Microsoft has ported Kinectimals, the Xbox 360 game that involves the care and feeding of dangerous animals in the wild, to the iPhone, suggesting that (at least in the short term) even Microsoft sees the value of releasing on iOS.
The $2.99 game recreates the Xbox version fairly faithfully but without the Kinect motion controls. Interestingly, the app also allows you to “unlock” new cubs on the Xbox, proving that paid DLC can hide in multiple guises. → Read More
http://www.washingtonpost.com/wp-srv/mmedia/player/wpniplayer_viral.swf?thisObj=fo237277&vid=040408-19v_title Who’s ready for even more high-tech ads? Short on cash, the metro in DC will install a type of interactive ad, apparently already present in other public transportation hubs around the U.S. The ads only appear once you walk by. Once someone has walked past an ad, an infrared beam is broken which triggers software to display an ad. That video up there shows it off quite nicely. Ads, ads, ads, they make the world go ’round. The WaPost’s headline is even more ominous than mine: Ads That Follow Your Every Step. How wonderful it is to be alive in a world where so many things are made inexpensive (Android) so long as you’re willing to sit through some adman pitching you his great new product. To be fair to DC, the guys running the station know that ads carry a certain stigma and want to incorporate them as painlessly and artistically as possible. → Read More
San Francisco, CA
