Last year, to market the Highlight app the founders walked around Austin in company t-shirts telling people about the service. This year Highlight is doing a little bit more, by renting an ice cream truck and cruising around town handing out ice pops. But they’re also using the promotion as a way to show off the app’s new picture feature. → Read More
Opinions on the new break-out social location app Highlight certainly aren’t in short supply.
Alexia thinks that friend-of-friend notifications should be customizable and that women may have trouble getting on board with the idea of constantly broadcasting their location. Eldon thinks that Highlight goes past social networking to be a potential business card swapping service, leaps ahead of a… → Read More
From the floor of the Austin Convention Center, TechCrunch TV is live with all the latest news from SXSW. Find out what TechCrunch writers have to say about their favorite apps, events, and surprises. TCTV’s Colleen Taylor leads a roundtable with our TechCrunch writers. There was huge pre-show buzz for the app, Highlight. We’ll talk to the Founder Paul Davison and about whether it lived up to… → Read More