Ingrid Lunden

Ingrid Lunden
Ingrid is a writer and editor for TechCrunch, joining February 2012, based out of London. Before TechCrunch, Ingrid worked at paidContent.org, where she was a staff writer, and has in the past also written freelance regularly for other publications such as the Financial Times. Ingrid covers mobile, digital media, advertising and the spaces where these intersect. When it comes to work, she feels most comfortable speaking in English but can also speak Russian, Spanish and French (in descending order of competence). CrunchBase profile →

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  • The Pinterest Effect: Conde Nast Casts ‘Easy Living’ In The Mold Of Hot New Social Network

    The Pinterest Effect: Conde Nast Casts ‘Easy Living’ In The Mold Of Hot New Social Network

    They say imitation is the sincerest form of flattery. Done right, it can also help the imitator tap into the zeitgeist and pick up more followers as a result. That looks like it might have been some of the logic behind the relaunch of the website of Easy Living, a UK magazine published by Conde Nast, which relaunched this month with a Pinterest-like grid interface on its home page. Read More

  • Hot On The Heels Of Spotify, Rdio Expands Music Streaming To Spain, Portugal

    Hot On The Heels Of Spotify, Rdio Expands Music Streaming To Spain, Portugal

    The landgrab for music streaming customers is on, and Rdio — the U.S.-based startup from Skype founders Niklas Zennstr√∂m and Janus Friis — is joining that race in earnest. The company today announced that it is now live in Spain and Portugal, just one month after it launched in its first European service, in Germany. The total number of countries where Rdio now works is up to… Read More

  • Alert: Social Media Is Eating Into Carrier Revenues, And It’s Only Getting Worse

    Alert: Social Media Is Eating Into Carrier Revenues, And It’s Only Getting Worse

    Twitter, Facebook and other social networks have long counted on the rise in smartphone usage to help fuel their growth: that trend, however, seems to also be taking a toll on mobile carriers — specifically in the form of revenues. The analyst firm of Ovum, part of the Informa Group, has estimated that operators lost $13.9 billion in SMS revenue in 2011, as a result of their customers… Read More

  • Enterprise Cloud Developments: Huddle Sync Is All About Pushing ‘Need To Know’ Content

    Enterprise Cloud Developments: Huddle Sync Is All About Pushing ‘Need To Know’ Content

    Another cloud startup is making enhancements to improve the performance and functionality of its services. This one is squarely for enterprises and comes from Huddle, which today is announcing Huddle Sync, a service that promises “intelligent” synchronization of enterprise work files to serve users what they need, when they need it. Huddle is banking on the idea that services… Read More

  • WTF
    Could Google Delete Copyrighted MP3s From Gmail? ‘Only In Extreme Cases’ It Says

    Could Google Delete Copyrighted MP3s From Gmail? ‘Only In Extreme Cases’ It Says

    Some rather inflammatory news has been making its way around the web today: a user posting on the Pirateweb message board has accused Google of removing copyrighted MP3 music files from a Gmail account — possibly using the scanning services that Google employs to block illegal content on YouTube, possibly using something else. Shocking if true, so we went to Google to get a response. And… Read More

  • Attachments.me Goes Automatic, Adds Box To Its Cloud Storage Partners

    Attachments.me Goes Automatic, Adds Box To Its Cloud Storage Partners

    Attachments.me, the startup that promises to take the pain out of searching through email attachments, is gradually ramping up the services that it’s offering to users: from today, it has an option to automatically file your attachments to specific folders in the cloud. And it has also expanded support to include Box, which now joins Dropbox in its list of supported cloud storage partners. Read More

  • Finally: RIM Releases PlayBook 2.0 OS; Email, Android Support Included

    Finally: RIM Releases PlayBook 2.0 OS; Email, Android Support Included

    By most accounts there aren’t very many people out there in the world using PlayBooks, but for those that are, or are considering the purchase of one, comes some good news: RIM has finally updated the OS to include two services that have been long discussed and much anticipated: integrated email support and Android app availability. The OS could serve to give the device a boost in… Read More

  • Yandex, Google’s Russian Rival, Is Twitter’s New Real-Time Search Partner

    Yandex, Google’s Russian Rival, Is Twitter’s New Real-Time Search Partner

    A significant step for Twitter in its international growth: Yandex, Russia’s search giant, today announced that it will carry Twitter data in all of its search results. The news also underscores one possible route to revenue generation for Twitter: Yandex describes this as a licensing deal. The terms of it were not disclosed but Microsoft reportedly paid Twitter $30 million for a… Read More

  • Flurry: Mobile Ads Still Get The Short Straw In Brand Spend; Women Driving eCPMs

    Flurry: Mobile Ads Still Get The Short Straw In Brand Spend; Women Driving eCPMs

    There have been some big numbers thrown at the medium of mobile advertising recently — eMarketer says it will make $2.6 billion in the U.S. alone this year; the IAB says that 72 percent of top brand marketers are going to increase spend in the medium in the next two years. But some new research from app analytics firm Flurry throws a little bit of cold water on what, exactly, is happening… Read More

  • Court Reportedly Rules Against Apple In China As The iPads Keep Rolling Out Of Foxconn

    Court Reportedly Rules Against Apple In China As The iPads Keep Rolling Out Of Foxconn

    A local court in the Guangdong province of China has apparently ruled against Apple in its ongoing case against Proview over the iPad trademark, with the decision that distributors should stop selling iPad tablets in China. The news is a step in the opposite direction from last week, when it looked like Apple was gaining the upper hand over Proview, with a court ruling in Apple’s favor… Read More

  • Report: Fujitsu To Launch Handsets In Europe. U.S. Next?

    Report: Fujitsu To Launch Handsets In Europe. U.S. Next?

    Fujitsu once said that it didn’t have any plans to launch mobile handsets outside of Asia, but that strategy appears to be changing rapidly. Today comes a report that the Japanese handset maker — which makes both Android and Windows Phone-based devices — is planning to start selling its devices in Europe, with a debut to take place next week at Mobile World Congress in… Read More

  • Ad Agency BBH Moves Into Social Gaming, Seeks Developers Who Like Lollipops

    Ad Agency BBH Moves Into Social Gaming, Seeks Developers Who Like Lollipops

    Bartle Bogle Hegarty today became the latest company to make the leap into social gaming, and it is on the lookout to give seed funding to social gaming developers who want to make the jump with them. The ad agency’s Asian division, BBH Asia Pacific, has opened a new venture, Chuck Studios, which will be run in partnership with one of its longtime clients, the confectionery giant… Read More

  • Groupon On A Shopping Spree: Buys Mobile Payment Specialist Kima Labs

    Groupon On A Shopping Spree: Buys Mobile Payment Specialist Kima Labs

    Another acquisition for Groupon, and a sign of how the e-commerce company is getting more focused on mobile as a route to future growth: it has picked up Kima Labs, which makes mobile barcode reading app Barcode Hero and mobile payment app TapBuy. The terms of the deal were not disclosed; we’re trying to find out. The news comes just hours after news broke that Groupon had bought… Read More

  • Analyst: Facebook Will Make $1.2 Billion Annually From Mobile Ads

    Analyst: Facebook Will Make $1.2 Billion Annually From Mobile Ads

    No, Facebook is not advertising yet on mobile platforms. Yes, that hasn’t stopped people from speculating on what it will mean when it does. The latest: an estimate of how much the social network stands to make from mobile advertising: $1.2 billion a year in the U.S. and its five biggest markets in Europe — the UK, France, Germany, Italy and Spain. The numbers come from… Read More

  • Google: Unlocking The Door For More Android Originality?

    Google: Unlocking The Door For More Android Originality?

    It sometimes feels like a absurd story without an ending, trying to track who is attacking whom in the mobile patent game. But Google has now secured one patent that may demonstrate how companies are figuring out ways of getting around would-be infringement issues — and possibly produce more differentiated products in the process. A Google patent, published by the U.S. Patent and… Read More

  • For All The Phones In China, Apple Actually Lost Market Share In Q4

    For All The Phones In China, Apple Actually Lost Market Share In Q4

    Apple has an undeniably huge opportunity in China, but it is still facing some big challenges. As the iPhone maker claimed the top spot as the world’s biggest smartphone vendor in the last quarter (October-December), it actually slipped in the rankings in China and is now in fifth position after ZTE. But with Apple only kicking off sales of the iPhone 4S in China this January… Read More

  • GSMA Says It Has ‘Contingency Plans’ In Place For MWC Strike. I’m Getting A Bike

    GSMA Says It Has ‘Contingency Plans’ In Place For MWC Strike. I’m Getting A Bike

    This is definitely one way for unions to get some attention for their cause: as of this time of writing, public transport employees in Barcelona will be striking during the Mobile World Congress trade show, due to take place between February 27 and March 1. That means no buses and no metros (subways) for an event that last year attracted more than 60,000 people to the city — many of whom… Read More

  • Apple’s Mac Attack On China

    Apple’s Mac Attack On China

    Whenever you see those photos and stories of the crazy crowds at Apple stores in China, they seem to always be about the launch of a new iPhone. But if Apple has its way, soon those masses will be clamoring for something else as well: Mac computers. Apple CEO Tim Cook, speaking earlier this week at the Goldman Sachs conference, noted that China accounted for $13 billion in sales last year for… Read More

  • Yes, It’s True: Kids Are Tablet Fiends. And Gaming Apps Are The Winners

    Yes, It’s True: Kids Are Tablet Fiends. And Gaming Apps Are The Winners

    If you own a tablet and have children, chances are that this will not come as news to you. For those who don’t but work in mobile, it’s something worth remembering when you’re concocting up your next big product: Kids are crazy about tablets. According to some research out today from Nielsen in the U.S., in households that own a tablet, seven out of 10 children under the age… Read More

  • Not So Fast, Google: China Wants A Look At Your Motorola Deal First

    Not So Fast, Google: China Wants A Look At Your Motorola Deal First

    Google has overcome two big regulatory hurdles in getting its $12.5-billion acquisition of Motorola Mobility approved by both U.S. and European regulators. China now has until March 20 to decide whether or not it will wave through the deal, too. Now, China’s Anti-Monopoly Bureau is now reviewing the deal — a routine part of the procedure for companies that make more than 400… Read More