Urturn, the social expressions platform that soft-launched as stealthily as possible last year by intentionally hiding under a really boring name, is getting ready to turn the volume up to 11 to start seriously recruiting teens and trend-setters to its meme-stuffed, fashion-friendly, music-loving platform. Today it has announced a $13.4 million Series A funding round, led by Balderton Capital with a $10.7 million investment. The private equity arm of Debiopharm Group invested the remaining $2.7 million. As part of the investment, Balderton founding partner Barry Maloney will join the Urturn board.

The London-based startup, which also has an office in the Valley, is also launching an iOS app today, funded by its Series A, to extend its web-based platform to mobile. An Android app is also in the works, due later this year. Prior to the Series A, Urturn had raised around $500,000 in friends/family funding.

So what exactly is a social expression platform? Urturn — pronounced ‘your turn’ — is best described as a viral meme-generator. It offers both a social toolbox for creating and sharing ‘expressions’ with other users, with support for sharing these out to other social networks such as Facebook, Twitter and Pinterest, and also a space to hang your creations and browse others (and/or follow celebrity users or your friends). It also has its own bookmarklet browser button to make grabbing source material for meme-making purposes even easier, as Pinterest does.

Expressions is Urturn’s term for the visual composites that are its social currency. These often start with a photo but can also include multimedia elements like video and audio, which are then augmented with text or doodles or other graphical elements, by a user selecting the relevant template. So, instead of having to go to Google to copy and paste the meme du jour to post to Facebook or Twitter, Urturn gives its users the tools to make their own version of that meme. Or something else entirely.

The image at the top of this post is a basic example of an expression created with Urturn — by first uploading a photo and then adding a series of pointers to the image. Other templates currently available on the site include doodles, collages, quotes, speech bubbles, hashtag tags, cartoon elements (such as the Bunnify expression, below right) and more. 

There are also templates that support interactions, such as love it/leave or this/that which ask other users to vote on whether they like whatever else they’re seeing in that template. And templates to incorporate multimedia elements, as noted above. In short, everything an angst-ridden teenager needs to express themselves online. Or a fashion blogger to ask their followers which slacks they dig.

Another core piece of site apparatus is Urturn’s ‘Your Turn’ button which encourages the viral component by letting users click a button to easily create their own version of a expression that someone else has made — leading to waves of similarly themed expressions to be generated by, for instance, fans of the musicians who have a presence on the site.

The main topics Urturn is focusing on for now are music, fashion, beauty and art & design. It notes that it has received “significant interest” from the music industry as a new way for artists to connect with their fans.  Artists already signed up to the platform include Alicia Keys, David Bowie, One Direction, Green Day, UNIONJ, Ellie Goulding, The Gossip, Carly Rae Jepsen and Kendrick Lamar. Urturn has also attracted interest as a blogging platform to engage with readers from fashion magazines such as Cosmo.

Urturn is not currently breaking out its total user numbers but says its biggest markets globally are the U.S., followed by the U.K. and then South America.

The original idea for Urturn stemmed from a sense of frustration with the limitions of existing social tools as a medium of expression explains Stelio Tzonis, CEO and also the co-founder pictured top, left, with Urturn’s fashion & lifestyle hire, Sophie O’Kelly.

“We were sharing some stuff on social media like Facebook, Twitter. And the frustration we got is most of the time we wanted just to play around with content, like taking an image and doodling on the top, or writing something. And you end up having to take the picture, go to Photoshop or whatever, so all the work flow were really complex,” he tells TechCrunch.

“We just want to be more expressive. Sometimes you just want to have a picture and ask something to your friends, or put a quote on it, or point to something. This is really what we mean by be more expressive.”

Urturn plans to open up its templates feature in future via an API, to further expand the scope of the expressions it offers.

“Social networks really enabled the way to connect people with friends and followers, and a way to share with like, reblog, repost, retweet. Other things like this. But when you come to express yourself it’s really limited,” Tzonis continues.

“What we saw was unlimited ways to express yourself. And what we were dreaming is to have a palette [of templates like Urturn's expressions] — if you want to record you just find something to record, if you want to create a quote, if you want to share some music, you want to point something you want to  doodle, and we believe that there is unlimited different numbers to express yourself. That was really the beginning where everything started with Urturn.”

Balderton’s Maloney says the fund saw a lot more in Urturn than just A N Other photo-sharing social network/comms network. “We see it as a medium for self-expression which we dont think has been done very well yet,” he tells TechCrunch. “Photos are an important part but it’s not just photos. What we liked about it was it brings together the idea of music, goes into segments like fashion so for us what grabbed our attention about it was the engagement that’s possible, when you can really use self-expression to engage with our audience.”

“The social networks that are out there do a great job at what they’re designed to do which is communicating. What this one really does is it gets to the heart of self-expression and we think that’s where the value is,” Maloney adds. “The way the audience has taken to the tools, the way they’ve made them pretty simple to use, they way they’ve presented them in a multi-fashion, multi-dimensional way where you can almost drop and drag any of the connotations that you want to get that engagement going, and then to watch the users that are on, how long they stay on, and what they’re doing are all really great early signs for us of something that’s got great potential.”

Urturn’s Tzonis says the startup is still exploring monetisation strategies, with possibilities under consideration being promoted posts, much like Twitter’s promoted tweets model. But the first order of business is to scale up the number of Urturn users and grow the community.

“There are a lot of different opportunities to monetise this because it’s so expressive, that we have a lot of brands asking us [about Urturn]. It’s a lot better than an ad because an ad it’s just broadcasting something. Here you have the audience that just take your message and do it their own way, so when you see your feed you don’t see again that ad — you see ‘hey, my friend has done that with that product’ or whatever,” he says. “If you have an audience you will get revenue from it… We have a lot of opportunity and people are coming to us with ideas directly.”

SumUp, one of the myriad European Square-style mobile card reader startups, has expanded its coverage footprint by rolling into an eleventh European market: Russia. SumUp is now operational in the U.K., Germany, Ireland, Austria, the Netherlands, Spain, Italy, France, Portugal, Belgium and now Russia, giving it a larger international geographical footprint than other European mobile point-of-sales rivals including iZettle and Rocket Internet-backed Payleven.

To support its Russia launch SumUp has opened a local office in Moscow, and partnered with Svyaznoy Group, a Russian retail and financial conglomerate, which will distribute SumUp’s card readers through its nationwide consumer electronics retail network of close to 3,000 stores.

Svyaznoy stores will also be using SumUp’s solution to accept card payments from its customers — giving SumUp another leg up in the market. The retailer, which specialises in the sale of phones, digital equipment and portable electronics, sells close to a third (30%) of all the smartphones in Russia, according to SumUp.

SumUp said Russian businesses can now sign up to its service in Svyaznoy stores as well as on its own website, and are able to receive native language assistance from its Moscow-based support team. Daniel Klein, SumUp CEO, said it’s targeting the more than 6 million small businesses in Russia, and also aiming to grow off rising smartphone usage.

“We see a real need for an easy and secure solution for card payment acceptance in the Russian market. We are excited to work with the strongest possible partner in Russia right from the start,” he said in a statement.

SumUp has been using a partnering strategy to build out its European payments business, including partnering with a women’s plumbers organisation, Stopcocks Women Plumbers, in the U.K.; a maker of iPad POS software in Europe; and with a taxi hailing app and an odd job software platform provider in Germany.

As with the myriad mobile payments players targeting small businesses, SumUp does not charge a monthly fee to businesses using its system but rather takes a 2.75% per card reader transaction charge. It accepts Visa, Mastercard and recently added support for Amex in the majority of its markets.

Chalk this up as one to watch closely in the world of consumer fintech. Numbrs, a mobile-first banking app founded out of Swiss company builder Centralway, has raised 7.5 million Swiss francs (~$7.7 million) from its parent, capital it will use to build on its pending German launch, with the UK and Swiss markets up next, followed by Singapore and Hong Kong.

The startup, which also hails from Switzerland (a country known for its “innovative” banking) bills itself as a mobile banking app to rule them all, offering a financial dashboard similar to something like Intuit-owned Mint.com, which enables a user to intelligently track and predict their spending, but with the added functionality of being able to actually make transactions and pay bills from within the app, too. That’s something that most, if not all, of its competitors lack.

Longer term, however, Numbrs’ ambition is to get this working across all countries and all banks, which would be some feat. Tackling Germany first makes sense, where I understand there exists a single and independent protocol over which Numbrs connects to banks locally.

In contrast, the UK — where Numbrs is gunning for a Summer/Fall launch — lacks a common B2C standard. Instead, the startup is working with a “leading” but unnamed API vendor (though I understand it’s not Yodlee, the U.S. company that powers a number of competing dashboards) which has already done the heavy lifting of creating connectors to all the major UK banks. This will enable Numbrs to authenticate the user with their bank accounts, import and conduct transactions, and present all data in the same aggregated view already present within the German version of the app. It also makes it harder for the banks to pull the plug on Numbrs, since its the same system they use for their own consumer apps.

Another key feature of the Numbrs app, and something that is central to its planned advertising-based revenue model, is what the startup calls the Future Timeline, a technology that predicts what a user’s finances will be like in the future by analysing historical patterns of incoming and outgoing payments, thus enabling financial targets to be met. It’s also the sort of data that I’m guessing advertisers would, indirectly, kill for.

Finally, as part of Numbrs’ UK launch, TechCrunch has learned that Centralway is opening a London office, scheduled to open in September, where the Numbrs UK country manager and other marketing personnel will also be based.

The Saturday Evening Post has a prominent spot in the history of American magazines. It’s where artist Norman Rockwell made a name for himself, and it has published classic American authors like Edgar Allan Poe and F. Scott Fitzgerald. But if you had no idea that it was still around, you’re not alone — the magazine’s technology director Steve Harman said that many people “are surprised we’re still publishing.”

Yes, it is still putting out a magazine every two months, with a circulation of about 350,000. Subscribers are mostly in their 50s, but The Post is trying to reach younger readers and adapt to the digital world, as recounted in a couple of stories earlier this year. Now it’s taking the next step in that direction with the release of its iPad and iPhone app, which was built by digital publishing company Yudu.

“Lately, there’s been a lot of commitment convert the post into a 21st century media company,” Harman said.

He added that this isn’t The Post’s first move onto tablets and e-readers. It’s already available on the Nook and in Google Play — he said that wasn’t a conscious strategy, but rather a response to overtures from Barnes & Noble and Google. The Post knew it was important to get onto Apple devices too, but it needed to find the right partner to make it happen.

The app itself includes digitized versions of The Post’s issues going back to November/December 2012 — you can enter your existing subscription information, buy a subscription, or purchase individual issues for $3.99 each. The issues themselves are a pretty straightforward PDFs of The Post’s print publication, without additional interactivity or media. Harman said that if Wired represents the cutting edge of what a magazine can do on the iPad, “we’re at the opposite end of the spectrum.”

He doesn’t want to stay that way for long, however — he said The Post chose to work with Yudu because of the promise of adding videos and interactivity. One unique opportunity: The Post already tries to highlight aspects of its long history in the magazine, but the digital versions (which don’t have limited space) provide an opportunity to do that much more of that.

The Post’s broader challenge is trying to court a younger audience without making it seem like it doesn’t value its existing, older readers. I could see that in the May/June table of contents — putting actor Alan Alda‘s face on the cover probably won’t persuade many folks younger than 40 to buy the issue, but there are also stories on Star Trek, Mad Men, and the speed of WiFi in America. And Harman said the magazine’s digital strategy is particularly important for reaching a broader audience. That strategy covers tablet, smartphone, and e-reader editions, and it also includes The Post’s website, which is supposed to be overhauled next month.

OK Go (the band behind hit music videos like “This Too Shall Pass” and “Here It Goes Again”) launched its very own game for iOS and Android earlier this month.

You can play the game, titled Say The Same Thing, with one of your friends or with a randomly chosen player. (If you sign up now, you can also participate in a temporary promotion where people are randomly selected to play with a band member.) Each player types in a word, then you see what the other player said, and you use that as prompt for another word. As the game’s title implies, you win when each of you enters the same word.

It helps if you understand the other player’s interests. For example, I was playing with Graphicly‘s Micah Baldwin — after several rounds, I entered “Perry White,” he entered “Smallville,” and we won by both entering “Lana Lang.”

I also got a chance to play the game with OK Go’s lead singer and guitarist Damian Kulash. (Like how I just dropped that in casually?) I don’t want to give away exactly what happens in the video, but I will say that we totally nailed it.

This isn’t just an app that OK Go stuck its name on, either — Kulash said it was programmed by the band’s guitarist Andy Ross. Apparently band members play a live version of the game together, so eventually they decided to turn it into an app:

At some point we realized, hey, there’s no reason why we need to just put out songs. We can put out everything we want — we make videos, we make shows, why not make apps. … We’ve always been interested in tech as a sort of canvas. We try to make art for the world we live in, and this is where we live now. We live on Skype, we live on our laptops and on our phones.

Traditional recordings of music live in this space really well. Like, we’re making an album right now that will be finished sometime this summer, and we’ll probably put it out in the fall or maybe in the winter, and it’s great to listen to on your phone, it’s great to listen to on your laptop, but there’s all these other things that your laptop and your phone can do that musicians 30 years ago couldn’t imagine and artists 30 years ago couldn’t imagine. I think working in these spaces has always been exciting to us, and we’re just lucky that we have a programmer in our band, because it means that we can test things out like this.

In November, Jive Software acquired Bay Area cloud-based, collaborative task manager, Producteev, to boost its social business platform. Going forward, as Alex wrote at the time, Salesforce.com and Jive will increasingly butt heads as they compete for mindshare in the enterprise. With Producteev’s multi-platform task-management system, which allows users to create tasks from emails and collaborate around projects in teams, Jive acquired a service that was already beginning to compete with Asana and Salesforce.com’s Do.com.

Producteev has been quiet since the acquisition, but that changed today, with the announcement that the startup is launching a revamped version of its social task management platform. The biggest change, founder Ilan Abehassera tells us, is that the new Producteev targets larger companies (naturally, given its acquirer) and is entirely free. Yes, this means that companies of any size will be able to use Producteev for free — no strings attached.

The founder tells us that, in spite of the “By Jive” addendum to the company name, Producteev continues to operate as a startup and remains a standalone offering inside Jive’s product ecosystem. The team is still working on integrating the task management platform into Jive’s products, which it hopes to have completed by the end of the year. It’s not clear yet how pricing will change (if at all) once the integration is complete.

When asked “why free?” the founder said that he believes “tasks are the most basic, fundamental part of getting work done” and, as such, are “the way into the enterprise.” For that reason, and for ease-of-adoption sake, Abehassera takes the “fewer barriers, the better” approach, as going free offers Producteev users (and beyond) a more frictionless pipe into Jive.

The platform has been free to individuals up to this point, but this move is clearly something that the company has wanted to do for some time, and now that it’s under the Jive umbrella, it has the latitude to do so, especially with integration coming this year. As of now, there are no Jive products that I’m aware of that are available for free (forever), so the likelihood that its social collaboration module comes without a price? Not high.

The changes evident in the “revamped” Producteev are notable, and the team has been working on the new version of the platform for the last 11+ months. The result, the founder says, is that Producteev has pretty much been rebuilt from scratch. Firstly, that means Producteev added a lot of scalable tech on the backend to allow for new users coming over from Jive’s other products — with more to come once the products are integrated.

The new backend is also relevant considering that, since its inception, Producteev has really been focused on startups and small teams. But its newest iteration sees it re-tooled for larger companies and allows them to more effectively break up teams into smaller groups (and collaborate within those groups).

Jive is currently working on a new task-management module/dashboard to integrate into its enterprise social networking platform, and as of now, its collaboration and task-management capabilities leave plenty to be desired. Producteev’s new features help shore up that gap and fit into the new social (and social collaboration) image it’s trying to sell to its clients and compete with the likes of bigs like IBM (and Salesforce.com).

In addition, the new design, which includes its apps for the web, iPhone, Android and Mac, introduces the notion of “Networks,” allowing users to collaborate with their entire company — something that wasn’t possible in previous versions. Producteev has also added Dropbox integration so that users can quickly attach Dropbox files to tasks and activity feeds on projects, which enable users to see updates on projects in real time.

Users can also now assign tasks to multiple teammates, tag tasks for easier filtering later on, follow individual tasks and take advantage of one-click filtering.

All in all, Producteev is starting to look more like a quality, enterprise-grade social task-management system. Granted, it’s still not all the way there, as the platform isn’t something you’d use if you’re working on heavy-duty industrial design projects — completing the Bay Bridge in San Francisco, for example. But for most other uses, this is a welcome upgrade for Producteev. And now that it’s free, it wouldn’t be that surprising to see this take off in the same way Yammer did before Microsoft got a hold of it — at least until those integrations hit the pavement.

Virtual private networking is a great way to accomplish a number of things, including making sure that your secrets stay your own, protecting against malware attacks, and getting around the geoblocking of audio and video content from networks, labels and basically anyone who wants to restrict your sweet, sweet access. It’s understandable, then, that as computing increasingly goes mobile, VPN would get more popular on mobile, too.

Hotspot Shield, a free VPN from leading provider AnchorFree, has just announced that it has crossed 10 million total downloads on Android and iOS, with a growth rate of around 1.5 million new downloads per month. Hotspot Shield is a top productivity app on iOS, and on Android, it has already grown faster than its iOS counterpart in the Android ecosystem since its launch last year, and now around two-thirds of new users come from Android.

The growth has come on strong very recently, with the app seeing its active user base double between now and the beginning of 2013. The company says it has managed to prevent 28.6 billion malware threats since its debut, and has also saved over 102 million MB of data via its compression algorithms. For paranoid and thrifty travellers, it’s a way to both add an extra layer of security at open public Wi-Fi hotspots like those you’ll often find in airports, and conserve data on tight roaming plans, too.

What’s extra funny about the growth is that there’s a huge elephant in the room and AnchoFree is barely talking about it. In a release announcing the news, they offered this choice tidbit:

Hotspot Shield is also used by travelers to access US content while abroad.

Just that line, on its own, amid a sea of text emphasizing the data savings and security benefits of VPN. Which is probably because it’s unlikely content providers like thinking too much about the other, extremely useful benefit of VPNs: namely allowing you to sidestep geographic restrictions.

If you want Spotify and you live in a country where it isn’t available yet, for instance, you could use a VPN to make it appear as though you’re based in the U.S., no matter where you actually are. Using it if you’re a U.S. citizen travelling abroad rides the fair side of the line, but that’s not how most are employing that particular tech. Beyond U.S. borders, there’s a strong and pervasive appetite for U.S. film and video content, the likes of which you can find on Hulu, for example, but not once you exit U.S. territories.

AnchorFree isn’t playing up that angle, but I’ll bet it’s responsible for driving a fair amount of those 10 million downloads. So as long as some content is restricted in terms of where you can watch, it’s likely growth isn’t going to slow down anytime soon.

Clueful, the mobile privacy app Apple booted from its App Store for being too revealing — or possibly because of its own behavior – is staging a comeback. This time around, Clueful’s maker Bitdefender is targeting Android users instead, with plans to reveal what the apps on your phone are doing, and how your privacy may be compromised in the process.

Bitdefender, a company that makes a variety of anti-virus, anti-theft, and other security applications for web and mobile, first launched Clueful a year ago as a $4 iOS app that detailed how the apps on users’ phones handle – or mishandle, as the case may be – personal data. The app launched in the wake of a number of high-profile security events, like address book-gate and locationgate, for example. (And you know they’re bad when there’s a “gate” attached, right?)

For “unknown reasons,” Apple removed Clueful from its App Store shortly after its debut. The company spins this as “we revealed too much!” of course, but the more informed answer points to the fact that, to work, the app itself had to pull a list of apps from a user’s device, send them to Clueful’s servers and then cross-reference those with the apps it had in its database. Apple might not have cared for this process, especially considering the end result may have discouraged app downloads. Clueful later returned in a watered down web version.

Apple mobile device users, of course, don’t have much to fear in terms of malware because of how Apple tests and approves apps ahead of making them publicly accessible in its iTunes App Store. However, Clueful still plays on the sometimes misguided fears some have, who believe that software makers are always purposely and maliciously trying to track your location, acquire your personal or financial data, spam you or your friends with unwanted messages or emails, and more.

Often, apps accused of doing some or all of these things are more the result of a rush to launch or shoddy coding, more so than malicious intent. And sometimes, they’re just early stage startups, making mistakes. Then there’s the fact that some apps are designed to work with this “sensitive” data in ways that help you – an app that wants to help you find nearby events or set geo-fenced reminders, for instance, needs to know where you are.

Yes, there are malicious, virus-laden apps as well as those over-reaching in terms of what they need to function, but many operate in a gray area. So to the uninformed, being told that some app is “tracking you” can perhaps cause concern when little to none is warranted.

To Bitdefender’s credit then, at least the Android version of the application now ranks applications as low, medium or high risk, based on their “danger levels.” And you can also filter to just see those with “intrusive ads” that “send unencrypted data,” or “are viruses,” for example, which could be useful if you’re not prone to being careful with your installs or are worried you have a problem app on your hands.

On Android, Clueful is available for free, with an option to upgrade for added security, including a real-time web scanner, on-install and on-demand app scanner, and more. This is provided by the company’s anti-virus app, which costs  $9.95 per year. That undercuts competitor Lookout’s Premium option, but it also lacks Lookout’s more comprehensive feature set which also includes remote wipe, lock, signal flare, locating lost phones, backup and restore, cross-platform support, and more. (Some of these options are available through Bitdefender’s other freemium apps, but not all.)

Clueful may find better footing on Android, though, where users do have to be more cautious because apps are not vetted ahead of launch. Plus, a good chunk of Android’s user base are those upgrading from feature phones to a low-cost smartphone, and are still technically unsophisticated when it comes to sorting the good apps from the bad.

The new version of Clueful is available here in Google Play.

Smartwatches are all the rage, and judging by the turnout and level of enthusiasm at the recent year one meetup for Pebble Kickstarter backers in San Francisco, there’s at least a passionate niche audience for the things. So it isn’t surprising to see them continue to pop up on Kickstarter. A new one called Agent has a few unique tricks, however, which its creators believe set it above the competition.

What the Agent has that others don’t is a combination of power management features and wireless charging. It has not one but two processors, for instance, one with higher performance capabilities and one extremely low-power variant to handle simple background tasks. There’s a new Sharp Memory Display that combines the advantages of both a traditional LCD and e-ink black and white, which is very power conscious, as well as wireless Qi induction charging with an included pad. Since it’s based on the widely-accepted Qi standard, however, it should work with charging pads from a variety of manufacturers.

The Agent is a refreshing change from other Kickstarter smartwatches in that it actually offers something new in terms of technical aspirations. The watch should get up to 7 days of battery life with its smart functions activated, or up to 30 days of standby in ‘watchface-only” mode. Even if that misses the mark by a bit, it should still beat the stated and actual battery life of existing devices like the Pebble. The gadget also features a 120HMz ARM Cortex-M4 processor, a 1.28-inch display, Bluetooth 4.0 (aka “Low Energy”), onboard motion and light sensors and an OS that allows developers to write apps for it using C# and Microsoft Visual Studio. It uses a Microsoft .NET runtime environment that Agent’s creators say will maximize memory and power efficiency, unlike with other smartwatches. The team says you’ll be able to start writing and emulating apps on the desktop as soon as the funding campaign is complete, which would be faster than the staged rollout of the Pebble SDK.

The creators of the Agent are Secret Labs, a team of engineers that has been building open-source products under the brand name Netduino since 2010, as well as smart home technologies, and House of Horology, a custom timepiece manufacturer that brings some real watch cred to the game. Early bird pledges get a pre-order for $129, where the final price is expected to come in at around $249 when the product ships late this year.

Airbrite, a Y Combinator-backed e-commerce startup, is debuting its first product today called Celery (its name a play on the world “sell”). Celery is designed to be a “pre-commerce” store builder – or, in other words, it allows anyone to start selling ahead of having a product to ship. That means sellers can start taking credit cards now, then charge when their product is ready to launch. And in case you couldn’t figure it out by that description, Airbrite is hoping the product will be a hit with those raising funds using crowdfunding.

In fact, says Airbrite co-founder Chris Tsai, the company has already seen some traction with crowdfunders during its private beta, which rolled out to hundreds of users this March. But, he clarifies, Celery isn’t just designed for those merchants – it’s for anyone in any business who needs to enable pre-commerce on any platform.

Some of its early customers include Kickstarter crowdfunder the3doodler.com, e-commerce site dagnedover.com, connected hardware maker breathometer.com, and onesmall.biz.

Tsai says the product itself was inspired by the shift the team saw happening in commerce – that sellers want to establish more personal connections with buyers, and vice versa. But to do so, they need tools that give them more flexibility. ”E-commerce is kind of like  blogging was five years ago. It was really challenging to get a good CMS up without a serious backend developer, then came things like Tumblr and Blogger which made it really easy for anybody to get a blog up and running,” Tsai explains.

“It’s really hard today to get an e-commerce storefront that flexible and available anywhere,” he continues. “We want to make it easy to embed an e-commerce touchpoint wherever you are – whether it’s your website, your mobile app, on Facebook, or even on Google Glass.”

In addition to Tsai, who previously led mobile commerce initiatives for Groupon overseas, Celery’s founding team includes Brian Nguyen, whose background is in social commerce, and Peter Shih, a key developer on LinkedIn’s iPhone development team, who also worked at Foursquare. Their diversity of experience with social, commerce, and multiple platforms helps to inform their decisions as to how to proceed with Celery.

During their time in Y Combinator, the company was building its API and e-commerce platform, though originally with more emphasis on their support for mobile.

Celery is actually built on top of Stripe, which makes it similar to newly launched MoonClerk, another e-commerce startup whose focus is on one-time and recurring payments. But it also competes in the broader e-commerce space with giants like PayPal and Google, as well as startups aiming to simplify the experience including Ribbon, Chirpify, Soldsie, Sellfy, Gumroad, and more.

Stripe enables Celery’s flexible payment processing, but Celery’s platform also allows for pre-order management, pre-order customer service, tracking via analytics, plus support for coupons, emails to customers, and more – the whole checkout layer on top of payments.

The company charges a 2 percent commission on transactions, in addition to Stripe’s 2.9 percent + $0.30 payment processing fees.

In the future, Airbrite will introduce support for volume and bulk pricing for larger sellers, for pre-orders via Celery, and for general e-commerce, the company offers an open API.

Based in San Francisco, Celery’s team of five has seed funding from YC and SV Angel, but declined to disclose additional investments, only stating that it’s in a “healthy” place right now, and is not looking to raise.

Interested users can sign up for Celery here.

In the debate surrounding native versus web apps, the mobile web has been getting a bad rap lately. Not least since Zuckerberg famously threw HTML5 under a bus. But for publishers, a mobile website is more often essential, even if they have a shiny so-called “native” app too.

Brow.si, a new product from MySiteApp, is launching in open beta today as an add-on for mobile websites that promises to bring a number of features to rival the engagement of native apps. These include social sharing, a read it later button, subscriptions, and push notifications (sort of). Developers can also create additional extensions for the Brow.si platform to add further desktop web/app-like functionality and monetization options.

Once the Brow.si code has been integrated into a mobile website, the site gets the Brow.si toolbar added to it. Clicking on the toolbar reveals a row of buttons incorporating the new features, which include sharing the page to multiple social networks, a read it later option that ties into Pocket and Readability, and the ability to adjust font size. Further mini-apps are on their way, too. These will come from third-party developers that Brow.si hopes to attract, thus creating a marketplace as part of the platform.

Having all of these features — and more — nicely implemented via a simple to install add-on takes care of much of the heavy lifting for publishers. As simple as it sounds, trying to crowbar in even something as mandatory as social sharing buttons onto a mobile website can be a kludge.

Lastly, Brow.si is talking up its support for push notifications, a first for the mobile web, it claims. A more accurate description, however, might be to call it a bridge between a mobile website with the Brow.si add-on and the Brow.si Reader app, a native iOS app that site visitors are prompted to install. It’s via this native app that the push notifications arrive, even if they originate from a Brow.si-powered mobile website. Cleverly, the Brow.si Reader app is also a fully-fledged browser, meaning that it effectively puts the Brow.si toolbar across any site if viewed within it, which the company will be hoping that users habitually do.

Meanwhile, Brow.si has been selected as a WordPress VIP feature partner, meaning that WordPress VIP customers will be able to install the Brow.si plugin with a single click to add its functionality to their mobile website. It’s also available for a range of other CMS software, including Drupal, Joomla and Blogger.

Burstly‘s grand vision coming out of its TestFlight acquisition is getting full reveal today with the announcement of the company’s new corporate structure, which rebrands Burstly’s monetization tools as SkyRocket, and opens them up to all mobile developers and publishers with a new self-serve option, whereas previously they’d been accessible only to the biggest fish in the app ecosystem pond.

Burstly’s new corporate structure puts its three products under the larger brand, including TestFlight, FlightPath, and now SkyRocket. Together, these represent a full cycle of support covering the entire development process, from beta testing straight through analytics for shipped software, and on to monetization tools to help capitalize on insights gleaned from the analytics to increase conversions and revenue.

There’s cross-functionality between each of the three components as well; including the TestFlight API in a mobile app means that it’s available to plug into and use for the FlightPath mobile analytics suite, and devs can use custom user segments created in FlightPath to then build different monetization options in SkyRocket. So, that means you could, for instance, see high flight risk users like those who have consistently run into crashes or been frustrated by bugs and target them with in-app rewards, or even unlock additional content for high value users to keep them pleased and spending.

The new Busrtly suite will help the company funnel users between and across its products, but each will still remain available independently from the rest. But the sales funnel is remarkably clever, and TestFlight co-founder Ben Satterfield explained that it is indeed the hope of the company that customers will see the use value of embracing the whole cycle, versus just one or two components. Still, the flexibility is there to pick and choose.

Burstly’s triple-threat play couldn’t come at a better time; at this year’s Google I/O developer conference, Google revealed that it would be including a beta testing dashboard and provisioning portal on its site. But that is primarily aimed at release candidate testing, which does occupy a role that’s quite different from what TestFlight offers in a number of ways. Still, also having the full-featured three-part platform as an additional bonus can’t hurt its ability to stand out as distinct from Google’s own developer tools.

The new SkyRocket offers free add mediation, with as many partners as a developer needs, Satterfield says. There’s also a simple management platform that automates the process of setting up different partner accounts, and sends you a unified monthly check in exchange for a 10 percent monthly commission. “Some developers don’t have the bandwidth to manage multiple ad partners and our goal is to make this turnkey for a small percentage,” Satterfield explained regarding the pricing structure.

The barrier to entry for the Unity game rendering engine for developers on iOS,  Android and BlackBerry 10 has gotten lower, as use of Unity tech is now free on both mobile platforms. Unity CEO David Helgason announced the changed terms today during the Unite Nordic trade conference, according to Pocket Gamer’s Keith Andrew. The dropping of licensing fees for the engine’s basic tier means that features which once cost $800 now carry no charge at all.

The change in pricing structure is all about building momentum for indie game creators and studio, according to Helgason. Unity has shifted to a free licensing structure on the web and on desktop platforms, and has long hoped to bring the same model to its mobile platform products, according to Pocket Gamer. Later on, the same deal could be made available to Windows Phone 8, the company says.

Unity 4 on mobile offers a number of impressive features, including real-time shadows and multi-screen AirPlay support for building unique game experiences. For Unity, offering the basic license free to game devs is essentially also lowering the barrier to their revenue-generating paid tiers and offerings, including assets for in-game use and Pro and Basic add-ons, team licenses and more.

For mobile devs, it gives them a level of access to tools used by some of the biggest and most successful gaming studios on Android and iOS, including Rovio (which uses Unity for Bad Piggies), as well as those used by hit indies like Year Walk, The Room and more.

This is a good thing for the independent games development community, and hopefully it means we’ll see even more top-tier titles coming out of brand new places. The iOS and Android mobile software stores aren’t quite the Wild West of new and exciting indie content they once were, but they still provide small developers more exposure and opportunity than other platforms, and maybe this will help that continue to be true in the face of increasing investment in mobile software from big name game studios.

Last week we reported that MessageMe, one of the latest messaging apps to hit the smartphone market, had picked up a $10 million Series A round of funding, and today, the company is officially confirming the news, along with some more details on how it’s been doing in the 2.5 months since it launched. It now has 5 million users across both iOS and Android — a five-fold increase on the 1 million that downloaded the app in its first 10 days.

MessageMe aims to carve out a name for itself by offering more ways than the rest of the pack — which includes WhatsApp, Line, KakaoTalk, Viber and Facebook (from which MessageMe gained some notoriety when it was restricted from using Facebook’s social graph API to find friends to use the app) — for users to communicate with each other on its messaging platform. In its case, this is done through notifications via text messages, but also pictures, doodles, video, voice, location and music sent from one user to another. Altogether, usage of these has risen three-fold, to 1,500 per second from 500 65 days ago.

From what we understand, although MessageMe is partly founded by people with extensive gaming experience — Arjun Sethi and Justin Rosenthal both worked together at social games company LOLapps (acquired by 6waves in 2011) — it will be messaging, not games, that will be the revenue driver for the company. Also: no plans to add in advertising, nor to charge for the app. Instead, it will build out premium messaging features such as stickers and money transfers.

The latter is shaping up to be a particularly interesting area, with not only Google swaggering into the ring, but as of yesterday Square as well, alongside a number of other companies like Venmo and established names like PayPal and Western Union already dabbling in features like this.

As we reported last week, and as confirmed by the company today, this latest round was led by John Lilly, the former CEO of Mozilla who is now a partner at Greylock; Lilly now joins the board of LittleInc Labs, makers of MessageMe. Other investors in the round include previous backers True Ventures (where MessageMe was first incubated), First Round Capital, Google Ventures, SVAngel, Resolut.vc, Andreessen Horowitz, and Social+Capital Partnership. The company’s angels also include Airbnb’s Brian Pokorny, Hiten Shah, Eric Wu and TinyCo CEO Suleman Ali.

The company is still in an early and small stage: currently there are only 10 people working for TinyInc Labs.

I caught up with co-founder Sethi to speak a little more about the direction of the company:

About those greyed-out tabs on your app. When are you launching stickers and money?
We’ll start rolling out new features in about a month, although we’re already doing some staged rollouts in beta. Stickers will feature our own content, as well as branded content, from companies that we’ll be working with. Money will be done in partnership with someone. A lot of the new features will come first on Android. Although it’s an app that we launched only last week, it’s easier to add and develop new features on Android.

What about Windows Phone and BlackBerry?
We are taking a close look at all the platforms out there, including web, Windwos and BlackBerry. We’ll see where most of the demand is and what users are asking for to decide what the next step will be for MessageMe.

Talk to me a bit about your thoughts on paid messaging services like WhatsApp or those that rely on adds for revenue.
There is no paid version planned. We’re definitely adamant on keeping it free, simple and fast. We’re also not doing any banner ads or third-party data stuff. We want to make sure that everything you do is private and secure. Even with premium services, you will pay or have option to opt out before you see or use it — that will come into play with how we roll out stickers and accessing content.

WhatsApp (200m+ users) has stolen a march on the messaging apps world with its seemingly global appeal, with Facebook Messenger also doing this to a lesser extent. Meanwhile others have a very regional focus. Where do you sit in that spectrum so far?
Outside of the U.S. most of our growth has been in Europe, and the UK specifically. Most of the usage so far is of a younger demographic.

What message apps do you use?
Besides MessageMe, I use WhatsApp because that’s what’s popular in South Africa [where he hails from] and also BBM. Because I worked in Asia, I also use KakaoTalk for friends in Korea and Line for friends in Japan. I think you’ll always have fragmentation, just as you still do in email [that begs the question of interoperability....]. Then again, I’m not your average user, but I use Line as heavily as MessageMe.

Browser maker Opera’s first WebKit browser has exited beta. The full launch for the browser previously code-named Ice adds a few additional minor updates to the meaty feature-set demoed at the Mobile World Congress tradeshow back in February.

The new updates in this full launch version of the Android browser are as follows:

• Toggle navigation bar from top to bottom
• Wrap text when you zoom
• View active tabs in full screen
• Search and navigate with a responsive address bar

The Android browser represents a huge shift for Opera as it moves its business from technical development to product-focused development, leaving its Presto framework behind and adopting the de facto standard WebKit engine, plus Chromium — a move Opera confirmed in February. Update: Since then Google has announced it’s forking WebKit as Blink. Opera confirmed to TechCrunch that while the current version of its Android browser is built on WebKit/Chromium 26 it will be moving to Blink once it arrives in the Chromium code (due in Chromium 28, it says).

At the time of its WebKit switch announcement, Opera argued then that ditching Presto and adopting WebKit frees up its engineers to focus on product development in a bid to stand out in the increasingly homogenous smartphone browser space.

The other issue for browser makers is that they are fighting with apps for users’ eyeballs. Research put out by mobile analytics firm Flurry in April found that U.S. Android and iOS owners spend an average of 80% of their time within apps, and just a fifth (20%) within mobile browsers. Moving the needle back in the direction of the browser is Opera’s goal here.

Key features of Opera’s Android browser include a content discovery feed that can be accessed by swiping right from the home screen — a feature clearly designed to encourage users to spend more time inside the browser, and less time using social networks and apps like Twitter which also incorporates a  personalised discovery feed to try to keep users within its apps, supplementing its even stickier social content.

Opera has also leveraged its data compression expertise for the Android browser with an “off-road” mode that can be toggled on to reduce data consumption in order to improve browser performance when network coverage is poor, or lower data costs when roaming.

Gestures and a light coloured user interface round out Opera’s offering here. According to Google Play the browser has had between 10 million and 50 million downloads in the past 30 days, and appears to be sustaining users’ interest with no sign of a big drop in interest yet. Its Google Play rating is currently 4.5 stars with close to 350,000 ratings.

Screengrabs below.

HasOffers, a startup that helps mobile app developers see which ad efforts are actually paying off, is announcing that it has raised a $9.4 million round of funding led by Accel Partners.

The company was founded in 2009 — the product that it initially built, and the one that’s still highlighted on the HasOffers website, is a system that helps ad networks and agencies manage their performance-based programs. (Those agencies and ad networks include Bucksense, Tapjoy, and Sponsorpay.)

However, CEO Peter Hamilton said the team realized that mobile advertisers were facing a similar problem, so it built a product called MobileAppTracking, allowing developers to see where app installs, engagement, and purchases actually come from. So as publishers run ad campaigns, they can see which social networks, publishers, and ad networks are giving them the best results, and they can adjust their efforts accordingly.

Rich Wong, the Accel partner who’s joining the HasOffers board, definitely sounded more excited about the mobile side of the business when I spoke to him today. (Wong’s past investments include Google-acquired AdMob and Angry Birds-maker Rovio.) He said “some of the biggest spenders in the Accel portfolio, people who are on the cutting edge of doing customer acquisition,” such as HotelTonight, Spotify, and Trulia, were already using MobileAppTracking. (Other customers include Yahoo, Zynga, Pandora and Square.)

Wong also argued that the company is part of a broader shift in mobile advertising. He said the industry’s first phase was the early “walled garden” period, followed by a second stage dominated by ad networks like AdMob, Quattro (acquired by Apple), and Millennial (now public). The third, current phase is all about the shift to programmatic buying — in Wong’s words, “the machines are taking over.” In this phase, developers are running campaigns with a wide range of different sources, so they need a better attribution system.

And that system needs to be independent of any of the existing ad networks, so it can measure all sources of traffic effectively. After all, Wong said, many networks have their own attribution systems, and while they might work fine, publishers probably don’t feel entirely confident that AdMob’s can report accurately about one of its competitors, or vice versa. That point about independence came up repeatedly during our conversation, with Wong emphasizing that HasOffers is a software business, not a company that’s selling ads.

“One of the reasons we’re able to do what we do with over 150 ad networks and publishers is that we’re not competitive with them,” Hamilton added.

Until now, Hamilton said HasOffers has been bootstrapped and profitable, with 79 employees, so it didn’t necessarily need the money. At the same time, he said the mobile ad tracking product has really taken off: “We saw an opportunity to put our stake in the ground as the attribution analytics platform, and we didn’t want it to pass us by.” For now, that means continuing to invest heavily in the technology and product side of the business.

In addition to Accel, RealNetworks founder Rob Glaser and Founder’s Co-op partner Chris Devore also invested. (Glaser and Devore are both based in Seattle, as is HasOffers.) Even though HasOffers is a bit older than your normal Series A company, and even though Accel has a separate fund for investing in bootstrapped, mature companies, this specific investment came from Accel’s early-stage fund: “Even though it has characteristics of a ‘growth-stage business’, we looked at it as an early-stage Series A.”

As AT&T comes under the gun for blocking Google’s new video chat app Hangouts on its cellular network, the company is today hoping to put a better spin on the news by offering a new statement detailing its changing position on support for pre-loaded video chat apps. During the second half of 2013, AT&T says it will begin to enable pre-loaded video chat applications over cellular for all its customers, regardless of the customer’s data plan.

This is a change from the carrier’s current position, which requires that customers pay for AT&T’s Mobile Share or Tiered plans, or soon, unlimited subscriptions (with LTE devices), in order to use pre-loaded video chat apps, like Apple’s FaceTime, for example, or those from Samsung and BlackBerry.

Here’s the revised statement, sent to us this afternoon by AT&T communications, as an update to an earlier inquiry on the block:

“For video chat apps that come pre-loaded on devices, we currently give all OS and device makers the ability for those apps to work over cellular for our customers who are on Mobile Share or Tiered plans. Apple, Samsung and Blackberry have chosen to enable this for their pre-loaded video chat apps. And by mid-June, we’ll have enabled those apps over cellular for our unlimited plan customers who have LTE devices from those three manufacturers.

“Throughout the second half of this year, we plan to enable pre-loaded video chat apps over cellular for all our customers, regardless of data plan or device; that work is expected to be complete by yearend.

“Today, all of our customers can use any mobile video chat app that they download from the Internet, such as Skype.”

From the sounds of it, that means Google won’t have to first “enable” (ask for permission?) in order for Hangouts to work. Even though it’s a pre-loaded app, it will just begin working regardless of the customer’s current data plan.

The problem AT&T had with Hangouts, presumably, is that the app replaces the Google Talk application that shipped by default on Android devices. That means the app is “pre-loaded,” and for pre-loaded applications to run over AT&T’s cellular network, the OS or device maker involved had to first work with AT&T on the matter, per AT&T policy.

And from the statement AT&T released last week, it seems that perhaps Google did not do so:

“All AT&T Mobility customers can use any video chat app over cellular that is not pre-loaded on their device, but which they download from the Internet. For video chat apps that come pre-loaded on devices, we offer all OS and device makers the ability for those apps to work over cellular for our customers who are on Mobile Share, Tiered and soon Unlimited plan customers who have LTE devices. It’s up to each OS and device makers to enable their systems to allow pre-loaded video chat apps to work over cellular for our customers on those plans.” [Emphasis mine]

The situation is not necessarily one of bandwidth concerns at this point, since Apple’s FaceTime is already enabled for MobileShare and Tiered customers following a similar controversy. At the time of its launch, Sprint and Verizon enabled FaceTime, and AT&T rolled out access only to select customers following net neutrality complaints.

In Apple’s case, the company left FaceTime support up to carrier discretion, and apparently Google did the same. And as is par for the course, the app is reportedly working just fine on Verizon, just not on AT&T right now.

That will continue to be the case until later this year when the change is made, though no exact date was given.

Today, Google updated its Google+ app for Android to get up to speed with all of the changes announced during last week’s I/O Developers conference. In all, there were 41 new updates, including a new stream, photos experience and Hangouts.

The Android version has all of that, and one new feature — a new location section.

Where the Anroid app really shines is with the photo capabilities. The updated Google+ app now has the auto backup, highlight, enhance and “auto awesome” functionality that the desktop version has. It’s really handy to be able to enhance your photos directly within the app, rather than waiting until you get back to your computer or relying on Google to do its magical synthetic wrinkle removal, even though it’s cool.

To make it easier to “make plans and meet,” Google+ has broken “Locations” out into its own section. Now, when you share your location with certain Circles, your friends can easily find you by tapping on that section. Naturally, it drops everyone’s location onto a Map, which makes it seamless:

Location is something that hasn’t been a great piece of Google+ to date. The service currently picks up where you are and asks you for your explicit location, not really telling you who will get to see it. With the Location section and controls, it’s easier to manage and can turn into an experience similar to that of Foursquare.

The stream is getting all of the features from last week, too. The auto hashtags will let you drill into new content, hopefully sucking up all of your free time. It turns the Google+ experience into something like Wikipedia, where you can just keep tapping on relevant content and hopefully find some new people to follow along the way. While you’re not going to get the new three-column layout on your smartphone, the drilling down is actually fun.

We’ll await the iOS update, but expect the same items to find their way into that version. All of these enhancements are made to entice you to do a little bit more in Google+, as the company doesn’t really expect you to jump ship from one network to another. The features are more complementary to one another in this update, giving a better experience to new users, which is the most important demographic for Google to focus on right now. Those of us who have tried Google+ already have our minds made up as to whether it’s useful or not. It’s the stragglers who haven’t seen it from the beginning that need to be wowed.

Jolla, a Finnish startup formed in response to Nokia’s decision to ditch MeeGo in favour of Windows Phone, has finally taken the wraps off the smartphone hardware that will be paired with its “unlike” Sailfish UI. Being a startup is challenging enough in any business sector but Jolla is seeking to compete in the fiercely competitive smartphone space, going up against giants Samsung and Apple who hold the majority of the market in a pincer grip. So it’s hard not to dismiss their efforts as too late. But it’s a lot harder to accuse them of doing too little.

Jolla’s strategy for fighting the mobile industry’s Goliaths is all about standing out by doing things different. Today’s hardware underlines how this startup is hoping to disrupt the concept of a single flagship device — such as the Samsung Galaxy S4 — that’s hankered after and owned by millions yet with only a little variation in case colourings to tell the difference between each one.

In seeking to break down software homogeneity with its Sailfish UI and a business model that encourages working with third parties to develop new types of smartphone experience that loop in others’ data, Jolla is also taking aim at hardware commoditisation via a cross-over feature in its debut device that it’s calling the Other Half. The Other Half refers to removable hardware shells that snap on to the back of the handset and can be changed and customised by the user. But the feature goes further than interchangeable shells — which is not at all new, dating back in spirit to early Nokia mobile phones of the 1990s with their removable facias, and more recently to a device like Nokia’s Lumia 820, which has a coloured and swappable backplate.

Jolla’s Other Half isn’t just decoration but links to the software on the handset — using an unconfirmed bridging technology that sounds to my ear like NFC — allowing content on the phone to be tied to the addition of a new shell, or even for new physical features to be incorporated and supported.

Jolla’s Marc Dillon, now head of software but until recently CEO, gave some examples of how the Other Half feature could be used — noting that this is about opening up the back of the device for others to come in and augment.

“You have the processor side of the device, the power side, the engine, and then the Other Half is about adding to that. This is a new kind of media where it could be anything from your favourite artist could release their latest album on the other half of the Jolla device, and then when the user buys this they have a physical thing from their favourite artist then when they snap it on to the other half of their Jolla device, then everyone can see it, that they support and love their artist and then on the inside they could get the content. They could get maybe special content, that could only be released in this format like videos or links to websites or tickets or special offers, things like that but because of this interface between the two halves,” he told TechCrunch.

“It can not only be media, it can be very simple things — so maybe you have a colour palette, so when you go out of an evening you might have a different colour depending on your outfit and that colour then carries through to the software updating the Ambience of the device. So you might have — if you have a green dress, you might have a green device and then you have green icons and green Ambience [Sailfish UI theme] on your phone. But it can also be more interesting — you can add features. Like the camera is a good example, the native camera of course has a flash but maybe you’re going to a party and you want to have a big flash so you can take pictures in the dark at a nightclub. So really the imagination is the only limit here.”

“Instead of having a device with some bulky things attached to it or some things sticking out the side of it to extend the capabilities of the device, or to add content, we’re giving a new way for users to actually design and co-create with us new ways of using the device,” Dillon added.

“Of course we will be offering a choice of Other Halves for the user to buy but this is a place where we want to see others get involved. Designers can design Other Halves for the device, engineers or hackers or techies can design new interfaces and maybe add physical hardware features that they wish they had on their device but might have a smaller market than to deserve having a whole entire device,” he said. “We talked about 3D printing them today. So it could be those kinds of things, but really we’re offering a new kind of interface for a device so that people can really take their imagination, and I believe there will be a lot of third parties and a lot of people who have a lot of great ideas in order to help you use the Other Half of the Jolla device.”

The Other Half may be a bit of a clumsy name but it’s a savvy move that taps into the custom hardware trend that’s growing off the back of the rising profile of 3D printing. That said, it does of course remain to be seen how much interest Jolla can spark for others to get involved in co-creation with only one device to its name and that device not launching for another six months. It will need enough traction to get the co-creation party started.

The idea to link the hardware and software has been part of Jolla company discussions and plans since the beginning, according to Dillon. “It’s been something that we’ve been planning and working towards the whole time. The Ambience was a hint of how this can come together,” he noted, adding: ”Hardware like many things, it’s become a commodity, so the problem with commodities is it generally forces things down — things become kind of lowest common denominator… We set out to make the greatest device that we could, and we understood that the software and the user experience is key because that’s where the value comes from in the device and the hardware is the realisation of that, it’s a productisation of the software.

“So we kind of took this tack, then of course the hardware has to be fantastic it has to support the software and support the user and be something the user can be proud of and my belief is that when people see the Jolla device they want to see what’s inside.”

“This iteration, the direct stuff here, has been about a year in development. It started getting really good for me about six months ago and I’ve been using the device for a while now, and it’s really started to feel fantastic, when the hardware and the software have come together. They were done by the same designers and the same people so it has been kept in mind that the two go together, that the two have a synergy the entire time. We’ve had a roadmap the entire time as well so we’ve had a set of hardware specifications to work with,” he added.

It’s worth flagging that Jolla is not the only mobile maker to take an interest in 3D printing and custom hardware, even if it’s taken that further by creating a link between custom hardware and phone content. 3D printing is something Nokia has done with the Lumia 820 shell, for instance. Dillon said Jolla may also look to open source the 3D design of the Other Half, telling TechCrunch “I could see that happening”.

Asked specifically about the bridging technology between the hardware shell and the software, Dillon declined to give specific details, saying: “There’s a number of options here but there is a connection between the Other Half and the software. And of course all of that needs to be open as well.”

Asked whether the device will launch in the U.S. he said Jolla is looking at other markets but opting for Europe and China first. ”We’re starting with Europe and China and we will be extending to other markets as we go. We’re in the delivery phase at the moment so we’re building the infrastructure, and the logistics in order to be able to deliver and care for the users of the device, and we’re of course going to look at other markets as we go.”

“It’s the target to get the Christmas market in Europe, Chinese New Year. That’s the big milestones,” he added. “The most important thing is we come out with a fantastic product… When we’re shipping at the end of the year if it’s a fantastic product then it’s really going to resonate and I think we’re really going to have a lot of demand.”

Sprint has decided to get deeper into the social and mobile space, announcing today that it has acquired Handmark and its subsidiary OneLouder. The acquisition is meant to beef up its Pinsight Media+ advertising group, specifically.

Through Handmark, OneLouder has built social apps like Twitter clients Tweetcaster and Slices, and Friendcaster, a Facebook client. The acquisition price hasn’t been made known, but it’s a huge win for the Kansas City tech space, a place that I visited just a few weeks ago.

Sprint hopes that this acquisition will bring a more “entrepreneurial spirit” to its mobile program, hoping to lure developers to use its own advertising platform. Mike Cooley, VP of New Ventures at Sprint shared: “The business, culture and technology they bring will be a huge asset to our business, and ultimately the customers of Pinsight Media+.”

Through building all of its apps, OneLouder found a niche in advertising, having its own team that has worked on the ad platform and used its own apps to test it out. This deal also brings Sprint some strategic partners like CBS, which has a sports app powered by OneLouder. Tying the work that OneLouder has done on its ad platform with Sprint’s customer base should juice its mobile advertising efforts immediately.

The great thing about the acquisition is that Handmark and OneLouder will stay in its current home of Kansas City, serving as an example of what a budding tech hub it really is. Sprint has been trying to get involved with the KC tech crowd, as all of the activity surrounding Google Fiber has inspired companies to be formed and money and time to be spent on building communities and refocusing on making the area attractive to both coasts as an alternative base.