The line between content and commerce is blurring. Refinery29, a fashion news and trends site with a local twist, just launched a daily/weekly deal site called Refinery29 Reserve. The deals are for “high-end local fashion,” as CEO Philippe von Borries describes it.
The combination of an editorially-driven media site and a commerce business is a trend that is picking up steam. For instance, last May, guy-site Thrillist bought JackThreads, a flash sales site for men’s clothing and gear. → Read More
Members-only shopping site JackThreads.com just got a redesign and has begun selling more gadgetry including headphones and Nooka watches. We wrote about these boys back when Thrillist bought the company in May. Similar to Gilt Group, the company sells “hot” and “exciting” items popular with the “kids” for up to 80% off, ensuring that legions of web developers can still find skinny jeans. → Read More
It was only this past weekend that Dave Chase argued in a guest post here on TechCrunch that online media companies should get into e-commerce through group buying and flash sale sites. Ben Lerer, the founder of men’s site Thrillist (and New York City seed investor along with his father Ken) agrees wholeheartedly. He just bought JackThreads, a members-only commerce site that focusses on flash sales for men’s fashion (you know, hoodies, fitted hats, sunglasses, and retro sneakers) . It’s like a grungy Gilte Groupe for guys. If you want to check it out, we have a 1,000 invites for JackThreads here. → Read More
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