Sarah Perez

Sarah Perez
Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software. CrunchBase profile →

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  • Amazon.com’s Big Redesign Is Arriving Soon For All

    Amazon.com’s Big Redesign Is Arriving Soon For All

    For days, our inboxes have been filled with tips and screenshots about Amazon.com’s redesign, which offers a cleaned up Amazon homepage, without the old site’s iconic blue and orange navigation. Instead, the new site features a much bigger search bar, bigger buttons, and less clutter – all changes that practically scream “tablet-optimized!” The changes, of… Read More

  • Google Abandons “Maps API For Flash”

    Google Abandons “Maps API For Flash”

    In more news of Flash’s impending decline, Google is announcing that it’s “deprecating” the Google Maps API (application programming interface) for Flash. This API previously allowed developers to add Google Maps functionality within their Flash-based applications. However, as of today, use of the API is limited, says Google, with only a small number of applications… Read More

  • PhotoAppLink Ties iPhone Photo Apps Together, Makes Multi-App Editing Simple

    PhotoAppLink Ties iPhone Photo Apps Together, Makes Multi-App Editing Simple

    Several iPhone app developers have teamed up to launch PhotoAppLink, a new open source initiative that aims to simplify photo editing by tying multiple photo-editing apps together. As you know, there are an incredible number of photo editing apps in iTunes today, and often, each especially excels in one particular area. For example, converting photos to black and white, cropping, compositing… Read More

  • Nike Apologizes For Nike+ Issues, Promises Fixes, New Platform Soon

    Nike Apologizes For Nike+ Issues, Promises Fixes, New Platform Soon

    Jayme Martin, VP and GM of Nike Running, has emailed a letter to Nike+ users, apologizing for the platform’s performance over the past few months. He says that Nike is aware of a number of issues that have been affecting its users, including problems logging in, syncing devices, sharing runs and editing profiles. “Just like you, we hold ourselves to incredibly high… Read More

  • Simple Energy And San Diego Gas & Electric Team Up To Encourage Conservation Through Gaming

    Simple Energy And San Diego Gas & Electric Team Up To Encourage Conservation Through Gaming

    2011 Boulder TechStars graduate Simple Energy is teaming up with San Diego Gas and Electric (SDG&E) to help the utility engage its customers in energy conservation efforts. To accomplish this, Simple Energy is running an energy saver contest that offers a social gaming experience with real-world rewards. Read More

  • Newly Launched IM+ Video Lets You Video Chat With Facebook Friends

    Newly Launched IM+ Video Lets You Video Chat With Facebook Friends

    SHAPE Services, makers of the popular, cross-platform IM+ mobile instant messaging applications, is today launching its first video chatting app: IM+ Video. The new app, available here on iTunes, lets you video and voice call with your Facebook friends – and not just those using IM+. Read More

  • Pogoplug Debuts New Hardware For Streaming To Mobile Devices

    Pogoplug Debuts New Hardware For Streaming To Mobile Devices

    Cloud Engines, Inc., makers of the Pogoplug line of devices and accompanying software, are launching a new hardware product today called Pogoplug Mobile. The device works like the company’s current Pogoplug product – you attach your hard drive or drives, plug it into your router and instantly have your own personal cloud. In short, it’s like a NAS (network-attached storage)… Read More

  • Appsfire Announces Open Source UDID Replacement For iOS: OpenUDID

    Appsfire Announces Open Source UDID Replacement For iOS: OpenUDID

    Appsfire, a mobile application marketing platform, is introducing its own solution for the issue created by Apple’s decision to phase out developer access to the UDID (unique device identifier) on iOS devices. It’s called OpenUDID. As you may have guessed by the name, this is an open source UDID initiative. In other words, it’s an attempt at creating a non-proprietary… Read More

  • Strobe Launches Game-Changing HTML5 App Platform

    Strobe Launches Game-Changing HTML5 App Platform

    Today, Strobe Inc. is launching a new platform that helps developers build HTML5-based Web applications for desktops, smartphones and tablets, and centrally manage them from a single interface. The launch is a major leap forward in HTML5 app development. From one interface, teams can manage code (both test code and production code), configure the app’s deployment across platforms… Read More

  • Bitdefender Launches Anti-Malware Protection For Twitter

    Bitdefender Launches Anti-Malware Protection For Twitter

    “Did you see this photo of you?” “Look on your face in this pix is priceless!” “LMAO this video of you is funny!”  If you’re a regular Twitter user, you’ve probably see tweets like those come through as @replies or direct messages at some point. And you probably know not to click on the accompanying link. After all, there is no picture of you… Read More

  • Mobile App Inventory On Track To Match Online Display Ad Spend By Year-End

    Mobile App Inventory On Track To Match Online Display Ad Spend By Year-End

    Mobile app analytics firm Flurry released a new report comparing the U.S. mobile app inventory to traditional Internet display advertising spend, and the results are impressive. According to data pulled from over 100,000 mobile apps on Flurry’s network, app inventory is poised to absorb the equivalent of the U.S. online display ad spend by the end of 2011, says the firm, assuming… Read More

  • Pushpins Launches SimpleUPC: Product Information-As-A-Service

    Pushpins Launches SimpleUPC: Product Information-As-A-Service

    Pushpins, Inc., the makers of a mobile app for saving on groceries, have launched a new service called SimpleUPC targeted towards mobile app developers. SimpleUPC, which is available as an API (application programming interface), provides product information as a service for the use in mobile apps like barcode scanners, shopping lists and nutrition trackers. The API contains data on over… Read More

  • Ford And Zipcar Partner On Car-Sharing Program For Universities

    Ford And Zipcar Partner On Car-Sharing Program For Universities

    Ford Motor Company and the leading car-sharing network Zipcar have just announced a partnership that establishes Ford as Zipcar’s largest auto source for Zipcar’s University program. The new, two-year alliance will reach students at over 250 university campuses here in the U.S. Ford will start shipping its vehicles, primarily the 2012 Ford Focus and Ford Escape, to colleges… Read More

  • iPhone App Downloads Drop In July, Incentivized Install Crackdown To Blame (Thank?)

    iPhone App Downloads Drop In July, Incentivized Install Crackdown To Blame (Thank?)

    Marketing technology company Fiksu has released new data that shows a downward trend in mobile application installations on iPhone. The increase, in broad terms, is marginal, given the size of the iPhone’s user base, but any non-upward movement is curious. Says Fiksu, there was a drop from 4.505 million iPhone app installs per day in June to 4.25 million app installations per day in July. Read More

  • EnergyHub Launches Energy Management System For Consumers

    EnergyHub Launches Energy Management System For Consumers

    Today, EnergyHub launched its new, comprehensive, in-home energy management system for U.S. consumers. The system includes the EnergyHub Home Base, for centralized management of the electricity usage in the home, as well as The EnergyHub Thermostat, Sockets and Strips. The Home Base also connects to the Web via Wi-Fi, allowing users to remotely manage individual components via Web-based… Read More

  • Gaypon Is The Gay Groupon

    Gaypon Is The Gay Groupon

    A new daily deals site catering to the lesbian, gay, bisexual, transgender (LBGT) and allied communities has just launched, and it’s called Gaypon. The site provides its subscribers with daily offers from local and regional businesses  - but only those businesses known to be gay-friendly. In addition, Gaypon says a portion of its proceeds will be donated to local and national LGBT… Read More

  • Social Contacts App Twezr Shuts Down, Company Pivots To Photo-Sharing

    Social Contacts App Twezr Shuts Down, Company Pivots To Photo-Sharing

    So long, Twezr, it’s been fun. The mobile social contacts application Twezr is being shut down after having a fairly well-received launch back in November 2010. The app, for those unaware, was based on a great idea: it was a social address book. It aggregated all the activity from your phone’s contacts (e.g., phone calls, SMS’s, voicemails) alongside their social… Read More

  • HTML5 Mobile App Framework PhoneGap Adds Facebook Connect Plugin

    HTML5 Mobile App Framework PhoneGap Adds Facebook Connect Plugin

    Nitobi, creators of the HTML5-based mobile app framework PhoneGap, have today launched the PhoneGap Facebook Connect plugin. The addition of the plugin means that developers building apps using Web technologies like HTML and JavaScript can now simplify the log in process for their apps by allowing users to login with their Facebook credentials. Read More

  • Google+ Source Code Snoop Gets Hired By Google

    Google+ Source Code Snoop Gets Hired By Google

    Austrian blogger and developer Florian Rohrweck recently discovered a lot of Google+’s upcoming features just by digging around in the source code for the new social networking service. He was one of the first (but not the only one), to reveal Google+ Games before its launch, for example, as well as still unreleased features like “Shared Circles” and social search, among… Read More

  • iTunes Rival Rdio Launches Gift Cards, Available Online And At Target

    iTunes Rival Rdio Launches Gift Cards, Available Online And At Target

    Streaming music service Rdio from Skype founders Niklas Zennstrom and Janus Friis, is today launching two new music gifting options – physical gift cards and online credits. Consumers will be able to purchase the virtual gift card options in $10, $25, $50 and $100 values or in user-selected amounts. Meanwhile, physical cards in the $10 and $25 values will be sold in over 600 Target… Read More