Content companies have struggled to monetize on the Web, and there has been plenty of debate over the effectiveness of paywalls. What’s more, tech startups really can’t seem to rush fast enough into the hands of angel investors or venture capitalists. That’s why, as a digital content company that has been around for years and has yet to take a penny of outside investment, Lynda.com has such relevance in today’s landscape.
While it didn’t happen over night, Lynda.com has been able to build a paying customer base of over 1 million, outshining every major newspaper, and its traffic is on the rise. Using a passion for education, industry experience, knowledge of what is important to its customers, and focus on product-before-profit, co-founders and married couple Lynda Weinman and Bruce Heavin have turned $20K of their own investment into a platform that produced $70 million in revenue in 2011.
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Every day companies are spending gobs of money to earn and keep your attention. Advertisers are collecting heaps of information about you in the hopes of presenting you with more targeted advertisements: advertisements on which you’ll want to click. Yet despite all of this information, advertising still pretty much sucks. It doesn’t have to be this way.
While marketers and advertising agencies strive to command your decisions in the “attention economy”, long-time open source advocate Doc Searls puts forward a better idea in his new book, The Intention Economy. Rather than continue to allow vendors to blindly guess as to what we want, we should all be moving toward a new market equilibrium in which we consciously and directly signal our intentions to the market. Companies that respond to our intentions will reap larger profit, waste less money on dubious advertising initiatives, and enjoy real customer loyalty. → Read More
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ComScore today released its analysis of this month’s top properties on ye olde Webernets in the U.S. There are a number of points of interest, but among them, it seems that lotto sites were the top beneficiary of U.S. internet traffic. This was largely a result of the unprecedented Mega Millions jackpot, which became the largest jackpot in U.S. and world history, reaching $656 million in March. Lotto sites drew nearly 29 million visitors (with MegaMillions.com grabbing the top spot), up 25 percent from February, making it the biggest mover in March.
Travel sites were the next biggest beneficiary of traffic, according to comScore, as Americans looked to book last-minute spring break trips and summer travel. This made travel info sites one of the top-gainers, up 10 percent to 69.7 million visitors in March. → Read More
It’s a bit hard to officially review the Nook Simple Touch With GlowLight as it’s almost exactly the same as the previous version but with one important improvement: it glows.
Arguably, the Nook and the Kindle are equal contenders in the race to the e-reader throne and although I do prefer the Kindle Fire over the Nook Tablet, I feel the Nook Simple Touch is still an excellent choice and one of the best e-readers on the market. Luckily, it just got better. → Read More
We’ve covered quite a bit of the Epson line and usually found the printers to be solid, respectable, and inexpensive. This latest addition to the WorkForce family, the WP-4540 is arguably all of those with a few caveats.
This is a workhorse printer, designed solely to pump out as much paper as possible in an office setting. It’s quite large and heavy, and adding on the extra paper drawer makes it nearly a foot high. It weighs in at 36 lbs, making it cousin to some more compact laser printers. It can hold 580 sheets and prints duplex, which is at once a potential cost and time savings as your employees use less paper and have to fill the thing up less frequently.
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Developers don’t have to wait for a fully baked version of Apple TV to come out to get a feel for how their apps will play on the big screen.
Although an eco-system for Apple TV apps does not yet exist, there are dozens of quality iOS applications that are best consumed on an HDTV via AirPlay Mirroring. Creating apps specific to the leaned-back setting of the living room requires more than just supersizing titles originally conceived for smartphones or tablets. Successful Apple TV apps need to source and showcase entertainment, news and social activity in ways not currently possible via cable, satellite or video streaming providers.
Inside are the 10 best iOS apps available on Apple TV today. → Read More
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As our lives increasingly move to the digital realm – whether it’s what we read, what we watch, photos that once sat in frames now uploaded to a server farm somewhere in the rural United States, or even the 140-character thoughts we share with the world – comes the very reconstitution of our identities online. A German artist named Tobias Leingruber recently took this concept to its logical extreme when he produced physical identification cards based on Facebook profiles (this attempt at satire was executed so well that Facebook sent Leingruber a cease-and-desist letter three days later).
Between the lines of Leingruber’s satire, though, is a very real, emerging concept. What Leingruber hit on is something I refer to as social currency. Social currency essentially refers to the idea that every person has an online identity formed through participation in social networks, websites, digital communities, and online transactions. Our everyday activities — web searches, status updates, ‘likes’, tweets, and comments — they all leave a trail of data behind which we tend to see as ephemeral or throwaway. → Read More
In 2006, former Yahoo employee Thyagarajapuram S. Ramakrishnan was working for Facebook when he filed a patent for the news feed. Today in a sweet piece of irony, Facebook is using that same patent to sue Yahoo. Facebook claims that Yahoo’s Flickr Photostream and Activity Feeds infringe on “Generating a Feed of Stories Personalized for Members of a Social Network”.
This U.S. Patent 7,827,208 for “generating dynamic relationship-based content personalized for members of a web-based social network [with] weighting by affinity” and nine others could help Facebook escape a costly settlement over the original patent lawsuit Yahoo’s filed against it last month. See kids, trolling doesn’t always pay. → Read More
To publish a “review” of the Lytro as it is today is, in a way, very premature. But it’s also only fair. The product is shipping and, to an extent, complete. But given the number of features and planned improvements in the pipes, a review today will be obsolete in a few months. Nevertheless, an initial judgment on the device must be made.
So here is what can be said of the Lytro in a form that can only really be called a public beta.
We also recently got to talk with Lytro founder Ren Ng and their director of photography, Eric Cheng, at an event in San Francisco. I cornered them for a few minutes to talk about the product and their plans for the future. Watch the video inside. → Read More
Not to miss an opportunity to make an impression upon hipsters, Mobli is going to squeeze all the juice it can get out of SXSW with a major app revamp, and a party in Austin to boot.
Mobli, which counts Leonardo DiCaprio as one of its investors ($4M funding to date), is dubbing the new version, ‘Mobli 2.0′. Personally I feel they should have gone with ‘The New Mobli’ — zing!
Besides a Pinterest-inspired interface, the new version packs a major upgrade to the camera, along with a set of features to edit, touch-up and enhance photos, all bundled under a new section in the app called, ‘Darkroom’.
Rebuilt from the ground up, the new camera now includes real-time tilt-shift and even real-time video filters. Focus can now be locked and white balance set. This is on top of the 18 brand-new photo filters, superimposed gridlines and a self-timer.
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If Windows Vista was Microsoft’s folly – a mish-mash of ideas not fully baked and aimed at multiple constituencies – Windows 8 is Microsoft’s rebirth. To get ecstatic about it isn’t quite the direction I’d like to take this mini-review, but let’s just say that Microsoft is on the cusp of getting things right.
As we said before, Windows 8 will ruffle a lot of feathers. The first and most obvious comparison is with the new Windows Phone interface. The “Start” menu is gone, replaced by what amounts to the entire Metro UI. This UI – the one with the multiple, animated squares, is the one that matters. → Read More
Like a line of hard-marching Lemmings (or a swarm of Patapons), Sony’s countless, niggling enemies would like nothing better than to distract and steal the company’s hard-won fan base. The Playstation has long been the gold standard in console gaming, despite the Xbox’s recent challenges to the throne. And Sony does a good job. Graphics are better, gameplay is or can be more immersive, and in the battle for RPG dominance the PS3′s library is peerless.
But now Sony is fighting against lots of great ways to waste your time. Stuck in a long line? Whip out the iPhone, RAZR, or Blackberry. Want to play something bigger and bolder? Pull out a tablet and rock a few hours of Civilization Revolution or Need For Speed. Want to watch a movie? Bring up Netflix on any device in the house save your kitchen blender. There’s not as much space for a dedicated gaming device out there as there used to be, and both Nintendo and Sony know it. → Read More
more, More, MORE. STOP! Rather than cram more features into Bump 3.0, the team behind the 75 million-installs mobile app combed the data and brushed off all the features no one used. Now, instead of letting you wirelessly share apps, music, and calendar events with nearby devices, it only allows contacts and photo sharing. That’s a better user experience, and examples other developers should follow.
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Not yet familiar with digital storytelling platform Cowbird, despite recent glowing coverage from the likes of Wired and The Washington Post?
Well, if you like reading, seeing or listening to a good story as much as I do, you will be mighty glad I’m introducing you to the site today. → Read More
As the art world and the market for fine art and collectible items have becoming increasingly international, one would think digital platforms and technology would help speed their growth, open up new markets, and make transactions more seamless. After all, eBay was founded in the mid-90′s. When one looks to the international scene to find the prime movers of tech-based platforms, one of the names that surfaces is Saffronart.
Saffronart was founded in 2000, taking a page from eBay’s book, as an online auction house — yet one that specializes in modern and contemporary Indian art. Almost immediately, the company found an audience, quickly selling $125K worth of fine art. Despite some bumps along the way (the global financial crisis in 2008 wreaked havoc on the art market), Saffronart has grown to be the largest fine-art auction house in India, online or otherwise, and one of the largest online fine art auction platforms in the world. → Read More
Angry Birds has just launched on Facebook, and developer Rovio is trying out a different business model that flocks together with other freemium games on the social network. Rather than make you pay $1 up front for a mobile download, there’s 4 new powerups that you can buy for cheap – just $1 for 20 uses.
By expanding its in-app purchases beyond the level-beating Mighty Eagle, Rovio could earn higher a higher average lifetime revenue per user for itself and Facebook rather than squeezing a single golden egg from players upon install. → Read More
Lately, we’ve been seeing more and more big television events come with an online streaming counterpart. Big sporting and televised events are showing up online, with the 2010 Olympics seeming to be one of the first big global events where both viewers and media publicly recognized the power and potential of carrying an event like that online.
For the first time ever, the Super Bowl is being shown online, for free. And it’s completely legal. I was going to say “in a brilliant move by the NFL,” but this should be default. Showing an enormously popular event like the Super Bowl online should not be a “brilliant” move. It should just be second nature. But, wishful thinking aside, the NFL and NBC both wanted to give home viewers options to watch the big game on the Web, without having to rub elbows with the riff raff at a local sports bar. → Read More
A single entrepreneur alone is vulnerable to shortsightedness, to fatigue. But with a team comes diverse perspective, encouragement, and the wherewithal to push through problems. That’s why a group of Stanford computer science and business students started the Andreessen Horowitz-backed FounderSoup program. It’s designed to give entrepreneurs with an idea or a fledgling company a chance to pitch — not to raise funding, but to recruit co-founders.
At its first full-scale event on Thursday night I saw an effective model for fostering startups, and several brilliant ideas in healthtech and energy (reviewed here) that could turn into successful companies. → Read More
William Gibson is the defining author of our digital age. More than any social media pundit or Popcorn futurist, he has defined the dystopia we can expect once we escape the dystopia we’re in now. His fiction – a trilogy of trilogies that works backwards from the distant future to a world that is ours – is constantly approaching the present while exploring what it means to exist in a culture mediated by electronics. Although his early work owes more to Burroughs and Verne than anyone cares to admit, he was wildly prescient in his prediction that soon we would see the entire world – an entire world – through the lens of gadgetry. While the web isn’t cyberspace yet and the East Coast isn’t the Sprawl, we’re headed in that direction.
And that’s just his fiction.
Gibson’s non-fiction writing is a peanut in the bland Cracker Jack of the dead tree publications where they first appeared. He’s often graced the otherwise leaden pages of Wired with his unique style and many of the pieces in this book appeared elsewhere, whether in magazines or at public talks. His non-fiction is rare enough that we definitely want more, but do we want a whole book’s worth? → Read More
Exclusive - On a mission to democratize e-commerce and help take the concept of social shopping from fad to reality, Shoply is making its formal debut today after a year of bootstrapping.
The bootstrapping days are over now, as Shoply has raised an undisclosed amount of seed financing from former Facebook VP Chamath Palihapitiya and serial entrepreneur / prolific angel investor Fabrice Grinda for its “Fab.com and Pinterest love child”. → Read More
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