7 Celebrity-Backed Startups That Totally Nailed It
TechCrunch highlighted a number of startups and products that were founded or heavily backed by the glitterati, and failed. The list was surprisingly long.
This time around, we’re flipping the script, and showing off some companies that have taken celebrity buzz and cash, and used them to their massive advantage.
Is it a good, or a bad idea to take famous dollars? That’s your call, though there is an argument to be made that the more celebrity aligned a company is, the greater, and more positive impact celebrity money may have. That sounds tautological, but much business logic is shockingly reductive.
So dig in and enjoy. A fun question: How many of the following services and apps do you use?
Show Me The Money
Jared Leto Loves Nest
Justin Bieber Takes Shots
Jessica Alba, Honest Co. President
Leonardo DiCaprio Advises Mobli
Will Ferrell and Funny Or Die
Lady Gaga and Backplane
Ashton Hearts Airbnb