Sarah Perez

Sarah Perez
Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software. CrunchBase profile →

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  • Branch Metrics Raises $3 Million From NEA For More Intelligent Deep Links That Make Apps Work Like The Web

    Branch Metrics Raises $3 Million From NEA For More Intelligent Deep Links That Make Apps Work Like The Web

    Palo Alto-based Branch Metrics has just raised $3 million from NEA and others to address a series of challenges affecting the mobile app ecosystem today. The company has come up with an advanced “deep linking” technology for app developers, which allows for a more powerful means of sharing content from within apps, referring or inviting others to install apps, and more. The… Read More

  • Tiggly, An iPad Learning Toy For Babies And Toddlers, Raises Series A

    Tiggly, An iPad Learning Toy For Babies And Toddlers, Raises Series A

    Tiggly, an educational app designed for iPad’s youngest users – babies! (oh, and toddlers, too) – has raised a Series A round of funding led by Habermaass GmbH, a Germany-based early play and learning company, and owners of the toy brand HABA, which is now entering the U.S. edtech market. Though the startup won’t disclose the size of the round, it had previously raised… Read More

  • Launcher Adds Shortcuts To Favorite Apps And Common Actions To iOS 8’s Notification Center

    Launcher Adds Shortcuts To Favorite Apps And Common Actions To iOS 8’s Notification Center

    A new iOS application called Launcher is taking advantage of iOS 8’s expanded feature set in a unique way. With the updated version of Apple’s mobile operating system, developers can now create interactive widgets that sit in iOS 8’s Notifications Center. But currently, most apps that have rolled out widget support are offering support for their own applications alone. Read More

  • Yahoo Acquires Bangalore-Based Bookpad, Makers Of Online File Editing And Collaboration Software Docspad

    Yahoo Acquires Bangalore-Based Bookpad, Makers Of Online File Editing And Collaboration Software Docspad

    Is Yahoo working on its own online document creation and collaboration software? That’s the question which immediately comes to mind upon hearing news that the company has now picked up a Bangalore-based startup called Bookpad, makers of Docspad, a service aimed at developers looking to add document viewing, annotations and editing features within their own applications. What… Read More

  • Telenav Copies Foursquare’s Swarm With New Social App, HopOver

    Telenav Copies Foursquare’s Swarm With New Social App, HopOver

    Telenav’s name tends to be associated with mapping and personal navigation, but today the company is trying its hand at something a little more social with the launch of an iPhone app that lets you see what your friends are up to, and if they’re nearby. The app is called HopOver, as it allows you to invite friends to join you and hang out by creating a “Hop” – aka… Read More

  • The Demons Of On-Demand

    The Demons Of On-Demand

    Are today’s on-demand and local services really about catering to the lazy rich, as as claimed, or are they about a new way to book services from local providers by satisfying demand more efficiently through the use of geolocation and advanced software that can map out where customers are, what they need and when? I’d argue it’s likely the latter, but I also understand… Read More

  • Kickstarter Updates Terms Of Use Section Related To Failed Projects

    Kickstarter Updates Terms Of Use Section Related To Failed Projects

    Popular crowdfunding destination Kickstarter updated its Terms of Use today to clarify what specifically needs to happen if a project runs into trouble and creators are unable to deliver. The terms changes come on the heels of new FTC rules which state how online retailers now have to abide by a 30-day shipping requirement, or refund customers payments if the customer doesn’t consent… Read More

  • TROBO Is A Storytelling Plush Toy Robot That Teaches Kids Science And Math

    TROBO Is A Storytelling Plush Toy Robot That Teaches Kids Science And Math

    A huggable, talking toy is not an entirely new idea, but a new toy robot called TROBO does more than just chatter at kids – he also works alongside an iPad app to help get children excited about STEM topics – that is science, technology, engineering and mathematics. Through stories, games and quizzes, TROBO taps into kids’ natural curiosity about the world around them to… Read More

  • Keyboard Apps Dominate The App Store’s Top Charts After iOS 8 Release

    Keyboard Apps Dominate The App Store’s Top Charts After iOS 8 Release

    As the iPhone 6 and 6 Plus go on sale today, many consumers will be getting their hands on Apple’s new mobile operating system, iOS 8, for the first time. And what are iOS 8 users downloading from the App Store? From the looks of things, it’s keyboards. That’s right — after years of strictly controlling the iOS user interface, Apple has opened things up. You can now… Read More

  • PayPal Here Arrives On Android Tablets

    PayPal Here Arrives On Android Tablets

    PayPal Here, the company’s dongle-based mobile payments solution, is now available for Android tablets, the company announced this afternoon — a move that will address a large and growing swath of the tablet market. According to Gartner, PayPal notes, 62 percent of tablets sold last year run Android. The PayPal Here application allows users to accept credit card and debit card… Read More

  • Airbnb CFO Andrew Swain Has Left The Company

    Airbnb CFO Andrew Swain Has Left The Company

    Airbnb CFO Andrew Swain has left the company — or so his email auto-responder states, sources told TechCrunch. We quickly tested the claim for ourselves and, sure enough, it’s true. “Email Not Received,” the subject line of Swain’s auto-responder reads. “Andrew Swain has recently left the company. If your email is work related please contact Beth… Read More

  • After $2M In Pre-Orders, Osmo Starts Shipping Its Hardware-Based iPad Game For Kids, Rolls Out Customization Features

    After $2M In Pre-Orders, Osmo Starts Shipping Its Hardware-Based iPad Game For Kids, Rolls Out Customization Features

    Osmo, the gaming device from former Googlers that combines real world play and the iPad, is now shipping after receiving $2 million in pre-orders, including those from over 2,000 schools. The company is also announcing this morning a new platform that will allow anyone to design games for Osmo. At launch, this lets parents, teachers, and others customize Osmo’s word game with their… Read More

  • Reveal Chat For iOS Helps You Build Real, Social Connections Via Anonymous Chat

    Reveal Chat For iOS Helps You Build Real, Social Connections Via Anonymous Chat

    Offering a different spin on anonymous mobile chatting, Seattle-based Reveal Chat is debuting an app today that lets its users share more with the other party as they become more comfortable with the person they’ve connected with on the other end of the screen. Founded by a pair of ex-Amazonians, the startup is backed by a number of high-profile investors, including former Facebook… Read More

  • Memoir Debuts A “Predictive” Photo-Sharing App For iOS 8

    Memoir Debuts A “Predictive” Photo-Sharing App For iOS 8

    Photo-sharing application Memoir, launched last fall to make it easier to rediscover your photo memories through a combination of advanced search features and a time-capsule-like function, similar to competitor TimeHop. But one of the app’s more interesting features was a way to request photos from other users. Today, thanks to iOS 8, that option has now been improved. The company calls… Read More

  • Xpire’s App Makes All Your Social Media “Ephemeral”

    Xpire’s App Makes All Your Social Media “Ephemeral”

    Dallas-based computer science college student Jesse Stauffer wants to make social media more private. With help from his brother and financial backing from Mark Cuban, he recently released an iOS application called Xpire that lets users share “self-destructing” posts on Facebook, Twitter and, now Tumblr, as well as use a variety of tools to better manage and shrink their… Read More

  • HowGood, Now With $2M In Funding, Releases Apps For More Sustainable Grocery Shopping

    HowGood, Now With $2M In Funding, Releases Apps For More Sustainable Grocery Shopping

    New mobile applications from HowGood want to help shoppers become better informed about which food is best to eat – and not just which food is healthiest, as the name suggests, but whether the animals were treated humanely, if the workers were paid fair wages, if the food was produced locally or sustainably, and much more. In addition, the company is announcing that in order to… Read More

  • Sears Becomes First Major Retailer To Allow Returns & Exchanges From Customers Who Wait In Their Cars

    Sears Becomes First Major Retailer To Allow Returns & Exchanges From Customers Who Wait In Their Cars

    Online shopping’s impact is taking its toll on brick-and-mortar retailers, who are now struggling to compete by offering their own spin on instant gratification and convenience. One such retailer is Sears, which last year introduced a “Shop’In” feature within its own mobile application in order to connect in-store and online shopping. Today, mobile users are offered… Read More

  • Time Spent In Apps Up 21% Over Last Year

    Time Spent In Apps Up 21% Over Last Year

    While there may be an upper limit as to how many apps people interact with over the course of a month, new data from mobile marketing platform Localytics out this morning shows that the time spent actually using apps is increasing. In fact, the average time people spend in their apps is up by 21% year-over-year, with music, health and fitness, and social apps showing the largest… Read More

  • Quidsi Co-Founder Raises An Additional $20M For His New E-Commerce Biz

    Quidsi Co-Founder Raises An Additional $20M For His New E-Commerce Biz

    In less than a year after leaving Amazon, Quidsi co-founder Marc Lore began work on a new startup called Jet.com. Today, the company is officially announcing it has raised an additional $20 million in growth capital from Western Technology Investments, and a $5 million asset-backed facility from Silicon Valley Bank, bringing its Series A round to a total of $80 million at its… Read More

  • Smart Shopping Tool PoachIt Scores An Additional $1.8 Million

    Smart Shopping Tool PoachIt Scores An Additional $1.8 Million

    One of the challenges with online shopping is worrying that you’re not getting the best deal. Customers abandon shopping carts regularly, thinking they’ll spend just a few more minutes researching the product in question, but then never return. A company called PoachIt, which has now closed on an additional $1.8 million in funding, is helping turn those hesitant buyers into… Read More

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