Sarah Perez

Sarah Perez

Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software.

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  • Fiksu’s New Service Lets Developers Track Apple Watch Apps

    Fiksu’s New Service Lets Developers Track Apple Watch Apps

    There are already over 3,500 Apple Watch apps available on the market, but it’s unclear which ones will stick around for the long haul, and which will be discarded as the novelty wears off. Today, mobile app marketing firm Fiksu is introducing a new product that will allow Apple Watch app developers to track adoption of Watch apps among early adopters, with the hopes of informing… Read More

  • Quip’s Subscription-Based Toothbrush Replacement Service (Yes, Really!) Raises Seed Funding

    Quip’s Subscription-Based Toothbrush Replacement Service (Yes, Really!) Raises Seed Funding

    Did you know you’re supposed to replace your toothbrush every three months? Apparently, this is actually the recommended time frame preferred by the ADA, but most consumers just wait until their bristles wear out, or it randomly occurs to them as they’re walking through the dental care aisle at their local store. A startup called Quip, showcasing its service here today at… Read More

  • Make Training Simple with HowFactory

    HowFactory Debuts A Better Way To Create Employee Training And Instruction Manuals

    A number of businesses today document their standard operating procedures and other employee training guides in order to more quickly get new workers up to speed. But today for many industries, those documents are created in Microsoft Word and stuck in a binder. A company called HowFactory, launching today at TechCrunch Disrupt NY 2015, believes it has a better way — especially for… Read More

  • Log In Securely with Cloudwear

    Cloudwear Introduces A New Way To Secure Online Accounts

    A company that has developed a new way to secure access to online accounts, Cloudwear, is launching today onstage at TechCrunch Disrupt NY. Backed by a team whose experience includes building cloud-based applications for Harvard, MIT and the U.S. Department of Defense, Cloudwear’s system enables companies to better determine a user’s location, then lock or grant access based on… Read More

  • Google+ Turns Users Into Content Curators With New “Collections” Feature

    Google+ Turns Users Into Content Curators With New “Collections” Feature

    Google+, the company’s social networking service that allows users to share posts and photos with family, friends and the broader public, has been sometimes criticized for being too much like competitor Facebook in terms of feature set. But today, Google+ is taking inspiration from another source: Pinterest. With the launch of a new “Collections” feature, users are now able… Read More

  • Health And Fitness Tracker MyFitnessPal Targets Power Users With Its First Paid Product

    Health And Fitness Tracker MyFitnessPal Targets Power Users With Its First Paid Product

    MyFitnessPal, a popular health and fitness tracking app that was snatched up by athletic apparel maker Under Armour earlier this year for $475 million, is today making its first move to a paid model by introducing a premium tier to its service aimed at power users. In particular, paying users will be able to customize their MyFitnessPal dashboard in order to better track the types of… Read More

  • Pinterest’s Head Of Partnerships Hints At Company’s “Aggressive Roadmap” For 2015

    Pinterest’s Head Of Partnerships Hints At Company’s “Aggressive Roadmap” For 2015

    Pinterest’s Head of Partnerships Joanne Bradford, spoke in more detail about the social network’s recently announced plans to open up to third-party developers at the TechCrunch Disrupt NY conference this morning and how it aims to make good on its multi-billion dollar valuation through a number of product launches, enhancements, and an expansion to new markets. The company has… Read More

  • Design Platform Canva Raises $6 Million, Expands To Businesses With “Canva For Work”

    Design Platform Canva Raises $6 Million, Expands To Businesses With “Canva For Work”

    Creating professional graphics is not a skill set that everyone has, but online design platform Canva wants to change that. In mid-2013, the company debuted a service that allows anyone to more easily create graphics, including slideshows, invitations, handouts, posters, infographics, Facebook Covers, cards, collages, blog graphics and more. Today the company will be able to further fuel… Read More

  • Retale, The App That Puts Weekly Store Circulars On Your Smartphone, Raises $12 Million

    Retale, The App That Puts Weekly Store Circulars On Your Smartphone, Raises $12 Million

    It used to be that when shoppers were interested in learning about the latest sales from their favorite local stores, they would turn to the printed circulars that came with their newspaper subscriptions. But in the mobile age, people aren’t relying on newspapers as much to get their daily news, and they’re not browsing through printed flyers to find out what’s on sale… Read More

  • Croissant Lets You Reserve A Seat At A Co-Working Space Or Coffee Shop Using iBeacons

    Croissant Lets You Reserve A Seat At A Co-Working Space Or Coffee Shop Using iBeacons

    Three co-founders from local deals startup Perqy — Dave Idell, Adam Chew and Nisha Garigan — met up this weekend at the TechCrunch Disrupt NY Hackathon to present their project, which uses iBeacons installed at local businesses, like coffee shops or co-working spaces, to allow customers to reserve a spot and then be automatically charged for the exact number of minutes they worked… Read More

  • Witness’s Live-Streaming App Is A Panic Button For The Smartphone Age

    Witness’s Live-Streaming App Is A Panic Button For The Smartphone Age

    What if live streaming, like those streams that run today on apps like Periscope or Meerkat, could be used to save lives? That’s the premise behind an app called Witness, which made its debut today at the TechCrunch Disrupt NY Hackathon. Built over the course of the weekend, developer Marinos Bernitsas demoed an app that immediately begins recording live audio and video as soon as you… Read More

  • IAC-Owned Ask.fm Acquires Recipe Network Foodily

    IAC-Owned Ask.fm Acquires Recipe Network Foodily

    IAC-owned social network Ask.fm has acquired the entire team behind recipe network Foodily, the companies are announcing today, which includes those focused on product, engineering and design. These nine team members will now be tasked with the continued development of Ask.fm’s Q&A platform, while the Foodily website and mobile app will be maintained by a separate division within IAC. Read More

  • Hobnob Lets You Create Personalized Event Invites To Send By Text

    Hobnob Lets You Create Personalized Event Invites To Send By Text

    There are a number of services today that allow you to create and send digital invitations to birthdays, parties and other events, where the invites themselves are sent out via email, social networks, or even by postal mail if you choose. But a new application called Hobnob, launching now, is designed instead to support invite delivery entirely via SMS and MMS. This means recipients will… Read More

  • Apple Confirms Tattoos Can Affect Apple Watch’s Heart Rate Sensor Readings

    Apple Confirms Tattoos Can Affect Apple Watch’s Heart Rate Sensor Readings

    Apple has updated its Apple Watch support documentation, confirming that the device may have issues when worn by users who have wrist tattoos. The changes were added following a series of reports from new Apple Watch owners who found that their tattoos seemed to interfere with the smartwatch’s ability to track their pulse, or cause other problems. Apple now says that permanent and… Read More

  • Tinder Sees Huge Jump In App Revenue Rankings, Courtesy Of Tinder Plus

    Tinder Sees Huge Jump In App Revenue Rankings, Courtesy Of Tinder Plus

    Dating app Tinder’s move into the subscription business seems to be paying off. According to remarks made by parent company IAC during its quarterly earnings reported this week, the company is pleased with Tinder’s penetration rates – it reached its current level of penetration quicker than IAC’s OkCupid did, in fact – and renewal rates are higher than any… Read More

  • Apple Invites Developers To Test Its New “App Analytics” Service

    Apple Invites Developers To Test Its New “App Analytics” Service

    Ahead of its annual WWDC developer conference in June, Apple has opened up beta access to a new mobile app analytics service aimed at iOS developers. Simply called “Apple’s App Analytics,” an announcement inviting developers to request early access to the service appeared today on the iTunes Connect developer portal. Those with an iTunes Connect account can also reach the… Read More

  • Google To Test Mobile-Optimized Web Pages In Indonesia

    Google To Test Mobile-Optimized Web Pages In Indonesia

    Google announced today that it will begin running tests of a new way to deliver search results to mobile users with slow connections. The company’s pilot trials will initially take place in Indonesia, a country where the Internet is playing a greater role in people’s lives – especially among younger users – but is still plagued by slow mobile connection speeds… Read More

  • Nielsen Will Begin Measuring Video Ads On Roku

    Nielsen Will Begin Measuring Video Ads On Roku

    In further proof of the rise of streaming video services and the cord-cutting trend in general, TV measurement firm Nielsen today said it would begin to track viewing data and audience demographics across Roku’s 10 million+ devices, including its media players and Roku TVs. The move is being heralded as an industry-first by the two firms, as it will allow advertisers to measure… Read More

  • Zero’s New Email App Can Help You Reach “Inbox Zero”

    Zero’s New Email App Can Help You Reach “Inbox Zero”

    A new mobile email application called Zero is launching today to help users power through their inboxes on the go to achieve the often sought-after state of “inbox zero.” Aimed at heavy email users who receive a lot of inbound email, an app that promises to speed up email processing by 30 percent or more sounds too good to be true. But while still far from perfect in its present… Read More

  • Mobile Action Raises $2 Million To Help App Makers Attract More Users

    Mobile Action Raises $2 Million To Help App Makers Attract More Users

    Getting apps discovered in an increasingly packed app store is a challenge. This is why a number of firms have launched services to help app publishers figure out how to better optimize their app’s search result ranking when users type in various keywords, as well as gain other competitive intelligence. One such firm, San Francisco-based Mobile Action, has now closed on $2 million in… Read More

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