Monetizing remnant advertising is not an easy task, but 5to1, a TC50 finalist, seems to be off to a good start, and they’ve added on another $1.81 million to their previous round of $4.5 million from existing investors Fuse Capital and Prism VentureWorks. The platform employed by 5to1 gives content owners the ability to place ads in relevant places at the right time, and to the correct audience. → Read More
Remainder aka remnant advertising are not exactly widely known terms, but the average person browsing the web for content knows perfectly well what it is. Anyone who’s ever browsed their favorite news site and has been exposed to advertising units that seem totally off base with the publisher brand, or even completely – even if unintentionally – juxtaposed to the content that’s being viewed has… → Read More
5to1, a stealth startup founded by former Fox Interactive execs Jim Heckman (pictured left) and Ross Levinsohn, has raised $4.5 million according to a recent SEC filing. Heckman is the CEO of the new company. Levinsohn, a partner at Fuse Capital, is on the board of directors.
The company isn’t saying what they’re up to yet. But Heckman has a history of successful startups – he founded Rivals.com… → Read More