January 5th, 2013

For Startups In Search Of A Celebrity Partner, Go Beyond The Name

celebtech

Editor’s note: Sameer Mehta is the CEO and co-founder of 12Society, along with celebrities Nas, Michael Strahan, Nick Cannon, Tim Lincecum, Blake Griffin, and Kevin Love.

I recently had a chance to sit backstage at a sold-out Nas concert and listen to him talk about his upcoming tour dates and all the stories that come with it. It was a pretty cool moment for a young entrepreneur who grew up… → Read More

June 12th, 2012

12Society: A Lifestyle Site Curated & Co-founded By Stars Like Nick Cannon, Nas And Tim Lincecum

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Since announcing its private beta in March, 12society has been in stealth mode, quietly building a star studded roster of co-founders and curators, one that now includes LA Clipper and Rookie Of The Year Blake Griffin, actor/comedian Nick Cannon, Tim Lincecum, former New York Giant Michael Strahan, Minnesota Timberwolves All Star Kevin Love, and rapper/actor superstar Nas.

Today, the startup… → Read More

April 17th, 2012

12Society Grabs Michael Strahan, Nets Funding From Groupon Co-founders, BeachMint President

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When we last heard from 12Society — the stealth startup described as a “guy-focused lifestyle platform built on the intersection of culture, technology and commerce” — San Francisco Giants’ starting pitcher and World Series Champ, Tim Lincecum, had just joined as a co-founder. At the time, the team said more “big name” co-founders were on the way, and, today, the startup made good, announcing… → Read More

March 16th, 2012

Tim “The Freak” Lincecum Co-founds Stealth Startup 12Society, More Celebs To Come

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Back in October 2010, billionaire tech investor Mark Cuban jumped into the daily deals game with a $1.5 million seed investment in gift online shopping deals startup JungleCents. Because the startup took a somewhat alternative approach to daily deals, using a lead generation model to give publishers supplemental revenue streams, today, JungleCents has seen some pretty good traction. Its deals are… → Read More