“In the Studio” continues this week with an engineer who began programming at the end high school, double-majored in CS/EE in college, dropped out of Stanford’s graduate CS program to become the second employee at Mint.com, and after spending some time at Intuit (which acquired Mint), now has her own company focused on building software for the small-medium business market.
Poornima Vijayashanker is not your average engineer. Growing up in a household where electronics were regularly taken apart for fun, she started coding toward the end of high school and ended up majoring in CS for her undergraduate degree. After a brief stint as an R&D engineer for Synopsis, she wanted to dive into the Valley’s startup scene and elected to enroll in a master’s CS program at Stanford. It was there she initially met Aaron Patzer, the founder of Mint, and when the opportunity arose for her to join the small team, she dropped out of Stanford and helped build the company. From that experience, she ended up at Intuit, where she started plotting her next move, and now is the founder and CEO of Bizeebee, member manage software to help small business manage their customers, inventory, and a host of other services. → Read More
Apple is continuing its “famous person uses Siri” commercials by bringing in famous person John Malkovich to add a soupçon of Old World weltschmerz and philosophizing to what is, in short, a way to schedule a wake-up call without unlocking your phone. The commercials feature Malkovich in what appears to be the house above the nasty places in Hostel where he muses on fine meats and the meaning of life.
I don’t quite get these celebrity appearances but, in the end, I suppose they’re good for brand awareness. Siri isn’t for the geeks – it’s for the folks who may have once been in love with BlackBerries. Siri suggests a certain ease, a certain subsumed technicality that would draw in the C-level exec and, in parallel, well-known superstars. It is, in short, a little assistant that will never talk back to you, never ask for a raise, and never request that you stop cursing. → Read More
Insta-who? Today Facebook begins rolling out Facebook Camera for iOS to English-speaking countries, a standalone photos app where you can shoot, filter, and share single or sets of photos and scroll through a feed of photos uploaded to Facebook by your friends. Developed by Facebook’s photos team without the help of Instagram because the acquisition deal hasn’t closed yet, Facebook Camera looks a lot like the app TechCrunch leaked images of a year ago, and is designed for quicker publishing than Facebook’s multi-featured primary mobile app.
Facebook Camera lets you rapidly pick one or more photos, apply filters, tag friends and locations, add a description, and post. While its 14 filters, batch uploads, and streamlined interface are a big step up from Facebook for iOS, the design isn’t as beautiful as Instagram and neither are the photos you’ll see in it. When asked if Facebook Camera would become a direct competitor to the photosharing network it bought last month, a spokesman told me “As Mark asserted, we’re committed to building and growing Instagram independently, so I anticipate some healthy competition.” → Read More
Box is releasing a number of new features today, with the broad theme of addressing “the needs of our largest enterprise customers in deploying this kind of technology,” according to CEO Aaron Levie.
Those features include the ability to search files across an entire company, a new dashboard offering more granular controls for company administrators, mobile security options like passcode locks, support for multiple email domains, activity notification archiving, and a new enterprise licensing agreement. Altogether, Levie says this means big companies can manage organization-wide Box deployments “at a scale that was never before possible.” This should also help some of those larger customers address issues like regulatory compliance. → Read More
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