How to Design a Logo - a Beginners Course
Learn how to design a logo from client brief to finished design.
You will learn:
- how to generate initial ideas
- how to use sketching to get your ideas down quickly
- different ways you can come up with ideas through a step by step process
- about different fonts
- about common logo text positioning
- about different colour options
- how to work up the best ideas in Adobe Illustrator
- how to send the ideas to the client
You will also learn the more practical side of logo design, how to quote for a project and things to be aware of.
This course also includes a bonus 60pg ebook guide of how to design a logo including warm up exercises and sample logo project.
CHAPTER 1: Introduction
- An introduction to the logo design course Lecture 1 - Video
CHAPTER 2: Bonus
- 61 Page Ebook - How to Design a Logo Lecture 2 - File
CHAPTER 3: Getting a Logo Design Brief
- The logo design briefing with the client Lecture 3 - Video
- Notes: Logo design brief summary Lecture 4 - File
- Sample logo design questionnaire Lecture 5 - File
CHAPTER 4: Reference Material, Moodboards and Mind Mapping
- Collecting Together Reference Material Lecture 6 - Video
- Notes: How to take a Screenshot on Mac or PC Lecture 7 - Article
- Collecting imagery and creating moodboards Lecture 8 - Video
- Mind Mapping to generate ideas Lecture 9 - Video
CHAPTER 5: Sketching out Ideas
- Introduction to sketching out ideas Lecture 10 - Video
- Adding elements to a word Lecture 11 - Video
- How to create a symbol (practice exercise) Lecture 12 - Video
- Creating a symbol Lecture 13 - Video
- Common logo text positioning Lecture 14 - Video
- Using a company's initials Lecture 15 - Video
- Using the first letter of a company name Lecture 16 - Video
- Using geometric shapes Lecture 17 - Video
- Sketching recap and choosing the best ideas Lecture 18 - Video
CHAPTER 6: All about Fonts and Typography
- Introduction to fonts Lecture 19 - Video
- Finding free fonts for commercial use Lecture 20 - Video
CHAPTER 7: Adobe Illustrator Basics
- Adobe Illustrator Basics Lecture 21 - Video
CHAPTER 8: Working up Logos in Illustrator in Black and White
- Working up logos in Illustrator in black and white part 1 Lecture 22 - Video
- Working up logos in Illustrator in black and white part 2 Lecture 23 - Video
- Working up logos in Illustrator in black and white part 3 Lecture 24 - Video
- All the black and white logos Lecture 25 - Video
CHAPTER 9: Working up the Logos in Colour
- Colour types Lecture 26 - Video
- Colouring up the logos Lecture 27 - Video
- All the colour logos Lecture 28 - Video
CHAPTER 10: Sending the Logos Designs to the Client
- Sending logos to the client Lecture 29 - Video
- Client feedback Lecture 30 - Video
- Notes: Logo design feedback from the client Lecture 31 - File
CHAPTER 11: Amends and Finalising the Logo Designs
- Amends and finalising Lecture 32 - Video
- Creating different logo formats for the client Lecture 33 - Video
CHAPTER 12: Quoting, Invoicing and Admin
- Quoting on a logo design project Lecture 34 - Video
- Sample Logo Design Quote and What to Charge Lecture 35 - File
- Sample Logo Design Invoice Lecture 36 - File
CHAPTER 13: Thank you and more
- Thank you and more Lecture 37 - Video
CHAPTER 14: Downloads and Sample Briefs
- Logo type positioning (Arial) Lecture 38 - File
- Sample ficticious logo design brief for an App Company Lecture 39 - File
- A sample ficticious logo design brief for a pet food company Lecture 40 - File
- Extra Videos on Getting Ideas (based on student questions) Lecture 41 - Article
Pretty Good Course ! !
This course gives you great tips about how to get some ideas to create the logo and the essential training to biuld it using Adobe Illustrator.
very well presented
fantastic course.Best one so far!
Elli Love Vizcaino
Your Money's Worth and More!!!
Absolutely loooooooooooooved this course! It was well presented and includes everything you need to know about how to create a logo. There are plenty of files for download and additional resources. I'm a professional web designer with over 12 years experience and have some graphic/print design experience. I used to be intimidated by the prospect of logo design. Tara's course completely simplifies the process and takes you step by step from A to Z. Sections 4 & 5 were particularly invaluable to me because it covers the part I was always initmidated by: how to generate plenty of ideas and then flesh them out during the sketching phase. I loved how Tara shows you how to create symbols out of your logo ideas by simplifying the concepts into basic lines and shapes. Which is one of the main keys to making a great logo. I no longer feel intimidated by the idea of designing logos and I can now confidently say, I'll be offering logo design services to my clients. If you're wondering whether you should take this course--don't! Go for it! Thanks a million for a great course Tara! Truly fantastic!! xo
Stunning Guide for the Newbies!
Simply amazing guide for those who start to use Adobe Illustrator to make logo. A lot of crazy idea brainstorming technique cover as well in this course.
Great, concise, and practical course
Tara, your course has made me feel now much more confident in the field of logo design. As a non-English native speaker I had no real problem to follow. The course is very well structured, informative, and definitely worth the cost. Really like your answers (in the Questions section) - some tools and web resources you mentioned saved me a lot of time! Thank you very much!
One of the BEST courses on udemy!
The course is well organized and easy to follow (as long as you pause while you practice on AI). It is thoughtfully delivered with loads of valuable downloads. Tara Roskell should be a mentor/example for anyone interested in creating an udemy course. She delivers on her (no bull) branding, provides added value and is a top notch instructor. *I am not related to her nor have I worked or connected with her in the past. Just a fan of her delivery and style.
Great Stuff I learned a lot from Logo design basic to Advance
It was design for newbies like me who like to learn logo designs step by step with client interactions. In this way you have the idea on the " how's? what's? and the why's? Great Stuff I learned a lot from Logo design basic to Advance. Thanks
This course is excellent, and really helped me understand more fundamentals of the design process and exposed me to new perspectives on designing a logo.
Elegant and Excellent!
I am rating this course midway through--something I have never done, nor plan to do. However, this course is so excellently and elegantly done that I had to spread the word right away. Even the handouts are excellent, in keeping with design. And Tara's ideas so far just fired up my imagination. It may take me a few days to finish watching it, as my weekends are not free, but I am eager to buckle down and do work on it as she recommends. (Even her customer who explained what he wanted did so in such a way as to teach us how to do the same. He was very good as well.) Thank you, Tara, Judy McArthur
Great basic course
This is a great, easy to follow course that covers the basics of logo design. I wish I had watched this ages ago!
Graphic Designer Yasir Imran
Very useful course
Tara Roskell explained the designing of logo in very much detail, steps from client questionnaire to brain storming and finally drawing the logo. She has also provided very useful book in which more explanations than lectures has been done. I recommend this course to graphic designers and logo designers.
Great course with a lot of material
This was a great course with a lot of material and I enjoyed it. The instructor is very easy to understand and follow, and she takes you through all of the steps of designing a logo for an actual client of hers.
Luis Miguel Marques da Silva Pinheiro
Great Course, Nice tips and good tutorial about Adobe Illustrator, Thanks
Awesome! Enjoyed the step by step, basics well covered. Thank you!
Fantastic introduction into logo design
A step-by-step guide taking you through the logo design process filled with very useful tips and tricks. Recommend to anyone considering working in logo design.
Muito didática! Muito bom. Adorei.
Heather M. Maestas
Exactly what I wanted
This course is exactly what I had hoped it would be! Tara Roskell is an excellent instructor and right out the gate I was able to create logos with her guidance!
Great Start in Logo Design
This course showed the whole process of designing a logo for client or yourself for any project! I'll give five stars if more in-dept of Adobe Illustrator are explained so that we can create some 3D sample designs in this course. Overall, it is worth the money! :D
A good peak at the life of a "LOGO" designer.
I was pleasantly surprised by the cosy feeling of being "a fly on the wall" in the life of a Logo designer. The instructor gives us a peak into the life of a designer complete with a client call via Skype, client questionnaire, ways to get inspiration from the internet, what to charge and advice about protecting yourself by way of what to include in a contract. I feel that I have a much better idea of what a freelance designer's life looks like and so will you. As a side not but never the less valuable I got to understand why Photoshop is not always the preferred tool, Adobe Illustrator a new acquaintance for me thanks to this course. The instructor has a calm clear voice and proceeds in a very comfortable speed even for a non native speaker. All in all a very pleasant experience.
Very thorough course.
This course was very thorough and a great refresher for me.
Nice course Highly recommended
Brilliant course, taught from scratch to finish and also taught, how to deal with customer better. Ms. Tara Roskell has sound grip on designing logo... very informative. Thanks for designing nice course Ms. Tara Roskell
Superb Logo Design Course
Really teach you everything about logo design. Another great course I follow in Udemy. Recommended.
I like the hands on approach. I've learnt not only basic logo design but how to deal with the client. Thank you!
Loved the process of creation
Hi Tara, Just finished the course, I enjoyed process of creation from scratch to something. Hope ill apply all that you taught and what i learnt in coming days. :)
Very objective and pragmatical
The whole process is explained in a very simple way, there is very good insight to the tools that can be used, even to alternatives that can be considered. Of course most of the job is related to one's creativity, but that is how it is supposed to be :) I miss a bit of more understanding about which colour scheme to choose for a particular purpose and maybe a tiny bit more detail on the typeface topic, but all in all I loved it!
My feedback is to add more research details about how to make sure that the logo has not been created by others and published. Although the logos are based on our original work, it is also possible that the same logos or quiet similar logos have already existed. By the way, thank you for the course, this course is really worth it.
She know her stuff and theres no off topic talk, the course is to the point.
This course has helped me design a logo for my website and taught me to navigate my way around the basics of Illustrator. The information and teaching was paced just right and the e-Book that comes with this course is fantastic. Although I'm not planning on designing for clients, I feel like I could confidently do this now from the information presented here. Thanks Tara for a great course! I highly recommend it.
Good beginner's course
Appropriate time spent on introductory topics. Great advice on not censoring self in the early stages of creativity and sticking to black and white designs first. Very helpful.
what a lovely voice
lol, i cant stop watching this course. great content and very pleasant voice. congratulations. i bought a bunch of courses, but this is a gem. please, create more videos, i'll be in.
Covers the whole workflow
This is a great introduction to the creative design workflow. Ms. Roskell even recorded her briefings with the client to show what kind of information she gets from clients to help the creative process and ensure she meets the client's needs. The section on moodboards and mind mapping was very good, as well, with several resources provided that I now use quite often. I was not very familiar with Illustrator, but I was able to follow along easily thanks to Ms. Roskell's good instructions. The course comes with many resources and even an ebook. I have another course of hers and look forward to starting it.
Good overview of the logo design process
Tara does a great job taking you step-by-step.
Organized and Easy to follow
A step-by-step guide which takes you through the entire process which is rare for such courses. Her design sensibility is also very up-to-date and this course will definitely improve your existing illustrator skill-set. The course is as simple as a good logo design should be!
Julie Lynne Steyn
great course for getting the basic idea
thank you Tara for the great beginners course. a lot of the basics were covered including quite a bit on using Adobe Illustrator as a beginner, which I really enjoyed and needed! And the downloads were very useful and helpful. Hopefully I'll be designing some fantastic logos soon!
This is such a great course on how to logo design. Tara, you are such a great graphic designer! You get straight to the point and explain things very clearly. You also opened my mind to other ways to make logos. Thank you! Look forward to your future videos.
Step-By-Step from nothing to advanced. Outstanding jobs and keep it up.
Covers everything you need about logo designs
Thank you Tara, Loved the flow of 'working with the client', it certainly inspired me with loads of ideas and I enjoyed the illustrator demonstrations.
Excellent. Really well put together. Love her workflow. Really impressed with UDemy and this logo course. The teacher is brilliant.
How to Design a Logo
Very clear and up front in her teachings of logo designs and how illustrator. Great course!
Just a quick note to say a big thank you to Tara for putting together this course. I've wanted examples of different ways of getting ideas together to create different designs / logos, especially when you hit a blank wall, which can happen a lot. This course is definitely a great eye opener and very useful. Thanks again Tara, keep up the good work. Cheers.
I found this course to be very helpful. She went over everything that I have questions about. I am very happy with what I learned.
Much more than designing a logo
This is a fabulous course. Unique in that it doesn’t simply record someone sitting at a Mac, ‘doing software’. It uses a real-life project. The essential interactions between designer and client – developing a brief together. Reworking and honing ideas. Thinking laterally. The course offers real value beyond the obvious potential users and way beyond ‘designing logos’. Anyone new to marketing will learn all about the creative process – and the essential backwards-and-forwards between designer and client. It’s a perfect case study. I’m not a designer - I am a copywriter – and I am going to use this course with clients to open their eyes to thinking creatively about their projects. Can’t recommend it enough
Continuous Improvement and more +++++
Tara, this course was absolutely fantastic! I'm actually a part-time web developer rather than a graphic designer. There were so many golden takeaways that I can also use to build what I call, a solid 'calendar relationship' with all my upcoming clients without selling myself short. I think learning other disciplines is essential to standing out in the crowd and if I can tie those disciplines and skill to a specific niche, I'll have enough work to last me a very long time. Thank you so much for opening up the doors for me in what I think a lot of students consider a very tough, competitive, and over saturated market!
MAAMapps Mark Jones
I've learnt so much about process and doing stuff with a proper purpose. I've been designing stuff for years but never really had a method, I just felt inspired and created it on the fly. Most of the time my innate skills saved my bacon but sometimes I went dry and couldn't create a bean! Doing it this way, whether its a logo or a flyer or a poster etc, you're guaranteed to get results which your customer will happily pay for. Nice one Tara!
Straight to the point and practical
Very practical approach to logo design. The author provides real world examples that you can quickly implement yourself.
Excellent Teacher | Great Course
Tara does a fantastic job at explaining the necessary steps to creating a great logo. She also helps you to understand Illustrator basics. Recommended.
Simple and Effective
I finished it fast and then I immediately worked on several logo projects. I learned about mind map, a useful tool for logo design, and followed Tara's logo project from start to finish covering a simple way to do it. Being a professional who passionately hates most courses out there that basically only teach you how to use a software, I support Tara's course with my satisfaction and interest. I've spent years looking for someone to teach me how to do a graphic design project from scratch, and here it is: "How to Design a Logo", for beginners - so now I hope I'll find one for advanced or intermediate levels.
Great and very detailed!
This course gives you enough of the basis and walks you through the entirety of the logo design process including client interaction. Very nicely put together!
Thanks Tara for an excellent course on how to design a logo. I've been a designer for about two years now, I've had to teach myself everything from the ground up, and this course was instrumental on helping with my workflow and creativity blockages. I would recommend it for any designers starting out in the industry.
Great course, easy to follow and quick to learn
The course is great because Tara explanations are very easy to follow even for non-native English speakers. The course explanations are based on learning by doing methods were Tara design a logo for a real client, so all is based on real experience.
Looking for inspiration? Look no more!
I've been developing websites for a number of years but my logo design skills were in desperate need of improvement. And that's exactly what I walked away with from this course. The steps are easy to follow and can be applied again and again. I've still got a long way to go in creating logos but now I have a solid foundation to work from. Thanks Tara!
Great course Tara. You kept my attention from beginning to end (all in one session!). This has improved my confidence substantially. More please.
It gets right to the point with out missing anything.
good explanations and introduction of workflow
A Must take for anyone who wants to get into logo design..simple and straight forward! Instructor is fantastic!!
This is one of the best courses I have done on logo design. The instructor really gives you feedback and constructive advice throughout this course and afterwards as well. Highly recommend it
Everything you'll need to know about creating logos
I have been a graphic designer for longer than I care to remember and I was dumbstruck by this course. Tara does a lot of things that I always do. However, she also does a lot of things that I wish I'd been doing and, if I had, I'm sure I would have had less stress while creating logos. Tara broadcasts in this course a live interview with a client and shows you how to elicit the correct information you need before designing the logo. She then goes on to explain her various stages of logo development from research, mind mapping, sketching, moodboards, etc., etc. Everything is covered from amends, colouring, fonts, quotes, prices, invoicing, Illustrator, etc., you name it! A quality course. I don't think there's anything else like it!
Outstanding introduction to logo creation.
Tara is an amazing, thorough and creative instructor. She "pulls the curtain behind the Wizard" and shows how the creative process works when creating a logomark. From the initial conversation with the client through to the final billing, she carefully and methodically guides you to the point that you become excited and eager to follow the process to create your own new logo. BRAVO! Well done Tara, and I look forward to taking any other of your classes! Brenda M. in U.S.
Icela Perez Bravo
Tara is a wonderful teacher. What I like the most was that she designed the course as it was real life situation. I love it, Thank you Tara
This course is ideal for those of us who have been using the adobe software for many years and have forgotten those simple ways of completing tasks. Tara explains her tutorials in a simple, precise, no- bull fashion way that is ideal for those graphic designers out here who have forgotten how to simplify their processes therefore saving both time and expense for our clients. I highly recommend her method to teaching. Karin Bushey Graphic Designer
Fantastic course for beginners, can't recommend enough.
Tara is an excellent teacher, explains things fluidly and in a very easy to follow manner and although at first I didn't care for how short some of the videos were, I did end up appreciating that many parts were split up the way they were. Some of the courses on here are just too long at times and you tend to space out - not with this one. I can't wait to see what else she puts out as I will definitely be signing up for any of her lectures. Hoping the next one is on working in inDesign.
Very helpful content
I enjoyed this course very much and feel that I have a better understanding of where to start and how to work with clients in a more organized way. Appreciate the organized presentation and the downloads for later study. Thanks so much!
This course is very well done. The material is relevant and the instructor is approachable and engaging. The lessons are delivered in small segments that are easy to comprehend and digest. The format of the course is excellent - the right mix of technical content and real life. I'm one of those people that starts many projects but finishes few... This course kept my interest and attention and I'm proud to say I finished it in a little over a week. I'm sad it's over. Tara, I hope you have plans to teach more courses!
M Todd Partain
From across the pond, WOW!
I really, really appreciate your course. From recent recollection, you are the most thorough instructor I've heard in a very, very long time. Thank you for taking the time to not just explain some basic Adobe Illustrator tips, but also to walk through the entire process start to finish. I've been designing three client logos while I have been watching and I've noticed that each logo has gotten progressively better-thanks to your tips.
If you have ever wanted to learn logo design this is the course for you!
Just wanted to say how much I'm enjoying Tara's 'No Bull' logo design course. It's perfect for a newbie like me who would love to add logo design to my copywriting and marketing skills - and actually get paid for it! This comprehensive training package teaches you everything you will need to create great logos your clients will love. And if you are an entrepreneur who has always wanted to be able to design logos for your own business interests then this is definitely the course for you. Warmest regards, Jan Jordyn
Very good course. If you want to learn logo design, this is the course for you. Tara is an excellent instructor, walking through the logo design process set-by-step. Thank you so much!
Immensely valuable! Loved Tara's course from start to finish.
Tara's logo design course far exceeded my expectations and I found it immensely valuable. I honestly cannot think of a single way it could be improved. I am a complete newbie to design, and Tara did an outstanding job of explaining concepts thoroughly, clearly, and efficiently. The course took me through the process of designing a logo from start to finish, and contained many practical, real-world insights and strategies that I don't expect you'd find in a textbook. I particularly enjoyed having a peek at Tara actually working, both talking to the client and designing on screen. It was almost like being her intern and sitting next to her throughout the project! The course covered everything I hoped it would, and then several topics I hadn't even considered. It used time wisely- plenty of time to understand, but never so much that I felt time was wasted or misused. Tara demystified the task of logo design and made it unintimidating and approachable. She responded to all questions quickly and was generous in sharing further information and advice. I would not hesitate to take ANY course Tara offered in the future, and hope there will be many more!
Excellent ideas on constructing logos with a quick tutorial on Adobe Illustrator
This was a great course! I loved the fact that Tara walks you through the process of talking to a client, working up the ideas, running it past the clients and getting 'amends', then how to propose a final logo. Great stuff. And the 30 minutes or so of Adobe Illustrator tutorial was extrememly clear and useful to me. Thank you Tara. By the way, you're adorable, but you've got a bit of a nose whistle when getting Brian's requirements. Just sayin'. :- D Andre
Very good course
This course is very good and helpful for those who wants to design logo but don't know how to get started. After completing this course you definitely get some confidence to do work on logo designing.
Looking forward to more courses from Tara
Tara was meant to teach! Professional AND well thought out course. I learned a ton. Thanks Tara.
This is very clear and well-presented video
A Beginner's Course very well organized.This is the right start for a beginner looking to gain knowledge on how to design a logo without prior experience.
Very good and professional course tutorial of logo design.
I really enjoyed this course and had a lot to learn even if I was a little scared until now for such a job...yet it look so simple to design a logo! Although, the way Tara explained all the well organised lessons clearified many aspects about this job, even more I will meet a customer for getting a LOGO design brief!!! So, THANK YOU very much for this course, I will share it for others to learn and I hope you'll come up with other design courses as well...!
Very nice to learn the basics
Simple easy to follow instructions along with concise replies to questions.