Sarah Perez

Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software.

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  • Yarn’s App Lets You Share Short Clips From Movies, TV Shows And Music Videos

    Yarn’s App Lets You Share Short Clips From Movies, TV Shows And Music Videos

    GIF-sharing is so 2015. Or at least, a startup called Yarn hopes that will be the case. The team’s recently launched mobile app offers a different way to have fun while messaging your friends, by offering a way for you to search for and discover short clips from movies, TV and music videos that you can then pop into your conversation. Today, Yarn only supports Facebook Messenger, but… Read More

  • Report: Apple Devices, “Phablets” Dominate Holiday Sales

    Report: Apple Devices, “Phablets” Dominate Holiday Sales

    More consumers were unwrapping new “phablet” devices this holiday season, according to a report out this afternoon from Flurry. The big-screened form factor, whose name is a mashup of “phone” and “tablet,” accounted for 27 percent of a new device activations in the week leading up to Christmas – a doubling of its share from the year prior, and up from… Read More

  • Trademark Filings Point To More Beats Radio Stations Coming To Apple Music

    Trademark Filings Point To More Beats Radio Stations Coming To Apple Music

    Just-spotted trademark applications from Apple-owned Beats Electronics, LLC point to Apple’s plans to introduce more live streaming radio stations to its Apple Music service to accompany its 24-hour station, Beats 1. It appears Apple’s radio lineup may be expanding to include Beats 2, Beats 3, Beats 4, and Beats 5, according to the applications filed with the U.S. Patent and… Read More

  • Live Studio Turns Your Videos And GIFs Into Live Photos

    Live Studio Turns Your Videos And GIFs Into Live Photos

    A good handful of apps have emerged to expand the capabilities of Live Photos introduced in the iPhone 6s and 6s Plus, including a tool to turn Live Photos into GIFs,  a Live Photo editor called Alive and another app known as Lively. A fourth option from an indie student developer is Live Studio which – though a slightly less-polished app overall – offers a few unique tricks… Read More

  • After Topping The App Store On Christmas, Fitbit’s Stock Shoots Up

    After Topping The App Store On Christmas, Fitbit’s Stock Shoots Up

    It looks like Santa delivered a lot of Fitbits for Christmas this year. After topping the App Store just after Christmas morning, Fitbit’s stock has shot up by around 5 percent in pre-market trading on Monday morning. The app this morning is now the #2 Free App on the iTunes Store, and the #1 app in the Health & Fitness category. The stock surge has been reported by The Street… Read More

  • Google And Microsoft Launch Their Santa Trackers

    Google And Microsoft Launch Their Santa Trackers

    Remember when kids just peered out at the stars, trying to spot the lights of Santa’s sleigh (or Rudolph’s shiny nose)? Well, those days are long gone. Santa tracking once again has received its annual digital upgrade. Today, Microsoft and NORAD begin tracking Santa along with Google, on its own just-launched Santa Tracker website. Google’s site this year offers a… Read More

  • Google Begins Testing Password-Free Logins

    Google Begins Testing Password-Free Logins

    Google confirmed this morning it’s now testing a new way to sign into your Google account without having to type in a password. Instead, those who have been invited to try this new method of logging in authenticate by responding to a notification sent to their smartphone. The idea is similar to Yahoo’s recently launched “Account Key,” which also offers a… Read More

  • “App Santa” Promo Drops Prices On 20 Top iOS And Mac Apps

    “App Santa” Promo Drops Prices On 20 Top iOS And Mac Apps

    There are a number of holiday app sales now running as mobile developers slash prices in hopes of reaching potential customers who will soon be unwrapping smartphones for Christmas. But one of the better promotions, starting today, is called “App Santa” and involves a group of indie developers behind some of the most popular applications on the iOS and Mac App Stores. The group… Read More

  • Google Brings Its Interactive, 360-Degree “Spotlight Stories” To YouTube

    Google Brings Its Interactive, 360-Degree “Spotlight Stories” To YouTube

    Google is bringing its Spotlight Stories – immersive, 360-degree animated videos meant to introduce a new form of storytelling – to YouTube, the company announced this morning. The first story to arrive is a holiday film called “Special Delivery,” from Wallace and Gromit creators Aardman Animations. This movie will now be viewable on the YouTube app on many… Read More

  • Microsoft Buys Ray Ozzie’s Communications Startup Talko, Team Will Join Skype

    Microsoft Buys Ray Ozzie’s Communications Startup Talko, Team Will Join Skype

    Microsoft is buying Talko, the mobile messaging startup founded by Ray Ozzie, Microsoft’s former Chief Software Architect until 2010. The company says today the acquisition, whose terms were not disclosed, involves the Talko technology and the team. Talko employees will now join Skype, while Talko itself is being shut down. Ozzie, however, will not be rejoining Microsoft as a part of… Read More

  • We Heart It, The Image-Sharing Site Used By 40 Million Teens, Launches Its Second App, Easel

    We Heart It, The Image-Sharing Site Used By 40 Million Teens, Launches Its Second App, Easel

    We Heart It, an image bookmarking service popular with teenaged girls, is out now with its second mobile application called Easel. The new app is designed to complement We Heart It’s main app, as it serves as a way to quickly create images using quotes that can be shared on We Heart It’s service or elsewhere on social media, including Instagram, Tumblr, Twitter and… Read More

  • Majority Of Mobile Apps In China Don’t Retain Users For More Than A Week

    Majority Of Mobile Apps In China Don’t Retain Users For More Than A Week

    China may be the world’s largest app market when it comes to downloads, but new data indicates that those download numbers aren’t translating into loyal users who return to apps on regular basis. According to a report released this morning from eMarketer, citing data from Alibaba-owned analytics platform Umeng, the majority of mobile applications launched in China struggle to… Read More

  • Lively Lets You Trim Your iPhone’s Live Photos, Pick Your Best Shot From The Video

    Lively Lets You Trim Your iPhone’s Live Photos, Pick Your Best Shot From The Video

    Since the debut of the iPhone 6s and 6s Plus, which introduced support for a new, animated type of photo called Live Photos, a number of apps have launched to help iPhone owners do more with those moving images, including turning them into GIFs, save storage space by deleting the Live Photos and more. Now one of the first movers in this space, Lively, has rolled out a couple of notable… Read More

  • Target May Launch Its Own Mobile Wallet Next Year

    Target May Launch Its Own Mobile Wallet Next Year

    Target may launch its own mobile wallet as soon as next year, according to a report out this morning from Reuters, citing unnamed sources. The move would put the fourth-largest U.S. retailer in direct competition with other payment platforms, including Apple Pay, Android Pay, and Samsung Pay, for example. It also follows a similar move from Walmart involving the introduction of its own… Read More

  • Nielsen: Facebook Remains The Top App Of 2015, But Messenger Was The Fastest-Growing

    Nielsen: Facebook Remains The Top App Of 2015, But Messenger Was The Fastest-Growing

    Facebook this year continued to hold the number one position as the top app installed on U.S. smartphones based on the average number of unique users, according to a new report out this week from Nielsen, but its mobile messaging application clocked in as the fastest-growing app of 2015. Having foreseen the shift from more public social networking to private communications, Facebook… Read More

  • Netflix Just Scored A Spot As One Of The Top 10 Grossing Apps Worldwide

    Netflix Just Scored A Spot As One Of The Top 10 Grossing Apps Worldwide

    Earlier this fall, an analysis of the Top Grossing apps on the iTunes App Store revealed that HBO NOW, the network’s app for cord cutters, had surged to become the top video streaming app by revenue. Now, it seems that Netflix is joining it. According to a report from App Annie out today, Netflix’s move to introduce an in-app subscription option resulted in soaring revenues on iTunes. Read More

  • Amazon Rolls Out A Referral Program To Encourage More Customers To Shop On Mobile

    Amazon Rolls Out A Referral Program To Encourage More Customers To Shop On Mobile

    Amazon already has the number one Shopping app in the App Store, but the company believes it still has room to grow. Now, to incentivize more customers to install its app and shop from their phones, the online retailer is pushing out a mobile referral program that’s paying up to $10 for each new mobile app user. That is, Amazon is offering current app users $5 to share the Amazon App… Read More

  • Apple Promotes Jeff Williams To COO, Puts Phil Schiller In Charge Of App Store

    Apple Promotes Jeff Williams To COO, Puts Phil Schiller In Charge Of App Store

    Apple announced a series of changes to its leadership team this morning, including, most notably, the promotion of Jeff Williams to COO, a role that had not been filled since Tim Cook became Apple CEO in 2011. Williams, who joined Apple in 1998, was named VP of Operations in 2004 and currently oversees the Apple Watch program. In addition, Apple says it’s expanding VP of Worldwide… Read More

  • Adobe’s New App, Adobe Post, Lets Anyone Create Professional Graphics

    Adobe’s New App, Adobe Post, Lets Anyone Create Professional Graphics

    Adobe unveiled a new social graphics app today called Adobe Post, which now joins an expanding suite of applications aimed at encouraging mobile creativity, including Adobe Slate, Adobe Voice, and several others. However, unlike many apps in Adobe’s lineup, Post is not only targeted at professionals, but instead wants to make it easy for anyone to turn their photos and text into… Read More

  • Apple Music Rolls Out “Star Wars” Radio

    Apple Music Rolls Out “Star Wars” Radio

    What’s this? Another major tech company has found a way to capitalize on consumers’ fervor for the new “Star Wars” movie? Shocking! The latest to join the fray is Apple, which has today added a new “Star Wars”-themed radio station to its streaming music service, Apple Music. The station, now appearing under Apple Music’s “Featured”… Read More

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