Sarah Perez

Sarah Perez
Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software. CrunchBase profile →

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  • Local Business Data Provider Locu Raises Seed Round

    Local Business Data Provider Locu Raises Seed Round

    Locu, a data-focused startup founded by MIT graduates and computer science researchers, is closing a seed round of over $600,000 from East and West coast investors, including Factual founder Gil Elbaz, Google’s Bruno Bowden, Cloudera founder Jeff Hammerbacher, Hubspot’s Dharmesh Shah, Twitter VP of Engineering Michael Abbott, Facebook co-founder Andrew McCollum, MIT’s… Read More

  • Incentivized Installs Not All Bad, Says New Study…But Consider The Source

    Incentivized Installs Not All Bad, Says New Study…But Consider The Source

    Mobile users acquired through “incentivized” installs can be valuable, according to a new study, if managed properly. The term refers to users who download a mobile application in exchange for something else – usually in-game virtual currency or goods. Traditionally, these sorts of users are thought of as somewhat disposable, simply serving as a way to boost an… Read More

  • Google Offers Expands to Austin, Boston, D.C., Denver And Seattle

    Google Offers Expands to Austin, Boston, D.C., Denver And Seattle

    After its debut in June of this year, Google’s deals service Google Offers is now expanding to five more cities: Austin, Boston, D.C., Denver and Seattle. It’s already up-and-running in the original test market of Portland, plus the Bay Area and New York City. As of today, each of the new cities has at least one offer available, including those for local restaurants, retail… Read More

  • Google Now Lets You Export Google Voice Data

    Google Now Lets You Export Google Voice Data

    Google Takeout, the recently launched “data liberation” service that lets you export files, photos and data from Google services like Picasa and Buzz, now includes support for Google Voice. With the update, users of Google’s Internet-telephony service Google Voice are able to export call history, voicemail messages, greetings, call recordings, phone numbers and text messages. Read More

  • Spanning Adds Gmail Backup To Its Google Apps Backup Service

    Spanning Adds Gmail Backup To Its Google Apps Backup Service

    Austin, Texas-based startup Spanning launched a new version of its Google Apps backup service today, which now includes business-grade backup for Gmail. Previously, the company provided backup for other Google Apps products, including Google Calendar, Docs, and Contacts, but, says, Spanning Cloud Apps founder and CEO Charlie Wood, “Gmail backup has been, by far, the most requested… Read More

  • Wibbitz Raises Seed Funding To Turn Articles Into Video Summaries

    Wibbitz Raises Seed Funding To Turn Articles Into Video Summaries

    Wibbitz, a new service that functions as sort of a “play button” for the Web, has just raised a seed round of approximately half a million. The service is similar to former TechCrunch Disrupt winner Qwiki, in that it, too, automatically generates videos on the fly using the content found on a given website. But unlike Qwiki, Wibbitz is positioned as a tool designed specifically… Read More

  • Google+ API Launch Still Months Away

    Google+ API Launch Still Months Away

    Developers anxiously awaiting the Google+ API (application programming interface) will have to wait a little while longer, we’re told. Although Google is hard at work on building the tools which would enable developers to build third-party applications for the new social networking service from the search giant, the API’s launch is still “months” away, putting its… Read More

  • New Startup JPEGmini Reduces Photos’ Size, Not Their Quality

    New Startup JPEGmini Reduces Photos’ Size, Not Their Quality

    Photographers, take note. A startup called JPEGmini is introducing a new photo compression technology for JPEG photos which reduces the overall file size (by up to 5 times), while preserving the photo’s quality and resolution. The technology is designed specifically with the Web in mind, as more photographers, both amateur and professional, use online storage for photo archival purposes. Read More

  • Chicago-Based Bidmyway Launches Hyperlocal Mobile Deals App

    Chicago-Based Bidmyway Launches Hyperlocal Mobile Deals App

    Bidmyway is a newly launched local deals app operating in the Chicago market. As opposed to being a deals aggregator for more popular brands like Groupon or Living Social, the app offers exclusive deals made with local merchants. What’s unique about Bidmyway is its interface and how the deals are presented to end users. Consumers “dial up” local deals using a click wheel… Read More

  • Instagram Adds 50 Million Photos In August, Now Over 200 Million Total

    Instagram Adds 50 Million Photos In August, Now Over 200 Million Total

    Instagram is growing like crazy. In June, we noted when the service hit the 5 million user milestone, with 95 million photos uploaded. At the beginning of August, Instagram hit 150 million photos. And now the service has surpassed yet another milestone: 200 million photos. Given that our last measurement was at the beginning of August, and the site is now well beyond 200M, that means… Read More

  • Amazon.com’s Big Redesign Is Arriving Soon For All

    Amazon.com’s Big Redesign Is Arriving Soon For All

    For days, our inboxes have been filled with tips and screenshots about Amazon.com’s redesign, which offers a cleaned up Amazon homepage, without the old site’s iconic blue and orange navigation. Instead, the new site features a much bigger search bar, bigger buttons, and less clutter – all changes that practically scream “tablet-optimized!” The changes, of… Read More

  • Google Abandons “Maps API For Flash”

    Google Abandons “Maps API For Flash”

    In more news of Flash’s impending decline, Google is announcing that it’s “deprecating” the Google Maps API (application programming interface) for Flash. This API previously allowed developers to add Google Maps functionality within their Flash-based applications. However, as of today, use of the API is limited, says Google, with only a small number of applications… Read More

  • PhotoAppLink Ties iPhone Photo Apps Together, Makes Multi-App Editing Simple

    PhotoAppLink Ties iPhone Photo Apps Together, Makes Multi-App Editing Simple

    Several iPhone app developers have teamed up to launch PhotoAppLink, a new open source initiative that aims to simplify photo editing by tying multiple photo-editing apps together. As you know, there are an incredible number of photo editing apps in iTunes today, and often, each especially excels in one particular area. For example, converting photos to black and white, cropping, compositing… Read More

  • Nike Apologizes For Nike+ Issues, Promises Fixes, New Platform Soon

    Nike Apologizes For Nike+ Issues, Promises Fixes, New Platform Soon

    Jayme Martin, VP and GM of Nike Running, has emailed a letter to Nike+ users, apologizing for the platform’s performance over the past few months. He says that Nike is aware of a number of issues that have been affecting its users, including problems logging in, syncing devices, sharing runs and editing profiles. “Just like you, we hold ourselves to incredibly high… Read More

  • Simple Energy And San Diego Gas & Electric Team Up To Encourage Conservation Through Gaming

    Simple Energy And San Diego Gas & Electric Team Up To Encourage Conservation Through Gaming

    2011 Boulder TechStars graduate Simple Energy is teaming up with San Diego Gas and Electric (SDG&E) to help the utility engage its customers in energy conservation efforts. To accomplish this, Simple Energy is running an energy saver contest that offers a social gaming experience with real-world rewards. Read More

  • Newly Launched IM+ Video Lets You Video Chat With Facebook Friends

    Newly Launched IM+ Video Lets You Video Chat With Facebook Friends

    SHAPE Services, makers of the popular, cross-platform IM+ mobile instant messaging applications, is today launching its first video chatting app: IM+ Video. The new app, available here on iTunes, lets you video and voice call with your Facebook friends – and not just those using IM+. Read More

  • Pogoplug Debuts New Hardware For Streaming To Mobile Devices

    Pogoplug Debuts New Hardware For Streaming To Mobile Devices

    Cloud Engines, Inc., makers of the Pogoplug line of devices and accompanying software, are launching a new hardware product today called Pogoplug Mobile. The device works like the company’s current Pogoplug product – you attach your hard drive or drives, plug it into your router and instantly have your own personal cloud. In short, it’s like a NAS (network-attached storage)… Read More

  • Appsfire Announces Open Source UDID Replacement For iOS: OpenUDID

    Appsfire Announces Open Source UDID Replacement For iOS: OpenUDID

    Appsfire, a mobile application marketing platform, is introducing its own solution for the issue created by Apple’s decision to phase out developer access to the UDID (unique device identifier) on iOS devices. It’s called OpenUDID. As you may have guessed by the name, this is an open source UDID initiative. In other words, it’s an attempt at creating a non-proprietary… Read More

  • Strobe Launches Game-Changing HTML5 App Platform

    Strobe Launches Game-Changing HTML5 App Platform

    Today, Strobe Inc. is launching a new platform that helps developers build HTML5-based Web applications for desktops, smartphones and tablets, and centrally manage them from a single interface. The launch is a major leap forward in HTML5 app development. From one interface, teams can manage code (both test code and production code), configure the app’s deployment across platforms… Read More

  • Bitdefender Launches Anti-Malware Protection For Twitter

    Bitdefender Launches Anti-Malware Protection For Twitter

    “Did you see this photo of you?” “Look on your face in this pix is priceless!” “LMAO this video of you is funny!”  If you’re a regular Twitter user, you’ve probably see tweets like those come through as @replies or direct messages at some point. And you probably know not to click on the accompanying link. After all, there is no picture of you… Read More