This is a rare video segment, that I’m not sure has been released anywhere. It’s a chunk of b-roll footage of the iPhone’s features being demonstrated that was used in various commercials and demo spots — and during the keynote in 2007. It gives a great overview of what the iPhone looked like at launch.
“iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone,” said Steve Jobs, Apple’s CEO at the time of the iPhone’s announcement in January. “We are all born with the ultimate pointing device—our fingers—and iPhone uses them to create the most revolutionary user interface since the mouse.”
And this footage showed off an interface unlike anything anyone had seen at this point.
Note: because this is b-roll, there is no sound for most of it.
Gallery Featured Image Credit: Anuj Biyani