Ever since I met the Songza guys at New York Tech Meetup, I’ve wanted to learn more about the app. It’s the first music service that I’ve been excited to use, mostly because it removes the work entirely. I’ve been curious about a few things, like how Songza plans to combat the big boys, namely Pandora, and how exactly these guys are making any money. Remember, Songza has no audio ads, no limits, and is free to download.
Co-founders Elias Roman and Eric Davich sat down with me to discuss this and more, saying that the only way to enter into a space as crowded as streaming music is to bring something totally different to the table. → Read More
It’s on like Donkey Kong. Nokia is back and ready to take on the big dogs. Several Nokia TV adverts started airing last night that don’t dance around the prime targets. Nope, Nokia’s latest ad campaign, The Smartphone Beta Test, is a clever but very direct shot at Apple and Google.
The campaign uses three videos (one above, two after below) with so-called behind the scenes footage showing a nondescript work space where three random workers are vetting issues about their upcoming smartphone. “Don’t hold it like that!” “The screen is fine. People can just stay inside.” “I just think the phone is fragile.” → Read More
There may be millions of people or more following and commenting on a brand, but how can it find the ones worth reaching out to? That’s the question that Dachis Group is trying to answer with a new product called Advocate Insight.
Founder and CEO Jeffrey Dachis (previously the co-founder of interactive agency Razorfish) says the new product will help brands “engage at scale.” He contrasts that to tools that just help companies push their content to social networks. It’s not enough to broadcast your message to fans, he says — you also have to spread your message by reaching out to the most engaged and influential of those “brand advocates.” (Other companies, such as Zuberance, are also trying to help businesses target brand advocates specifically.) → Read More
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