Tadhg Kelly

Tadhg Kelly

Tadhg is a senior video game designer, producer and creative director.

Tadhg has held roles at various video game development, technology and publishing companies. Since the early 90s, Tadhg has worked on all sorts of game projects, from boardgames and live action roleplaying games through to multi-million dollar PC projects. He has served as lead designer, senior producer and a number of other roles at several companies including BSkyB, Lionhead and Climax.

Tadhg is also a published games industry commentator, having been featured in several key industry publications. He is also a noted blogger.

Tadhg spends his time working with Simple Lifeforms defining our vision for social game-play, designing our signature social games and consulting for various video game development companies on their game development and design strategies.

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Latest from Tadhg Kelly

  • What Games Are: Is Formal Game Design Valuable?

    What Games Are: Is Formal Game Design Valuable?

    While many people are familiar with the term “game designer”, they’re not sure what that job actually entails. Indeed inside the industry game designers often get little respect because they’re see as vamping frauds that cause more problems than they solve. This is not really true, but there is a gap between the ideal and utility of game design. Can it be solved? Read More

  • What Games Are: What Became Of Social Games?

    What Games Are: What Became Of Social Games?

    Remember social games? Remember how they supposed to be the future, how they were transforming the games industry and all that? No? Strangely not many people seem to think about social games any more, or consider them as a thing. Their central story seems to have faded, replaced largely by other platforms and better functions. Is that a bad or a good thing? Read More

  • What Games Are: Worrying About Indie Games

    What Games Are: Worrying About Indie Games

    It’s been great times for indie games over the last few years, a true golden age compared to what went before. Yet I’m very worried that the great times are over and that – on multiple fronts – the forces of darkness are closing in. Are indie games about to go through a contraction, a difficult phase and a period of being disempowered once more? Read More

  • What Games Are: Valley People And Games People

    What Games Are: Valley People And Games People

    I recently made reference to the idea that Valley thinking and games industry thinking are very different, and some people asked me to explain what I meant. So here you go. Read More

  • What Games Are: Fire TV And The “Casual Console”

    What Games Are: Fire TV And The “Casual Console”

    Fire TV is basically doing what everybody’s been saying Apple TV should be doing by now. 80% of its pitch is about having video and music from many of the usual sources. The other 20% is that Fire TV is a microconsole focused on casual gaming. What does it mean? Will it work? Read More

  • What Games Are: Virtual Reality, We Hardly Knew You

    What Games Are: Virtual Reality, We Hardly Knew You

    It might be white hot news that Facebook dropped two-bils on buying in, or that Valve’s Michael Abrash has joined Oculus as chief scientist, but I suspect that this generation of virtual reality is already dead. Read More

  • What Games Are: Patreonomics And “Supposed To Be”

    What Games Are: Patreonomics And “Supposed To Be”

    When considering the economics of games, I’m more and more fascinated by the potential of a scalable patronage model and seen on Patreon. But also by the games industry’s continuing resistance to new economics in the face of innovation. Read More

  • What Games Are: Going Small

    What Games Are: Going Small

    It’s amazing just how much small-team game development has changed. Not only it has become viable once again, small game makers have developed much more capacity. We seem to be living in a golden age of work-smarter that’s enabling the next generation of game makers to do more than ever. Read More

  • What Games Are: Flappy Bird, Patterns And Context

    What Games Are: Flappy Bird, Patterns And Context

    It’s nice to know that the games industry can still surprise you and that – just when everybody thinks it’s been figured out – there’s room for a Flappy Bird. It’s another Dots, Temple Run, Ridiculous Fishing, Candy Crush Saga, Puzzle and Dragon, Tiny Wings or Fruit Ninja. The game that seems to just pop, leaving many heads scratching as to how it did it. Read More

  • What Games Are: Generation Gygax

    What Games Are: Generation Gygax

    There is probably no single game that has been so influential for a generation as Dungeons and Dragons. On this, its 40th anniversary, I find myself asking whether the long-term legacy of D&D is one that will endure for all time, or whether it’s a generational thing. Will the ideas that inspired my generation of designers translate for the next generation, or will they be left behind? Read More

  • What Games Are: Sports And Video Games

    What Games Are: Sports And Video Games

    This weekend’s big game between the Seahawks and 49ers makes me think of the rise of video game broadcasting (through services like Twitch.tv) and its potential. At what point will video games cross over the mass-popularity threshold that sports have, and become the new tribal entertainment? Read More

  • What Games Are: Local Stream Gaming

    What Games Are: Local Stream Gaming

    Valve and Sony both made big announcements at CES, but both visions look problematic. Sony is trying to push cloud-service gaming, an idea that failed with Onlive. Meanwhile Steam Machines seem overpriced and it’s hard to know what problem they solve. Are both over-solving a much simpler problem: local streaming of games in the home? Read More

  • What Games Are: Why All The Clones?

    What Games Are: Why All The Clones?

    Why are there so many game companies that clone or copy one another? A lot of it has to do with risk aversion, genre thinking and a lack of patience or process. It also tends to be a shortcut, but one with serious downsides. Read More

  • What Games Are: Games And Money Are Still Weird

    What Games Are: Games And Money Are Still Weird

    Suppose you have a passion-project game. You want to develop it for iOS, to be “console quality”. You want it to be cool. Given how everything has liberalized in the gaming market over the last few years, you would think that it would be much easier to get a project off the ground than it used to be. You’d be wrong. Games and investment are still weird. Read More

  • What Games Are: The Multiplayer Singularity

    What Games Are: The Multiplayer Singularity

    There’s a tendency in game design circles to think of the potential of games as being wrapped up in some great leap. When we have the breakthrough technology that somehow tells stories for example, or the game/life crossover that makes games meaningful in the everyday. What if that singularity moment, however, is something much simpler? Read More

  • What Games Are: The Wacky World Of Convergent Divergence

    What Games Are: The Wacky World Of Convergent Divergence

    It used to be the case that developers had a binary choice between a multi-platform strategy with lowest-common denominator game ideas, or make a bet on a single platform in the hope that its unique attributes would help them win. Both have historically been difficult because they implied compromise. I’m not so sure that it’s a choice they need to make any more. Read More

  • What Games Are: Squeaky Bum Time

    What Games Are: Squeaky Bum Time

    It’s hard to escape the feeling in the mobile games space that times are tougher than they were. Budgets are going up, investors are staying away and the sense that there’s just too many players in the market is high. At the same time, however, there is no evidence to suggest that players are walking away from playing games on their devices. What does all of this mean for the… Read More

  • What Games Are: The Power Conversation

    What Games Are: The Power Conversation

    Given the degree to which graphics have not changed over the last few years in high-end games, it’s surprising how strong the idea of graphical power remains in the games industry. Gamers are still hotly arguing over which games look best on which console, yet they are doing so over increasingly ephemeral details. Will this power conversation always dominate the gaming medium, or will… Read More

  • What Games Are: The Future Of Pervasive Games

    What Games Are: The Future Of Pervasive Games

    Games as a service exist, but are often still tied to the idea of one primary device. At the same time software is moving away from one device into a more pervasive experience that follows you around on whatever screen you’re using. Arguably the long-held ambition that some game makers have for games that also pervade is finally about to become a reality. Read More

  • What Games Are: A Farewell To Games Stores

    What Games Are: A Farewell To Games Stores

    They still hang on in there selling used games and new releases, but the long-predicted death of the video game store has not wavered. It’s happening inch by inch, but may speed up considerably with the release of new game consoles. As we all go 100% digital in our games, game stores will eventually just go away. Read More