Sarah Perez

Sarah Perez

Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software.

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  • IAC-Owned Ask.fm Acquires Recipe Network Foodily

    IAC-Owned Ask.fm Acquires Recipe Network Foodily

    IAC-owned social network Ask.fm has acquired the entire team behind recipe network Foodily, the companies are announcing today, which includes those focused on product, engineering and design. These nine team members will now be tasked with the continued development of Ask.fm’s Q&A platform, while the Foodily website and mobile app will be maintained by a separate division within IAC. Read More

  • Hobnob Lets You Create Personalized Event Invites To Send By Text

    Hobnob Lets You Create Personalized Event Invites To Send By Text

    There are a number of services today that allow you to create and send digital invitations to birthdays, parties and other events, where the invites themselves are sent out via email, social networks, or even by postal mail if you choose. But a new application called Hobnob, launching now, is designed instead to support invite delivery entirely via SMS and MMS. This means recipients will… Read More

  • Apple Confirms Tattoos Can Affect Apple Watch’s Heart Rate Sensor Readings

    Apple Confirms Tattoos Can Affect Apple Watch’s Heart Rate Sensor Readings

    Apple has updated its Apple Watch support documentation, confirming that the device may have issues when worn by users who have wrist tattoos. The changes were added following a series of reports from new Apple Watch owners who found that their tattoos seemed to interfere with the smartwatch’s ability to track their pulse, or cause other problems. Apple now says that permanent and… Read More

  • Tinder Sees Huge Jump In App Revenue Rankings, Courtesy Of Tinder Plus

    Tinder Sees Huge Jump In App Revenue Rankings, Courtesy Of Tinder Plus

    Dating app Tinder’s move into the subscription business seems to be paying off. According to remarks made by parent company IAC during its quarterly earnings reported this week, the company is pleased with Tinder’s penetration rates – it reached its current level of penetration quicker than IAC’s OkCupid did, in fact – and renewal rates are higher than any… Read More

  • Apple Invites Developers To Test Its New “App Analytics” Service

    Apple Invites Developers To Test Its New “App Analytics” Service

    Ahead of its annual WWDC developer conference in June, Apple has opened up beta access to a new mobile app analytics service aimed at iOS developers. Simply called “Apple’s App Analytics,” an announcement inviting developers to request early access to the service appeared today on the iTunes Connect developer portal. Those with an iTunes Connect account can also reach the… Read More

  • Google To Test Mobile-Optimized Web Pages In Indonesia

    Google To Test Mobile-Optimized Web Pages In Indonesia

    Google announced today that it will begin running tests of a new way to deliver search results to mobile users with slow connections. The company’s pilot trials will initially take place in Indonesia, a country where the Internet is playing a greater role in people’s lives – especially among younger users – but is still plagued by slow mobile connection speeds… Read More

  • Nielsen Will Begin Measuring Video Ads On Roku

    Nielsen Will Begin Measuring Video Ads On Roku

    In further proof of the rise of streaming video services and the cord-cutting trend in general, TV measurement firm Nielsen today said it would begin to track viewing data and audience demographics across Roku’s 10 million+ devices, including its media players and Roku TVs. The move is being heralded as an industry-first by the two firms, as it will allow advertisers to measure… Read More

  • Zero’s New Email App Can Help You Reach “Inbox Zero”

    Zero’s New Email App Can Help You Reach “Inbox Zero”

    A new mobile email application called Zero is launching today to help users power through their inboxes on the go to achieve the often sought-after state of “inbox zero.” Aimed at heavy email users who receive a lot of inbound email, an app that promises to speed up email processing by 30 percent or more sounds too good to be true. But while still far from perfect in its present… Read More

  • Mobile Action Raises $2 Million To Help App Makers Attract More Users

    Mobile Action Raises $2 Million To Help App Makers Attract More Users

    Getting apps discovered in an increasingly packed app store is a challenge. This is why a number of firms have launched services to help app publishers figure out how to better optimize their app’s search result ranking when users type in various keywords, as well as gain other competitive intelligence. One such firm, San Francisco-based Mobile Action, has now closed on $2 million in… Read More

  • Evernote’s New Pricing Includes A Cheaper, Middle Tier And A Pricier Top Plan

    Evernote’s New Pricing Includes A Cheaper, Middle Tier And A Pricier Top Plan

    As promised late last year, Evernote today has rolled out new pricing plans for its note-taking service in order to introduce a more affordable, middle tier that now falls in between the company’s free option and the full-featured premium plan, which is now $5.99 per month, up from the earlier $5 per month. The new plans, Basic, Evernote Plus and Evernote Premium, are differentiated… Read More

  • Wire, The Communications App Backed By Skype’s Co-Founder, Arrives On The Web

    Wire, The Communications App Backed By Skype’s Co-Founder, Arrives On The Web

    Wire, the communications app backed by Skype co-founder Janus Friis which launched late last year, is now expanding its service to the web with the launch of Wire for Web. Envisioned as a modern-day take on Skype, had it been built today, the new addition to Wire will allow users on Chrome, Firefox and Opera web browsers to both make and receive calls, while IE and Safari users will only be… Read More

  • Hulu Scores Streaming Rights To “Seinfeld,” Signs AMC Deal

    Hulu Scores Streaming Rights To “Seinfeld,” Signs AMC Deal

    Hulu has made another aggressive move to expand the content selection on its streaming service with the announcement today that is has acquired the exclusive streaming rights to “Seinfeld” from Sony Pictures TV, a deal reportedly valued at $180 million for all 180 episodes of the popular NBC comedy. The company also scored a deal with AMC Networks, and revealed its new line-up… Read More

  • Instagram Launches @Music, Its First Official Content Vertical

    Instagram Launches @Music, Its First Official Content Vertical

    Instagram today announced the launch of a new official community on its service dedicated to music and musicians that will live under the handle @music. This marks the first time the company has created a dedicated account devoted to a single subject, explains the Facebook-owned social network in a blog post out this morning. The idea for the new community was sparked by activity on… Read More

  • Cablevision Becomes First Pay TV Provider To Resell Hulu’s Service

    Cablevision Becomes First Pay TV Provider To Resell Hulu’s Service

    Cablevision today announced it would begin offering the Hulu Plus subscription service to its broadband customers, making it the first time Hulu has ever established a deal with a traditional pay TV provider to resell its streaming service. The move comes shortly after Cablevision also became the first pay TV provider to sell access to HBO NOW, the network’s new, over-the-top service… Read More

  • Fetch Lets You Buy, Book Or Schedule Anything From Your Apple Watch

    Fetch Lets You Buy, Book Or Schedule Anything From Your Apple Watch

    A number of startups, including Magic, Operator and GoButler, are focusing on fulfilling customers’ commerce-related requests which are sent in via mobile app or SMS requests. But today, rival mobile shopping assistant Fetch is tackling a new platform with the release of its Apple Watch app. Now more of a mobile “concierge,” Fetch will allow Watch owners to order any… Read More

  • PayPal Brings Its Instant Checkout Service “One Touch” Across The Web

    PayPal Brings Its Instant Checkout Service “One Touch” Across The Web

    PayPal is rolling out seamless, one-touch payments across the web, allowing customers to checkout from a merchant’s website without having to enter in their user ID and password again. The system, called One Touch for Web, is an expansion of PayPal’s earlier efforts on mobile. Last fall, the company announced the general availability of One Touch mobile payments at… Read More

  • Amazon’s Digital Distribution Platform Whispercast Updated To Include Better Admin Tools, Premium Support

    Amazon’s Digital Distribution Platform Whispercast Updated To Include Better Admin Tools, Premium Support

    Amazon is today updating Whispercast, its self-service platform that allows schools and other organizations the ability to deliver digital content including books, textbooks and apps to Kindle e-readers, Fire tablets and Kindle apps on other platforms. With the release of Whispercast 3.0, the company is making it easier for schools to both get set up on the Whispercast system, as well as… Read More

  • Loop Commerce Raises $16 Million For Its “E-Gifting” Checkout Service For Online Retailers

    Loop Commerce Raises $16 Million For Its “E-Gifting” Checkout Service For Online Retailers

    Loop Commerce, a company that has developed an alternative checkout technology for e-commerce sites that allows customers to more easily buy gifts for friends without having to worry with product details like size or color – or even recipients’ shipping addresses – is today announcing an additional $16 million in new funding. The round, co-led by Houzz, Chegg, and Audible… Read More

  • SwiftKey Debuts “Clarity,” An Experimental Keyboard Featuring Multi-Word Autocorrect

    SwiftKey Debuts “Clarity,” An Experimental Keyboard Featuring Multi-Word Autocorrect

    SwiftKey, the makers of one of the more popular third-party keyboard applications for Android, and more recently, iOS, is out today with a new product – an “experimental” mobile keyboard app it’s calling Clarity. While SwiftKey’s flagship product is a predictive keyboard that adapts to the way you type in order to smartly suggest words you can select with a tap… Read More

  • ESPN Sues Verizon Over Its TV Packages Aimed At Cord Cutters

    ESPN Sues Verizon Over Its TV Packages Aimed At Cord Cutters

    Verizon has apparently hit a snag with regard to its efforts aimed at cord cutters. The cable TV provider recently introduced a way to purchase TV channel packages via à la carte bundles. But today, ESPN filed a breach-of-contract lawsuit against Verizon, arguing that Verizon’s move to break out ESPN’s channels into a separate sports tier that isn’t a part of the core package… Read More

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