• Motionlead Makes Mobile Ads Effective Again Thanks To Interactive Design

    Motionlead Makes Mobile Ads Effective Again Thanks To Interactive Design

    Meet Motionlead, a French startup that wants to make mobile ads sexy again. When the team first developed a meme reader for the iPhone, it got really frustrated with the state of mobile ads. Traditional ad banners are both ineffective and ugly. That’s how Motionlead started. “On all our campaigns, we have a click rate above 10 percent for call-to-action buttons,” co-founder… Read More

  • If You Think Big Data’s Big Now, Just Wait

    If You Think Big Data’s Big Now, Just Wait

    We’ve been hearing a great deal about the power of Big Data over the last couple of years. The hype says that as we gather more data, we will be able to get better answers to business problems, but the data levels we have seen so far could pale in comparison to what happens when we start adding sensors to the world. When everything from jet engines to soft drink vending machines to… Read More

  • Saying Goodbye To Windows 8

    Saying Goodbye To Windows 8

    Considering the most recent leaks involving the Charms Bar, desktop improvements and the like, it’s becoming plain that some of what Windows 8 emphasized will be scaled back in Microsoft’s next Windows build. If Windows 8 was a dramatic lurch towards mobile computing, especially on tablets, Windows 9 appears to be heading for a more equitable balance between desktop muscle, and… Read More

  • Why The iPhone 6 Will Be The Device Of The Year

    Why The iPhone 6 Will Be The Device Of The Year

    Apple is gearing up for a big product announcement on September 9, and all indications are that it will be a new iPhone. The iPhone 6, as it’s being called in the press, will deliver a lot of changes over the iPhone 5s, which got relatively modest updates compared to the iPhone 5. It’s also one of the most important device launches Apple has ever had, given how long it’s… Read More

  • New Microsoft Project Turns Boring First-Person Videos Into Awesome Hyperlapses

    New Microsoft Project Turns Boring First-Person Videos Into Awesome Hyperlapses

    There’s barely a mountain biker, climber, skydiver or skier left who doesn’t have a GoPro camera attached to his helmet. Nobody really wants to sit through an hour of video of you heading up and down the slopes, however. You could just speed these videos up, but then they become completely unwatchable. Thanks to a new Microsoft Research project, however, you may soon be able to… Read More

  • #Love: Crossing The Read Line
  • Twitter’s Small Chance To Maim Email

    Twitter’s Small Chance To Maim Email

    There was a time, years ago, when Twitter almost killed their direct messaging product. The thought process seemed to be that it was an odd bit of cruft around an otherwise elegant, simple product. It was also undoubtedly hard to maintain and scale alongside Twitter’s other scaling issues of yesteryear. Or, at least, to justify the resources to do so. That would have been a huge mistake. Read More

  • The Logic Of Crazy Valuations

    The Logic Of Crazy Valuations

    August is the traditional vacation month for venture capitalists, who stream out of their Sand Hill Road offices to quieter points, ostensibly to reflect on the year so far and prepare for the heavy fall fundraising season. And what a year it has been! We now have several companies valued at around $10 billion and above, including Airbnb, Dropbox, and Uber. Those valuations seem tame compared… Read More