Sarah Perez

Sarah Perez
Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software. CrunchBase profile →

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Latest from Sarah Perez

  • Facebook’s New Mini News Feed Shows Up for More Users

    Facebook’s New Mini News Feed Shows Up for More Users

    Last week, we reported on several Facebook design changes including updates to Facebook Chat and a revamped sidebar. Today, it looks like the new “mini” News Feed is in the processing of rolling out to more users. Tips are starting to roll in of a revamped Facebook, which includes a miniature real-time News Feed on the right side of the page. In some cases, this feed is labeled… Read More

  • SocMetrics Questions Google+’s Mainstream Reach

    SocMetrics Questions Google+’s Mainstream Reach

    A few days ago, traffic analysis firm Experian Hitwise shared the results of a study of over 10 million online users, and concluded from its findings that Google’s new social network, Google+, was headed into mainstream territory. While not entirely disputing that data, social media monitoring firm SocMetrics, comes to a slightly different conclusion today by examining one particular… Read More

  • Google Hires Silicon Valley Tech Blogger Louis Gray as Google+ Evangelist

    Google Hires Silicon Valley Tech Blogger Louis Gray as Google+ Evangelist

    Notable Silicon Valley tech blogger and startup consultant Louis Gray is finally turning his passion for Google’s products and services into a career. Gray has just accepted the position of Product Marketing Manager on the Google+ team, an evangelist role involving the promotion of Google’s new Facebook competitor, Google+. The role is loosely defined, but will involve working… Read More

  • Microsoft Confirms Windows 8 App Store

    Microsoft Confirms Windows 8 App Store

    Steven Sinofsky, President of the Windows Division at Microsoft, has officially confirmed (somewhat subtly) that the upcoming Windows 8 operating system will indeed have an app store. The news was mentioned via a new blog post over on MSDN, where Sinofsky listed the numerous teams which will be contributing to Windows 8’s development. At the top of the list? A team called “App… Read More

  • Citi and Best Buy Launch Mobile Rewards App

    Citi and Best Buy Launch Mobile Rewards App

    Citi and Best Buy have teamed up to launch a mobile rewards application for iPhone and Android devices. The “Citi ThankYou Rewards” app ties together Best Buy’s inventory systems with Citi’s “ThankYou” Rewards program, a service which allows Citi customers to earn points by using their Citi credit card or performing other banking-related activities. Now… Read More

  • Chatterfly Launches Mobile Digital Loyalty App

    Chatterfly Launches Mobile Digital Loyalty App

    Digital loyalty startup Chatterfly today launched its new rewards program for businesses and consumers in the form of a smartphone application for iPhone and Android. Like similar startups, including the now Google-owned Punchd, Chatterfly aims to replace the paper loyalty card with a more modern, digital version. But Chatterfly isn’t only focused on making businesses’… Read More

  • Ford to Sell Solar Panel System Alongside Electric Cars

    Ford to Sell Solar Panel System Alongside Electric Cars

    Ford Motor Company is teaming up with San Jose-based solar panel maker SunPower to offer a rooftop solar system option which will be sold alongside the upcoming Ford Focus EV. The “Drive Green for Life” program, as it’s being called, involves mounting solar panels on a customer’s home. These panels wouldn’t be used just to charge the Focus itself, however. Read More

  • Google Pushes for Greener Buildings, Leads by Example

    Google Pushes for Greener Buildings, Leads by Example

    Google has taken to its public blog this morning to talk about the company’s focus on building greener, more sustainable workplaces for its employees. The company is involved in several green initiatives, including energy and water audits, the use of green building materials, and competitive programs that pit teams against each other to become the greener office. In addition, Google… Read More

  • Skype Launches New Wi-Fi Finder for iOS

    Skype Launches New Wi-Fi Finder for iOS

    Skype just launched a new iOS application that lets users locate Wi-Fi hotspots where they can pay for access using Skype Credit. It currently supports over 1 million hotspots worldwide, including those found in hotels, airports, train stations, convention centers, bars and restaurants.  The advantage of using this app over buying a voucher directly with the hotspot service provider is that… Read More

  • MileWise Launches Search Engine for Frequent Fliers

    MileWise Launches Search Engine for Frequent Fliers

    MileWise is a new search engine designed for frequent fliers that helps you find flights you can pay for using cash, airline miles or hotel and credit card points. The startup lets users track their air miles and rewards programs points in one single interface, then leverages that information to suggest which flights offer the most value. Unlike on other flight search engines where flights can… Read More

  • Mobile Users Eager to Offer Their Location in Exchange for Better Content & Deals

    Mobile Users Eager to Offer Their Location in Exchange for Better Content & Deals

    According to a new report from location-based media company JiWire, 53% of the “on-the-go” U.S. audience is willing to exchange their location in exchange for more relevant content and better information, including mobile deals. In the group of mobile consumers under the age of 34, the percentage is even greater: 60% are willing to trade their location for information. And in the U.K. Read More

  • Renewable Energy Consumption Tops Nuclear for First Time

    Renewable Energy Consumption Tops Nuclear for First Time

    According to a new report from the U.S. Energy Information Administration (EIA), the consumption of energy from renewable sources recently topped both the current and the historical consumption levels for nuclear energy. The shift was immediately caused by nuclear outages that coincided with the high-water season for hydropower generation. But there’s a long-term upward trend in… Read More

  • What iOS & Android Gamers Actually Spend Money On

    What iOS & Android Gamers Actually Spend Money On

    After analyzing a data set of over 57 million purchases across both the Android and iOS platforms, analytics firm Flurry discovered that mobile gamers appear to be spending the majority of their money on “consumable” virtual goods. That is, virtual goods that are depleted when used, like a a set of grenades in a war game, or a fertilizer that helps crops grow faster in a… Read More

  • Groupchat.tv Brings a Google Hangouts-Like Experience to Facebook

    Groupchat.tv Brings a Google Hangouts-Like Experience to Facebook

    Groupchat.tv is a new Facebook application that brings a Google Hangouts-like group video chatting experience to Facebook. The app was created over the course of the weekend, during the HAPI hackathon in San Francisco, by the same folks who run e-commerce site TinyPay.me. And here’s the crazy part – Groupchat.tv supports up to 50 video streams at the same time! Read More

  • Audio Magazine Shuffler.fm Gets Big Update, Gives Us Sneak Peek at iPad App

    Audio Magazine Shuffler.fm Gets Big Update, Gives Us Sneak Peek at iPad App

    Shuffler.fm, an online Web application for music discovery, received a major update today. Now users can play mixes of their favorite blogs, browse the Web’s most popular songs and artists, create personalized channels and more. But what has us even more excited is the upcoming Shuffler.fm iPad application, which provides a visual way to explore new music, optimized for the… Read More

  • BuyWithMe Buys New York City’s Scoop St.

    BuyWithMe Buys New York City’s Scoop St.

    Groupon rival BuyWithMe has acquired Scoop St., a social commerce company focused on the New York City market. Scoop St. was founded in 2009 and grew organically in the group buying space, using a model similar to Groupon. On Scoop St., one-time deals, called “Scoops,” were only made available when a large enough group of people were interested. The company also introduced… Read More

  • New Android Malware Hides as Google+ App, Answers Calls for You

    New Android Malware Hides as Google+ App, Answers Calls for You

    Security researchers at Trend Micro have discovered a new mobile malware application on Android that disguises itself as a Google+ app. The app has the capability to record phone calls, as well as gather the GPS location of the handset, the text messages and the call logs, all of which are sent off to remote servers. The app installs itself on Android devices under the guise of being a… Read More

  • IAB Calls on ICANN to Withdraw Controversial Plan for New Top-Level Domains

    IAB Calls on ICANN to Withdraw Controversial Plan for New Top-Level Domains

    The Internet Advertising Bureau (IAB) is today calling on the Internet Corporation for Assigned Names and Numbers (ICANN) to withdraw its controversial plan for new top-level domains. ICANN’s plan would significantly expand Top-Level Domains, allowing companies and brands to register just about any word they want as a top level domain (TLD). That means in addition to traditional TLDs… Read More

  • Google / Motorola Deal Doesn’t Guarantee a “Nexus Droid”

    Google / Motorola Deal Doesn’t Guarantee a “Nexus Droid”

    One of the burning questions we all have after hearing this morning’s news of Google’s $12.5 billion bid for Motorola Mobility is: what does this mean for the next Nexus device? Will Google leverage its acquisition to build Android phones that look and function exactly how Google wants them to, a move that would postion the company to compete more directly with Apple? Or will… Read More

  • Amazon Launches New iPhone App for College Students

    Amazon Launches New iPhone App for College Students

    Just in time for back-to-school season, Amazon has launched a new iPhone application targeted towards students. With the “Amazon Student” app, college students can perform instant price checks on textbooks and other items, keep lists of items they want to buy, and post used textbooks, games, movies, or gadgets for trade-in. Read More