140 Proof is expanding its social ad technology today with the launch of a new format called Native Ads for Social Sites, which allows 140 Proof advertisers to run campaigns on blogging platforms like WordPress and Tumblr.
The company started out by using social data to determine user interests and then use those interests to target ads in social networking apps. The new native ad units also… → Read More
HootSuite, the Twitter clients that dubs itself as a social media dashboard for professionals, is launching an Android app, a new version of its iPhone app with Facebook integration and is integrating targeted ads in both apps via recently launched Twitter ad network, 140 Proof. HootSuite’s features are targeted towards helping marketing professionals keep track of the Twitter conversations… → Read More
We’ve all been anxiously awaiting how Twitter will turn on advertising in its microblogging platform. We know Twitter is going to be incorporating advertising of its own this year and is currently in talks with advertisers, but we don’t know what this will look like yet. In the meantime, other startups have emerged with advertising models for Twitter, including Ad.ly, Assetize, SponsoredTweets,… → Read More
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