Nike made a legion of sneaker geeks’ dreams come true when they sent out their Back To The Future-themed invitations earlier today, but the official word has come down from on high: the Air Mags are real, and they’re all going on eBay tonight. → Read More
Marty McFly’s crazy kicks in Back To The Future II have long been a geek’s dream. Ostensibly made by Nike in the film, they would tighten themselves around your feet automatically and, more important, they’ve been the paragon of ultimate geekiness for a certain subset of shoe fanatics.
Well, now it looks like you, too, can go back… to the future. Nike just sent out invitations to an event in LA tomorrow hinting at the actual existence of the Air Mags. The invitation included a pair of Doc’s aluminum shades and a bunch of BTTF merch, so clearly something is afoot.
UPDATE: Video proof after the jump! → Read More
While I am aware that my body generally looks like poorly mixed pizza dough spread over a misshapen skeleton, I do like to get my runs in when I can. For years I’ve tried all sorts of sports watches, from GPS devices from Garmin that looked like cigarette packages with straps to heart rate monitors that told my how hard I was working while wandering down the stairs to make a sandwich. That’s why I was actually quite intrigued by the Nike+ SportWatch. Nike+ has long been the domain of iPod and iPhone users and the original Nike+ devices were designed to work specifically with Apple music players. Slowly, Nike weaned themselves off of the produce of Cupertino and began building standalone devices including an underpowered “sport watch” that worked with the Nike+ foot pod and now this, a more complete solution with built-in TomTom GPS sensor. It is also compatible with the Polar Wearlink+ Transmitter heart-rate transmitter, in case you also wanted to check your heart rate during the run. → Read More
Team USA play Argentina tomorrow at the New Meadowlands Stadium in New Jersey, and while we’re all excited to see Messi & Co. pretty much run circles around the team, at least our boys will look good in the process. Nike continues to supply the United States Men’s National Team with its official kit, and once again there are a few improvements worth highlighting. So let’s do just that now. → Read More
You’re now looking at a pair of Nike Air Force 1 sneakers. But these are special in that they have the classic PlayStation logo on them. You’ll be the coolest kid in Long Island City, the new new Williamsburg. → Read More
Big fan of the Nike Training Club? Well you’re in luck then, because Nike just announced that they’ve released an iPhone app, just in time for Christmas. → Read More
So… how about those New York Jets? I hear they’ve screwed the pooch of late. This is how I transition into talking about Nike’s new Pro Combat uniforms and Air Zoom Alpha cleat, introduced yesterday at Cowboys Stadium just outside Dallas. As you might expect, given that I’m writing about them here, the cleat and uniforms do a number of things that might interest the techies in the house… all of you, then. → Read More
Real Madrid’s Cristiano Ronaldo, the current top scorer in Spain’s La Liga, is a very fancy man. This much we know. But what I didn’t know till just a little while ago was how fancy he was. Nike has designed a new boot, the CR Mercurial Vapor SuperFly II (quite the mouthful, yes) specifically for him. The last time Nike did that for a player was when Ronaldinho was good. (Incidentally, Ronaldinho was just called up to the Brazil squad.) He’ll debut the boots in the Madrid derby (against Atlético, of course) on November 7. → Read More
As someone who ostensibly tries to keep fit, I’ve found the best way to pretend to lose weight is to fiddle around with iPhone apps during my workout. First, it reduces the mind-crushing pain of exercise and allows me to go to a place in myself where I can avoid the boredom of exertion. To that end I decided to test out the new Nike+ GPS app alongside an old favorite, RunKeeper. Both apps have their pluses and minuses. Clearly RunKeeper is aimed squarely at the professional or at least obsessive runner, while the Nike+ software is aimed at a more casual user. Both have their value in the training arsenals of the average runner, and many of the hardware-specific features of Nike+ have been stripped out of the new GPS version, thereby putting both apps on equal footing. → Read More
Watch out, Nike. Power Laces has your number. Of course you have the patent, but let’s not get hung on up on the ‘deets. Power Lace’s enterprising creator is already on the second generation of his self-tightening shoes and it looks surprising similar to Nike’s just-granted patent — complete with heel sensor. This guy is going for broke, though, and is currently seeking funding via KickerStarter. I’m not sure I would would drain the trust fund to allow the guy to quickly hit his $25,000 goal after seeing the Nike patent, but a few dollar bet at least makes this guys day. Plus it could net you a t-shirt or some rad 80′s-themed stickers. A $250 donation will get you the first generation if the target goal is reached.
Anyway, enough, you must click through to see the demo video. It’s surprisingly nice. Marty would approve. (You knew I had to throw in at least one Back To The Future joke) → Read More
We’ve had no shortage of cool kicks in the last year. Adidas has led the pack with Star Wars shoes, winged shoes, and even some awesome ZX Spectrum shoes. But Nike, looking to pretty much one-up everyone in the business, is attempting to patent an automatic lacing system. And yes, it is exactly like the Nike Air Mag in Back to the Future. → Read More
The World Cup is winding down (that psychic octopus has predicted a Spain victory, by the way), which means there will be a very real void in my life once again. I don’t even know of the Champions League or La Liga will be able to fill it. Sigh. I guess we should savor these last remaining moments while we can. One of those moments? As you know, Nike has pretty much taken over downtown Johannesburg, installing giant video screens and having Kobe Bryant throw down challenges left and right. Today’s note: presenting Ball Man! The name alone is a win. → Read More
Credit to Pocket-lint, a fine site, for comparing the Adidas Jabulani, the ball that’s used in the World Cup, and the Nike T90 Ascente, the ball that’s used in the English, Spanish, and Italian leagues. The ides was to see if you could find out, once and for all, if there’s something inherent in the design of the Jabulani that makes it fly all over the place. Conclusion? Maybe, but the balls are so damn near identical that in no way can you say, “Well, Adidas screwed the pooch here.” Remember: Fifa is ultimately in charge of the ball, so if there’s anyone to blame (or praise) it’s those bozos. → Read More
Looks like Nike is up to quite a bit more in South Africa than making sure Landon Donovan (and the rest of Team USA) is well-dressed while taking first place in Group C. (Fingers crossed!) I just got word that the company has constructed the biggest interactive LED screen in the whole of Africa. It’s on the Life Centre skyscraper that’s in Johannesburg. Now, what would you want to do with an giant interactive LED screen in the middle of a major city? → Read More
Nike and Polar (the heart rate monitor people) have just introduced the Polar WearLink+ that connects your Polar gear to the Nike+ iPod pedometer. The heartrate band sends data to the same program that controls the distance and speed data sent from the Nike+ footpod. Obviously Polar makes all sorts of running and walking gear already, but this device breaks out of the Polar ecosystem and connects solely with Nike+ products. It will be available late June for $69.99. → Read More
That Nike World Cup ad I mentioned the other day has aired, I think, 800 million times over the past few days on TV. I know I saw it at least once during the Champions League final at the weekend (which Inter thoroughly deserved to win). But get this: the very first time the ad aired in the UK the final six seconds of the ad never made it on the air! Someone’s getting fired… → Read More
We’re about three weeks away from the beginning of the World Cup. You know this because I’ve mentioned it over and over again since 2008. Fancy Adidas this, super-advanced Nike that. And so on. Today’s edition: a three-minute Nike advert that was directed by Alejandro González Iñárritu (of “Babel” fame). Even if you have no idea who these people are—didn’t you read Vanity Fair this month?—I dare you to say, “Lame.” Because if you say “Lame” my heart will break into a million little pieces. Something along those lines. → Read More
If you’ve been wondering where the heart rate monitor referenced in the iPod Touch and Nano documentation is, you’re not alone. The first reference to this mythical device showed up last year, and we’re just now getting word on when we might see one. → Read More
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