Sarah Perez

Sarah Perez
Sarah currently works as a writer for TechCrunch, after having previously spent over three years at ReadWriteWeb. Prior to becoming a professional blogger, Sarah worked in I.T. across a number of industries, including banking, retail and software. CrunchBase profile →

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  • Building Smarter Apps

    Building Smarter Apps

    A new breed of mobile applications is coming. These new apps will not only “sense” the world around you, using the smartphone’s sensors like the compass, GPS, and accelerometer – they’ll also be able to combine that data with a history of your actions to intelligently determine your likes, interests and favorites. This understanding of the world, or… Read More

  • Curation Service Storify Partners With Pulse In First-Ever Syndication Deal

    Curation Service Storify Partners With Pulse In First-Ever Syndication Deal

    Storify, the startup that lets anyone “curate” stories from around the web by collecting posts from social media sites like Twitter, Facebook and YouTube, is today announcing its first-ever syndication deal. Through a new partnership with popular news reader Pulse, Storify’s curated feeds will now appear within Pulse’s app, allowing readers to subscribe to curated… Read More

  • YouTube Now Lets Video Creators Solicit Donations For Kickstarter & Indiegogo Projects

    YouTube Now Lets Video Creators Solicit Donations For Kickstarter & Indiegogo Projects

    Google is announcing this morning that YouTube creators can now link their videos to projects on Kickstarter and Indiegogo. The company says that these crowd-sourced fundraising platforms were already being used by many YouTube creators, so it wanted to make it easier for those folks to connect their YouTube viewers to their project’s page. The new links will be supported by… Read More

  • Happly For iPad Helps Curious Kids Discover The Web…Safely

    Happly For iPad Helps Curious Kids Discover The Web…Safely

    iPad guilt? There needs to be a technical term for that feeling in the pit of a parent’s stomach that arises from handing over the iPad to their kids, only to watch them play brain rotting Outfit7 games or level after level of Angry Birds. Fortunately, some startups are focusing on developing more educational content for the iPad to help parents assuage some of their guilt over their… Read More

  • Hulu Changes Deal For Advertisers: Now They Only Pay When Viewers Watch The Whole Ad

    Hulu Changes Deal For Advertisers: Now They Only Pay When Viewers Watch The Whole Ad

    This morning, at the Ad Age Digital Conference in NYC, Hulu CEO Jason Kilar announced a significant change in how the media company will charge its advertisers. Going forward, advertisers will only be charged based on a 100% completion rate. In other words, if viewers don’t watch the whole ad, it doesn’t count. The change will be effective in both the free level of service and… Read More

  • MagicPlan 2.0 Arrives: Create Instant Floor Plans Using Your iPhone Or iPad’s Camera

    MagicPlan 2.0 Arrives: Create Instant Floor Plans Using Your iPhone Or iPad’s Camera

    Augmented reality isn’t always totally pointless. Sorry if you think it’s hugely useful to see an augmented view of tweets around you just by holding up your phone, but I like to find slightly more advanced applications using the technology. One such app, MagicPlan, fits that description. From the two-year old startup Sensopia, the MagicPlan iOS app is rolling out version 2.0 of… Read More

  • Path For Families? Kidfolio Brings Private Social Networking For Parents To iPhone

    Path For Families? Kidfolio Brings Private Social Networking For Parents To iPhone

    Hey look: another private, micro social networking service has just launched. From Alt12 Apps, which moms know better as the maker of the BabyBump app, there now comes a new mobile-only private social networking service for parents called Kidfolio. The app, which is celebrating its public release today, offers parents tools for private sharing – mainly photos of children – which can… Read More

  • Microsoft Job Postings Reveal “Skype For Browsers” Project

    Microsoft Job Postings Reveal “Skype For Browsers” Project

    A series of job postings from Microsoft hint at – well, actually they come out and state that – Microsoft intends to bring Skype to the web browser. The posts, which describe positions for software development engineers, mention that the Skype web app would be built (thankfully) using HTML5 and JavaScript, not Microsoft’s own Silverlight or Adobe Flash, for example. The… Read More

  • Dashlane Speeds Up The Web With Instant Logins, Automatic Checkout And More

    Dashlane Speeds Up The Web With Instant Logins, Automatic Checkout And More

    The stealthy consumer Internet startup Dashlane, which had raised a $5 million Series A back in September, is today coming out of hiding with the launch of its public release. The company is offering a personal data assistant that aims to speed up access to websites through password-saving and online form-filling features, but, as hinted earlier, there’s more to it than that. There are… Read More

  • SnapTerms: Terms Of Service As A Service

    SnapTerms: Terms Of Service As A Service

    You might not think that something like a website’s Terms of Service would be all that interesting, but you’d be wrong. After that post about how awesome 500px’s Terms of Service are (tl;dr: they translate them into human speak), the inbox kind of blew up with questions. Is anyone else doing this?, emailers wanted to know, can I talk to them? (Also: hey, stupid, Aviary has… Read More

  • Apple Patents A Tool Allowing Non-Developers To Build Apps

    Apple Patents A Tool Allowing Non-Developers To Build Apps

    If you think the iOS app ecosystem is big now, as it pushes some 600,000 apps available for iPhone and iPad, just imagine how big it could become if Apple made good on this newly filed patent application titled “Content Configuration for Device Platforms.” The application describes a way for non-developers to create iOS apps using a simple, graphical interface. Whoa. Read More

  • Apple Releases Mac Flashback Trojan Removal Tool

    Apple Releases Mac Flashback Trojan Removal Tool

    Apple has now released a tool that removes the Flashback Trojan from infected Mac computers, according to a security update posted to Apple.com on Thursday. The malicious software, which some have casually referred to as the “Mac virus,” (even though, yes, we know, a Trojan is not a virus), had previously infected some 650,000 Mac laptops, making it one of the largest infections… Read More

  • Cloud Photos Automatically Uploads Photos To Dropbox, Saves Storage Space On Your iPhone

    Cloud Photos Automatically Uploads Photos To Dropbox, Saves Storage Space On Your iPhone

    Well, here’s an app that’s actually practical. Cloud Photos (for iOS) is a newly launched mobile camera replacement app which automatically uploads photos to Dropbox, as soon as you snap the picture. The idea here is that you can use the app to save space on your iPhone’s disk drive, as it allows you to save photos directly to the cloud instead of the iPhone’s… Read More

  • Fetchnotes Launches A Simple, Cloud-Based Note-Taking Service (That Twitter Users Will Love)

    Fetchnotes Launches A Simple, Cloud-Based Note-Taking Service (That Twitter Users Will Love)

    Fetchnotes is a promising, lightweight note-taking app for list makers and idea-havers which looks deceptively simple. But that simplicity is actually one of Fetchnotes’ key selling points. It’s meant to be fast and easy to use. And although there are a ton of apps for taking notes, from robust offerings like Evernote to more limited mobile apps like the Notes app that ships on… Read More

  • FarFaria Brings A Hulu For Kids’ Stories To The iPad

    FarFaria Brings A Hulu For Kids’ Stories To The iPad

    “Grumpy Cat! Grumpy Cat! More Grumpy Cat, please!” – That’s basically my two-year-old’s review of FarFaria, a new subscription-based children’s storybook app for the iPad. (To translate: she loves it, and especially that story about the grumpy cat.) The app, to be clear, doesn’t just offer the one story – not that my kid seems to care right… Read More

  • 500px’s Terms Of Service Are Kind Of Awesome

    500px’s Terms Of Service Are Kind Of Awesome

    Your access to and use of the Site may be interrupted from time to time as a result of equipment malfunction, updating, maintenance or repair of the Site or any other reason within or outside the control of the company. The company reserves the right to suspend or discontinue the availability of the Site and/or any Service and/or remove any Content at any time at its sole discretion and… Read More

  • The Echo Nest Grabs More Data: Partners With Concert Listing Provider JamBase & SongMeanings

    The Echo Nest Grabs More Data: Partners With Concert Listing Provider JamBase & SongMeanings

    Music intelligence startup Echo Nest, which you might know better as the company powering Spotify Radio and Vevo’s recommendations, is announcing two new partnerships today which will give developers access to more data to build their apps with. The company is teaming up with JamBase, which provides concerts listings and tour schedules, and SongMeanings, which you’ve surely… Read More

  • LogMeIn Prepares To Take On Dropbox & Box With Launch Of Cloud Storage Service Cubby

    LogMeIn Prepares To Take On Dropbox & Box With Launch Of Cloud Storage Service Cubby

    LogMeIn, the company known best for its remote access tools, is today launching its own cloud storage service, as an alternative to others like Dropbox or Box, for example. With “Cubby,” as it’s called, users can share files across Macs, PCs, iPads, iPhones, or Android devices. The difference between some other cloud offerings and the new service is how it works: instead… Read More

  • Intuit Acquires Mobile Payments Company AisleBuyer, Will Integrate Into GoPayment, POS Solutions

    Intuit Acquires Mobile Payments Company AisleBuyer, Will Integrate Into GoPayment, POS Solutions

    AisleBuyer, makers of a virtual shopping assistant app that lets in-store customers bypass checkout lines by paying directly on their mobile phone, has been acquired by Intuit. The Boston-based startup will be joining Intuit’s payments team, where their technology will be used to transition Intuit’s existing point-of-sale solutions as well as Intuit’s Square… Read More

  • Farewell, App Store? Netizine Turns Magazines Into Social Networks, Runs On HTML5

    Farewell, App Store? Netizine Turns Magazines Into Social Networks, Runs On HTML5

    As e-book publishers and Apple face an antitrust lawsuit over pricing, magazine publishers are now looking into an alternative solution to the digital pricing dilemma: being able to extricate themselves from Apple’s grip entirely. A startup called Netizine, makers of a new, tablet-ready social magazine platform for publishers is currently in talks with seven of the ten top global… Read More