Sarah Perez

Sarah Perez
Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software. CrunchBase profile →

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  • Google Says Website Encryption – Or Lack Thereof – Will Now Influence Search Rankings

    Google Says Website Encryption – Or Lack Thereof – Will Now Influence Search Rankings

    Google will begin using website encryption, or HTTPS, as a ranking signal – a move which should prompt website developers who have dragged their heels on increased security measures, or who debated whether their website was “important” enough to require encryption, to make a change. Initially, HTTPS will only be a lightweight signal, affecting fewer than 1% of global… Read More

  • Why The Gmail Scan That Led To A Man’s Arrest For Child Porn Was Not A Privacy Violation

    Why The Gmail Scan That Led To A Man’s Arrest For Child Porn Was Not A Privacy Violation

    No one will argue against the outcome of a case which saw a man arrested on child pornography charges, after Google tipped off authorities about illegal images found in the Houston suspect’s Gmail account. But the nature of how the discovery came about led some to questions about the methodologies used behind the scenes. Was Google actively scanning Gmail for illegal activity? Was… Read More

  • Unclouded App Lets You See What’s Eating Up Your Cloud Storage

    Unclouded App Lets You See What’s Eating Up Your Cloud Storage

    Back when the PC was king, a number of software programs were available that would let you analyze your hard drive utilization, allowing you to delete and relocate files in order to free up more storage space. But now that we’ve moved to using cloud services, where overuse isn’t just an annoyance, but incurs additional monthly charges, gaining that same sort of visibility is… Read More

  • With Newly Announced Expansions, Amazon’s Same-Day Delivery Service Now Outpaces Competitors

    With Newly Announced Expansions, Amazon’s Same-Day Delivery Service Now Outpaces Competitors

    Amazon’s Same-Day Delivery service is expanding again, the company has announced, and will now be arriving in a half-dozen more cities and metro areas, including Baltimore, Dallas, Indianapolis, New York City, Philadelphia, and the D.C. metro area. Amazon Prime customers in these markets, and others that already have access to the “Get It Today” option, are able to order… Read More

  • AOL Beats On Revenue, But Profit Falls

    AOL Beats On Revenue, But Profit Falls

    TechCrunch parent company AOL released its Q2 earnings before the market opened this morning, reporting profit down by 1%, but revenue that beat expectations thanks to a 60% jump in advertising revenue from the company’s third-party advertising platform, which reached $194.3 million in the quarter. Meanwhile, ad revenue increased 20% to $451.7 million, also aided by the acquisition… Read More

  • Zip Phone Lets You Make Free Calls Over The Internet…Without Launching Its App

    Zip Phone Lets You Make Free Calls Over The Internet…Without Launching Its App

    A company known as Zip Phone is making it easier to place secure, Wi-Fi enabled phone calls, in order to save consumers from using up the limited number of cellular minutes that come with their smartphone’s voice plan. That’s a more common problem outside of North America where unlimited calling plans are prevalent, though these consumers can still benefit from Zip Phone… Read More

  • Guildery Helps You Decorate With Pre-Matched Fabrics, Digitally Printed On Demand

    Guildery Helps You Decorate With Pre-Matched Fabrics, Digitally Printed On Demand

    Unless you’re an interior designer, one of the challenges with shopping online for furniture and other upholstered accessories is not knowing whether or not the colors and patterns you like actually go together. A new company called Guildery aims to solve that problem by offering digitally printed collections of pillows, drapery, lampshades, ottomans and soon, more, which are designed… Read More

  • Soulmix Wants To Bring Back Social Bookmarking

    Soulmix Wants To Bring Back Social Bookmarking

    Can social bookmarking make a comeback? In the web 2.0 era, services like Delicious and Diigo were at the height of their popularity, as sort of pre-cursors to the more specialized social networking platforms that later evolved as better tools to save and share specific kinds of media: Pinterest, for inspirational imagery and links; We Heart It for photos; Twitter for news-y links and… Read More

  • The Hug, A Water Bottle Sensor And App, Helps You Stay Hydrated

    The Hug, A Water Bottle Sensor And App, Helps You Stay Hydrated

    Everyone knows they should be drinking more water to stay healthy and hydrated, but actually remembering to do so can be a challenge. In fact, 43% of Americans drink four cups or fewer per day, according a 2012 study from the Center for Disease Control. That’s where The Hug, now on Kickstarter, comes in. The Hug solution includes a sensor band that wraps around just about any water bottle… Read More

  • Epic Reddit Prank “Cat Facts” Is Now An App That Lets You Text Troll Your Friends

    Epic Reddit Prank “Cat Facts” Is Now An App That Lets You Text Troll Your Friends

    What do you get when you combine cats and epic-level trolling? Only one of the most popular Reddit posts of all time: the hilarious “Cat Facts” prank from Reddit user “frackyou” is the 8th most popular post on Reddit, and now, it’s a mobile app you can use to automate cat facts-style pranking on your unsuspecting friends. Cat Facts? What’s Cat Facts, you say? Read More

  • After Turning Down A Million In Funding, Over Brings Its Photo-Editing App To Android

    After Turning Down A Million In Funding, Over Brings Its Photo-Editing App To Android

    Over, a popular image editing application for iOS users that has grown to over 9 million installs since its launch, is now available on Android – a move that founder Aaron Marshall claims has been a top request for some time. In the new version, Android users will be the first to receive a few features, including full resolution photo saving, the ability to rotate text, and an improved… Read More

  • iDrive Launches OOLOO, A Voice Search App Powered By People, Not Algorithms

    iDrive Launches OOLOO, A Voice Search App Powered By People, Not Algorithms

    iDrive, a company better known for its data backup and syncing services, is now branching out in a new direction with the launch of a mobile application called OOLOO. (Seriously, we’re running out of names, aren’t we?). The idea for the app can best be explained as something of a “staffed” version of Siri – meaning that instead of algorithms and engines answering… Read More

  • TUNE (Formerly HasOffers) Acquires MobileDevHQ To Expand Into Unpaid User Acquisition

    TUNE (Formerly HasOffers) Acquires MobileDevHQ To Expand Into Unpaid User Acquisition

    Two Seattle-based mobile analytics companies are teaming up today. The ad attribution and analytics company TUNE (previously known as HasOffers), has made its first acquisition with the purchase of MobileDevHQ, a software-as-a-service that helps mobile marketers better understand app store visibility, search ranking, ASO (app store optimization), and competitive intelligence. The company… Read More

  • LeapFrog Buys Kid’s Web Browser Maker KidZui

    LeapFrog Buys Kid’s Web Browser Maker KidZui

    San Diego-based KidZui, the makers of a web browser designed for children, has been acquired by children’s learning and entertainment company LeapFrog. The deal is one that involves bringing a LeapFrog partner in-house, as the two companies already had a close working relationship. Previously, KidZui was powering web search and browsing on LeapFrog’s Wi-Fi enabled… Read More

  • Phantom Brings Self-Destructing Photos To Facebook, Twitter And More

    Phantom Brings Self-Destructing Photos To Facebook, Twitter And More

    A new mobile application called Phantom is offering a way to post personal photos and videos to blogs and social media sites, like Facebook or Twitter, which “self-destruct” like they do in Snapchat, while also offering controls that limit the number of people who can view the content, and more. The idea to allow for ephemeral sharing on Facebook and other sites is interesting… Read More

  • Google Barge Sold For Scrap

    Google Barge Sold For Scrap

    Remember the mystery Google barges? Portland’s barge is no more, it seems. Toward the end of last year, the tech world was abuzz with curiosity about why Google had anchored barges in Portland, Maine and San Francisco. Floating data centers? Secret projects? The search giant finally clued us in: the company was planning to use the barges as interactive spaces to teach people about… Read More

  • Wikipedia Revamps Its iOS App With Offline Access, Support For Editing While On The Go

    Wikipedia Revamps Its iOS App With Offline Access, Support For Editing While On The Go

    Wikipedia has today made a significant update to its iOS application, which most noticeably features a cleaner, “distraction-free” design, as well as the ability to edit Wikipedia articles from your smartphone or tablet device. Under the hood, the app received a number of other improvements as well, including speed increases, offline access, a reading history, and more. Read More

  • Snapchat VP Of Engineering Peter Magnusson Departs Startup After Just 6 Months

    Snapchat VP Of Engineering Peter Magnusson Departs Startup After Just 6 Months

    Snapchat’s VP of Engineering, Peter Magnusson, has left the company only six months after the L.A.-based startup was able to poach him away from Google. Magnusson was a particularly high-profile win for the ephemeral messaging app maker, as he had previously headed up Google’s App Engine, a cloud-based platform that counts Snapchat as one of its largest customers. Read More

  • Audi Tests Self-Driving Cars On Florida’s Roads

    Audi Tests Self-Driving Cars On Florida’s Roads

    Self-driving cars are making their way to Florida. Well, to “connected car” testbeds in Florida, that is. Automaker Audi was recently the first to try out a section of highway in Tampa, which has been designated by the state as a testbed for automated driving. Here, Audi tested an initial version of “Piloted Driving” – something it calls “Traffic Jam… Read More

  • Nordstrom Acquires Men’s Shopping Service Trunk Club

    Nordstrom Acquires Men’s Shopping Service Trunk Club

    Personal styling service for men, Trunk Club, has been acquired by Nordstrom for an undisclosed amount. The five-year old Chicago-based startup offers a subscription-based service that’s like having your own personal stylist on demand who picks out top designer labels for you and ships them to your home for free. After signing up, men are interviewed by a stylist about their own… Read More