Sarah Perez

Sarah Perez
Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software. CrunchBase profile →

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  • Kik’s Cross-Platform Messaging App Makes Its Public Debut On Symbian (Yes, Symbian)

    Kik’s Cross-Platform Messaging App Makes Its Public Debut On Symbian (Yes, Symbian)

    Kik, the cross-platform messaging app that works on iOS, Android, BlackBerry and Windows Phone, is today publicly launching on Symbian after a month of private beta testing. The new Kik Messenger for Symbian brings improved group texting, sent, delivered, and received receipts, notifications to indicate when someone is typing, support for photo sharing, and the ability to locate your… Read More

  • New Social Discovery App Ntro Launches, Backed By $1.7 Million In Funding

    New Social Discovery App Ntro Launches, Backed By $1.7 Million In Funding

    The L.A.-based startup nProgress is launching a new social discovery app ntro this morning, backed by over $1.7 million in funding from Jarl Mohn, Gordon Crawford, Kevin Wall, Activation Media Partners, Baroda Ventures, SV Angel, Jeff Pulver and Richard Crowell. The app, available now for iPhone and Android, is meant to connect you with others around who you may know through mutual friends… Read More

  • Walmart Launches Shopycat, A Social Gift Finder Built On Top Of Facebook

    Walmart Launches Shopycat, A Social Gift Finder Built On Top Of Facebook

    Retailing giant Walmart is launching its first-ever social gifting platform tonight, dubbed “Shopycat.” The service, previously in beta, is initially available as a Facebook application where it will also be promoted to the nearly 11 million Facebook users who have “liked” Walmart’s fan page. The app, which suggests gifts for friends based on their Facebook use… Read More

  • Startup Texas Is Latest Region To Join The Startup America Initiative

    Startup Texas Is Latest Region To Join The Startup America Initiative

    With today’s launch of Startup Texas, Texas becomes the latest U.S. state to join the growing list of regions in the Startup America initiative. The Startup America national campaign, chaired by Steve Case, co-founder of AOL and Chairman of the Case Foundation, is meant to encourage and accelerate entrepreneurship across the country, especially in regions where it can benefit from a… Read More

  • Foursquare Launches Redesigned Developer Website

    Foursquare Launches Redesigned Developer Website

    Everyone’s favorite check-in service Foursquare is rolling out a major redesign of its developer site today, with a focus on making it easier for new developers to find their way around. The website now offers better organized links to guides and resources, a revamped Getting Started Guide and a new “Showcase” section which promotes some of Foursquare’s own favorite apps. Read More

  • W3i Announces $10 Million Marketing Fund For Indie Game Developers

    W3i Announces $10 Million Marketing Fund For Indie Game Developers

    W3i, a monetization and distribution network for mobile app developers, is announcing the launch of a new $10 million “AppX Game Developer Marketing Fund” at this week’s AppNation conference in San Francisco. The fund will provide developers with a suite of free services that offer production support, analytics and user acquisition channel analysis, all of which are designed… Read More

  • Proximiant Launches “Tap And Go” Digital Receipts For Retailers

    Proximiant Launches “Tap And Go” Digital Receipts For Retailers

    Proximiant just launched a new service that provides digital receipts to customers of brick-and-mortar merchants. Like Square, the service involves the use of a low-cost hardware dongle that’s given away for free. But unlike Square, Proximiant leverages NFC (near field communication) to send the receipt from the cash register to the mobile phone. Read More

  • SublimeVideo’s Cloud-Based HTML5 Player Goes Freemium

    SublimeVideo’s Cloud-Based HTML5 Player Goes Freemium

    Jilion, the makers of the cloud-based HTML5 video player SublimeVideo, are today making the product more accessible through the introduction of a freemium offering. When the service launched earlier this spring, commercial plans were available, starting at the relatively affordable rate of under $10 per month. But when it comes to user adoption, nothing beats “free.” Read More

  • Verizon FiOS Customers Can Now Sign Up For New Xbox 360 Service, Will Let You Control Live TV With Your Hands

    Verizon FiOS Customers Can Now Sign Up For New Xbox 360 Service, Will Let You Control Live TV With Your Hands

    Last month, Verizon and Microsoft announced a partnership that will bring live HD TV channels to Xbox 360 customers who have active Xbox Live Gold subscriptions. Through the agreement, customers who sign up for the service will be able to watch live TV via their Xbox, without having to purchase any additional hardware. Of course, the coolest part of the news was not that you could watch live… Read More

  • Shazam Reacquires Its Audio-Recognition Intellectual Property

    Shazam Reacquires Its Audio-Recognition Intellectual Property

    Mobile music discovery platform Shazam is reacquiring the intellectual property it sold to music royalty outfit Broadcast Music Inc. (BMI) back in 2005. At the time, the startup had sold the IP, which involves Shazam’s core audio recognition technology, in order to help fund its development. Given Shazam’s recent growth and expansion into other areas beyond music identification… Read More

  • Apple Tops Android In Mobile Ad Performance, But Windows Phone Still Leads The Pack

    Apple Tops Android In Mobile Ad Performance, But Windows Phone Still Leads The Pack

    Mobile ad optimization platform Smaato, Inc. released the results of its mobile ad report for Q3 2011 today and found that, for the third consecutive quarter, Windows Phone (156) led the company’s “Smaato Index,” a measure of mobile operating system click-through rates. In second place was RIM (113), which has now overtaken both Apple (89) and Android (84) . Read More

  • Flavors.me Heads Into Tumblr Territory With “Follow” Buttons & Plans To Support Content Creation

    Flavors.me Heads Into Tumblr Territory With “Follow” Buttons & Plans To Support Content Creation

    Flavors.me, the dead-simple service for building your own personal profile page, is launching a major redesign on Tuesday, with features that position it to take on the blogging juggernaut that is the Tumblr pageview machine. Among a number of improvements to the service’s tools, user interface and design, the most notable new addition is that of a “follow” button which will… Read More

  • New Google+ Ad Shows Off The Social Network’s Biggest Problem

    Google has released yet another TV commercial to help demonstrate the features of its new social network, Google+. Like the other marketing efforts, the ad is slick, polished and even sort of funny. Unfortunately, it also demonstrates everything that’s wrong with Google+ in a just minute’s time. In fact, if the video hadn’t been posted to Google’s own YouTube channel… Read More

  • LaunchNow Turns Building Startups Into A Game

    LaunchNow Turns Building Startups Into A Game

    LaunchNow.co is a new startup that turns building startups into a game. (Yes, we’re there now.) The idea is that players will pit their companies against each other in order to earn badges, achievements and a “Gamerscore” which is then published to their startup’s profile page. Oh, and here’s the crazy part: LaunchNow is meant to be used with real-life startups… Read More

  • U.S. Online Video Watching Reaches Record High In October, With 42.6 Billion Videos Viewed

    U.S. Online Video Watching Reaches Record High In October, With 42.6 Billion Videos Viewed

    The U.S. comScore Video Metrix stats are out now for October, revealing that 184 million U.S. Internet users watched online videos last month, with an average of 21.1 hours per viewers. The total U.S. audience viewed 42.6 billion videos, an all-time high, says the measurement firm. Meanwhile, “Google sites,” led by YouTube, retained its number one ranking. However, in October… Read More

  • It’s Still A Feature Phone World: Global Smartphone Penetration At 27%

    It’s Still A Feature Phone World: Global Smartphone Penetration At 27%

    With all the talk of iPhone vs. Android these days, it’s easy to forget how the majority of the world’s mobile users still make calls and access data: via feature phones. A recently released report from mobile strategy firm VisionMobile takes a look at today’s mobile marketplace finding that, despite the sharp rise in smartphone shipments over 2010 and 2011, global… Read More

  • AT&T To Press: We Withdrew Our Merger Application First

    AT&T To Press: We Withdrew Our Merger Application First

    This morning, AT&T issued a formal statement on the withdrawal of its application from the FCC regarding its merger with T-Mobile. The company had previously agreed to pay a $4 billion pre-tax charge in the case that its $39 billion takeover of T-Mobile failed to go through, $3 billion of which would go to Deutsche Telekom’s T-Mobile and another $1 billion going to the book value… Read More

  • Walgreens Launches Scannable Mobile Coupons Today

    Walgreens Launches Scannable Mobile Coupons Today

    Starting today, on the retail shopping holiday known as Black Friday here in the U.S., Walgreens will begin rolling out its new scannable mobile coupons which work at its over 7,700 stores nationwide. The coupons are being made available in the Walgreens mobile applications and to use them, you simply show your phone at checkout where it will be scanned by the cashier. Read More

  • FlyScreen Launches An iOS 5-Like Lockscreen API For Android

    FlyScreen Launches An iOS 5-Like Lockscreen API For Android

    I know, I know. Apple totally stole its new Notifications Center for iOS 5 from Android. But let’s be honest, they did a pretty good job with it. (Except for those impossibly small “X” buttons, that is.) As someone who switches between both platforms, one thing I really like about iOS 5’s Notification Center is that it’s available from the phone’s… Read More

  • Presentify.me Turns Unused Groupons Into Gifts

    Presentify.me Turns Unused Groupons Into Gifts

    Looking for a last-minute holiday gift? How about that Groupon you never used? Daily deal vouchers wouldn’t actually make bad presents if there was a way to gift them that didn’t involve an email printout tucked into a card. That’s where Presentify.me, which turns deal vouchers into attractive gift certificates, can help. Read More