metal body reminiscent of the Olympus PEN E-P1, the PEN E-P3 offers an unprecedented level of portability to help you capture great images and videos on the go,” said Katie Roseman, senior product manager, Olympus Imaging America Inc. “This camera has the creative flexibility to give you a true professional experience.”</p>
<p>Superior Image Quality<br />
A large 12.3-megapixel Live MOS Image Sensor delivers the highest quality images. Take great photos in low-light environments thanks to the camera’s built-in flash, AF illuminator and ISO up to 12,800. To improve color and speed, the Olympus PEN E-P3 features the new TruePic VI Image Processing Engine. Photos and HD videos taken with the PEN E-P3 will be crisp and clear thanks to three modes of in-body image stabilization. Image stabilization built into the camera’s body enables photographers to take advantage of this feature with every lens. The camera’s award-winning Supersonic Wave Filter™ patented Dust Reduction System vibrates to remove dust and other particles from the front of the image sensor, capturing it on an adhesive membrane every time the camera is turned on.</p>
<p>Blazing Speed<br />
The Olympus PEN E-P3 uses a variety of features to achieve speed rivaling that of the professional Olympus E-5 DSLR. Focus and shoot faster with the camera’s new 12.3-megapixel Live MOS Image Sensor, TruePic VI Image Processor and new FAST AF Tracking System. The Olympus PEN E-P3 offers 35 separate focus points spread over nearly the entire sensor, enabling the camera to pin-point focus accuracy on small subjects wherever they appear in the frame. Selectable 3&#215;3 groups within the 35-point area are especially effective when shooting active subjects. The camera’s fast shutter response time ensures that you will never miss the shot, even in the toughest shooting environments.</p>
<p>Creative Freedom<br />
Olympus PEN series cameras put you in the director’s chair, offering a new level of freedom to the creative shooting experience and enabling instant experimentation, feedback and gratification. For the first time, the Olympus PEN E-P3 features full 1080 60i HD Video. Push the direct HD video button to instantly start filming your HD video with a choice between ACVHD and AVI formats with uncompressed CD-quality 16 bit/44.1kHz Linear PCM stereo recording or AC3 Dolby Digital Audio.</p>
<p>In-camera features such as Art Filters, Multiple Exposure and In-Camera Editing enable photographers to capture the world as they see it. The Olympus PEN E-P3 features 10 Art Filters: Diorama, Pop Art, Soft Focus, Pale &amp; Light Color, Light Tone, Grainy Film, Pin Hole, Cross Process, Gentle Sepia and Dramatic Tone. The camera also features nine Art Filter variations and enhancements, including new Pale &amp; Light Color II, and five Art Filter Effects, including new Star Light and White Edge. The new Art Filter Bracketing function helps you develop multiple pictures utilizing different Art Filters with a single shot, making it possible to experiment with several different photographic effects at the same time. Photographers can use Art Filters in all shooting modes: shutter priority, aperture priority, manual and program auto modes for expanded control. All Art Filters can be applied to both still shots and Standard Definition or HD movies. Art Filters set the Olympus PEN E-P3‘s images and videos apart from the pack. Since they’re built into the camera, Art Filters can help you achieve dramatic results on the go without the need for a computer or editing software.</p>
<p>The Olympus PEN E-P3 adds a new dimension to photographs by shooting dynamic 3D photos in any situation from macro to landscape. Recreate a sense of depth like that of the original scene. Simply select the 3D Photo Mode, release the shutter, and slowly pan until the camera automatically takes a second image from a slightly different perspective. The 3D data is processed in-camera resulting in an .MPO file, the universal industry 3D format for easy display on 3D televisions or laptops.</p>
<p>Expanded Control Combined with Ease of Use<br />
Controlling the Olympus PEN E-P3 is simple with its next-generation, three-inch, touch-sensitive 614,000 pixel OLED display. Consuming much less energy than the traditional LCD, this display has a wide 176-degree angle of view and is bright enough to compose images even in harsh midday light. With the camera’s new intuitive graphic user interface and touchscreen, it is easy to capture a picture, change camera settings or navigate the Live Guide controls by simply touching the screen. Going through a day’s photos is easy by scrolling through and enlarging photos with the tap of a finger.</p>
<p>The Olympus PEN E-P3’s built-in, pop-up flash makes it easy to illuminate low-light subjects, reduce red-eye and fill in dark areas. The camera is compatible with SDHC, SDXC and UHS-1 memory cards for greater speed and capacity and can be utilized with the Olympus PENPAL® or various Eye-Fi™ cards for instant wireless uploads to your favorite social or photo sharing websites.</p>
<p>Olympus has added a rotational dial, sub-dial and two new function buttons to the back of the PEN E-P3 so photographers can make rapid changes to menu settings and maximize the camera’s performance. With a thumb, photographers can adjust aperture and exposure time in an instant without switching between menu selections. Hands-on shooters will appreciate the two customizable buttons they can assign to favorite functions. Photographers will appreciate how the camera’s mode dial enables access to basic settings.</p>
<p>The Level Gauge in the Olympus PEN E-P3 is a tremendous benefit for architectural photographers who must ensure that images of buildings are as centered and true as the walls of the buildings themselves. This feature detects the camera’s pitch and roll during Live View operation so photographers can make sure subjects appear where they should in the frame.</p>
<p>New Lenses and Accessories for Every Shooting Challenge<br />
The Olympus PEN MICRO Four Thirds family features eight fully-compatible MICRO Four Thirds lenses. The legendary Olympus Zuiko® Digital Four Thirds range of 27 high-quality lenses, OM-series and other manufacturers’ lenses can be attached to Olympus PEN cameras with optional adapters. The Olympus PEN E-P3 comes packaged with the Movie &amp; Still Compatible (MSC) ED m14-42mm II R f3.5/5.6 zoom lens (28mm-84mm equivalent) or the m17mm f2.8 (34mm equivalent). Today, Olympus is proud to announce several new Movie &amp; Still Compatible (MSC) lenses with high-speed, near-silent autofocus during still shooting and high-definition (HD) video capture. Also, several new accessories will complement the PEN E-P3 perfectly and broaden the creative horizons for all PEN photographers.</p>
<p>M. Zuiko Digital ED 12m f2.0 lens (24mm equivalent): This high-speed, single-focal–length, wide-angle lens is ideal for shooting everything from dramatic landscapes in low-light conditions to hard-to-get, spontaneous street shots. It has a beautiful full-metal body and a snap ring that enables photographers to pan focus with a distance indicator.<br />
M. Zuiko Digital ED 45mm f1.8 lens (90mm equivalent): This single focal length portrait lens has a beautiful shallow depth of field, which enables the background blurring effects not possible with the 14-42mm kit zoom lens. The MSC mechanism is great for tracking a moving child or pet, and provides a quick and silent focus mechanism for movies and still photography.<br />
FL-300R Compact Flash: This flash functions as a bounce flash and wireless remote flash with enough power for nearly any shooting situation. Photographers can use it in tandem with the camera’s built in pop-up flash, or as an alternative to it. It is designed in silver to match the new PEN lineup.<br />
MCG-2 Exchangeable Camera Grip: Available exclusively for the PEN E-P3, this comfortable grip enhances the grip area of the camera to fit any photographer’s hands perfectly. It is available in black and beige.<br />
Availability<br />
The Olympus PEN E-P3 kit will be available in stylish black, white and silver, starting in August 2011. It includes the PEN E-P3 body, lens, USB cable, video cable, BLS-1 Li-Ion battery pack, Li-Ion battery charger, shoulder strap, OLYMPUS [ib] software CD-ROM, manuals and registration card.</p>
<p>U.S. Pricing / Product Configurations<br />
Olympus PEN E-P3 Body with MSC M. Zuiko Digital ED 14-42mm II R f3.5/5.6 Zoom Lens<br />
Estimated Street Price: $899.99</p>
<p>Olympus PEN E-P3 Body with MSC M. Zuiko Digital ED 17mm f2.8 Prime Lens<br />
Estimated Street Price: $899.99</p></div>
<div style="overflow:auto;height:300px;border:1px #C4C4C4 solid;">Compact Portable Bodies Deliver Incredible Image Quality, Speed and In-Camera Creativity</p>
<p>CENTER VALLEY, Pa., June 30, 2011 – Today Olympus launches three new PEN compact system cameras designed to help inspiration-seekers capture their unique visions and share their stories in brilliant still images and high-definition (HD) video. The Olympus PEN family combines the portability of a point-and-shoot with features found on bulkier cameras or camcorders to deliver amazing image quality and lightning fast speed. With a new 12.3-megapixel Live MOS Image Sensor, TruePic™ VI Image Processor, high ISO of 12,800, a reengineered autofocus system, full 1080i HD video with Dolby Digital sound recording, newly designed user interfaces and a variety of Art Filters and built-in creative features, these powerfully simple cameras offer advanced capabilities without the complexity of a digital single lens reflex (DSLR) camera.</p>
<p>In addition to these great shared capabilities, each new model offers unique features:</p>
<p>PEN E-P3: Also announced today, the flagship Olympus PEN with a classic, all-metal design and the world’s fastest autofocus**. A body portable enough to travel the world without sacrificing DSLR image quality and control that experienced photographers expect. It features a bright, 614,000 pixel, high-resolution, OLED touchscreen to easily navigate and control the camera at the touch of a finger.<br />
PEN E-PL3: This powerful camera is perfect for photographers who want their memories to reflect incredible, professional image quality. Easy-to-use creative technologies are packed in its versatile body – the size of a small, portable point-and-shoot camera, but with the versatility of interchangeable lenses. A clever, tilting three-inch LCD empowers photographers to go head-and-shoulders above the crowd to capture graduations, easily stoop to eye-level as babies take their first steps or even lower to the ground to get an adorable shot of the family pet.<br />
PEN E-PM1: The smallest and lightest Olympus PEN is available in six stylish colors (purple, pink, brown, white, silver and black) and features a new and simplified user interface as well as a streamlined button structure for superior ease of use. Its small size and portability make it the ideal camera to document life’s fun and spontaneous moments.<br />
Superior Image Quality<br />
A large 12.3-megapixel Live MOS Image Sensor delivers the highest quality images. Take great photos in low-light environments thanks to the Olympus PEN E-P3 camera’s built-in flash and the E-PL3 and E-PM1 cameras’ bundled accessory flash. Each camera comes equipped with an AF illuminator and ISO up to 12,800. To improve color and speed, the new Olympus PEN cameras feature the new TruePic VI Image Processing Engine. Photos and HD videos will be crisp and clear thanks to three modes of in-body image stabilization and the award-winning Olympus Dust Reduction System.</p>
<p>Blazing FAST AF Speed<br />
The new Olympus PEN cameras use a variety of features to achieve speed rivaling that of the professional Olympus E-5 DSLR. Focus and shoot faster with the new 12.3-megapixel Live MOS Image Sensor, TruePic VI Image Processor and new frequency acceleration sensor technology (FAST) autofocus system. The FAST AF Tracking System features 35 separate focus points spread over nearly the entire sensor, enabling pin-point focusing accuracy on small subjects wherever they appear in the frame. Selectable 3&#215;3 groups within the 35-point area are especially effective when shooting active subjects. The cameras’ fast shutter response times ensure you will never miss a shot, even in the toughest shooting environments.</p>
<p>Creative Freedom<br />
Olympus PEN series cameras bring a new level of creative freedom to the shooting experience and enable instant experimentation and gratification. The new PEN Series features full 1080 60i high-definition video. Push the direct HD video button to instantly start filming in either AVCHD or AVI formats with uncompressed CD-quality.</p>
<p>In-camera creative features such as Art Filters, Multiple Exposure, Aspect Ratios and In-Camera Editing allow photographers to capture the world as they see it. Art Filters set Olympus PEN images and videos apart from the pack. Since they’re built into the camera, Art Filters can achieve dramatic results on the go without the need for a computer or editing software. All filters can be applied to both still shots and HD movies.</p>
<p>The Olympus PEN family offers several ways to capture artistic visions. Apply up to 10 Art Filters (Depending upon model: Diorama, Pop Art, Soft Focus, Pale &amp; Light Color, Light Tone, Grainy Film, Pin Hole, Cross Process, Gentle Sepia and Dramatic Tone) in the camera while shooting. Vary images by mixing and matching Art Filters to achieve your creative vision or by applying effects, including the new Star Light and White Edge to frame photos the way you want after capture.</p>
<p>These Olympus PEN cameras add a new dimension to photographs by shooting dynamic 3D photos in any situation from macro to landscape. Simply select the 3D Photo Mode, release the shutter and slowly pan until the camera automatically takes a second image from a slightly different perspective. The 3D data is processed in-camera, resulting in an .MPO file, the universal industry 3D format for easy display on 3D televisions or laptops.</p>
<p>Easy to Use with New User Interfaces, Menu Structures and Button Layouts<br />
All three Olympus PEN cameras have a 3-inch, high-resolution display. Controlling the E-P3 is simple to use with its three-inch, touch-sensitive 614,000 pixel OLED, consuming much less energy than the traditional LCD. The display has a wide 176-degree angle of view and is bright enough to compose images even in harsh midday light. The intuitive and practical touchscreen makes it easy to navigate the camera’s new menus and graphic user interface. Going through a day’s photos is easy by scrolling through and enlarging photos with the tap of a finger. The E-PL3 features a tilting 3-inch 460,000 pixel LCD screen that offers the flexibility to capture moments from a variety of angles. The E-PM1 features a 3-inch 460,000 pixel display. All three cameras feature a newly designed Graphical User Interface. The font and graphics used in the menus offer improved visibility and quality to render elegant graphical menus that are attractive and easy-to-use. The E-P3 incorporates a rotational dial and sub-dial on the back of the camera. With just their thumb, users can fine-tune aperture and exposure time in an instant – without the need to switch between menus. Fans of hands-on shooting will love the three customizable buttons that can be assigned to the user’s favorite functions.</p>
<p>All of the Olympus PEN cameras are compatible with SDHC, SDXC and UHS-1 memory cards for greater speed and capacity and can work with Eye-Fi cards for instant uploads.</p>
<p>New Lenses and Accessories for Every Shooting Challenge<br />
Today Olympus is proud to announce several new Movie &amp; Still Compatible (MSC) lenses with high-speed lens drive mechanisms delivering near-silent autofocus during still shooting and high-definition (HD) video capture. New accessories include optional body grips and the FL-300R external flash to complement the PEN series perfectly and broaden the creative horizons for any photographer. The growing Olympus PEN MICRO Four Thirds family now features eight fully-compatible MICRO Four Thirds lenses. The legendary Olympus Zuiko® Digital Four Thirds range of 27 high-quality lenses, OM-series and other manufacturers’ lenses can be attached to Olympus PEN cameras with optional adapters. Each new PEN comes packaged with the re-sculpted M.ZUIKO DIGITAL 14-42mm II R f3.5/5.6 II R zoom lens (28mm-84mm equivalent) or the M.ZUIKO DIGITAL 17mm f2.8 prime lens. Designed with Movie &amp; Still Compatibility (MSC), experience near-silent operation, enabling you to shoot HD movies in stereo with amazing clarity.</p>
<p>M.Zuiko Digital ED 12m f2.0 lens: This high-speed, single-focal-length, wide-angle lens is ideal for shooting everything from high-quality, dramatic landscapes in low-light conditions to hard-to-get, spontaneous street shots. It has a beautiful full-metal body and a snap focus ring that allows photographers to pan focus with a distance indicator.<br />
M.Zuiko Digital ED 45mm f1.8 lens: This single focal length portrait lens has a beautiful shallow depth of field, which allows for background blurring effects that are not possible with previous kit lenses. The MSC mechanism is great for tracking a moving child or pet, and provides a quick and silent focus mechanism for movies and still photography.<br />
FL-300R Compact Flash: This flash functions on all three PEN cameras as a bounce flash as well as a wireless remote flash with enough power for most every shooting situation. It is designed in silver to match the new PEN lineup.<br />
U.S. Pricing / Product Configurations<br />
Olympus PEN E-P3 Body with MSC M.ZUIKO DIGITAL ED m14-42mm II R f3.5/5.6 Zoom Lens<br />
Estimated Street Price: $899.99</p>
<p>Olympus PEN E-P3 Body with MSC M.ZUIKO DIGITAL ED m17mm f2.8 Prime Lens<br />
Estimated Street Price: $899.99</p>
<p>Olympus PEN E-PM1 Body with MSC M.ZUIKO DIGITAL ED m14-42mm II R f3.5/5.6 Zoom Lens<br />
Estimated Street Price to be announced</p>
<p>Olympus PEN E-PL3 Body with MSC M.ZUIKO DIGITAL ED m14-42mm II R f3.5/5.6 Zoom Lens<br />
Estimated Street Price to be announced</p>
<p>Olympus PEN E-PL3 Body with MSC M.ZUIKO DIGITAL ED m17mm f2.8 Prime Lens<br />
Estimated Street Price to be announced</p></div>
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			<media:title type="html">john</media:title>
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		<title>Do Not Swallow: Olympus Releases Tiny E-PL Promotional Cameras</title>
		<link>http://techcrunch.com/2011/06/14/do-not-swallow-olympus-releases-tiny-e-pl-promotional-cameras/</link>
		<comments>http://techcrunch.com/2011/06/14/do-not-swallow-olympus-releases-tiny-e-pl-promotional-cameras/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 16:34:09 +0000</pubDate>
		<dc:creator>John Biggs</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[olympus]]></category>
		<category><![CDATA[e-pl1]]></category>
		<category><![CDATA[E-PL2]]></category>

		<guid isPermaLink="false">http://www.crunchgear.com/?p=216794</guid>
		<description><![CDATA[No, you cannot take pictures with these tiny <a HREF="http://crunchgear.com/search/E-PL1">E-PL1</a> and <a HREF="http://crunchgear.com/search/E">E-PL2</a> cameras, but you can, feasibly, buy one and carry it around on your keys. Sadly, you can't take pictures with these tiny, removable-lens cameras, although that would be amazagasmic.

And remember: "It's love, It's a pen."]]></description>
			<content:encoded><![CDATA[<span style="text-align:center; display: block;"><a href="http://techcrunch.com/2011/06/14/do-not-swallow-olympus-releases-tiny-e-pl-promotional-cameras/"></a></span>
<p>No, you cannot take pictures with these tiny <a HREF="http://crunchgear.com/search/E-PL1">E-PL1</a> and <a HREF="http://crunchgear.com/search/E">E-PL2</a> cameras, but you can, feasibly, buy one and carry it around on your keys. Sadly, you can&#8217;t take pictures with these tiny, removable-lens cameras, although that would be amazagasmic.</p>
<p>And remember: &#8220;It&#8217;s love, It&#8217;s a pen.&#8221; There are only 100 available and they cost about $7 each.</p>
<p><a HREF="http://micgadget.com/12884/the-return-of-the-worlds-tiniest-micro-four-thirds-camera/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+micgadget+%28M.I.C.+Gadget%29&amp;utm_content=Google+Reader">Product Page</a></p>
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		<title>Retractable Cap For Olympus XZ-1 Looks Evil, Practical</title>
		<link>http://techcrunch.com/2011/05/09/retractable-cap-for-olympus-xz-1-looks-evil-practical/</link>
		<comments>http://techcrunch.com/2011/05/09/retractable-cap-for-olympus-xz-1-looks-evil-practical/#comments</comments>
		<pubDate>Tue, 10 May 2011 02:15:52 +0000</pubDate>
		<dc:creator>Devin Coldewey</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[olympus]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Headline]]></category>

		<guid isPermaLink="false">http://www.crunchgear.com/?p=212909</guid>
		<description><![CDATA[Olympus&#8217;s XZ-1 competes with models like the Canon S95 and Panasonic LX-5 in the &#8220;primo point and shoot&#8221; market, and looks good doing it. But having a manual lens cap can sometimes be a pain: it&#8217;s either dangling from a lanyard, taking up space in your pocket, or getting lost somewhere. This excellent retracting lens cap fits over the lens and splits apart to get out of the way when it&#8217;s shootin&#8217; time. It&#8217;s from UN Ltd, and it looks to me like it costs ¥5800, though with shipping it comes to ¥7350 &#8212; so, $90 unless you want to go over to Japan and pick it up. [via DP Review]]]></description>
			<content:encoded><![CDATA[<p><br />
<a href="http://www.crunchgear.com/2010/12/29/olympus-xz-1-joins-the-high-powered-compact-camera-battle/">Olympus&#8217;s XZ-1</a> competes with models like the Canon S95 and Panasonic LX-5 in the &#8220;primo point and shoot&#8221; market, and looks good doing it. But having a manual lens cap can sometimes be a pain: it&#8217;s either dangling from a lanyard, taking up space in your pocket, or getting lost somewhere.<a href="http://www.un-ltd.co.jp/products/new/index.html#95155"> This excellent retracting lens cap</a> fits over the lens and splits apart to get out of the way when it&#8217;s shootin&#8217; time.</p>
<p>It&#8217;s from UN Ltd, and it looks to me like it costs ¥5800, though with shipping it comes to ¥7350 &mdash; so, $90 unless you want to go over to Japan and pick it up.</p>
<p>[via <a href="http://www.dpreview.com/news/1105/11051003xz1lenscap.asp">DP Review</a>]</p>
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		<title>Olympus LS-20M: A Pocket Cam With A Focus On Audio</title>
		<link>http://techcrunch.com/2011/05/03/olympus-ls-20m-a-pocket-cam-with-a-focus-on-audio/</link>
		<comments>http://techcrunch.com/2011/05/03/olympus-ls-20m-a-pocket-cam-with-a-focus-on-audio/#comments</comments>
		<pubDate>Tue, 03 May 2011 19:55:29 +0000</pubDate>
		<dc:creator>Devin Coldewey</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[audio]]></category>
		<category><![CDATA[olympus]]></category>
		<category><![CDATA[Camcorders]]></category>
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		<guid isPermaLink="false">http://www.crunchgear.com/?p=212340</guid>
		<description><![CDATA[We recently reviewed the <a href="http://www.crunchgear.com/2011/01/24/review-zoom-q3hd-camcorder/">Zoom Q3HD</a>, a pocket cam (like your Flips and Playsports) with a little extra love given to the audio side of things. Olympus has decided to take that route as well with its new LS-20M... a pocket cam with a little extra love given to the audio side of things. What, I <em>said </em>it was the same route.]]></description>
			<content:encoded><![CDATA[<p><a href="http://tctechcrunch2011.files.wordpress.com/2011/05/ls20m_front_l.jpg" rel="lightbox[212340]"></a>We recently reviewed the <a href="http://www.crunchgear.com/2011/01/24/review-zoom-q3hd-camcorder/">Zoom Q3HD</a>, a pocket cam (like your Flips and Playsports) with a little extra love given to the audio side of things. Olympus has decided to take that route as well with its new LS-20M&#8230; a pocket cam with a little extra love given to the audio side of things.</p>
<p>What, I <em>said </em>it was the same route.</p>
<p>The LS-20M will do 1080p video and records 24-bit, 96kHz linear PCM audio with variable gain. The screen is only 2&#8243;, unfortunately, but there&#8217;s an extra little LCD for crucial information below it, something I found very handy on the Q3HD. It records to SDHC, and will of course also do 720p and 640&#215;480. Everything&#8217;s at 30FPS, alas, but that&#8217;s to be expected.</p>
<p>There sure are a lot of buttons on there. I guess you&#8217;ll find your way around it after a while, but I liked the Q3HD&#8217;s simple interface. Different strokes!</p>
<p><strong>Update</strong>: I didn&#8217;t get this at first, but the lens is actually on the &#8220;top&#8221; of the device, between the microphones. That&#8217;s pretty weird, Olympus. How will you look at the screen if you&#8217;re pointing this thing like a remote? I&#8217;m not optimistic.</p>
<p>The device will be <a href="http://www.getolympus.com/">available in June</a> for an &#8220;estimated street price&#8221; of $300.</p>
<p>Here&#8217;s the full press release, in case you&#8217;re curious:</p>
<div class="pr">New Olympus LS-20M Unites High-Definition Video and PCM Audio to Capture Sights and Sounds Like Never Before</p>
<p>New Full-HD Video Combined with Magic Movie Special Effects and Pristine Audio Recording to Create Movies that Look and Sound Like Professional Productions</p>
<p>CENTER VALLEY, Pa., May 3, 2011–Transforming everyday videos into memorable movies can be a challenge, but the Olympus LS-20M Linear PCM recorder makes it easy to add creative flair to any recording with the introduction of high-definition video. Record a live recital, create home movies and upload amazing linear PCM audio and high-definition video with the new Olympus LS-20M. Incorporating technologies much like those that debuted in recent Olympus digital imaging products, the new LS-20M isthe first Olympus recorder that captures and edits 1080p HD video while recording 24 bit/96 hHz Linear PCM stereo sound. Combined with four different optional Magic Movie special effects features, the LS-20M enables users to create home movies that look and sound like professional productions in a device that’s so compact it fits in your pocket.</p>
<p>“The potential number of uses for the Olympus LS-20M Linear PCM recorder are limitless,” said Amy Leslie, product manager, Olympus Imaging America Inc. “Anyone looking to capture and upload music performances, sporting events, weddings, meetings or just create their own fun videos, can use the LS-20M for their personal and professional audio and video needs.”</p>
<p>Lights, Camera, Action<br />
The new Olympus LS-20M takes handheld recording to a new dimension with HD video. By combining Olympus’ superior audio capabilities, cutting-edge design and the outstanding optical performance expected from Olympus, this all-in-one handheld offers the versatility and practicality you need.</p>
<p>Olympus is creating more ways for consumers to share memories and express themselves through video. Users can capture full HD movies utilizing one of three video format settings up to 1080p for stunning HD video clarity.The camera lens and microphones are located on top of the unit – just point the device in the direction of the intended object and hit record. A crisp, 2.0-inch color LCD on the front of the device clearly displays the video as its being shot. Below the video LCD is a1.46-inch LCD data screen that displays time, audio levels and battery life. Want to record a live recital that looks and sounds like a professional ballet? The LS-20M can do that, just point and record.</p>
<p>The HD video compression format makes it easy to upload videos to Facebook, YouTube, iTunes, Vimeo and other web-based content sharing sites, and the resolution offers remarkable detail on modern home theatre systems.</p>
<p>The camera features a 4.1mm (16:9 at 49mm, 4:3 at 59mm) autofocus lens and 4x digital zoom delivering premium video no matter where you are shooting. The Olympus LS-20M allows users to record in low light for more dramatic footage and also offers close-up video shooting. The combination of video and audio excellence has an infinite number of possibilities. Record a close-up of a hummingbird in HD video and set it to your own sound track of better-than-CD quality audio.</p>
<p>Studio-Grade Audio<br />
Olympus has been on the cutting edge of audio recording technology since inventing the microcassette format in 1969. The fourth in the series, the LS-20M lives up to the company’s renowned history of Linear PCM recording capability, to capture the rich, dynamic sound quality of music performances; like a studio in your pocket. The device captures rich, dynamic sound with its two condenser mics, and the ability to record in Linear PCM (WAV files) and MP3 formats. Use internal or external microphones to record better-than-CD quality audio for movies that sound like they were made in a Hollywood studio.</p>
<p>The recording features don’t stop at amazing sound quality. For your convenience, the Olympus LS-20M offers manual or auto-level recording. The “auto” level is perfect if you are recording from the crowd. Thanks to the manual level, musicians can capture optimal sound checks and live performances.</p>
<p>Certain settings, like crowded press conferences or a live show at a packed club can provide unwanted background noise that can later be incredibly frustrating. Thankfully, the Olympus LS-20M features a switchable low-cut filter that enables users to eliminate low-frequency sounds and unwanted background noises, like coughing. Collaborating musicians who want to monitor the recording progress on the fly can do so with the built-in speaker.</p>
<p>The Olympus LS-20M voice-activation feature automatically starts a recording when a certain level of sound is reached. The self-timer feature starts the recording process after a predetermined amount of time; both are ideal for recording a performance or video without having to operate the recorder.</p>
<p>Movie Making Magic<br />
Specially designed to expand the potential of your creativity, the new, simple to operate, Magic Movie special effects technology turns scenes of everyday life into extraordinary images that are distinctive and compelling. Using technology from Olympus’ cameras, Magic Movie allows users to create exciting videos, then upload and share them with the world on YouTube or Facebook. Unleash your creative side by incorporating linear PCM audio with your own artistic expression.</p>
<p>The LS-20M Magic Movie special effects settings:</p>
<p>    * Rock&#8211;create your own rock video! Step on stage with the classic Rock Magic Movie setting, featuring saturated black images and bright, bold background colors;<br />
    * Sketch – the Sketch Magic Movie setting turns your video into a living and breathing pencil drawing, reminiscent of some popular 80’s videos. Sketch adds an artistic feel and poetic flavor to your recordings;<br />
    * Pinhole &#8211;the Pinhole Magic Movie setting allows users to record video with soft, darkened outside edges &#8211; enhancing the subject in the center of the video. Pinhole is great for setting a mood to tie in with the melody or focus of your recorded sound;<br />
    * Pop &#8212; The Pop Magic Movie setting super-saturates colors to create a brighter, more vivid video recording. Turn your world into a work of pop art!</p>
<p>Powerful Punch in a Compact Package<br />
The Olympus LS-20M features a lightweight, durable, black body with silver function buttons in a slim, pocket-size device that fits in your palm. At just 5.3inches long and 5.4 ounces, the LS-20M provides remarkable power in a convenient and portable size.</p>
<p>The attractive Olympus LS-20M is eye-catching and designed with ease-of-use in mind, with the control panel located just below the video and data LCDs. As the previous LS-series models, the record button lights up when activated and the thumb panel enables easy adjustments to settings while recording. A switch on the right side panel allows for easy transition from audio/video to audio-only recording.</p>
<p>Inputs at the base of the unit offer easy access to USB and HDMI connections. Plugging the device into a computer or tablet for fast video uploads couldn’t be easier.</p>
<p>Accessories<br />
The Olympus LS-20M is packaged with everything needed to make HD movies straight out of the box. It’s equipped with a 2GB SD card, one rechargeable Lithium ion battery, a USB cable and an AC adapter. The battery is easily charged by plugging in the LS-20M to a computer. For added memory, the LS-20M can handle SDHC cards up to 32GB for longhours of movie making.</p>
<p>An optional RS-30W Wireless Remote empowers users to start and stop the recording of the Olympus LS-20M without touching the unit. This is ideal for live performances, as the device can be placed in an optimal recording position and activated at a distance.</p>
<p>Pricing and Availability<br />
The Olympus LS-20M provides excellent audio and HD video recording of premium movies at a highly competitive price: estimated street price of $299.99 (U.S.). It will be available in June 2011.</p>
<p>ABOUT OLYMPUS IMAGING AMERICA INC.<br />
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.</p>
<p>Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people’s lives every day. These include:</p>
<p>·       Digital Cameras</p>
<p>·       Professional and Consumer Interchangeable Lens System Cameras</p>
<p>·       Related Underwater Products and Accessories</p>
<p>·       Digital and Micro-cassette Recorders</p>
<p>·       Digital Media</p>
<p>·       Binoculars</p>
<p>Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.getolympus.com.</p>
<p>Specifications*:</p>
<p>Recording Format</p>
<p>Voice: PCM (WAV) and MP3</p>
<p>Movie: MOV</p>
<p>Recording Media</p>
<p>SD/SDHC card slot</p>
<p>Recording Time(2GB SD card)</p>
<p>PCM</p>
<p>96kHz 24bit: 55m</p>
<p>44.1kHz 16bit: 3h</p>
<p>MP3</p>
<p>320kbps: 12h45m</p>
<p>256kbps: 16h</p>
<p>Shooting Time (2GB SD card)</p>
<p>1920 x 1080 30fps</p>
<p>96kHz 24bit: 15m</p>
<p>44.1kHz 16bit: 17m</p>
<p>1280 x 720 30fps</p>
<p>96kHz 24bit: 20m</p>
<p>44.1kHz 16bit: 30m</p>
<p>640 x 480 30fps</p>
<p>320kbps 44.1kHz: 1h</p>
<p>256kbps 44.1kHz: 1h</p>
<p>Image sensor</p>
<p>1/4 inch CMOS, 5.32 Mega Pixel</p>
<p>Lens</p>
<p>4.1mm (16:9 at 49mm, 4:3 at 59mm)</p>
<p>LCD</p>
<p>2.0 inch color</p>
<p>USB</p>
<p>Hi speed USB2.0</p>
<p>Frequency response</p>
<p>PCM 96kHz/24bit: 20Hz-44kHz</p>
<p>Maximum headphone output</p>
<p>3.0mW+3.0mW (at load of 16Ω)</p>
<p>Speaker</p>
<p>16mm round dynamic speaker</p>
<p>Maximum speakeroutput</p>
<p>270mW (8Ω load)</p>
<p>Microphone Jack</p>
<p>3.5mm dia</p>
<p>Earphone Jack</p>
<p>3.5mm dia</p>
<p>Power Supply</p>
<p>Lithium Ion Battery /  AC adapter</p>
<p>Compatible OS (USB connection)</p>
<p>Microsoft Windows XP/Vista/7 Mac OS X 10.4.11-10.6</p>
<p>Size</p>
<p>5.3 x2.5 x 0.7 inch (134.7 x 62.8 x 18.2 mm)</p>
<p>Weight</p>
<p>5.4 oz (154g), including batteries</p>
<p>*Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks and registered trademarks listed herein are the property of their respective holders, in the US and/or other countries.</p>
<p>© 2011 Olympus Imaging America Inc.</p></div>
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		<title>Review: Olympus E-PL2 Micro 4/3s Camera</title>
		<link>http://techcrunch.com/2011/03/23/review-olympus-e-pl2-micro-43s-camera/</link>
		<comments>http://techcrunch.com/2011/03/23/review-olympus-e-pl2-micro-43s-camera/#comments</comments>
		<pubDate>Wed, 23 Mar 2011 15:50:22 +0000</pubDate>
		<dc:creator>John Biggs</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[cameras]]></category>
		<category><![CDATA[olympus]]></category>
		<category><![CDATA[reviews]]></category>
		<category><![CDATA[E-PL2]]></category>
		<category><![CDATA[Headline]]></category>

		<guid isPermaLink="false">http://www.crunchgear.com/?p=203612</guid>
		<description><![CDATA[

<h2>Short Version</h2>
To be sure, Olympus' micro 4/3s cameras, the E-PL1 and the E-PL2, are changing the way we think about removable lens cameras. However, I worry that high price coupled with potentially limiting features will cause some shooters to shy away from this line. While that may be the case, I encourage anyone thinking about a point and shoot or ultrazoom camera to look into these clever and high-quality shooters.]]></description>
			<content:encoded><![CDATA[<p></p>
<p><strong>Features:</strong></p>
<ul>
<li>3-inch LCD</li>
<li>Four color choices</li>
<li>PenPal Wireless Support</li>
<li>12 oz weight</li>
<li>MSRP: $599</li>
</ul>
<p><strong>Pros:</strong></p>
<ul>
<li>Quieter lenses</li>
<li>Improved power button placement</li>
<li>Lighter</li>
</ul>
<p><strong>Cons:</strong></p>
<ul>
<li>A bit pricy for entry-level shooters</li>
<li>Performance <i>almost</i> identical to E-PL1</li>
<li>No viewfinder</li>
</ul>
<p> </p>
<h2>Short Version</h2>
<p>To be sure, Olympus&#8217; micro 4/3s cameras, the E-PL1 and the E-PL2, are changing the way we think about removable lens cameras. However, I worry that high price coupled with potentially limiting features will cause some shooters to shy away from this line. While that may be the case, I encourage anyone thinking about a point and shoot or ultrazoom camera to look into these clever and high-quality shooters.</p>
<h2>Long Version</h2>
<p>I&#8217;ve been a micro 4/3s convert for about a year now and for a long while carried only <a HREF="http://www.crunchgear.com/2010/03/25/review-olympus-e-pl1-micro-43-digital-camera/">an E-PL1</a> to various events and trips, thanking my lucky stars that I no longer had to lug a huge DSLR around. Most of the videos I personally shot in the field were taken on the E-PL1 (this is <a HREF="http://www.crunchgear.com/2010/06/06/hands-on-with-the-ulysse-nardin-chairman-android-phone/">one of my favorites</a> and you&#8217;ll notice quite a bit of focusing noise) and I found the shoots to be acceptable at best but highly convenient.</p>
<p>With the release of the E-PL2, a few of the problems associated with the E-PL1 have been ironed out. First, the kit lenses are much quieter and quicker, thereby allowing on the fly focusing so you don&#8217;t have that horrible &#8220;kachunk&#8221; sound every few seconds. The video UI has been streamlined slightly, as well, and the larger screen offers more real-estate for framing the shot.</p>
<p>This 12-megapixel camera has a thinner, easier to grasp body and is much lighter than the E-PL1. The various improvements are mostly cosmetic including an improved power button that sits flush with the body of the camera rather than sticking out like a mini shutter release, a problem with which the E-PL1 suffered. The camera also has a number of special shooting modes and &#8220;art filters,&#8221; all powered by Olympus&#8217; TruePic V sensor. The camera has a small pop-up flash and supports the E-PL1&#8242;s hot shoe mic as well as Olympus&#8217; unique PenPal wireless device.<br />
<a href="http://tctechcrunch2011.files.wordpress.com/2011/03/screen-shot-2011-03-23-at-11.08.45-am.jpg" rel="lightbox[203612]"></a><br />
The $79 PenPal aka the PP-1 is a Bluetooth add-on that can ship pictures to a phone or laptop on the fly. Sadly, it does not yet support iPhone data transfers nor does it support the Nexus S.</p>
<h2>The Good</h2>
<p>Shooting is quite simple. In auto mode, the E-PL2 has eye-detection as well as on-screen tips and Live Guide II support that allows you to improve and tweak photos on the fly. It also supports up to 6400 ISO, although you&#8217;re going to get results from a mid-level ISO.</p>
<p>I enjoy the E-PL2&#8242;s improved size and shape as well as the improved lenses. As a small and light m4/3s, it works beautifully in most situations and in plenty of sunlight you&#8217;re going to get excellent results.</p>
<p>Here is a NSFW <a href="http://www.crunchgear.com/2011/03/22/rock-star-on-the-outside%E2%80%A6gadget-junkie-on-the-inside-an-interview-with-richard-patrick-from-filter/">sample video shot</a> with the E-PL2.</p>
<p><a href="http://player.ooyala.com/player.swf?embedCode=5hcHViMjp5eRPOSEw24KS3P_wP3lhMsd&#038;version=2">http://player.ooyala.com/player.swf?embedCode=5hcHViMjp5eRPOSEw24KS3P_wP3lhMsd&#038;version=2</a></p>
<h2>The Bad</h2>
<p>Is this camera for everyone? Probably not. Fans of the Canon G12 or similar Nikon models will appreciate the power and interchangeable lenses that the E-PL2 offers in a size that is quite similar to those vaunted pro point and shoots. However, it&#8217;s still a bit bigger than most people expect and multiple lenses will, in the end, still require a camera bag (albeit a considerably smaller one).</p>
<p>Owners of the E-PL1 will note that little has changed in the E-PL2, at least on the inside. The sensors are the same and the slight improvement to the kit lens is excellent but may not be worth the upgrade if you don&#8217;t shoot video.</p>
<p>I&#8217;d also worry that the $599 price tag is a bit much for entry-level users as well as for DSLR fans. If this was a bit cheaper, I suspect more DSLR fans would use this as a second PnS camera. As it stands, however, for many a DSLR vs. E-PL2 is an either/or situation.</p>
<h2>Bottom Line</h2>
<p>Again, I&#8217;m a big fan of what Olympus has done here and if you&#8217;re in the market for a mid-level portable camera with some great features, the E-PL2 is waiting for your call. Even with the caveats I mention above, the move towards micro 4/3s is exciting and potentially game-changing, especially when it comes to more casual prosumer shooting.</p>

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<p><a HREF="http://www.olympusamerica.com/cpg_section/product.asp?product=1552">Product Page</a></p>
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		<title>Olympus Outs DM-620 PCM Recorder</title>
		<link>http://techcrunch.com/2011/03/02/olympus-outs-dm-620-pcm-recorder/</link>
		<comments>http://techcrunch.com/2011/03/02/olympus-outs-dm-620-pcm-recorder/#comments</comments>
		<pubDate>Thu, 03 Mar 2011 01:01:00 +0000</pubDate>
		<dc:creator>Contributor</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[olympus]]></category>
		<category><![CDATA[microphones]]></category>
		<category><![CDATA[Headline]]></category>

		<guid isPermaLink="false">http://www.crunchgear.com/?p=202847</guid>
		<description><![CDATA[Believe it or not, handheld mics are a blogger's best friend -- I use the <a href="http://www.crunchgear.com/2010/06/01/zoom-h1-audio-recorder-tiny-and-attractive/">Zoom H1</a> almost daily. The DM-620 PCM is no different. The handheld mic records uncompressed 16 bit/48 kHz Linear PCM audio and stores it on the 4GB built-in memory (up to 32GB with microSD/SDHC Card). Features like auto-leveling, scene select, noise cancelation, zoom microphone and low-cut filter help identify recording conditions and adjust accordingly.

It looks like a pretty much standard mic for the most part. But it will win major points if it feels nice and sturdy -- the H1 feels really cheap.]]></description>
			<content:encoded><![CDATA[<p></p>
<p>Believe it or not, handheld mics are a blogger&#8217;s best friend &#8212; I use the <a href="http://www.crunchgear.com/2010/06/01/zoom-h1-audio-recorder-tiny-and-attractive/">Zoom H1</a> almost daily. The DM-620 PCM is no different. The handheld mic records uncompressed 16 bit/48 kHz Linear PCM audio and stores it on the 4GB built-in memory (up to 32GB with microSD/SDHC Card). Features like auto-leveling, scene select, noise cancelation, zoom microphone and low-cut filter help identify recording conditions and adjust accordingly.</p>
<p>It looks like a pretty much standard mic for the most part. But it will win major points if it feels nice and sturdy &#8212; the H1 feels really cheap.</p>
<p>Price is $149.99, <a href="http://www.getolympus.com/">available</a> in mid-March.</p>
<p><strong><br />
Press Release</strong></p>
<div class="pr">
<p><strong>Intuitive DM-620 Digital Recorder Employs Three Mics To Capture Lower Bass Audio And Deliver Amazing Clarity To Speech, Music Or Ambient Sounds</strong></p>
<p><strong>CENTER VALLEY, Pa., March 2, 2011 –</strong>Olympus, the market leader for portable digital voice recorders and professional dictation devices, builds on its reputation for incredible audio engineering with the introduction of the new DM-620 PCM audio recording device featuring a three microphone TRESMIC system designed to capture low frequency sound for premium recordings. The device also offers cutting-edge technology options like voice guidance for users with assistive needs as well as auto-leveling, scene select, noise cancelation, zoom microphone and low-cut filter for capturing ideal recordings regardless of the environment. All of these features and more are packed into a compact, lightweight, sleek metal body with uncompressed 16 bit/48 kHz Linear PCM recording format enabling you to capture it all.</p>
<p>“The Olympus DM-620 is an intuitive PCM recorder made to capture pristine audio regardless of environmental sounds,” said Amy Leslie, product manager, Olympus Imaging America Inc. “For any profession &#8211; businessperson, lawyer, journalist, teacher or college student &#8211; the DM-620 is an easy-to-use device for anyone looking to capture clear, quality audio recordings.</p>
<p><strong>Don’t Miss A Thing</strong><br />
The DM-620’s TRESMIC system employs two condenser stereo mics and a center, omni-directional mic capable of capturing lower bass ranges down to 20Hz. Sensitive microphones are of utmost importance to capture the nuances of every note, word or sound regardless of frequency. Combined with more than 1,000 hours of consecutive recording capacity, the DM-620 doesn’t miss a beat.</p>
<p><strong>No Limitations</strong><br />
A key feature of the DM-620 is complete voice guidance functionality: the recorder can provide audio prompts for users with assistive needs. This optional function helps the user operate the device without the need to see the menus or buttons. Languages can be set to English, French, Spanish and Portuguese. Those with visual or learning disabilities have long been faithful Olympus users, and the DM-620, like its DM-series predecessors, was built with assistive needs in mind.</p>
<p><strong>Perfect Audio for Any Situation</strong><br />
Settings like crowded press conferences, jam-packed courthouses and large lecture halls can produce unwanted background noise that may compromise an audio recording. The DM-620 combats unwanted environmental sound with a litany of menu options like scene select, noise cancellation, zoom microphone and low-cut filter.</p>
<p>Scene Select mode helps optimize recording quality with preset environmental settings that correspond to common surrounding conditions. The Noise Cancellation feature blocks out unnecessary background noises that can sometimes overwhelm a recording. Set to high, medium or low frequency, the zoom microphone function allows users to focus on capturing sound from a particular audio source. In addition, a switchable Low-Cut Filter eliminates low-frequency sound from 100Hz or 300Hz. Background noises like whispers or coughing in a lecture hall can be greatly minimized with these options.</p>
<p><strong>Get More For Less </strong><br />
Equipped generously with 4-gigabytes of internal flash memory, the DM-620 easily captures lengthy, uncompressed PCM recordings or MP3 and WMA recordings. It also features a microSD/SDHC removable media card slot for up to 32 gigabytes of additional data. Users can effortlessly move files between internal and external memory to help manage storage.</p>
<p>Uncompressed 16 bit/48 kHz linear PCM recording capability captures rich, dynamic sound quality and the DM-620 has the versatility to record and play back in PCM (WAV), MP3 and WMA formats with either its internal mics or by plugging in an external mic. Ideal for extended meetings, classes or interviews, the DM-620 operates on two rechargeable AAA batteries.</p>
<p><strong>Transfer. Edit. Enjoy.</strong><br />
Olympus Sonority® Software is included with the DM-620 to simplify the managing and editing of audio recordings. It allows users to easily download, manage and convert sound files and perform waveform editing on a PC or Mac. Downloading large audio files onto a computer is a cinch: the DM-620 is a USB Mass Storage Class device with USB 2.0 high-speed transfer capability. The device will even automatically recharge its batteries while it’s plugged into a USB outlet.</p>
<p><strong>Record How You Want To</strong><br />
The DM-620 allows the user to choose between two options for setting the recording levels &#8211; Auto and Manual. Both are set in the device’s menu screen. In the Auto setting, the recorder automatically establishes the recording level in conjunction with the microphone sensitivity. If a sudden volume spike occurs, the DM-620 compensates the sound level to prevent distortion. In the Manual option, the sound level is set through commands on the menu screen. The user has the option of applying a limiter when using the manual option, which compensates when a spike in signal occurs &#8211; much like the auto setting does automatically.</p>
<p><strong>Sleek Olympus Look and Feel</strong><br />
The DM-620 features a lightweight, aluminum body with three mics, function buttons and generous LCD screen. At just 4.4 inches long and 3 ounces in weight, the DM-620 provides remarkable power that fits in the palm of a hand.</p>
<p>An easy-to-read, 1.69-inch backlit LCD screen shows file information, recording time and events clearly. A user-friendly thumb pad provides control to adjust volume level, and fast-forward and rewind with a simple touch. Stop and record buttons are located above the thumb pad and erase and file List buttons are positioned below for easy access.</p>
<p><strong>No Strings Attached with Wireless Remote</strong><br />
An optional RS-30W Wireless Remote empowers users to start and stop the recording of the DM-620 without touching the unit. This remote is ideal for large conferences or classrooms, as the device can be placed in an optimal recording position and activated at a distance.</p>
<p><strong>Accessories</strong><br />
In addition to Olympus Sonority software, the DM-620 is packaged with a USB cable, carrying case, two rechargeable AAA batteries, strap, instruction manual and Olympus warranty card. Optional accessories for the DM-620 include the infrared RS-30W Wireless Remote, A-514 AC adaptor and TP-7 Telephone Pick-Up.</p>
<p><strong>Pricing and Availability</strong><br />
The DM-620 provides excellent audio recording at a highly competitive price for a Linear PCM recorder: an estimated street price of $149.99 (U.S.). It will be available in mid-March 2011. To purchase online, visit<a href="http://www.getolympus.com/">www.getolympus.com</a>.</p>
<p><strong>ABOUT OLYMPUS IMAGING AMERICA INC. </strong><br />
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.</p>
<p>Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people’s lives every day. These include:</p>
<ul>
<li>Digital Cameras</li>
<li>Professional and Interchangeable Lens System Cameras</li>
<li>Related Underwater Products and Accessories</li>
<li>Digital and Microcassette Recorders</li>
<li>Digital Media</li>
<li>Binoculars</li>
</ul>
<p>Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: <a href="http://www.getolympus.com/">www.getolympus.com</a></p>
<p><strong>Specifications*:</strong></p>
<ul>
<li>Recording formats: Linear PCM (WAV), MP3 and WMA</li>
<li>Frequency response (built-in mics): 20Hz-20kHz (center mic ON) or 70Hz-20kHz (center mic OFF)</li>
<li>Maximum headphone output: 4.0mW + 4.0mW (at load of 16Ω)</li>
<li>Recording Media: 4GB built-in memory / up to 32GB with microSD/SDHC Card</li>
<li>Speaker: 20mm diameter, round dynamics speaker (monaural)</li>
<li>MIC jack: 3.5mm diameter, mini-jack, impedance 2.2kΩ</li>
<li>EAR jack: 3.5mm diameter, impedance 8Ω or more</li>
<li>Maximum speaker output: 400mW (8Ω load)</li>
<li>File editing function: Divide (PCM/MP3), Partial Erase (PCM), Move/Copy</li>
<li>Automatic recording level</li>
<li>Limiter ON / OFF</li>
<li>Low cut filter: OFF / 100Hz / 300Hz</li>
<li>Olympus Sonority Sound Editing Software</li>
<li>Wireless remote control set (RS-30W &#8211; optional)</li>
<li>USB interface: Mass Storage Class (High Speed 2.0) / Audio Class (44.1kHz/16bit)</li>
<li>Compatible OS (USB connection): Microsoft Windows XP/Vista/7 or Mac OS X 10.4.1-10.6</li>
<li>Battery: two AAA batteries (LR03) or two Olympus Ni-MH rechargeable batteries</li>
<li>External power supply: A-514 AC adapter (DC5V &#8211; optional)</li>
<li>Battery charge function</li>
<li>Dimensions (H x W x D): 110.8 x 39.8 x 15.4 mm</li>
<li>Weight: 86g (including batteries)</li>
<li>Over 5 hours (built-in memory) of Linear PCM recording time</li>
<li>Over 131 hours (built-in memory) of MP3 recording time</li>
<li>Over 1000 hours (built-in memory) of WMA recording time</li>
<li>Included items: Ni-MH rechargeable batteries, CD-ROM (Olympus Sonority Sound Editing Software), USB cable, strap, carrying case and instruction manual</li>
</ul>
</div>
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		<title>Olympus Releases Some Point And Shoots</title>
		<link>http://techcrunch.com/2011/03/02/olympus-releases-some-point-and-shoots/</link>
		<comments>http://techcrunch.com/2011/03/02/olympus-releases-some-point-and-shoots/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 15:34:39 +0000</pubDate>
		<dc:creator>John Biggs</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[cameras]]></category>
		<category><![CDATA[olympus]]></category>
		<category><![CDATA[Headline]]></category>

		<guid isPermaLink="false">http://www.crunchgear.com/?p=202648</guid>
		<description><![CDATA[Olympus, who normally makes our favoritest portable camera in the world, the E-PL1, just announced three standard point and shoots into the world. The SZ-30MR and SZ-20 are your bog-standard shooters while the Tough TG-810 is apparently &#8220;crushproof,&#8221; which is great if you work at Fred Flintstone&#8217;s quarry and tend to leave your camera near the brontosaurus that lifts the boulders. Otherwise, you&#8217;re basically talking HD video recording, 16-megapixel vstills, and some nice zoom on the 30 while the 20 is a bit less feature-rich. The cameras can even take 3D photos using an odd camera angle technique. Old Toughie is waterproof and includes GPS and a built-in compass. It has four underwater scene modes including a top notch auto mode for divers who are too busy fending off great fish to fiddle with dials. These are UK-only, right now, sadly. PR after the jump. Introducing the first ever camera to capture Full HD movies &#38; 16 Megapixel stills simultaneously Introducing the first ever camera to capture Full HD movies &#38; 16 Megapixel stills simultaneously Olympus Super Zoom Series posts another world first New SZ-30MR &#38; SZ-20 deliver high-tech at its finest Hamburg, 2 March 2011 – When Olympus launched the SZ-10 in February, it was hard to believe the zoom in a compact camera could get any more powerful. The new SZ-30MR proves that it can. With a jaw-dropping 24x wide optical zoom (25-600mm*), this state-of-the-art flagship breaks all the rules in the compact category – and it breaks records too. The SZ-30MR is the first camera ever to offer simultaneous recording of 1080p Full HD movies and 16 Megapixel still photos. So with the SZ-30MR, users can shoot in high resolution with different combinations of recording modes at once, then share their shots in the format of their choice. For example, as a movie and digital still or a wide-angle shot and a close-up. Like the SZ-30MR, the new SZ-20 is astonishingly slender for a camera with huge zooming power. The super-slim design makes both SZ models ideal for people who like to travel light but insist on the very best spec. With a backlit CMOS sensor for excellent pictures in low light, 3D photo shooting and Eye-Fi card compatibility, these cameras combine practicality with beauty and sheer imaging power. The SZ-30MR is available for €329, the SZ-20 for €219, both from March 2011. MR is for a]]></description>
			<content:encoded><![CDATA[<p></p>
<p><a HREF="http://crunchgear.com/tag/Olympus">Olympus</a>, who normally makes our favoritest portable camera in the world, the <a HREF="http://crunchgear.com/tag/E-PL1">E-PL1</a>, just announced three standard point and shoots into the world. The SZ-30MR and SZ-20 are your bog-standard shooters while the Tough TG-810 is apparently &#8220;crushproof,&#8221; which is great if you work at Fred Flintstone&#8217;s quarry and tend to leave your camera near the brontosaurus that lifts the boulders.</p>
<p>Otherwise, you&#8217;re basically talking HD video recording, 16-megapixel vstills, and some nice zoom on the 30 while the 20 is a bit less feature-rich. The cameras can even take 3D photos using an odd camera angle technique.</p>
<p>Old Toughie is waterproof and includes GPS and a built-in compass. It has four underwater scene modes including a top notch auto mode for divers who are too busy fending off great fish to fiddle with dials. These are UK-only, right now, sadly.</p>
<p>PR after the jump.</p>
<p><span id="more-202648"></span></p>
<div class="pr">Introducing the first ever camera to capture Full HD movies &amp; 16 Megapixel stills simultaneously</p>
<p>Introducing the first ever camera to capture Full HD movies &amp; 16 Megapixel stills simultaneously<br />
Olympus Super Zoom Series posts another world first</p>
<p>New SZ-30MR &amp; SZ-20 deliver high-tech at its finest</p>
<p>Hamburg, 2 March 2011 – When Olympus launched the SZ-10 in February, it was hard to believe the zoom in a compact camera could get any more powerful. The new SZ-30MR proves that it can. With a jaw-dropping 24x wide optical zoom (25-600mm*), this state-of-the-art flagship breaks all the rules in the compact category – and it breaks records too. The SZ-30MR is the first camera ever to offer simultaneous recording of 1080p Full HD movies and 16 Megapixel still photos. So with the SZ-30MR, users can shoot in high resolution with different combinations of recording modes at once, then share their shots in the format of their choice. For example, as a movie and digital still or a wide-angle shot and a close-up. Like the SZ-30MR, the new SZ-20 is astonishingly slender for a camera with huge zooming power. The super-slim design makes both SZ models ideal for people who like to travel light but insist on the very best spec. With a backlit CMOS sensor for excellent pictures in low light, 3D photo shooting and Eye-Fi card compatibility, these cameras combine practicality with beauty and sheer imaging power. The SZ-30MR is available for €329, the SZ-20 for €219, both from March 2011.</p>
<p>MR is for a Multi Recording<br />
The SZ-30MR is the world&#8217;s first camera to record 1080p Full HD movie and 16 Megapixel stills at the same time – thanks to an ingenious feature Olympus calls Multi Recording. For anyone who&#8217;s ever shot a scene one way, then (when it was too late) wished they&#8217;d done everything differently, MR is a must. Dual Engine TruePic III+ image processors give the<br />
SZ-MR30 the power to record simultaneously in more than one mode, and in a variety of combinations. Users can record two different movies at once: in wide-angle and close-up; Full HD and lower resolution; or original and filtered (using one of the SZ-30MR&#8217;s seven Magic Filters for movies). In addition, with the Photo with Movie Clip setting, it&#8217;s now possible to capture moving footage before and after taking a single photo. These innovations give users the fun and flexibility of sharing their shots in a variety of media – from full-size prints to video clips for their favourite social media website. Both new models come with wireless Eye-Fi compatibility, so they can upload photos automatically to the Web – no cables required.</p>
<p>SZ is for Super Zoom<br />
The Super Zoom SZ Series lives up to its name with a 24x wide optical zoom on the SZ-30MR and an equally impressive 12.5x super wide optical zoom on the significantly lower priced SZ-20. With this sort of zooming power it&#8217;s easy to take exceptional shots, from the expressive face of a gargoyle high up on a church roof to an emotive movie close-up of battling athletes. The pixel-rich 1080p Full HD movie format ensures the best moving picture quality currently available in a compact camera – with breathtaking realism, clarity and colour when users play back on a large Full HD TV.</p>
<p>S is for state-of-the-art<br />
The SZ-30MR and SZ-20 are packed with the smartest technology the compact camera world has to offer, giving users a host of features that make it easy to get creative, transfer movies or photos wirelessly and capture just the shot they want in excellent quality. Both cameras offer 3D still photo shooting and eight Magic Filters, including the new Sparkle and Watercolour options. Pet Detection mode automatically snaps dog or cat faces just as they look up, while with Smart Panorama, users simply pan from side to side to get a sweeping panorama picture.</p>
<p>The SZ-30MR is available in black for €329, the SZ-20 in silver and black for €219, both from March 2011.</p>
<p>Distinguishing features:</p>
<p>OLYMPUS SZ-30MR</p>
<p>Image Quality</p>
<p>• 24x wide optical zoom (25-600mm*) for exceptional close-ups</p>
<p>Creativity &amp; Flexibility</p>
<p>• Multi Recording with Dual Engine TruePic III+ image processor for recording movies and photos simultaneously, or two movies in different modes or from different angles</p>
<p>OLYMPUS SZ-20</p>
<p>Image Quality</p>
<p>• 12.5x super wide optical zoom (24-300mm*) for superb close-ups<br />
• TruePic III+ image processor for ideal colour reproduction and low noise</p>
<p>Common features:<br />
Image Quality</p>
<p>• 1080p Full HD Movie with sound for capturing movies in the best image quality currently available in compact cameras<br />
• 16 Megapixel backlit CMOS sensor for high-resolution, superb-quality full-size movies, stills and prints, even in low light<br />
• Dual Image Stabilisation for reducing blur with fast-moving shots</p>
<p>Usability</p>
<p>• 3&#8243; colour LCD (460,000 dots) for easily framing, reviewing and sharing shots<br />
• Smart Panorama for capturing sweeping stills just by panning the camera<br />
• Handheld Starlight Mode for shooting blur-free at night without a tripod<br />
• Advanced Face Detection and Shadow Adjustment Technology for capturing people&#8217;s faces just as you want them<br />
• Beauty Mode for hiding unwanted blemishes<br />
• Intelligent Auto Mode (i-Auto) and AF Tracking for easy setting and focussing<br />
• Pet Detection Mode for automatically capturing dog&#8217;s or cat&#8217;s faces when they look at the camera<br />
• Scene Mode for automatic settings that suit specific conditions (e.g., Landscape, Night)</p>
<p>Creativity &amp; Flexibility</p>
<p>• Eye-Fi Card compatibility for automatic wireless uploading of images to a website or PC<br />
• 3D photo shooting mode for striking stills<br />
• Magic Filters for adding creative effects to HD movies and/or stills:<br />
Punk, Pop Art, Pin Hole, Drawing, Soft Focus, Fish Eye, plus new Sparkle (photos only) and Watercolour</p>
<p>Other key features</p>
<p>• Photo surfing and [ib] software for browsing, organising and viewing images by person, place, location or event<br />
• HDMI technology for controlling your camera from one remote when it&#8217;s connected to HD equipment<br />
• ISO 80 to 3200<br />
• SDHC and SDXC memory card compatible**<br />
• Built-in flash<br />
• In-camera manual<br />
• USB charging</p>
<p>* 35mm camera equivalent.<br />
** SD is a trademark of SD Card Association.</p>
<p>1080p Full HD Movie recording<br />
1080p Full HD movie recording (1920 x 1080) offers the best moving picture quality available in a compact camera today. With Full HD, footage is realistic, smooth, bright and clear. Movies become a fascinating window on real life when viewed on a big Full HD TV.</p>
<p>3D Mode (3D photo shooting)<br />
Captures two shots of a scene from two different angles to create still photos that can be viewed with the added excitement and realism of 3D (on a 3D-compatible display). There are two 3D settings: Manual and Automatic. In both settings, the camera indicates when it is time to pan. In Automatic, when the camera is panned horizontally after the first shot, it automatically takes the second shot at the ideal moment. Manual is for 3D experts – the user decides when to take the second shot.</p>
<p>Advanced Face Detection technology<br />
A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that&#8217;s sharp in the right places and ideally exposed. Advanced Face Detection Technology can detect up to 16 faces.</p>
<p>AF Tracking<br />
This system tracks a moving subject automatically and keeps it continually in focus – for optimally focused and exposed pictures. It even memorises the subject when it goes out of frame and resumes tracking when it reappears.</p>
<p>Beauty Mode<br />
Beauty Mode touches up the appearance of subjects even while the shot is being taken. This feature recognises faces and automatically makes skin on the face and adjacent areas appear smoother, brighter and more youthful.</p>
<p>Dual Image Stabilisation<br />
Providing two-fold protection, this special function helps to avoid image blur caused by camera shake or fast-moving subjects. It combines high ISO values with a sensor-based mechanical image stabiliser, where a built-in gyro sensor detects camera movement and adjusts the sensor accordingly.</p>
<p>Eye-Fi card compatibility<br />
Lets users insert an Eye-Fi storage card and set it to automatically wirelessly transfer new photos and HD movies to the sharing website and computer of their choice.</p>
<p>i-Auto Mode<br />
The &#8220;intelligent-Auto&#8221; mode uses advanced automatic detection technology that enables the camera to automatically recognise the most commonly shot scenes. This makes it possible to capture perfect photos without the need for manual settings.</p>
<p>[ib] software<br />
Olympus now offers [ib], an integrated photo browsing and organising software. Images can be organised by person with a new face recognition technology, by place with a GPS-based mapping function or by event.</p>
<p>Magic Filters<br />
Make it possible to create special artistic effects in still images and/or movies directly in the camera.</p>
<p>Fish-Eye: Simulates the dramatic effect of a fish eye lens, lending a new perspective to the whole scene with a &#8220;wrap-around&#8221; effect.<br />
Pin Hole: Reduces peripheral brightness, like with an image seen through a pinhole. A unique colour tone results in a style that has an air of secrecy or portrays the feeling of being lost in another dimension or space.<br />
Pop Art: Enhances colours, making them stronger and more vivid, to create high-impact pictures that express the light-hearted feeling of the pop art style.<br />
Punk: Displays images primarily in contrasting pink and black to give them an edgy, punk-inspired feel.<br />
Drawing: Transforms images into line drawings to give the impression that subjects have been sketched by an artist.<br />
Soft Focus: Creates a soft tone that gives pictures an ethereal, otherworldly atmosphere. It renders pictures as though they were veiled in heavenly light, without obscuring details such as hair or flower petals.<br />
Sparkle (photos only): Adds twinkling lights to objects.<br />
Watercolour: Another piece of artistic wizardry. This time images are turned into a watercolour painting surrounded by soft light.<br />
Multi Recording<br />
A world-first, Olympus Dual Engine technology allows users to combine various photo and movie recording modes simultaneously:</p>
<p>Photo &amp; Movie: A Full HD movie and 16 Megapixel full-size photos. While users are recording a Full HD movie, they can take a high-resolution photograph as well.<br />
Photo with Movie Clip: Records a Full HD movie before and after taking a photo.<br />
Multi-File Movies: A Full HD movie and a movie with less resolution.<br />
Multi-Framing Movies: A wide-angle and a close-up Full HD movie.<br />
Magic Filter &amp; Original Movie: A regular Full HD movie and a movie with a Magic Filter effect.</p>
<p>Pet Detection<br />
Automatically detects dog or cat faces (two different modes) and works together with the Auto Release to capture the photo the moment the dog or cat turns to face the camera.</p>
<p>Photo Surfing<br />
By selecting this option in the Playback menu, users can opt to browse pictures by date, scene, person, place, or image collection.</p>
<p>Scene Mode<br />
Offers a choice of different scenes to suit the subject being captured, for example, landscape, night, beach and snow or pet. The camera automatically adjusts a host of parameters to achieve the best possible result for the chosen scene.</p>
<p>Shadow Adjustment Technology (SAT)<br />
A technology designed to improve exposure for pictures with dark areas. Using a sensor that works much like the human eye, dark parts of a composition (e.g., a shadow under a tree) are identified and the camera then adjusts the exposure settings accordingly for those areas. The result is a more realistic and detailed picture.</p>
<p>Smart Panorama<br />
Allows the user to create an impressive super-wide angle, wrap-around photo simply by panning the camera horizontally or vertically. There&#8217;s no need to pay attention to points of intersection – the camera knits the separate stills together automatically.</p>
<p>TruePic III+ image processor<br />
Automatically enhances important aspects of image quality, including colour reproduction (range, saturation and brightness) and picture sharpness (reduced image noise, improved edge reproduction), as well as processing data faster. Supports the Magic Filters that enable unprecedented creative expression.</p>
<p>State-of-the-art TOUGH flagship is world&#8217;s first 100kg crushproof* camera</p>
<p>State-of-the-art TOUGH flagship is world&#8217;s first 100kg crushproof* camera<br />
Crushproof OLYMPUS TOUGH is world record holder</p>
<p>TG-810 has 3-sensor compass for outdoor action</p>
<p>Hamburg, 2 March 2011 – Just when everyone thought the TOUGH range couldn&#8217;t get any tougher, Olympus launches the ultimate indestructible camera. The new OLYMPUS TOUGH TG-810 delivers fabulous-quality HD movies and stills – and something just as valuable: unlimited peace of mind. This state-of-the-art TOUGH blows the competition away with record-breaking ruggedness and unique TOUGH technology. The stats speak for themselves. The TOUGH flagship is the world&#8217;s first camera that&#8217;s crushproof* to a weight of 100kg, so an adult can tread on it and it&#8217;ll keep going fine. Thanks to double-durable lens and port technology, the TG-810 is also waterproof*, shockproof*, freezeproof* and scratch resistant to an unprecedented degree. With its built-in manometer, unique three-sensor GPS &amp; Electronic Compass and high-resolution,<br />
glare-resistant HyperCrystal III LCD, this stylish camera is the ideal companion for an active lifestyle – from home to hotel to a hike through the Himalayas. Packed with advanced automatic features for easy shooting in tricky conditions, the new TOUGH captures memories just like they happened, and keeps them extra safe for sharing wirelessly with friends and family. The OLYMPUS TOUGH TG-810 is available for €299 from mid-March 2011.</p>
<p>The toughest ever TOUGH<br />
You don&#8217;t have to live like a stuntman to abuse a camera. But with the OLYMPUS TOUGH flagship, you could. It&#8217;s the world&#8217;s first camera that&#8217;s crushproof up to a weight of 100kg. But that&#8217;s just the start. A sliding double lock mechanism and additional metal lens barrier ensure the TG-810 is waterproof to a huge depth of 10m, shockproof to a height of 2m and freezeproof to -10°C. There&#8217;s even a built-in manometer to make sure you don&#8217;t dive too deep. Just as well. Because this camera is packed with ingenious technology that&#8217;s hard to find elsewhere – and makes it a joy to capture photos and HD movies, whatever the weather, wherever you are.</p>
<p>The safest and smartest<br />
The best cameras (and mobile phones) often come with GPS. But only Olympus&#8217; GPS &amp; Electronic Compass has three sensors to record the direction the camera is pointing (even when it&#8217;s turned off). That makes it an excellent piece of kit for finding your way in unfamiliar surroundings. It displays more than 700,000 nearby geographic and natural points of interest – the maximum for a GPS-equipped camera. At a glance, users can check their latitude, longitude and altitude, shooting direction, the date and time or air and water pressure. In the water, the TG-810 really comes into its own. i-Underwater Snapshot, one of four underwater settings, detects when the camera is submerged and adjusts white balance automatically to ensure beautiful, worry-free shots – even in optional 3D. No matter the element, the 5x wide optical zoom lens (28-140mm**) provides precision and flexibility, while the large, three inch 920,000 dot high-definition HyperCrystal III LCD reproduces images on the spot in very high quality.</p>
<p>The best of the best<br />
Like the other two OLYMPUS TOUGH cameras, the TG-810 offers high-end features that make editing and sharing a breeze, for example Eye-Fi card compatibility that lets users automatically transfer images wirelessly to a website or PC.</p>
<p>The TG-810 is available in silver and black for €299 from mid-March 2011.</p>
<p>OLYMPUS TOUGH TG-810<br />
Toughness</p>
<p>• Crushproof* up to the world-record weight of 100kg<br />
• Waterproof* to 10m, shockproof* to 2m and freezeproof* to -10°C for worry-free use anytime anywhere<br />
• Metal lens barrier for extra-tough lens protection<br />
• Sliding double lock mechanism for optimum protection of battery, card slots and ports<br />
• Water-repellent and scratch-resistant double seal technology<br />
• Built-in manometer for checking depth underwater<br />
• GPS &amp; Electronic Compass with unique three-sensor technology for orientation and key information at a glance<br />
• Improved TAP Control Mode for controlling the camera by tapping or tilting the body, ideal when wearing gloves<br />
Image Quality</p>
<p>• Four underwater scene modes, including i-Underwater Snapshot (with the camera set to i-Auto) for worry-free underwater shooting<br />
• 5x wide optical zoom (28-140mm**) for shooting flexibility<br />
• 3D photo shooting mode for striking stills<br />
• Dual Image Stabilisation for reducing blur with fast-moving shots<br />
• TruePic III+ processor for ideal colour reproduction and low noise<br />
• 720p HD Movie with sound for capturing movies in excellent quality<br />
• 14 Megapixels for high-quality full-size movies, stills and prints<br />
• ISO 80 to 1600<br />
• Magic Filters for adding creative effects to HD movies and/or stills: Punk, Pop Art, Pin Hole, Drawing, Soft Focus, Fish Eye (photos only), plus new Sparkle (photos only) and Watercolour<br />
• Beauty Mode for hiding unwanted blemishes<br />
• Intelligent Auto Mode (i-Auto) and AF Tracking for easy setting and focussing<br />
• Face Detection and Shadow Adjustment Technology for capturing people&#8217;s faces just as you want them<br />
• Pet Detection Mode for automatically capturing dog&#8217;s or cat&#8217;s faces when they look at the camera<br />
• Scene Mode for automatic settings that suit specific conditions (e.g., Landscape, Night)<br />
• In-Camera Panorama for quick and easy panorama shots<br />
• Built-in flash<br />
Storage &amp; Sharing</p>
<p>• 3.0&#8243; 920,000 dot Super Precision HyperCrystal III LCD for TOUGH, generating clearer images and reducing reflection even in direct sunlight<br />
• SDHC and SDXC memory card compatible***<br />
• Photo Surfing and [ib] software for browsing, organising and viewing images by person, place, location or event<br />
Connectivity</p>
<p>• Eye-Fi Card compatibility for automatic wireless uploading of images to a website or PC<br />
• HDMI technology for controlling your camera from one remote when it&#8217;s connected to HD equipment<br />
Other</p>
<p>• USB charging</p>
<p>* Crushproof according to Olympus test conditions. Waterproof according to IEC standard publication 529 IPX8. Shockproof figures equivalent to MIL Standard (Olympus test conditions). Freezeproof according to Olympus test conditions.<br />
** 35mm camera equivalent.<br />
*** SD is a trademark of SD Card Association.</p>
<p>For a full list of features, please go to http://www.countryspecificurl.com</p>
<p>For questions or additional information, please contact:</p>
<p>Julia Rauther<br />
OLYMPUS Europa Holding GmbH<br />
Tel.: +49-40-23773-4258<br />
Email: Julia.Rauther@OLYMPUS-europa.com</p>
<p>http://www.OLYMPUS-europa.com</p>
<p>Appendix</p>
<p>3.0&#8243; Super Precision 920,000 dot HyperCrystal III LCD for TOUGH<br />
Unique to TOUGH Series cameras, this exceptional LCD features 920,000 dot resolution that generates beautifully bright and clear images. It also has a special layer that reflects light from external sources, thus reducing reflection even in direct sunlight – for outstanding visibility in a variety of shooting situations. And of course it&#8217;s super-tough. A triple-coated acrylic finish makes the LCD more scratch-resistant than ever before.</p>
<p>3D Mode (3D photo shooting)<br />
Captures two shots of a scene from two different angles to create still photos that can be viewed with the added excitement and realism of 3D (on a 3D-compatible display). There are two 3D settings: Manual and Automatic. In both settings, the camera indicates when it is time to pan. In Automatic, when the camera is panned horizontally after the first shot, it automatically takes the second shot at the ideal moment. Manual is for 3D experts – the user decides when to take the second shot.</p>
<p>Face Detection technology<br />
A technology that searches for faces in a composition and recognises them as the main subject. It then automatically puts them in focus and optimally adjusts exposure to create an image that&#8217;s sharp in the right places and ideally exposed. Face Detection Technology can detect up to 12 faces.</p>
<p>AF Tracking<br />
This system tracks a moving subject automatically and keeps it continually in focus – for optimally focused and exposed pictures. It even memorises the subject when it goes out of frame and resumes tracking when it reappears.</p>
<p>Beauty Mode<br />
Beauty Mode touches up the appearance of subjects even while the shot is being taken. This feature recognises faces and automatically makes skin on the face and adjacent areas appear smoother, brighter and more youthful.</p>
<p>Dual Image Stabilisation<br />
Providing two-fold protection, this special function helps to avoid image blur caused by camera shake or fast-moving subjects. It combines high ISO values with a CCD-based mechanical image stabiliser, where a built-in gyro sensor detects camera movement and adjusts the CCD accordingly.</p>
<p>Eye-Fi card compatibility<br />
Lets users insert an Eye-Fi storage card and set it to automatically wirelessly transfer new photos and HD movies to the sharing website and computer of their choice.</p>
<p>HD Movie (720p High Definition)<br />
High Definition video (HD video) delivers a broadcast-quality movie experience when played back on an HD TV. In HD Movie Mode, the camera captures HD video using the MPEG-4 AVC/H.264 movie compression format at a resolution of 1280 x 720 pixels.</p>
<p>i-Auto Mode<br />
The &#8220;intelligent-Auto&#8221; mode uses advanced automatic detection technology that enables the camera to automatically recognise the most commonly shot scenes. This makes it possible to capture perfect photos without the need for manual settings.</p>
<p>i-Underwater Snapshot<br />
In i-Auto Mode, the camera detects when it is underwater and automatically activates<br />
i-Underwater Snapshot, adjusting the tricky settings required for top-quality underwater shooting. It&#8217;s perfect for portraits shot in shallow water and captures the subject and the background vividly.</p>
<p>[ib] software<br />
Olympus now offers [ib], an integrated photo browsing and organising software. Images can be organised by person with a new face recognition technology, by place with a GPS-based mapping function or by event.</p>
<p>Magic Filters<br />
Make it possible to create special artistic effects in still images and/or movies directly in the camera.</p>
<p>Fish-Eye (photos only): Simulates the dramatic effect of a fish eye lens with still photos, lending a new perspective to the whole scene with a &#8220;wrap-around&#8221; effect.<br />
Pin Hole: Reduces peripheral brightness, like with an image seen through a pinhole. A unique colour tone results in a style that has an air of secrecy or portrays the feeling of being lost in another dimension or space.<br />
Pop Art: Enhances colours, making them stronger and more vivid, to create high-impact pictures that express the light-hearted feeling of the pop art style.<br />
Punk: Displays images primarily in contrasting pink and black to give them an edgy, punk-inspired feel.<br />
Drawing: Transforms images into line drawings to give the impression that subjects have been sketched by an artist.<br />
Soft Focus: Creates a soft tone that gives pictures an ethereal, otherworldly atmosphere. It renders pictures as though they were veiled in heavenly light, without obscuring details such as hair or flower petals.<br />
Sparkle (photos only): Adds twinkling lights to objects.<br />
Watercolour: Another piece of artistic wizardry. This time images are turned into a watercolour painting surrounded by soft light.<br />
Pet Detection<br />
Automatically detects dog or cat faces (two different modes) and works together with the Auto Release to capture the photo the moment the dog or cat turns to face the camera.</p>
<p>Photo Surfing<br />
By selecting this option in the Playback menu, users can opt to browse pictures by date, scene, person, place, or image collection.</p>
<p>Scene Mode<br />
Offers a choice of different scenes to suit the subject being captured, for example, landscape, night, beach and snow or pet. The camera automatically adjusts a host of parameters to achieve the best possible result for the chosen scene.</p>
<p>Shadow Adjustment Technology (SAT)<br />
A technology designed to improve exposure for pictures with dark areas. Using a sensor that works much like the human eye, dark parts of a composition (e.g., a shadow under a tree) are identified and the camera then adjusts the exposure settings accordingly for those areas. The result is a more realistic and detailed picture.</p>
<p>TAP Control Mode<br />
A unique interface that lets users access a range of camera functions simply by tapping the camera body. Quick View Mode, Shooting Mode, a user-defined feature (Flash or SAT), and Snow Mode can be accessed by tapping at particular points of the camera. Tilting the camera scrolls through images in Playback Mode.</p>
<p>TruePic III+ image processor<br />
Automatically enhances important aspects of image quality, including colour reproduction (range, saturation and brightness) and picture sharpness (reduced image noise, improved edge reproduction), as well as processing data faster. Supports the Magic Filters that enable unprecedented creative expression.</p></div>
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		<title>New Olympus Compacts Incoming On March 2nd?</title>
		<link>http://techcrunch.com/2011/02/23/new-olympus-compacts-incoming-on-march-2nd/</link>
		<comments>http://techcrunch.com/2011/02/23/new-olympus-compacts-incoming-on-march-2nd/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 01:45:25 +0000</pubDate>
		<dc:creator>Devin Coldewey</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[olympus]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[rumors]]></category>
		<category><![CDATA[Headline]]></category>

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		<description><![CDATA[A trusted tipster has informed 4/3 Rumors that Olympus is planning on dropping a few new cameras come March 2nd. There&#8217;s no more information than that, but what&#8217;s this? Forum Olympus France has discovered some recent Oly patents for a couple big-zoom compacts. They&#8217;re not interchangeable lens models, more in the luxury point-and-shoot zone, but still could be worth your consideration. We&#8217;ll keep our eyes open come March and give you the news as soon as we hear it.]]></description>
			<content:encoded><![CDATA[<p><br />
A trusted tipster has <a href="http://www.43rumors.com/ft3-new-olympus-announcement-by-early-march/">informed 4/3 Rumors</a> that <a href="http://www.crunchgear.com/tag/olympus/">Olympus</a> is planning on dropping a few new cameras come March 2nd. There&#8217;s no more information than that, but what&#8217;s this? Forum Olympus France has discovered some <a href="http://www.forum-olympus-france.com/presse/18/02/2011/olympus-compact-design-depose/">recent Oly patents</a> <a href="http://www.forum-olympus-france.com/presse/13/02/2011/olympus-compact-inconnu-dessins-modeles/">for a couple big-zoom compacts</a>. They&#8217;re not interchangeable lens models, more in the luxury point-and-shoot zone, but still could be worth your consideration.</p>
<p>We&#8217;ll keep our eyes open come March and give you the news as soon as we hear it.</p>
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		<title>Carl Zeiss To Start Making Micro 4/3 Lenses</title>
		<link>http://techcrunch.com/2011/02/07/carl-zeiss-to-start-making-micro-43-lenses/</link>
		<comments>http://techcrunch.com/2011/02/07/carl-zeiss-to-start-making-micro-43-lenses/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 19:32:52 +0000</pubDate>
		<dc:creator>John Biggs</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[olympus]]></category>
		<category><![CDATA[carl zeiss]]></category>
		<category><![CDATA[micro four thirds]]></category>
		<category><![CDATA[m4/3]]></category>
		<category><![CDATA[Headline]]></category>

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		<description><![CDATA[

Our brothers at <a href="http://www.engadget.com/2011/02/07/carl-zeiss-joins-the-micro-four-thirds-revolution/">HuffPOL/Engadget</a> snagged this press release announcing that Carl Zeiss, lensmaker to the stars, will start selling <a HREF="http://crunchgear.com/tag/olympus">M4/3 lenses</a> in the near future. Note the release does not describe any particular lens but instead promises to start building in the format over the next few years and that they are now part of the Micro Four Thirds System group, a set of companies dedicated to the format.

Why is this important? Well, to begin with, Carl Zeiss is the beginning and end when it comes to high-end lenses. By putting their might behind the new standard, it proves that M4/3 is, at the very least, a respected format. As a convert, I'm excited to see where these cameras are headed in the next few years, especially once the big boys like Canon and Nikon finally accept the inevitable and join the party.]]></description>
			<content:encoded><![CDATA[<p></p>
<p>Our brothers at <a href="http://www.engadget.com/2011/02/07/carl-zeiss-joins-the-micro-four-thirds-revolution/">HuffPOL/Engadget</a> snagged this press release announcing that Carl Zeiss, lensmaker to the stars, will start selling <a HREF="http://crunchgear.com/tag/olympus">M4/3 lenses</a> in the near future. Note the release does not describe any particular lens but instead promises to start building in the format over the next few years and that they are now part of the Micro Four Thirds System group, a set of companies dedicated to the format.</p>
<p>Why is this important? Well, to begin with, Carl Zeiss is the beginning and end when it comes to high-end lenses. By putting their might behind the new standard, it proves that M4/3 is, at the very least, a respected format. As a convert, I&#8217;m excited to see where these cameras are headed in the next few years, especially once the big boys like Canon and Nikon finally accept the inevitable and join the party.</p>
<div style="overflow:auto;height:300px;border:1px #C4C4C4 solid;">Carl Zeiss AG joins the Micro Four Thirds System Standard Group</p>
<p>Announced jointly by Olympus Imaging Corp. (President : Masaharu Okubo) and Panasonic Corporation in 2008, the Micro Four Thirds System standard has rapidly grown in popularity. Now, support for the standard is expanding with the decision of Carl Zeiss AG to join the Micro Four Thirds System standard, and the company is releasing lenses compliant with the standard.</p>
<p>For more than 160 years, the lenses of Carl Zeiss AG have been defining the state-of-the-art in optical technology. Now, as Carl Zeiss AG joins the Micro Four Thirds System group, ZEISS HD Video lenses will be available to users of Micro Four Thirds cameras, contributing to a vastly expanded product line and enhancing the joys of digital imaging with the Micro Four Thirds System.</p>
<p>As the originator of the Four Thirds System and Micro Four Thirds System standards, Olympus Imaging Corp. will continue to develop and enhance the product lineup for both standards to meet the diverse needs of our customers.</p>
<p>Carl Zeiss AG<br />
A long-established optical systems manufacturer based in Germany, founded in 1846 by Carl Zeiss. It develops and manufactures a large variety of optical products such as astronomical telescopes, microscopes, eyeglasses and optical sight devices as well as high-class camera lenses.</p>
<p>Carl Zeiss Website</p>
<p>http://www.zeiss.de/en</p>
<p>Outline of the Micro Four Thirds System standard<br />
The Micro Four Thirds System standard was designed and developed to maximize the performance potential of digital imaging technology, and to extend the benefits of the Four Thirds System standard for digital camera systems.</p>
<p>When compared to the Four Thirds System standard, the primary distinguishing features of the Micro Four Thirds System standard are:</p>
<p>Approximately 50% shorter flangeback distance (mount-to-sensor distance)<br />
Lens mount outer diameter approximately 6mm smaller<br />
Electrical contacts in mount increased from 9 to 11<br />
* Image sensor diagonal dimensions are the same for both Four Thirds System and Micro Four Thirds System standards.<br />
The Micro Four Thirds System standard enables users to enjoy the same high image quality of the Four Thirds System&#8217;s 4/3-type image sensor in a much more compact body, and also take advantage of significantly more compact lenses, particularly in the wide-angle and high-power zoom range. The Four Thirds System standard offers the benefits of compact, lightweight performance, and the new Micro Four Thirds System standard takes this still further to enable development of ultra-compact interchangeable lens type digital camera systems unlike anything seen before. The new Micro Four Thirds System standard also incorporates a greater number of lens-mount electrical contacts for the support of new features and expanded system functionality in the future.</p>
<p>Four Thirds Web Site ： &#8220;Benefits of Micro Four Thirds&#8221;</p>
<p>http://www.four-thirds.org/en/microft/index.html</p></div>
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		<title>Olympus E-PL2 Turns Into Doctor Octopus With Lights</title>
		<link>http://techcrunch.com/2010/12/31/olympus-e-pl2-turns-into-doctor-octopus-with-lights/</link>
		<comments>http://techcrunch.com/2010/12/31/olympus-e-pl2-turns-into-doctor-octopus-with-lights/#comments</comments>
		<pubDate>Fri, 31 Dec 2010 21:00:26 +0000</pubDate>
		<dc:creator>Contributor</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[olympus]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[E-PL2]]></category>
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		<description><![CDATA[The <a href="http://www.crunchgear.com/2010/12/28/olympus-e-pl2-appears-in-the-rumorsphere/">Olympus E-PL2</a> is due to hit retailers soon, and we're starting to see pictures of the accessories that will be available. Sure, there's the standard fisheye, macro, and wide angle lenses; but what other camera has lights on flexible arms?]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://www.crunchgear.com/2010/12/28/olympus-e-pl2-appears-in-the-rumorsphere/">Olympus E-PL2</a> is due to hit retailers soon, and we&#8217;re starting to see pictures of the accessories that will be available. Sure, there&#8217;s the standard fisheye, macro, and wide angle lenses; but what other camera has lights on flexible arms?</p>
<p>Olympus is also coming out with some specialized lights intended for macro photography. These lights are powered off the hot shoe (that mount on top of the camera where you put your flash), and mounted on two flexible arms, allowing you to light your subject using just the camera. No word on when the lights will hit stores, or how much they&#8217;ll cost. Props to Olympus for coming up with this clever lighting solution.</p>
<p>[via <a href="http://www.electronista.com/articles/10/12/31/olympus.e.pl2.to.get.unusual.spotlight.add.on/">Electronista</a>]</p>
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