Sarah Perez

Sarah Perez

Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software.

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  • The PGA Tour Gets Its First Over-The-Top Subscription Service

    The PGA Tour Gets Its First Over-The-Top Subscription Service

    It’s been a good week for cord-cutting sports fans. Word has it that CBS will live stream the Super Bowl commercials for the first time. Disney is considering its options for making ESPN a standalone service (well…maybe five years from now.) And now, golf fans are getting a digital subscription service of their own, with the debut of the PGA TOUR LIVE’s new online and… Read More

  • Snowball Debuts A “Priority Inbox” For Your Phone’s Notifications

    Snowball Debuts A “Priority Inbox” For Your Phone’s Notifications

    With a growing number of mobile applications available to download, and only a handful that see regular usage, push notifications have become one of the only ways for developers to grab users’ attention in order to get them to reopen their app and re-engage with their content. Unfortunately for app users, that means we’re often bombarded with notifications we don’t care about. Read More

  • Subway Teams Up With PayPal On Mobile Payments

    Subway Teams Up With PayPal On Mobile Payments

    Ordering your food or beverages by smartphone and then paying for it via an app is quickly becoming the new normal. Starbucks already allows for this across thousands of its stores in the U.S. Meanwhile, Burger King and Firehouse Subs announced integrations with MasterCard’s MasterPass digital payment solution just this week, and Taco Bell’s own mobile ordering solution is powered… Read More

  • Verizon Will Resell HBO NOW To Broadband Customers And Its Mobile Video Service Subscribers

    Verizon Will Resell HBO NOW To Broadband Customers And Its Mobile Video Service Subscribers

    HBO today announced its second deal with a pay TV provider, in this case Verizon*, to make its over-the-top streaming service HBO NOW available to broadband customers who don’t have a cable TV subscription. In addition, the terms of the deal also reference making HBO NOW available to Verizon’s other “digital platforms,” including its upcoming mobile video platform… Read More

  • Report: Recent App Store Algorithm Change Points To Crackdown On “Keyword Stuffing”

    Report: Recent App Store Algorithm Change Points To Crackdown On “Keyword Stuffing”

    Last week, we noted a recent change to the App Store’s algorithm, which appeared to have more heavily impacted iPad app developers, and ultimately resulted in ranking changes for some subset of app publishers. Now, we have more evidence that supports the theory that the recent changes to app rankings were actually an adjustment to the algorithm, as opposed to a glitch or a test on… Read More

  • Google Search Now Shows You When Local Businesses Are Busiest

    Google Search Now Shows You When Local Businesses Are Busiest

    Google Search got a small, but notable, update today that focuses on helping users determine when it’s the best time to visit a nearby business. After performing a search for a business on Google, then clicking the title to see details like its address, phone number and open hours, for example, Google will also now show you “popular times” for the business in question. Read More

  • Blogging Platform Medium Takes A Firmer Stance On Harassment And Revenge Porn

    Blogging Platform Medium Takes A Firmer Stance On Harassment And Revenge Porn

    It’s time to clean up the Internet, apparently. Blogging platform Medium this week joined Google and Microsoft, as well as other social platforms including Twitter, Facebook, and more recently Reddit, in taking a firmer stance on how it will handle online harassment, including the posting of confidential and personal information and revenge porn. Read More

  • Twitter’s Periscope Now Lets You Mute Users, Watch Live On Mac Via iOS 8 Handoff

    Twitter’s Periscope Now Lets You Mute Users, Watch Live On Mac Via iOS 8 Handoff

    One of the biggest problems with the Twitter-owned live streaming app Periscope from day one has been its notification system. While push notifications are a useful way to immediately discover which broadcasters you follow have just started a live stream so you can tune in and join in real time, its lack of granular controls meant users were faced with what could often be a deluge of alerts. Read More

  • Ebay Closes Delivery Service EBay Now, Will Also Shut Down Its Fashion, Motors & Valet Apps

    Ebay Closes Delivery Service EBay Now, Will Also Shut Down Its Fashion, Motors & Valet Apps

    Following its split from PayPal last week, eBay announced this morning it’s closing down a number of standalone mobile applications, including eBay Valet, eBay Fashion and eBay Motors, and is retiring its on-demand delivery service eBay Now. On the latter item, the company says that eBay Now was “always intended” as a pilot program, and while it saw encouraging results, it… Read More

  • Google AdSense Publishers Must Now Obtain EU Visitors’ Consent Before Collecting Data

    Google AdSense Publishers Must Now Obtain EU Visitors’ Consent Before Collecting Data

    Google has announced a change to its user consent policy which will affect website publishers using Google products and services, including Google AdSense, DoubleClick for Publishers and DoubleClick Ad Exchange, as well as whose sites or apps have visitors arriving from the European Union. Under the new policy, publishers will have to obtain EU end users’ consent before storing or… Read More

  • Pandora’s “Sponsored Listening” Ad Format Exits Beta, Offering Mobile App Users An Hour Of Uninterrupted Listening

    Pandora’s “Sponsored Listening” Ad Format Exits Beta, Offering Mobile App Users An Hour Of Uninterrupted Listening

    Following the arrival of stronger-than-expected earnings last week, radio service Pandora this morning announced the expansion of its “Sponsored Listening” ad product, which is now being made available to all advertisers. The product, which was first introduced this past fall, was said previously to be scheduled for a launch in the second half of 2015. Instead of more… Read More

  • Does Ringly Have A Place In An Apple Watch World?

    Does Ringly Have A Place In An Apple Watch World?

    The first thing I thought when I opened my Ringly box was that it smelled. Bad. Like electronics that had caught on fire and were then put out in some sort of chemical bath. But the company told me that the ring I received (an early review unit sent to reporters) was part of a bad “beta batch.” More recently, they replaced it with another. It didn’t smell nearly as bad. Read More

  • Palantir Raises $450 Million, Now Valued At $20 Billion

    Palantir Raises $450 Million, Now Valued At $20 Billion

    Palantir, the makers of a data analytics platform used by government agencies, law enforcement, as well as financial, insurance, retail and healthcare industries, has confirmed by way of an SEC filing that it has raised an additional $450 million in a new round of funding. The filing indicates the company had offered $500 million in stock, which means $50 million more could still be in the works. Read More

  • Apple Adjusts Its App Store Algorithm, Impacting Some iPad Developers

    Apple Adjusts Its App Store Algorithm, Impacting Some iPad Developers

    To keep the playing field level and fair for all app developers, Apple on occasion changes the way its App Store ranking algorithm works, the fallout of which can impact developers’ standings in the App Store charts, which ultimately can impact their visibility, downloads, and revenue. Around a week ago, it appears that Apple yet again tweaked the way its rankings worked, but this… Read More

  • Ibotta’s New Shopping List Finds Cash Back And Rebates As You Add Items

    Ibotta’s New Shopping List Finds Cash Back And Rebates As You Add Items

    Mobile savings app Ibotta, which got its start by targeting millennial shoppers who no longer seek out and clip paper coupons, has been working to re-think the role smartphones can play when it comes to shopping in the offline world. To date, that’s largely involved submitting receipts and scanning barcodes in order to save on in-store purchases, including those from grocery stores. Now… Read More

  • Dmail Makes Your Gmail Messages Self-Destruct

    Dmail Makes Your Gmail Messages Self-Destruct

    Have you ever regretted sending an email, and wished you could take it back? Or maybe you’ve worried about sending confidential information over email – especially after seeing the damage a large-scale email hack can cause, like the one that hit Sony Pictures last year? A new “self-destructing” email service called Dmail aims to eliminate these concerns with the… Read More

  • Flickr Brings Back Its “Pro” Subscription Plan

    Flickr Brings Back Its “Pro” Subscription Plan

    Flickr announced today it’s bringing back its “Pro” subscription plan aimed at power users of Yahoo’s photo-sharing service, which will introduce a variety of new features, including access to improved analytics, software discounts, and more, as well as allow for an ad-free experience. Pro users will also again receive a “Pro” badge highlighted on their… Read More

  • Google Brings Its 360-Degree Movies App, Spotlight Stories, To iOS

    Google Brings Its 360-Degree Movies App, Spotlight Stories, To iOS

    Google Spotlight Stories, a mobile app featuring immersive, 360-degree animated films originally developed by Motorola ahead of its 2011 Google acquisition, has now made its way to iOS devices. The app had been available on Android phones since fall 2013, when Google first introduced the new mobile storytelling format to consumers. Read More

  • Picasa Desktop Users Prompted To Move To Google Photos Backup Instead

    Picasa Desktop Users Prompted To Move To Google Photos Backup Instead

    As part of the transition to Google’s new photo hosting and sharing service, Google Photos, launched this May, users of Google’s older Picasa desktop software are now being prompted to upgrade to Google Photos Backup for saving their images to Google’s cloud storage. The change could signal the beginning of a plan to migrate Picasa users over to the newer Google Photos… Read More

  • Netflix Upgrades Its TV Apps To Save You A Few Clicks

    Netflix Upgrades Its TV Apps To Save You A Few Clicks

    Netflix announced today that it’s now rolling out its first major update to its TV applications since late 2013. Unlike last month’s upgrade to the Netflix website, however, the TV app experience isn’t really getting a significant overall, but rather just a small tweak. Now, when you select a title you want to watch, it will immediately resume or start playing while… Read More

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