Tadhg Kelly

Tadhg Kelly
Tadhg is a senior video game designer, producer and creative director. Tadhg has held roles at various video game development, technology and publishing companies. Since the early 90s, Tadhg has worked on all sorts of game projects, from boardgames and live action roleplaying games through to multi-million dollar PC projects. He has served as lead designer, senior producer and a number of other roles at several companies including BSkyB, Lionhead and Climax. Tadhg is also a published games industry commentator, having been featured in several key industry publications. He is also a noted blogger. Tadhg spends his time working with Simple Lifeforms defining our vision for social game-play, designing our signature social games and consulting for various video game development companies on their game development and design strategies. CrunchBase profile →

Latest from Tadhg Kelly

  • What Games Are: Self-Publishing On Console Will Not Create The Next SuperCell. But Microconsoles Might.

    What Games Are: Self-Publishing On Console Will Not Create The Next SuperCell. But Microconsoles Might.

    It’s interesting to watch Microsoft pivot to liberalize their platform and allow self-publishing for indies, but that doesn’t mean Xbox will suddenly be the home of the next SuperCell. There’s still too much legacy in how console makers think to let that happen. Microconsoles, on the other hand, may well offer that possibility. Read More

  • What Games Are: Apple Needs To Make An iJoypad

    What Games Are: Apple Needs To Make An iJoypad

    The prospect of iPhones supporting game controllers is cool. But why is Apple giving away the opportunity to seize the initiative and make a new cool new add-on of its own? It feels like a big mistake, one symptomatic of a risk-averse sentiment growing around the company. For that and many other reasons, Apple should lead and make an iJoypad rather than wait for others. Read More

  • What Games Are: The Culture Gap In Mobile Games

    What Games Are: The Culture Gap In Mobile Games

    While other formats gain huge swathes of coverage in the gaming press, the talk in mobile is almost always just about process, business models and money. The absence of a cultural layer is notable, and a potential gap is emerging for someone to become a critical influencer in that market. What might that look like? Read More

  • What Games Are: The Ludophile Mindset

    What Games Are: The Ludophile Mindset

    Like the audiophile who spends serious money on her music, the ludophile spends aplenty on games and consoles. Both want perfection. The question for the games industry, however, is whether perfection is really the goal any more. To chase that market is very expensive, and although gamers may not like to hear it, good-enough seems like a better goal industry-wise in the long run. Read More

  • What Games Are: Reinventing The Games Console Half Way Won’t Work

    What Games Are: Reinventing The Games Console Half Way Won’t Work

    You’ve got to feel bad for Microsoft. After years spent trying to find ways to expand its Xbox idea, it’s now having to revert some of them and go back to being a regular old games console. The company has run into a hard truth: In the minds of the market “console” means something specific, and the market is not inclined to expand its thinking. Read More

  • What Games Are: E3 Was Wild, But AAA Games Are Still A Mess

    What Games Are: E3 Was Wild, But AAA Games Are Still A Mess

    E3 was wild and loud, and Sony seemed to rise while Microsoft fell low. Yet it doesn’t really change anything as regards the long-term future of big budget consoe games. With costs continuing to escalate and the break-even point passing 5,6 or 10 million copies, the next generation will be the last for some. Read More

  • What Games Are: Have We Hit “Peak Mobile”?

    What Games Are: Have We Hit “Peak Mobile”?

    Mobile gaming may still be a very hot ticket, but with the recent news from companies like Zynga and Tapjoy of closures an difficulty, it does seem to have become a more difficult landscape. With the costs of user acquisition continuing and a sense that perhaps the customer is not as blind as before, the question of whether mobile gaming has peaked is important to consider. Are we at the top yet? Read More

  • What Games Are: Who Will Create The No-Bullshit Games Console?

    What Games Are: Who Will Create The No-Bullshit Games Console?

    For a device category whose core appeal is supposed to be making games simple, we get complex ambitions, the rush to features and a proposition that increasingly makes no sense. What is a game console supposed to be for? What is its core purpose? How do we deliver core purpose and connect with the root reason for buying into these platforms in the first place? Who will get past the bullshit? Read More

  • What Games Are: Xbox One Is Microsoft’s Spruce Goose

    What Games Are: Xbox One Is Microsoft’s Spruce Goose

    Microsoft’s Xbox One presents a big and complicated machine whose primary purpose is a menu layer for watching television. This in an age where living room television is irrelevant. Having bet the farm on this vision, the company looks so out of step as to almost be laughable and has built the digital equivalent of the Spruce Goose. Read More

  • What Games Are: Cometh The Hour, Cometh The Xbox?

    What Games Are: Cometh The Hour, Cometh The Xbox?

    With Xbox 360 having started well but ended in a very confused state, I worry that Microsoft is about to carry over much of its baggage to the new console. Will the company make the same mistake of not listening to the market that it has often made in recent years? Will it continue to believe that there is a burgeoning market for an everything box? Or will it refocus on what matters? Read More

  • What Games Are: There Is No Iron Throne Of Games Anymore

    What Games Are: There Is No Iron Throne Of Games Anymore

    We all know that big changes are happening in games, with the profusion of formats. What less of us realize is how much those changes have affected the underlying idea that one console or platform is the “gaming king”. Some of us even pine for a return to those days, but they are gone. Likely forever. Read More

  • What Games Are: Ok Glass, Let’s Talk Games

    What Games Are: Ok Glass, Let’s Talk Games

    It’s a little bit sexy and a little bit dorky, but Google Glass has finally arrived. Beyond the initial productivity uses of the device, how important are games going to be for driving its adoption, and what kind of games might work for it? Read More

  • What Games Are: The Scientism Delusion

    What Games Are: The Scientism Delusion

    While it makes game makers often feel better, the idea that designing games is a science is largely a delusion. The industry often thinks of itself in those terms, and self-reinforces the notion that being successful in games is all just one big engineering problem. Not so. Games are an entertainment business, and that means being crazy and willing to take chances is vital. Read More

  • What Games Are: The Shady Side Of Games

    What Games Are: The Shady Side Of Games

    A lot of recent moves in the gaming space to ban, investigate or curtail certain aspects of its output can seem egregious. However seen in the light of how shady game makers tend to behave, and the need to keep their sleazy tactics at bay, such moves are often understandable. Still, there are costs to games as a medium that this sort of thing keeps happening. Read More

  • What Games Are: The Reviewers Are Wrong About OUYA

    What Games Are: The Reviewers Are Wrong About OUYA

    Reviews of Ouya have thus far perhaps been unfair because they tend to either rate the machine against Android devices or existing consoles, when it is neither of those. The new microconsole-style of game machine is more like the netbook of gaming, and they should be seen in that light. However the fact that they aren’t seen in that light is itself a problem, one that needs fixing. Read More

  • What Games Are: My Three GDC Themes

    What Games Are: My Three GDC Themes

    Women in games, the continuing rise of microconsoles and the normalizing of real money gaming. These were the three themes that I noticed most at this year’s Game Developers Conference. Read More

  • What Games Are: ‘Twas The Night Before GDC

    What Games Are: ‘Twas The Night Before GDC

    The annual Game Developer’s Conference rolls into San Francisco next week. The event is always worth attending if only to see what the future will bring. This year’s, more than most, will be a real bellwether for what shape the industry will take over the next five years. And perhaps that shape will have much to do with microconsoles. Read More

  • What Games Are: Where Did Wii U Go Wrong?

    What Games Are: Where Did Wii U Go Wrong?

    Remember that console that Nintendo launched with the tablet controller? No, not the Wii, the other one. No? Strangely most of us seem to have forgotten all about it too, and quickly. Sales are terrible and buzz about the system is almost nil. Is it salvageable at this point, or does Nintendo need to go and have a good long think about how it got to this point after riding so high. Read More

  • What Games Are: The PC’s Struggle To App-Up Continues

    What Games Are: The PC’s Struggle To App-Up Continues

    Sim City 5 is yet another game that exposes an inherent conflict at the heart of the PC, about how connected and app-like or independent it should be. Publishers like EA might be trying to convince PC users to think of their games more as services, but PC users are still as reluctant as ever. So are operating system developers. And so the PC continues to muddle on. Read More

  • What Games Are: Real-Money Gaming Is Really Boring

    What Games Are: Real-Money Gaming Is Really Boring

    It may be the case that real-money gambling is inching its way to reality in the U.S., much as it has in the rest of the world, but if so it’s a phenomenally boring story. It’s hard to get excited about a sector that only ever sells the same few game types over and over, and it leads me to wonder when will real innovation ever really make its mark in this space. There’s more… Read More