December 5th, 2011

50 Cent Debuts His New Cans: Street And Sync By 50 (Video)

While we weren’t “In Da Club”, the Candy Shop, or the Disco Inferno, 50 Cent himself made some time this morning to meet us in downtown Manhattan and show off his brand new line of headphones.

If you don’t already know, 50 originally tried to get the ball rolling in the audio biz with Sleek Audio earlier this year, until some licensing issues led him to become CEO of his own company, SMS→ Read More

September 29th, 2011

Sync By 50 Headphones Leak Early, Appear To Be Appropriately Street

SMS_3

50 Cent’s wireless headphones are finally nearing release and I just received multiple pics and a full spec sheet concerning the upcoming high-end model. Sync by 50 uses the now-popular unibody casing but features full on-board playback controls — something no other headphones can proclaim. Housed in each can is a 40mm driver, which is surrounded by a memory foam cushion. The 3.5mm wireless… → Read More

September 14th, 2011

50 Cent To Serve As CEO Of His Own Headphone Company As SMS Audio Acquires KonoAudio

2011 Billboard Music Awards - Arrivals

Watch out, Dr. Dre, 50 Cent is ready to challenge Beats headphones with his own line of headphones. Curtis Jackson’s vast empire includes a headphone company, SMS Audio, which recently acquired KonoAudio for an undisclosed amount and is set to unveil a complete portfolio of products in the coming weeks.

Sounds sort of familiar, right? 50 Cent previously had a deal with Sleek Audio to produce… → Read More

December 16th, 2010

Get Rich Or Die Trying: 50 Cent Invests In Gunnar Optiks Hi-Tech Eyewear Company

Guess who’s invested just a li’l bit in Gunnar Optiks, a high-end “digital performance eyewear” company? Hip-Hop’s own 50 Cent, that’s who! He lets his watch talk for him, his whip talk for him, his 3D GLASSES~! talk for him… → Read More