Serkan Toto

Writer-at-Large

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide.

Serkan has been the Japan contributor for TechCrunch.com since 2008.

He is sept-lingual, holds an MBA and is a PhD in economics.

January 6th, 2012

Report: Kaz Hirai To Become Sony President In April

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Big news from Sony today: according to a report just published by Japanese business daily The Nikkei, Kazuo “Kaz” Hirai, currently the company’s Executive Deputy President, will become president as early as April this year. Hirai doubles as the Chairman of Sony Computer Entertainment.

The move doesn’t really come as a big surprise: in March last year, current president Howard Stringer called… → Read More

January 6th, 2012

After 58 Years: Panasonic To Cut The Cord With JVC Kenwood

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Panasonic has been partnering with Victor Co. of Japan, which in 2008 merged with Kenwood to become JVC Kenwood, since 1954. But yesterday JVC Kenwood announced [JP, PDF] that Panasonic, its largest shareholder and business partner, will go alone in the future.

Big P is apparently ready to sell 24,225,400 of its shares, a move that will make the company the seventh-largest shareholder in JVC… → Read More

January 6th, 2012

Sony Announces World’s First XQD Memory Cards

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Are you ready for yet another memory card format? Dubbed XQD, the medium was first announced by Sandisk, Sony and Nikon in November 2010. And after the the CompactFlash Association finalized the specifications last month, Sony took the wraps off the world’s first XQD cards today.

Two versions of the card will be available, in addition to an XQD-compatible card reader (USB 3.0) and an… → Read More

January 5th, 2012

Overview: Japan’s Video Game Market In 2011 (Sales, Hardware, Software)

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Japan’s video game industry is the world’s second biggest (after the US), but it’s on a downward streak for the fifth consecutive year. Based on sales, the country’s video game industry has contracted by as much as 8% year-on-year, Japan’s biggest gaming magazine Famitsu is reporting [JP].

Between December 27, 2010 and December 25, 2011, Japanese game companies generated US$5.9 billion in… → Read More

January 5th, 2012

For Rapid Wireless Data Exchange: Toshiba Starts Shipping TransferJet LSI

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TransferJet is having a hard time going mainstream, but Toshiba hasn’t given up on the close proximity wireless transfer technology yet: after taking the wraps off a small TransferJet LSI back in September last year, the company now announced it’s ready to begin shipping the first samples to electronics manufacturers.

Visitors of the CES 2012 (which kicks off on January 10 in Las Vegas) will be… → Read More

January 4th, 2012

Augmented Reality App Instantly Translates Foreign Text On Signs, Menus

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If you ever wanted to be able to read text on a street sign or on a menu in a restaurant when abroad, your smartphone might be able to help you soon. Japanese electronics company Omron has developed a smartphone application that can instantly translate (short) foreign texts you come across – firing up the app and pointing the phone’s camera at the text in question is enough.

Omron says that in… → Read More

January 3rd, 2012

Sanwa Supply Rolls Out Micro Projector For iPhone 4/4S

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Japan-based accessory maker Sanwa Supply started selling the 400-PRJ011 [JP] in its online store, a DLP micro projector that slides onto an iPhone 4 or iPhone 4S. The device comes with a 2,100mAh battery, which takes about five hours to fully charge and provides enough juice for 2.5 hours of projector usage.

With the projector function turned off, buyers can also use the device to charge their… → Read More

January 2nd, 2012

Sleep Buster: Japanese Company Develops Anti-Sleep Driver Seat Sheet

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There are quite a few systems and gadgets on the market already that prevent people from falling asleep whilst driving, but Japan-based Juki has developed an entirely new one: a sheet [JP, PDF] that can be mounted on the driver’s seat and triggers an alarm when you’re about to doze off.

The way the so-called Sleep Buster works is that it measures signals from the heart and aorta through a… → Read More

December 30th, 2011

Insync (“Dropbox For Google Users”) Gets Major Revamp, Goes Free

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File synchronization and sharing platform Insync has been around for over a year now, and today, the eponymous startup has rolled out a totally revamped version of its “Dropbox for Google users”. Insync 2.0, so t speak, is more focused on Google Docs as ever, removed registration and sync limits, streamlined the user experience, and is now free to use.

The main target group here are GDocs users… → Read More

December 30th, 2011

Casio’s New G-SHOCK Connects To Smartphones, Shows Incoming Calls, Emails, SMS

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Casio Japan is planning [JP] to roll out the G-SHOCK GB-6900 on March 16 next year, a wristwatch that connects to certain smartphones via Bluetooth LE (LE=low-energy, a standard that’s baked into Bluetooth 4.0). The device will be compatible with the Medias LTE N-04D Android phone from NEC (to be released next year) and NEC’s Medias PP N-01D.

Casio says that the G-SHOCK not only synchronizes… → Read More

December 29th, 2011

Video: Electric Car From Japan Reaches Over 300KM Travel Range

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We spent two posts on SIM-LEI, an electric car developed by a a spin-off startup at Keio University in Tokyo in collaboration with a total of 34 domestic and foreign companies, in the past months. And it seems that the startup, SIM Drive Corporation, is on track to start mass-producing the vehicle in about 2 years. The company was set up in August 2009.

The main selling point of the newest… → Read More

December 29th, 2011

LG To Showcase 84-Inch 3D TV With 4K Resolution At CES 2012

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It seems that 55-Inch OLED TV wasn’t enough for LG: the Korean company today announced it’s ready to showcase another monster TV at the CES 2012 in Las Vegas (which kicks off on January 10). This model comes with a 84-inch 3D LCD display with 4K resolution (3,840×2,160 pixels).

To put things into perspective: 4K resolution, which LG calls “Ultra Definition”, is four times the resolution of… → Read More

December 28th, 2011

Japan Gets Wi-Fi Dispensing Vending Machines

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It’s no secret that Japan is the country of vending machines (they even have models like this one now), but this is new: Tokyo-based beverage company Asahi Soft Drinks took the wraps off a vending machine [JP] that not only offers drinks but also sends out Wi-Fi signals within a 50m radius.

The Wi-Fi will be available for free, is accessible with multiple devices, without registration, and for… → Read More

December 28th, 2011

3DS Sees Record Sales In Japan, Fueled By Mario Kart 7 And Super Mario 3D Land

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Nintendo is really lucky to own the Super Mario brand: after the bumpy, Mario-less launch of the 3DS in Japan back in February, big N is seeing record sales for its portable console. As predicted, sales in Japan for the 3DS crossed the four million unit mark before the end of the year, namely sometime between December 19 and 25.

That’s the week Nintendo sold 510,629 units 3DS systems, according… → Read More

December 27th, 2011

Fire Emblem: Nintendo Announces First 3DS Game With Paid Download Content

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They have been fighting against the concept of making customers pay for extra game content for years, but as previously reported, Nintendo has now changed its strategy. According to a report by Japanese business daily The Nikkei, Nintendo has chosen Fire Emblem as the first game on the 3DS to offer paid download content.

Fire Emblem: Kakusei, the latest title in the classic RPG series, is… → Read More

December 27th, 2011

5 Japanese Tech Companies (And Samsung) Set Up LTE Mobile Chip Venture

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Big news from Asia’s mobile market today: Japan’s biggest mobile carrier NTT Docomo (55 million customers, over US$50 billion in sales per year) is teaming up with five other tech powerhouses to develop chips for next-generation mobile devices. Docomo’s partners are NEC, Fujitsu, Fujitsu Semiconductor Ltd., Panasonic, and Samsung.

The goal is to use synergies in the six companies’ expertise in… → Read More

December 26th, 2011

55 Inches: LG To Showcase World’s Largest OLED TV AT CES 2012

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We’ve been waiting for large-sized OLED TVs at least since Sony rolled out the cool (but too small) XEL-1 in 2007. Various bigger OLEDs and “breakthroughs” have made the news in the years after that, and now LG says it’s ready to showcase the world’s biggest OLED TV at CES 2012 (which kicks off on January 10).

Sized at 55 inches, the panel has a contrast ratio of 100,000:1 and has been… → Read More

December 26th, 2011

Sony Exits LCD Joint Venture With Samsung

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S-LCD Co., the joint venture for making LCDs for TVs between Sony and Samsung, will soon be history. The Japanese company today announced it will exit the 50-50 venture by selling its share to the Korean rival for US$940 million, after seven years of collaboration.

After inking a final agreement, Samsung is ready to absorb the South Korea-based joint venture into its existing LCD business and… → Read More

December 23rd, 2011

Ubislate 7: India Gets Second Low-Cost Tablet – For US$57

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India is getting a second government-sponsored tablet. The first model (the so-called Aakash) sold out in just a few days after it was launched online last week, but maker DataWind has already followed up with another 7-inch model, the Ubislate 7. It was actually announced a few weeks back, but is now available for pre-order, priced at US$57 (US$10 more than the original Aakash), and features much… → Read More

December 23rd, 2011

AQUOS PHONE IS14SH: Sharp Integrates Android 2.3 Into Feature Phone Body

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It seems Sharp saw good sales when the company launched the so-called AQUOS PHONE THE HYBRID 007SH on the Japanese market, the world’s first clamshell Android phone. Today, Sharp’s AQUOS PHONE IS14SH [JP] went on sale in Japan, and again they squeezed a ton of smartphone functions into a feature phone body.

The obvious target here are customers who want to type on a physical slide-out keypad… → Read More

December 22nd, 2011

Japan’s Top 3 Mobile Carriers Agree To Support Global NFC Standard

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Japan, one of the most advanced mobile nations in the world, doesn’t want to be a “cell phone Galapagos” anymore, at least when it comes to payments over NFC. Paying with cell phones is already ubiquitous in Japan, but now the country’s top three telcos (NTT Docomo, KDDI au, and SoftBank Mobile) are trying to switch from the Nippon-only Osaifu Keitai system to the Type A and Type B NFC standards… → Read More

December 22nd, 2011

Report: Nintendo 3DS Sales In Japan To Pass The 4 Million Mark Earlier Than Expected

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It’s a common platitude in the gaming industry: it’s the killer titles that make or break a video game system. One case in point is Nintendo whose 3DS sales in Japan, one of the biggest video game markets in the world, are expected to cross the four million mark two months earlier than expected.

Just two weeks ago, Nintendo president Satoru Iwata said this will happen “in February next year”… → Read More

December 21st, 2011

To Prevent Theft: Car Seat Identifies Drivers Sitting Down

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A group of researchers at the Advanced Institute of Industrial Technology in Tokyo has developed a car seat [JP, PDF] that can identify drivers when sitting down. The trick is that the system measures the pressure people apply on the seat through a set of 360 sensors.

Each sensor is measuring pressure by its own and sends the information to a laptop, which aggregates the information to show key… → Read More

December 21st, 2011

Japanese Company Works On 13-Foot Robot With Built-In Cockpit

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The Robocalypse is near: Osaka-based Hajime Research Institute is working on a humanoid that will stand 13 feet (4m) tall, which is much taller than most other existing robots of its kind (the latest version of Honda’s Asimo, for example, is just 130cm high). It will also sport a built-in cockpit.

Hajime Sakamoto, president of the institute, is on a mission. After having successfully developed… → Read More

December 20th, 2011

Video: Japan Gets Vending Machine 2.0 With See-Through Full HD Display, Facial Recognition

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There can be no doubt that Japan is the country of vending machines, and this newest model is perhaps the most advanced yet. Developed by Japan-based tech companies Sanden and Okaya (and Intel), this “vending machine 2.0″ features a 65-inch see-through display with full HD resolution as the biggest selling point.

When there are no potential customers around, the display shows a digital clock… → Read More

December 20th, 2011

Sony Sells 321,407 PS Vitas In 2 Days, Apologizes For Technical Problems At Japan Launch

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Sony has managed to sell a total of 321,407 PlayStation Vitas on December 17 (the day it was launched in Japan) and 18, Japanese video game magazine Famitsu is reporting [JP] today. This pretty solid number means that big S has sold about 46% of its initial shipment of Vitas (which is rumored to be around 700,000 units) in 48 hours.

The Famitsu says that back on December 12, 2004 (the day the… → Read More

December 19th, 2011

Social Music Community Beatrobo Makes Sharing And Listening To Songs With Friends Easy, Asynchronous

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Most online music services have a common problem: it takes too much time and effort to get started and engage with other people. Users usually need to create playlists after registration, look for existing friends using the service or invite new ones, hope that friends really add the songs and bands they like, etc.

If this has been done, sites like Turntable.fm, for example, only work well when… → Read More

December 19th, 2011

Video: Omni-Directional Spider Robot Asterisk

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It’s not the first spider-like robot out there, but it’s almost certainly the most advance one: a team of researchers at Osaka University in Japan has developed Asterisk [JP], a six-legged insect robot that can perform a few pretty interesting moves.

Perhaps the most interesting feature is that Asterisk can pick up objects with two legs, lift them on top of its body and carry them away. → Read More

December 15th, 2011

LG’s Optimus LTE Android Phone Goes On Sale In Japan

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Japan’s biggest mobile carrier NTT Docomo has introduced LG’s awesome Optimus Android phone in Japan yesterday. It’s compatible to Docomo’s 4G service Xi and follows the launch of the handset in Korea and North America.

The Docomo version comes equipped with NFC and a digital TV tuner for Japanese users wanting to watch 1seg channels on the 4.5-inch, 1280×720 IPS display. LG did not build in… → Read More

December 14th, 2011

Nintendo Japan Announces Title List For Their Game Boy Advance 3DS Ambassador Program

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It’s now video game history: after the 3DS didn’t sell as well as expected, Nintendo decided to go for a sudden, massive price drop for its portable console worldwide. In Japan, for example, the price fell by 40% from 25,000 yen to 15,000 yen. Later, Nintendo president Satoru Iwata apologized to buyers and promised a bunch of free games for early adopters, no matter where the device was… → Read More