Social bookmarking and annotation service provider Diigo has acquired web page clipping and archiving service Furl from publicly listed search advertising network company LookSmart in exchange for equity. The deal is being pitched as a partnership but looks more like a smart decision from LookSmart to offload a property that had little to do with its core business and Diigo jumping on a relevant opportunity without having to spend any cash.
Either way, Diigo has now bought a service that in many ways can be compared to its own product. Both offer a way for website visitors to save entire web pages or just parts as well as annotate and share with others what they consider interesting on the web. → Read More
Company: Furl Status: Founded in the spring of 2003 by Mike Giles. Acquired by Looksmart on September 23, 2004 Origin of the Name: “The origin of the name came from the very geeky description of what the system does – File URLs. If you can enter a URL and see it in your browser, we can save it for you. Once the name started being used and it was time to find a replacement, we just couldn’t come up with one we liked more. It’s short, simple and pretty easy to remember. And as an added bonus, the definition of “furl” is “to roll up and secure,” which is exactly what we do with all the interesting Web pages you find online.” Link What is it? Furl is a social bookmarking site often compared to Deli.cio.us (TechCrunch review of delicious here). However, there are some key differences and many people use both obsessively. At its core, once you’ve signed up with furl, if you find a site/post that you want to retain, you can “furl” it and it is saved for you. You can find the site/post later by searching for tags that you’ve associated with it (or other meta data), or by a text search. If you understand delicious but are unfamiliar with Furl, the best way to describe Furl is a more structured delicious. There are much deeper meta data options when bookmarking a page, for instance. With delicious, currently, you can only tag a page and annotate it with notes. With Furl, you can tag it, categorize it with pre-populated items, rate it and add notes. Many Furl users like these options when tagging pages. Some users don’t need the extra data, and don’t like the time it takes to fill it out. To see this visually, here is a screen shot of a furl bookmark: Furl also does other things differently than delicious. The site you’ve bookmarked is saved at Furl (each member gets 5 gigs of storage), which means you can keep data even if the page changes. And, this allows for super-fast text searches on pages you’ve bookmarked, something delicious can’t offer. John Battelle puts it this way: “So what is it about Furl that made me write that past paragraph? After all, it’s just a web page-saving application. Right? Well, yes and no. Furl does a good job of helping you manage your → Read More
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