Mark DiPaola

Latest from Mark DiPaola

  • 5 Questions For Beacon Providers

    5 Questions For Beacon Providers

    From concert venues to your neighborhood grocery store, beacons are ushering in an age of touchless, context-based mobile experiences for savvy consumers. There have been plenty of exciting announcements touting beacons in 2014, and enormous interest in the field. However, there is also confusion about how to actually use these devices at scale. Read More