Don’t call it electronic sell-through. Call it “Digital HD.”
20th Century Fox, the studio behind hits like Prometheus has got a whole new type of movie to sell you online. And while the actual product isn’t that different from what you might have bought before, there are a few key differences in Fox’s approach when dealing with a hip young audience and peddling its wares online. → Read More
In a recent publicity venture for their new movie “Chronicle”, 20th Century Fox enlisted the help of viral marketing agency Thinkmodo to design and execute a rather unique campaign element that surely caused several doubletakes over the New York City skyline.
If you thought you saw some flying humans in the sky over parts of New York City and New Jersey in the last couple of weeks you are, in… → Read More