Sometimes the nicest of people, when faced with the pressure of competition, make evil stupid decisions. That’s pretty much what happened to Google when it realized that Facebook was about to eat its lunch with regards to social data on the web — so it started doing dumb things, like building Google Buzz, Wave and most recently rolling out “Search Plus Your World” which to the rest of the world just looks like “Search Plus Google+.” → Read More
Google generally gets in hot water when it is thought to be abusing its pole position in the search industry. But it’s no use denying that while some moves skirt the edges of abusing monopoly, others are more than welcome. During natural disasters, for instance, Google has provided helpful links and resources for people who want to donate or volunteer. And their logo doodles pay homage to personages and events many people would otherwise have overlooked.
Today must rank among the best applications of their choice placement: a link on the Google homepage and thousands of shares have produced a mind-blowing 4.5 million signatures on their anti-SOPA petition. → Read More
So I tend to think of news in this industry as falling into two basic categories 1) Boring as fuck 2) So hyper-dramatic I feel like I need to take a ton of anti-anxiety medication just to read Techmeme.
While tons of crap posts this week have fallen into the former category, a few have fallen into the latter, mostly MG Siegler’s work surrounding Google’s failed efforts at, well, anything. All of MG’s posts have been, to borrow a phrase, “very well done” — Mostly because they lean into the drama. → Read More
With the deep inclusion of Google+ into Search, Google is tempting fate. We’ve been over this. A lot. And this story is going to continue for some time to come. It sure looks like Google is almost asking for an inquiry into potentially anti-competitive practices (and it’s coming). Which is insane. So the next logical question is why? Why is Google risking so much to do this?
My colleague Eric had a very interesting theory earlier. Maybe Google’s real motive is to get the government to also look into Facebook’s often-unfair practices with regard to their network ahead of their IPO. If social and not search is indeed the future, call this pre-subversion. And if there’s any shred of truth to this theory, more power to Google — it’s rather genius (though still extremely risky).
But the more likely answer as to why Google is doing Search+ is much simpler. At a high level, they believe social elements are going to be an extremely important part of search going forward. Given that the two biggest players in social, Facebook and Twitter, don’t give them full access to their data (Twitter used to but the relationship ended, Facebook never did), Google is doing the only thing they can in their minds to still get the data they need: bolster Google+. → Read More
Google, Google, Google … What’s amazing is that you still haven’t learned how to market yourself socially, after all these years ; Lesson 1) You can’t just strong arm people into using your product .
Seriously, you’ve got to, like, you know, earn traction by making something people want and not, like, use your search muscle to make sure people hit up your social stuff. It might “work,” sure. But don’t for a minute think that we all can’t see through that shit for just what it is.
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I love it when tech companies start acting like bickering exes. This morning Google announced that it was gasp going to start mixing its chocolate Google+ results into your peanut butter normal search results, optionally of course. Twitter wasn’t happy with this because Twitter and Google were totally dating for a year and nine months until they broke up last July. → Read More
Since the launch of Google+, Google has been putting a lot of muscle behind promoting and integrating the service into its core products. Fire up a new Android 4.0 device, and you’ll be prompted to create a Google+ account if you haven’t already. They’ve given it TV ads, not to mention a priceless promotion on its homepage.
And today, Google is launching an update to its core search engine at Google.com that continues this trend — and then some. They’re calling it ‘Search plus Your World’.
The short version is that Google search results are going to be automatically personalized (to a greater degree than they were already) for each user, with signals drawn from your Google+ Circles being used to highlight things your friends — or you, yourself — have shared. → Read More