MouseTrace has launched as a way for website owners to optimize their sites “to better suit their customers and visitors.” It does this via a single line of javascript which gives the owner the ability to spy on their visitors, literally, through a visual replay of how they’ve interacted with the site, including mouse movement, clicks and page scrolling. Additionally, MouseTrace works for pages viewed on an iPhone, recording touch, pinch to zoom, and rotation. → Read More
ClickTale is revving-up for its second round of financing by both rolling out a new email tracking feature and reporting that it’s making significant headway on the business front: Passing the 20K registered customer mark and a 500% revenue growth in the past 12 months.
For those of you unfamiliar with the company, here’s a short primer on ClickTale’s in-page web analytics: Requiring site owners to paste a bit of JavaScipt into pages, ClickTale is then able to capture a variety of user-centric data such as mouse movements, scrolls, clicks, and keystrokes. The data is used to provide a view of how users actually interact with websites by way of videos of users’ browsing sessions, and through aggregated reports—form analytics, heatmaps, etc. → Read More
ClickTale, a hosted website analytics service that has provided a range of solutions from user experience videos to interaction heatmaps, is releasing a new tool today for identifying pain spots in online forms. The new Forms Analytics software, according to ClickTale, addresses three areas in particular: – Which fields take the longest to complete – Which fields are left blank and may be superfluous – How often errors occur that force visitors to refill a field A Time Report feature reports how long visitors on average take to fill out each field. A Blanks Report shows how often people leave fields blank. And a Refill Report reveals how often people go back and fill out fields they missed. As with other ClickTale analytics services, publishers just need to add JavaScript snippets to their sites to get tracking. Read more on the ClickTale blog. CrunchBase Information ClickTale Information provided by CrunchBase → Read More
In February the Israel Web Tour rolls into Silicon Valley. Ninety Israeli startups applied to join the tour, and fifteen of them were selected to attend. The tour consists of a week-long conference and cultural exchange between Silicon Valley and Israeli entrepreneurs and venture capitalists. The general public is invited to parts of the show. more information is available on this website, including speakers. Participating startups include 5min, Plymedia, AllofMe, Nuconomy, ClickTale, blogTV, Sportingo, PicScout, Qoof, 8hands, Velingo, Innovid, Semingo, PageOnce and Journeys. I moderated a panel at the event last year. Highlights from that panel and the event in general are in the video below. CrunchBase Information 5min PLYmedia AllofMe ClickTale blogTV Journeys Information provided by CrunchBase → Read More
About a year ago we were announcing the birth of Clicktale, an Israeli based startup that provides a new generation of web analytics service based on the analysis of recorded video sessions of your users once they land on your website. Clicktale has been patiently working on their service and invited to a few users in private beta. In the meantime a few competitors have released comparable services among which RobotReplay and TapeFailure. Tomorrow, Monday 6th of August, Clicktale will open its new service to the public with a new series of useful features. One of our expectations when we first reviewed Clicktale was the possibility of producing reports of aggregated data out of those hundreds or thousands of video user sessions. Individual sessions won’t help website owners and marketers because they are not representative and cannot trigger decisions to optimize your website. And Clicktale might have found the right way to process all that information in a useful and action-oriented way. They are releasing a new generation of Heatmap that displays smart data of dynamic users behaviours and their interactions with clickable items. They call it ‘link analytics’ and web site owners will be able to access a series of new metrics to better understand how using are interacting: “Hovers over Links” indicates the number of mouse hovers over a link, which tells how attractive a link is to a visitor, but not necessarily attractive enough for a click. “Hovers to Clicks” is the portion of mouse hovers that eventually convert into mouse clicks. “Hesitation” is the average time from beginning of a mouse hover to the mouse click. “Hover Time” is the average time mouse hovers over a link, indicating visitor interest level. “Time to Click” is the average time between the moment a page has been loaded and the moment a link is clicked. This helps understanding which links are most attractive. Here are a a few examples on how those metrics are presented. To my knowledge this is a unique set of data (feel free to indicate alternatives if any). In addition Clicktale provides several scrolling heatmaps released a few months ago that help understand better user attention and browsing behaviour. One important aspect that is missing for me is the possibility to combine all that rich data with the demograhics of the users which would help understand better the differences of behaviours depending on the → Read More
Israel based ClickTale provides a new service that bridges an important gap in the land of online statistic services. The service is in private beta for now but should be releasing soon. Until then you can register for an invitation at ClickTale.com We had the chance to get an exclusive private preview. If you are a site owner, understanding your users is a primary concern to optimize the usability of your online service. Most statistic services, whether user centric (eg NielsenNetRatings) network centric (eg HitWise) or site centric (eg Omniture for websites and SiteMeter, Performancing, Mint or BlogBeat for Blogs), will generate very thorough reports on page views, inbound and outbound links, time spent, visitors profile and origins as well as most clicked links and other parameters. In some cases (Eyetracking, Google Analytics and MeasureMap) they will even generate “heat zones” of most watched or clicked areas. But no one, as far as I know, is able to explain precisely the dynamic behavior of an internet user on a given web page (think mouse gestures, dynamic browsing,…). ClickTale, who claims that “every user has a story”, will solve that issue by offering to any website or blog owner the possibility of viewing in a movie individual browsing sessions (watch an example here). Unlike traditional web analytics that produce only pure statistics, ClickTale gives webmasters the ability to watch movies of users’ individual browsing sessions. Every mouse movement, every click and every keystroke are recorded for convenient playback. With ClickTale, webmasters can improve website usability, enhance navigation, and increase website effectiveness. Just as a store manager visually monitors his customers’ shopping habits, ClickTale gives website owners the ability to watch their visitors browsing habits. But that would not be so much helpful if that raw data could not be analyzed and digested. Especially for highly visited websites. I would certainly be excited by the first 50 videos but would quickly get bored after a while, and worse, could not even learn from those tens of thousands of video sessions. So, the company has also designed the statistics tools to draw conclusions from all that rich data. In addition to movies, ClickTale provides a unique set of statistics that address important usability questions. For example, the “Percent of Page Viewed” statistic can answer “how much of the webpage did users see and how often did they scroll to the webpage’s bottom?” and → Read More
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