Vik Singh

Latest from Vik Singh

  • Want to compete with Salesforce? Buy Marketo Crunch Network

    Want to compete with Salesforce? Buy Marketo

    There are several enterprise players that want a share of Salesforce’s business, but just aren’t making headway by knuckling up against the company’s dominant, entrenched SaaS CRM offerings. Rather than competing head on, a smarter approach for these businesses is to “front door” Salesforce, instead. Read More

  • The Future Of Marketing Automation Crunch Network

    The Future Of Marketing Automation

    According to industry expert David Raab, almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software, and according to Bluewolf’s new “State of Salesforce” study, only 7 percent are seeing good, measurable ROI from those investments. There’s a lot of fragmentation and dissatisfaction in this category despite the… Read More

  • Two Worlds Colliding: How LinkedIn Could Take On Salesforce Crunch Network

    Two Worlds Colliding: How LinkedIn Could Take On Salesforce

    Today’s B2B sales and marketing folks struggle with the overwhelming number of channels for finding and reaching new leads. The customer “funnel” continues to expand as buyers do more of their own research before raising their hand to connect with a sales rep. But imagine if you could make the funnel taller by identifying leads when they’re just browsing your site… Read More

  • Predictive First: How A New Era Of Apps Will Change The Game Crunch Network

    Predictive First: How A New Era Of Apps Will Change The Game

    Over the past several decades, enterprise technology has consistently followed a trail blazed by top consumer tech brands. This has certainly been true of delivery models – first there were software CDs, then the cloud, and now all kinds of mobile apps. In tandem with this shift, the way we build applications has changed and we’re increasingly learning the benefits of taking a… Read More