AOL’s advertising platforms, which are grouped under the Advertising.com business, is now a $500 million business, the company revealed today at its Investor Day in New York City. The Advertising.com Group is a new business unit inside AOL, which includes six separate products: The Advertising.com ad-serving network (which AOl acquired in 2004) and AdTech, along with more recent acquisitions 5Min (now AOL Video), Pictela, GoViral, and the internally built Seed product. (AOL also owns TechCrunch, but we are part of the Huffington Post Media Group).

All of that, all together is a $500 million business, which is about a quarter of AOL’s total revenue. And it’s clear that AOL thinks it can become a $1 billion business. Today was the first time AOL broke out these numbers.

AOL is trying to position itself as the best place for brands to advertise next to premium content. It is trying to do this first on its own sites, primarily with its Project Devil ads. But the bigger play is to become the ad network for premium brands across the Web by extending Project Devil ads and other new ad formats to the 26,000 publishers on AOL’s ad network.

And in fact, through Pictela, AOL is going to expand its highly engaging Project Devil Ads out across what it is calling the Devil Network. Devil Ads are larger-format ads that can include video or photo galleries, maps, or other interactive elements. AOL is seeing very high engagement rates with these ads, sometimes as high as 10 percent. Devil ads are just one format. Expect AOl to move into mobile ads and other formats as well.

AOL’s entire focus is to create branded experiences for big brand marketers. That includes putting those ads next to great content, but it also means rethinking the boring, old banner ad. Ned Brody, who runs the Advertising.com group, sees the opportunity this way: “There is $50 billion sitting in a locked vault, television and print. It is hard to convince advertisers to take that to a market where they get 0.2% clickthrough rates.”

In order for this plan to work, however, other sites will have to change their designs to be able to accept the bigger Devil ads. If they in fact do perform better, they might do that. But adoption will be a challenge. (Other Devil ads fit into standard 300X250 and 300X600 ad units).

AOL is buying video syndication network 5min Media, reports AllThingsD. According to Israeli news outlet YNews, this is indeed a done deal, and the price is between $50 and $65 million.

It isn’t exactly what you’d call a stellar exit for 5min’s investors, who pumped just south of $13 million into the company, but not a terrible one either.

The acquisition will reportedly be announced Tuesday morning.

Update: the official confirmation has arrived (press release below):

Launched back in 2007, the site was initially a portal for how-to videos, but eventually grew into a video syndication giant. That means 5min aggregates tens of thousands of instructional, knowledge and lifestyle videos across a wide variety of categories and dynamically distributes them to partner websites such as Answers.com and DailyMotion.

Video content originates from small indie producers to big-name brands and media companies, and the topic ranges from recipes, yoga and fitness routines, tech tutorials, DIY projects for home and garden and health videos on specific conditions to beauty and fashion tips.

5min claims its Video Syndication Platform currently reaches over 160 million uniques per month.

The company boasts proprietary semantic technology dubbed VideoSeed powering its Syndication offering and helping bring its “Video Everywhere vision” to life across virtually any site. VideoSeed contextually matches the most relevant videos in its library with a Syndication Partner site’s existing text content.

You can see how this fits into AOL’s nichebuster content strategy, which is unsurprisingly taking some serious time and effort to translate into results that please its shareholders.

In January 2010, AOL moved to acquire StudioNow for $36.5 million in a bid to integrate a solid video creation platform into its content management system Seed.com.

AOL at the time said it would harness StudioNow’s technology platform and network of more than 3,000 creatives to develop and produce professional videos at the request of AOL editors.

Update: official press release:

AOL Acquires 5min Media, Web’s Largest Video Content Syndication Platform

Combination of 5min Media and AOL’s Video Capabilities Creates Powerful End-to-End Offering

NEW YORK–(BUSINESS WIRE)–AOL Inc. [NYSE: AOL] today announced it has acquired 5min Media, the Web’s largest video syndication platform.* The acquisition allows AOL to significantly expand its consumer offering of contextually relevant, high-quality video across its sites, increasing the AOL Network’s appeal to advertisers and is expected to further enhance the distribution and monetization of AOL-produced original video content throughout the Web.** Deal terms were not disclosed.

“Our acquisition of 5min Media is the latest in a number of steps we have taken this year to better position AOL to capture the growing video opportunity on the Web”
“Our acquisition of 5min Media is the latest in a number of steps we have taken this year to better position AOL to capture the growing video opportunity on the Web,” said Tim Armstrong, Chairman and Chief Executive Officer of AOL. “AOL is building a video ecosystem for the next decade. 5min Media is the perfect complement to our powerful video capabilities — it provides a missing piece in the AOL value chain that completes our end-to-end video offering from content creation through syndication and distribution to the consumer experience and monetization.”

“AOL and 5min Media share the same excitement about the direction our industry is taking, and our complementary video capabilities make us a compelling fit and an attractive combination for content creators and publishers,” said Ran Harnevo, Co-Founder and Chief Executive Officer, 5min Media. “We’ve seen rapid and successful growth as an independent organization and becoming part of AOL is a natural next step. We’re confident that AOL’s organizational horsepower, combined with the vast library, audience and syndication capabilities 5min Media offers, present compelling opportunities for AOL as well as the content creators we work with and the publishers we serve.”

Leading Video Syndication Network and Library to Enhance AOL’s Properties

5min Media is the world’s leading video syndication network with a library of more than 200,000 categorized, tagged and rated videos from more than 1,000 of the world’s largest media companies and professional independent video producers. Founded in 2006 and headquartered in New York City with offices in Tel Aviv, 5min Media has been named the largest U.S. independent video property by comScore, with more than 20 million unique viewers and more than 130 million video streams (including ad and content videos) in the U.S. in August 2010. 5min Media’s growing network of 800 partner sites allows content creators to reach this audience of targeted viewers across 21 different verticals, including six verticals – Home, Food, Beauty / Fashion, Health, Travel and Pets – that lead their categories, according to comScore Video Metrix, August 2010. VideoSeed, 5min Media’s proprietary semantic technology, contextually matches the most relevant videos with a partner site’s text content to enhance the consumer experience and increase monetization rates.

AOL has already begun to integrate 5min Media’s video content on its sites through a commercial agreement executed prior to the acquisition. “With 5min Media we’ll be able to add more video inventory to our pages. Importantly, we’ll also be able to identify video content holes among our sites, tap our StudioNow capabilities to fill those needs and create a truly ‘demand informed’ video library,” Armstrong said.

Combination Completes Next Step in AOL’s Value Chain

With the addition of 5min Media, AOL will significantly increase its consumer offering in video programming and connect consumers with high-quality video. In January, AOL acquired StudioNow, the premier online platform for quality video content creation and distribution. With StudioNow, AOL has formed a fully functional platform to produce high-quality video content in a rapid, cost-effective and scalable way for both AOL as well as third-party publishers. In addition, AOL is forging exciting new partnerships to provide relevant content to specific audiences, including partnering with: The Ellen DeGeneres Show; Marlo Thomas; The Jonas Group and MGX Lab to found Cambio (www.cambio.com); and A Squared Entertainment LLC to create children’s content featuring Warren Buffett, Gisele Bündchen, Martha Stewart and the late Carl Sagan.

*comScore Media Metrix data, August 2010

**According to eMarketer, online video advertising spend is expected to grow from $1 billion in 2009 to more than $4 billion by 2014, making it the fastest growing format in online advertising. At the same time, the Cisco Visual Networking Index predicts that video will account for more than 60 percent of all consumer Internet traffic in 2013.

5Min is one of the largest how-to video networks, with more than 110 million video views a month and 30 million unique visitors across 800 partner sites. 5Min syndicates videos from about 1,000 online video producers, including CBS, Hearst, Scripps, and WatchMojo.

Dailymotion’s audience will now have access to 5min Media’s library of more than 200,000 videos organized across 21 verticals including 5minSports, 5minTravel, 5minVideo Games, 5minFashion and 5minHealth. 5min Media’s content on Dailymotion will be categorized within branded channels. The financial terms of the deal were not disclosed.

Dailymotion, which has a large user base in Europe, has tried to distinguish itself from competing online video offerings (Namely, YouTube) by providing a mixture of user-generated content and advertiser-friendly professional video, such as independent films. Of course, YouTube and others have more recently begun posting professional and premium content, encroaching on Dailymotion’s territory. As of last fall, Dailymotion was profitable (and some thing that the site will soon be acquired).

Every big publisher on the Web wants to be able to serve up ad-friendly videos, but creating them can be a pain. But there are already plenty of high-quality videos out there in every subject imaginable. With that in mind, Answers.com has quietly launched Video Answers with about 200,000 videos from video distribution network 5min on everything from home repair and fashion tips to cars and travel.

5Min is already one of the largest video networks, with more than 110 million video views a month and 30 million unique visitors across 800 partner sites. But Answers.com will become its biggest partner by far. 5Min syndicates videos from about 1,000 online video producers, including CBS, Hearst, Scripps, and WatchMojo. Anytime one of 5Min’s videos matches a question asked on Answers.com, WikiAnswers, or ReferenceAnswers, video results will show up and they will play on the new Video Answers page. Advertising revenues will be split between Answers.com, 5Min, and the video publisher, with roughly a third going to each.

“What we are really building here is ability for every publisher to have their own video section without producing because I think there is no ROI for production,” says CEO Ran Harnevo. The videos in his network are all in highly-targeted, evergreen niches like yoga or food videos with low double-digit CPMs. Video producers ca extend their reach beyond their own sites by syndicating with 5Min and make some extra cash.

5Min’s model contrasts with Demand Media’s, which produces its own videos at $50 or so a pop and shows them on eHow and its portfolio of search-friendly niche sites. AOL also wants to get into this game with its recent acquisition of Studio Now. But 5Min’s philosophy is to let others produce the best videos, and focus on distributing them at scale, while splitting the downstream revenues. “Destinations are just not big enough today,” he says.

Editor’s note: Guest author Ashkan Karbasfrooshan is the founder and CEO of video site WatchMojo. Below are his picks for the ten most likely M&A deals in online video. Previously, he wrote a series if posts about the state of online video (Part I, II, III, and IV).

Which online video companies will get bought in 2010?   Venture capitalists are desperately looking for exits while the usual suspects are sitting on more than $80 billion in cash: Microsoft ($20B), Apple ($40B), Google ($15B), Amazon ($3B), and Yahoo! ($3B) just to name the cash positions of a few potential acquirers.  Theoretically, it should be a match made in heaven, but the sheer number of venture-backed video startups is staggering so when the music stops, not everyone will find a dancing partner.

Once you assess what drives companies to merge or acquire one another, however, it seems like we’re about to enter a period of mergers between video competitors and see a series of acquisitions by larger companies looking to accelerate their video strategies, with a common theme being increasing both monetization and margins.

Right now, as the chart above shows (click to enlarge), there are two types of online video companies: those with sky-high ad rates but fairly limited inventory (company A) and those with huge inventory but woeful monetization (company B). Companies can extend profitability through technology, ad solutions or content.

With that in mind, let’s look at those 10 potential deals.

1. Demand Media will acquire Tremor Media

Demand Media has raised $355 million but to this day still generates the bulk of its revenue from its domain registrar unit, eNom. However, it is trying to move into the content business, with its “Content Farm” strategy getting a lot of attention.

Demand Media’s existing content lends itself better to an arbitrage strategy built around Google marketing and monetization, but over time it will want to do a better job entering both display and video advertising and it will do that by buying one of the many, many video ad networks out there. Brightroll, which is focused on brands, is one option.  Tremor is another, focusing on reach.  That strategy should fit well with Demand Media’s modus operandi.  Tremor Media’s ads reach 177.6 million uniques, or 85% of internet users.

2. Lagardere Groupe will acquire Dailymotion

At first glance, French media conglomerate Lagardere seemingly sees no value in communities as a marketing platform: “There is no clear business model because you have a huge, massive audience, but it is not a marketing community,” says to Lagardere’s Chief Financial Officer Dominique D’Hinnin.

Monsieur D’Hinnin might be right, but never underestimate France’s sense of nationalism. Dailymotion is France’s answer to YouTube and it has taken steps to reduce its share of user-generated and pirated content in favor of professional videos. (Disclosure: Dailymotion is also one of WatchMojo’s distribution partners).

With $68.5M in funding—including a tidy sum from Le Fonds Strategique d’investissement, which is an investing arm of the French State—you can imagine that one of the pillars of the French media landscape, Lagardere Groupe could eventually step in and acquire Dailymotion despite its admitted monetization problems: “At the moment, we are poor at monetising our audience,” admits Dailymotion CEO Cedric Tournay. Lagardere could help with that provided Dailymotion can continue to de-emphasize its less advertiser-friendly content.

Additionally, Lagardere will be able to leverage Dailymotion’s audience to promote its own content: the company owns Hachette along with numerous other media entities.

3. Scripps will acquire 5Min

When 5Min (another one of our distribution partners) launched, it focused on user-generated how-to content. Thankfully for them, they have since moved away from that and currently mesh

a) aggregated premium and super premium content with

b) their monetization engine, a strategy which has propelled 5Min to become a Top 10 comScore video company.

Scripps is a producer of super premium content, and like Discovery Holdings, it might prefer to distribute its programming through TV and cable. But, with consumers viewing more and more videos on the Web, it will need more content for its sites and will look for more inventory online.

The two companies already have a strategic deal in place, so they have some familiarity with each other.

4. Google will acquire Ooyala

Last year it was rumored that Google was going to acquire Brightcove for $500-700M. That was always unlikely because many of Brightcove’s financial backers are the very same media companies that view Google as the bane of their existence.  Moreover, Google makes a lot of acquisitions but rarely are they large (YouTube, DoubleClick and AdMob being the exceptions).

A more logical fit to expand its video foothold would be Ooyala, which competes with Brightcove and includes Glam Media and others as clients… and was founded by a former Google executive.

Google has the consumer video market cornered with YouTube.  Iit could leverage Ooyala to go after the corporate market by undercutting Brightcove.

5. Microsoft will acquire Brightcove

The consolidation in ad services peaked with Google’s $3.1 billion acquisition of DoubleClick and Microsoft’s $6B acquisition of aQuantive. After selling ad agency unit Razorfish, today aQuantive is Microsoft Advertising, and as advertising continues to move into video, MSFT will probably want to offer a video content management to go along with the Atlas ad serving platform.  That is where Brightcove fits in.

If you think about it, Google owns video search by way of its YouTube acquisition. Microsoft wants to push into cloud computing and at least conceptually, owning Brightcove would give it a legitimate cloud computing foothold in professional video content with no real threat to any of its core businesses. It could also better integrate Brightcove (which increasingly powers media companies’ videos) into Bing’s video search, helping it kill many birds with one (albeit expensive) stone.

6. Yahoo! will acquire Freewheel

After acquiring Blue Lithium and Right Media, Yahoo! got a shot in the arm and grew its advertising reach across the Web, outside of the Yahoo.com property.

Freewheel is founded by former DoubleClick employees but Google (which bought DoubleClick) might have less interest than one would think in augmenting its video advertising reach across the Web considering it owns YouTube which accounts for 40% of online video consumption. YouTube only monetizes a small share of the billions of videos on the site.

Freewheel, which allows marketers and publishers to manage campaigns across a variety of distribution sites, would be a nice fit with Yahoo!, which might want to extend its Audience Network in video offerings.

7. Gannett will acquire Livestream

Gannett already invested $10 million in Livestream (then known as Mogulus).

The fit is a natural: print media will want to bolster its video offerings (be it content or technology). The main challenge here is that media companies have grown wary of buying technology firms, but news organizations will have a natural predisposition for all things live and the investment sets the stage up for an all-out acquisition.

8. Nielsen will acquire TubeMogul

TubeMogulprovides analytics to countless marketers and publishers (we use them at WatchMojo). Nielsen and comScore are both looking at adding video capabilities and TubeMogul has done a good job of getting wide adoption, providing Nielsen with a quick entry into the burgeoning video space.

Also, David Toth, former president, CEO, and co-founder of the NetRatings service joined TubeMogul’s board.

9. AOL acquires Howcast

AOL’s recent acquisition of StudioNow is a sign of things to come: When AOL was spun off from Time Warner, it was shackled with restrictions on its use of cash and thus the size of the deals it could complete.

But AOL wants to create content, lots of it. AOL’s Tim Armstrong is an investor in Howcast; he was also an investor in Patch, a local startup Armstrong acquired after joining AOL (to his credit, he simply recouped his initial investment and did not participate in the capital gain).

Howcast creates videos themselves, lets users create and upload videos and aggregates other professional content (Howcast is one of our distribution partners as well). While Howcast might have proven redundant with the StudioNow acquisition, AOL has a history of doubling up when it focuses on a space (think ad services: Tacoda, Advertising.com, and Third Screen Media) and Howcast is more focussed on how-to videos.

10. News Corp. acquires Break Media from Lionsgate, spins off NewCo

News Corp.’s Rupert Murdoch is in the process of divesting from the Web: first selling Photobucket, then chucking Rotten Tomatoes to Flixster while retaining a stake in the new venture.  I see something similar happening with Acquisition #10.

Break Media is one of the so-called YouTube clones who has managed to differentiate itself by focusing on the men’s 18-34 market and creating content, be it videos and now video games.  Back in 2007, Lionsgate invested $21 million in stock for a 42% stake in Break.com. At the time, it also got a call option (basically, the right to buy) which is “exercisable at any time from June 29, 2007 until the earlier of 30 months after June 29, 2007 or a year after a change of control, to purchase all of the remaining 58% equity interests (excluding any subsequent dilutive events), including in-the-money stock options, warrants and other rights, of Break.com for $58 million in cash or common stock, at the company’s option.”

The 30 month window expired on December 29, 2009, and despite Break’s momentum, I don’t see any major incentive for Lionsgate to exercise its call option. I do, however, see the following happening (well, maybe…).

Lionsgate might be more willing to trade its 42% stake in Break Media for a smaller share in a NewCo. that houses both Break Media and News Corp.’s IGN Entertainment, another leader in the men’s 18-34 space. (again, bothh Break and IGN are distribution partners).  This NewCo. would then be a more likely candidate for an IPO and would allow both Lionsgate and News Corp. to focus on their core businesses and cash out their investment over time.

Needless to say, all of the above deals are idle, if informed, speculation on my part.  What do you think are the most likely video exits this year?

December’s comScore data shows that 5min saw 30.5 million unique viewers, ranking just below Turner Networks (30.6 million unique viewers) and just above AOL (30 million unique viewers). Google saw 136 million unique viewers and Hulu saw 44.2 million unique viewers. 5min ranks as number 14 out of 100 properties in ComScore’s video metrix, according to unique viewers. In terms of videos streamed, 5min saw 75.4 million streams which pales in comparison to Hulu’s 1 billion video streams and Google’s 13.2 billion video streams for the month of December. If 5min was ranked by streams, it would most likely rank lower on the list, as AOL and other video properties had more streams than the startup (AOL saw 210 million streams).

Regardless, the data indicates that 5min, which has raised $12.8 million since its launch in 2006, is growing into the Hulu for niche content. The company has forged partnerships for branded content with Scripps, Hearst and other media companies. 5min monetizes each video with pre-roll ads, overlays, and companion banners and has a rev share with the content providers. Both publishers and advertisers who use the company’s self-serve VideoSeed product, which uses semantic technology to automatically match videos to their respective audiences. The site sees its biggest competitor as the leader in niche content, Demand Media. While most of the startup’s traffic is from the U.S., 5min hope to expand its international presence through partnerships. And 5min expects to be cash-flow positive this year.

Its most recent financing round was $5 million from Spark back in November 2007, following a painful $300,000 angel round (at least it was painful for the startup’s founders) which we talked about a bit in the post covering the announcement of their first VC round.

5min is in essence a syndication platform for instructional, knowledge and lifestyle videos, both professionally produced and user-generated. The service’s video library boasts tens of thousands of videos across a variety of categories (e.g. Pets), submitted by media companies and independent producers from around the world. The site has clearly struck a chord with legions of people looking for free hands-on instructions captured on video, since 5min reportedly attracts a significant audience of between 160 and 200 million unique visitors on a monthly basis.

A big part of its vast reach comes from hundreds of publishers and advertisers who use the company’s VideoSeed product, which uses semantic technology to automatically match videos to their respective audiences. What I personally like about 5min is the rich, custom video player, dubbed SmartPlayer, and the generally high quality of the how-to videos. An example video is embedded below.

(Thanks to Ouriel Ohayon for the tip)

How-to site 5min is expanding beyond its roots as a video portal and has launched a syndication network for its videos called VideoSeed, which uses semantic matching to deliver relevant clips to participating sites. The platform matches keywords found on syndication partner pages and pairs them up with videos in the 5min database according to title and tag information (along with relevant ads to go with the video). Clips are all played in 5min’s specialized video player, which it launched earlier this year.

The company says that it can successfully distribute videos to syndication partners because its videos are all screened for quality and decency purposes and appropriately tagged with metadata, as opposed to the vast quantities of untagged footage that litter some more popular user-generated video sites.

And unlike some other how-to sites, 5min’s videos aren’t exclusively user-generated. Instead, the site has formed content partnerships with a number of other sites and media publications, including Ford Models, Elle, Car & Driver, Encylopedia Britannica, and Woman’s Day. Sydication partners (which will be displaying both videos from these content providers as well as 5min’s users) include Answers.com, wikiHow, and Ultimate Guitar. Through these sites 5min says that it will be reaching a whopping 110 million unique users a month, though this assumes that users will be reaching pages that feature the 5min videos (many entries in the aforementioned sites don’t have matching clips).

This is a crowded space, with competition from Howcast, Instructables, and a host of others. Provided 5min’s matching technology can live up to its promises (in my testing I could only find a few matches that displayed videos, so it was hard to gauge how accurate they were), these new syndication deals could help elevate 5min above the rest of the pack.

The original SmartPlayer gave users the ability to manipulate instructional videos on the fly, allowing for frame-by-frame progress, slow motion, and zooming. The new version improves on these features by introducing ‘add-ons’, which are essentially pages of text and images with no limits on length. By including all of this data, the 5min videos have become self-contained guides that can be embedded on any website.

I think that the updated player has a lot of potential. Chefs will be able to include their recipes alongside detailed videos demonstrating how to prepare a dish. And musicians will be able to include sheet music or tablature alongside their lessons – a godsend for instructors.

But despite the improvements made since the first Smartplayer, 5min still has a ways to go. For one, it seems that there is no way to resize the video and attachment windows, which is a pain when there is a lot of text. There is also no way to get the ‘add-on’ field to auto-scroll, which would be key for musicians attempting to play a score along to a video.

Other competitors in this crowded space include Howcast, Expert Village, and Instructables. You can check out a sample video below (you might want to make it full screen).

The general public is invited to parts of the show. more information is available on this website, including speakers.

Participating startups include 5min, Plymedia, AllofMe, Nuconomy, ClickTale, blogTV, Sportingo, PicScout, Qoof, 8hands, Velingo, Innovid, Semingo, PageOnce and Journeys.

I moderated a panel at the event last year. Highlights from that panel and the event in general are in the video below.

We covered the startup recently – think YouTube with special features like slow motion to make the videos more useful. Our original profile is here, and our coverage of competitors is here.

Ouch! How Not To Do An Angel Round

The company previously raised $300,000 in angel funding. For those entrepreneurs who are curious about the economics of angel rounds, the details around 5min are interesting. In their case, it was ugly. An Israeli (print) magazine called Globes recently got their hands on the capitalization table of 5min and published the details. The angels ended up with nearly half the company for that $300k, leaving the three founders (the first three on the list) and all other employees to split the rest.

It’s rare that this kind of information about a company is published publicly, but it shows how angels can squeeze a company if they have the negotiating leverage.

And there are some indications that it may be taking off. The company says 2 million videos were watched in August, and traffic is doubling month to month.

The video embedded above is a good example of the kind of content that you can find on the site – short, amateur videos that might actually be very helpful to various niches of people. There are videos on scores of subjects – dog training, cooking, working out, fashion (tying a tie, coloring you hair, etc.), playing instruments, parenting, etc. More good content is added daily.

And some of the videos are racking up decent view numbers, although it’s still peanuts compared to YouTube.

Part of the attraction of the service is more than the sign they’ve hung on the door saying people should upload instructional videos. The player also has special controls that are made for instructional videos, including freeze frame, slow motion, accompanying storyboards, and various language subtitles.

We’re keeping an eye on them to see if the growth rates and user adoption continues. In the meantime, I’ll be practicing those breakdancing moves.

http://www.5min.com/Players/5minEmbedPlayer.swf

5 startups were chosen as finalists with the final to be held in 2 weeks time.

Amongst the final five was 5min, billed as a “Life Videopedia”.

We’ve covered similar start ups previously, most recently SuTree, which like 5min hails from Israel. English company VideoJug also operates in the space and took $30 million in funding last week.

5min sits between the two in terms of function. SuTree is an index of external how-to content, VideoJug creates their own how-to content. 5min is more like YouTube, content is hosted on the site and is user submitted.

5min have created a video system specifically for instructional content. Video creators can add a storyboard to uploaded videos to help others better understand the content. The need to focus on particular skills in uploaded videos has not been forgotten. Video on 5min can be played in slow motion or frame by frame, and the inline player supports zooming in and out for a more up close experience.

Given the interest and money in this particular niche there’s definitely something in the water. 5min presents a familiar setup to any person who has used YouTube style video sites whilst applying a number of unique features that are sure to win the hearts and minds of the DIY minion army.