Jordan Crook

Jordan Crook

Jordan Crook is a writer/reporter based out of Brooklyn, NY. She writes about internet culture, social networks, and consumer-facing technology. Jordan hosts many of TechCrunch's live events, including regional TC Pitch-Offs and the world-renowned TechCrunch Disrupt conference. She's also a co-host on the TechCrunch Radio show on Sirius XM each week.

She has written for publications such as Mobile Marketer and MobileBurn.

She is now a writer at TechCrunch.

You can email her at jordan@techcrunch.com.

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  • Swarm Launches Direct Messaging, Ditches Awkward Public Plans

    Swarm Launches Direct Messaging, Ditches Awkward Public Plans

    Swarm has today launched private messaging within its location-based social network, ditching options to hop out of the app for a call, text message or a Facebook message. With this update also comes the elimination of the Plans tab, where users would be able to post ideas (let’s get a beer) to their friends publicly. Turns out, that whole system is really awkward. Read More

  • Hate It Or Love It, Tinder’s Right Swipe Limit Is Working

    Hate It Or Love It, Tinder’s Right Swipe Limit Is Working

    Tinder has been making waves the past month with the introduction of Tinder Plus, a premium tier of the service that adds extra features like the ability to rewind a left swipe or search for potential matches in a different city. However, Tinder Plus also brings a new “right swipe limiter” into the mix, as users who swipe right too much or too often in a 12 hour period will run out… Read More

  • YC-Backed Lully Built A Device To Prevent Night Terrors

    YC-Backed Lully Built A Device To Prevent Night Terrors

    Lully cofounder Andy Rink grew up with a twin sister who suffered from night terrors. Each night, like clockwork, she would experience a terrible nightmare, but instead of waking from it instantly like most kids, she had to suffer through it. That’s why Rink and his cofounder Varun Boriah teamed up to create Lully. After studying sleep patterns at Stanford Biodesign together, the duo… Read More

  • Bindle Is Group Chat Without All The Noise

    Bindle Is Group Chat Without All The Noise

    Group chat sucks. Maybe not on an enterprise level. You can’t walk into a startup office without hearing that beautiful Slack notification noise. But even though there are tons of messenger apps that allow from group chat — from Facebook all the way to iMessage — none of them were actually made for personal group chat. Bindle was. Read More

  • Bumble’s New Backtrack Feature Lets You Take Back Accidental Left Swipes

    Bumble’s New Backtrack Feature Lets You Take Back Accidental Left Swipes

    Right on schedule, Bumble, the dating app created by former Tinder VP of Marketing Whitney Wolfe, has released a feature called Backtrack that competes directly with Tinder Plus Rewind, allowing users to reverse accidental left swipes. Unlike Tinder, however, Bumble users each have three free backtracks, which refill after three hours. If a user needs more than three backtracks, that user… Read More

  • Will The Apple Watch Be China’s New Addiction?

    Will The Apple Watch Be China’s New Addiction?

    According to a MarketWatch report, a man named “Zeng” from Guangzhou, China told police that he was selling drugs to finance his Apple Watch purchase. He had his eye on a mid-level Apple Watch Steel version, which will start around $668 USD in China, as opposed to the starting U.S. price point of $549. Zeng, 21, was arrested on Tuesday at a train station after trying to sell drugs to… Read More

  • One Small Step For Unbundling, One Big Leap For HBO

    One Small Step For Unbundling, One Big Leap For HBO

    This week HBO finally announced the arrival of HBO Now, a streaming over-the-top access pass to HBO content for $14.99 a month. It will debut exclusively on the Apple TV for a three-month period (the first of which will be free to new users) and then expand to other platforms. And after years of anticipation, debate and scrutiny, the process of unbundling the cable package has finally begun in… Read More

  • Gett, The Uber Without Surge Pricing, Cuts Ride Fares In NYC

    Gett, The Uber Without Surge Pricing, Cuts Ride Fares In NYC

    Gett, an international Uber competitor making a big push in NYC, has today reduced fixed and predictable pricing by up to 25 percent, aiming to compete more squarely with Uber’s UberX service. Last year Gett introduced a summer promotion which ended up staying in effect (and is still in effect today). The promotion offered $10 Gett rides anywhere between Houston St. and Central Park South… Read More

  • TC Gadgets Podcast: Apple Watch, New MacBook, ResearchKit, HBO Now And More

    TC Gadgets Podcast: Apple Watch, New MacBook, ResearchKit, HBO Now And More

    Today served up quite a bit of information around the Apple Watch, the new MacBook, and the introduction of ResearchKit, HBO Now, and much more. And as tech nerds, we can’t help but talk about it until our minds have shut down entirely. If you want to listen in on the babble… well, we’re here for you. Read More

  • Apple Event Round-Up: Watch Pricing, New MacBook, HBO Now And More

    Apple Event Round-Up: Watch Pricing, New MacBook, HBO Now And More

    Today’s Apple event offered up a lot of information. Here’s how things unfolded on stage. Surprising everyone, Tim Cook dove straight into the Apple TV, and teased a partnership with HBO before welcoming HBO CEO Richard Plepler on to the stage. He announced HBO Now for the first time, bringing HBO Now to Apple TV exclusively and allowing users to pay for standalone service (finally… Read More

  • The Apple Watch Will Cost Between $349 And $10K+, Pre-Orders Start April 10

    The Apple Watch Will Cost Between $349 And $10K+, Pre-Orders Start April 10

    While we saw a few awesome surprises (HBO Now and the new MacBook) at Apple’s Spring Forward event, much of it was a recap of things that we already knew about the Apple Watch. Except the price. Today Apple has revealed that the Apple Watch (the upper-midrange model with stainless steel casing and sapphire display) will cost between $549 – $1,049 for the 38mm smaller model and… Read More

  • Pitch Your Startup In The TC Radio Pitch-Off On Sirius XM

    Pitch Your Startup In The TC Radio Pitch-Off On Sirius XM

    Winter is slowly turning to spring here in New York City, which makes our trip up to the Sirius XM studios each Tuesday far more attractive. So naturally, we’re more excited than ever to catch up with you fine entrepreneurs in next week’s episode of TechCrunch Radio. As per usual, we’ll start out the show by talking about the latest in tech and startup news, and then… Read More

  • This Week On The TC Gadgets Podcast: MWC And The Future Of VR

    This Week On The TC Gadgets Podcast: MWC And The Future Of VR

    This week, John and friends ventured off into the land of Mobile World Congress to check out the latest and greatest that mobile has to offer. The Galaxy S6 was finally unveiled, but it was actually HTC that surprised us with a new VR headset preview. We veer off on various tangents throughout, so as usual, this podcast is a bit like a box of chocolates. We’re also trying out a… Read More

  • With $45 Million In Funding, Augmented Reality Platform Blippar Is Rethinking Search

    With $45 Million In Funding, Augmented Reality Platform Blippar Is Rethinking Search

    Blippar, an augmented reality ad platform that uses real-world tags to deliver extra AR content in offline situations, has raised $45 million in new funding from undisclosed investors. This comes on the heels of a big 2014 for UK-based Blippar, wherein the company made its first acquisition by purchasing Layar in June. Combined, the merged companies boast over 50 million global users. But… Read More

  • Crate & Barrel President Marta Calle Joins Interior Define As Executive Chair

    Crate & Barrel President Marta Calle Joins Interior Define As Executive Chair

    Interior Define, a company that is looking to turn the furniture retail model on its head, has just hired Crate & Barrel president Marta Calle as Executive Chair. This is a big hire for the Chicago-based furniture company, which sells high-quality customizable furniture created in partnership with local designers. The company has a showroom in Chicago that uses a much smaller retail space… Read More

  • With Men And Their Fashion Choices, École Wants To Wear The Pants In The Relationship

    With Men And Their Fashion Choices, École Wants To Wear The Pants In The Relationship

    Men’s fashion is a growing industry, with traditional retailers and startups alike offering more diverse product and delivering that product in new ways. The latest startup to join the new herd of up-and-comers catering to men and their sartorial needs is École, which launches today out of New York. First and foremost, École is a shopping experience that helps men make purchasing… Read More

  • YC-Backed Lumi Will Help You Customize Anything (Literally, Anything) On The Cheap

    YC-Backed Lumi Will Help You Customize Anything (Literally, Anything) On The Cheap

    Customization pretty much comes standard in today’s online world. but when it comes to offline goods, we are still limited in many ways by the designs chosen by manufacturers. 3D printing has done its part in changing that, but a new YC-backed company, Lumi, is looking to offer a different set of customization tools. Lumi turns any graphic into a rubber stamp or silk screen, which sold as… Read More

  • Pitch Your Startup In The TechCrunch Radio Pitch-Off On Sirius XM

    Pitch Your Startup In The TechCrunch Radio Pitch-Off On Sirius XM

    Each week on Tuesday, John Biggs and I are lucky enough to get the opportunity to take over an hour of radio time on Sirius XM. We discuss the latest in tech news, chat with important people in the industry, and then get into the best part of all: The TechCrunch Radio Pitch-Off. Here’s how it works: After going through a quick application process, five companies are selected to… Read More

  • Wealthfront Now Manages More Than $2 Billion In Client Assets

    Wealthfront Now Manages More Than $2 Billion In Client Assets

    Wealthfront, the automated investment services company that competes with traditional financial advisory behemoths like Fidelity, has today crossed the $2 billion mark in terms of assets managed. The achievement for a company, which one year ago was managing approximately $500 million in client assets, is impressive, and it makes Wealthfront the first in its space to rake in that much… Read More

  • Orange Is The New Black Returns To Netflix On June 12

    Orange Is The New Black Returns To Netflix On June 12

    Orange Is The New Black (or OITNB for those of us in the know) is returning to a screen near you on June 12, according to Netflix. The Netflix original program, which is going into its third season, has been a smash hit with consumers and critics alike with more than one Golden Globes nomination this year (but sadly, no wins). Turning up the heat! New originals coming this summer from… Read More

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