Ross Rubin

Ross Rubin is principal analyst at Reticle Research, which he founded in 2012. Reticle Research analyzes consumer adoption and usage of technology.

Prior to founding Reticle Research, Rubin was executive director of industry analysis for consumer technology at The NPD Group, a market research firm well-known for tracking sales of electronics, PCs, cell phones and other consumer gadgets. Prior to joining NPD, Rubin was vice president and chief research fellow at Jupiter Research, where he founded the firm’s first technology research practice covering Net-connected devices as well as the evolution of broadband and wireless data. Rubin also created the firm’s research report structural guidelines.

Rubin has been a frequent speaker at many industry events, including CES, CTIA and IFA. He has written the Switched On column for Engadget since 2004, and also maintains columns at ABCNews.com, TechCrunch and TUAW.

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Latest from Ross Rubin

  • Backed Or Whacked: Smartphones That Light Up Your Life

    Backed Or Whacked: Smartphones That Light Up Your Life

    Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Last week’s Backed or Whacked focused on devices that can remotely provide input to smartphones; this week, we venture beyond the bounds of simple information retrieval and toward illuminated products that can actually be controlled by one’s pocket companion, particularly in the home. Read More

  • Backed Or Whacked: The Highs And Lows Of Smartphone Companion Devices

    Backed Or Whacked: The Highs And Lows Of Smartphone Companion Devices

    Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Some say the cloud has replaced the PC as the digital hub. That may be true for data, but devices that create that data often need to make at least a pitstop before being distributed, and, increasingly, that interim destination is an app on a smartphone. Information and video can now be applied… Read More

  • Backed Or Whacked: Pedal Pushers Wheel And Deal

    Backed Or Whacked: Pedal Pushers Wheel And Deal

    Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Bikes and tech go back a long way. During his first stint at Apple, Steve Jobs would talk about how, when one compared the efficiency of various animals in advancing a kilometer, humans fared poorly, a distant species from the class-leading condor. But when you did the same comparison with a… Read More

  • Backed Or Whacked: The Shape Of Sounds To Come

    Backed Or Whacked: The Shape Of Sounds To Come

    Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Whether you rocked your New Year’s Eve Gangnam Style, fed your Bieber fever or just took in a traditional Auld Lang Syne, there was an opportunity to get that music out of your smartphone and share it with the rest of the party. And as long as that party wasn’t larger than, say, a… Read More

  • Backed Or Whacked: Ignoring The Little People

    Backed Or Whacked: Ignoring The Little People

    Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column looks at crowdfunded products that have either met or missed their funding goals. The period leading up to the New Year is often a time of self-reflection. Resolutions often relate to people wanting to create a better version of themselves or at least a thinner version of themselves. Read More

  • Backed Or Whacked: Kids Projects Put The ‘Fun’ In Crowdfunding

    Backed Or Whacked: Kids Projects Put The ‘Fun’ In Crowdfunding

    Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. ‘Tis the season when our thoughts often turn to the wee ones in our lives, and  that has certainly been on the minds of some crowdfunding project owners and backers. Read More

  • Backed Or Whacked: Kickstarter’s Great Wallet Project Glut Of 2012

    Backed Or Whacked: Kickstarter’s Great Wallet Project Glut Of 2012

    Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Crowdfunding campaigns employ all kinds of logical and emotional appeals to get you to dig into your wallet. But in just the past few months, there’s been a rush of different products seeking to replace yours. Why Kickstarter -- which screens all projects -- saw fit to greenlight 10 variations… Read More

  • Backed Or Whacked: One Keyboard And One Harmonica Strike Two Different Kickstarter Chords

    Backed Or Whacked: One Keyboard And One Harmonica Strike Two Different Kickstarter Chords

    Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Each column will look at crowdfunded products that have either met or missed their funding goals. Follow him on Twitter @rossrubin. Given Kickstarter’s mission as a place to promote creative projects, gadgets that have roots in the arts seem to have a particular affinity with the service. Read More

  • Backed Or Whacked: A Smartphone Robot For Playtime And Panorama-Style Mobile HD Video

    Backed Or Whacked: A Smartphone Robot For Playtime And Panorama-Style Mobile HD Video

    Editor’s note: Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. High-quality videoconferencing was once the exclusive province of rich institutions with dedicated high-speed connections. Two recent Kickstarter projects take iPhone video interaction to places it has never been before. Read More

  • Backed Or Whacked: The Ad Blocker And The Beat Rocker Hit Kickstarter

    Backed Or Whacked: The Ad Blocker And The Beat Rocker Hit Kickstarter

    Editor’s note: Ross Rubin is principal analyst at Reticle Research and writer for Engadget. His column examines crowdfunded products that have either met or missed their funding goals. Designers of innovative high-tech products often face a dilemma between two of Kickstarter’s more popular categories. Should they mix in with the host of camera stabilizers, video dollies and iPhone… Read More

  • Backed Or Whacked: To Have But Not To Hold The iPad

    Backed Or Whacked: To Have But Not To Hold The iPad

    Editor’s note: Ross Rubin is principal analyst at Reticle Research and writer for Engadget. Each column will look at crowdfunded products that have either met or missed their funding goals. The iPad mini stole the show at Apple’s far-flung October 23rd product introduction, creating a more compelling alternative to the iPad 2 while taking a backseat to the muscled-up fourth-generation… Read More

  • Backed or Whacked: Kick the Cook

    Backed or Whacked: Kick the Cook

    Companies keep trying to affix touchscreens to our refrigerators and develop more infomercial-friendly variations of the blender, but the kitchen still remains a relatively low-tech sanctuary. Even as we hurtle toward a Wall-E-era existence of complete automation and leisure, the simple joys of preparing a meal in one’s own kitchen can be invigorating. And while Kickstarter has begun to… Read More

  • Backed Or Whacked: Press Enter vs. Presenter

    Backed Or Whacked: Press Enter vs. Presenter

    Editor's note: This weekend we're running a new column called Backed or Whacked by Ross Rubin. Cloud-connected smartphones and tablets have become vast repositories of our information. Still, there’s more to be done to facilitate getting data into and out of them, at least according to a couple of Kickstarter projects having different degrees of success. Read More