Advertising Tech

  • Taykey’s Topical Advertising Platform Finds A Company’s ‘Hidden Consumers’

    Taykey’s Topical Advertising Platform Finds A Company’s ‘Hidden Consumers’

    Taykey, a startup that uses real-time topic analysis to help companies target their ads, has expanded its lineup with what the company calls its Topical Advertising Platform. Co-founder and CEO Amit Avner says the launch should help Taykey reach a new customer base of performance advertisers. Avner says there are two big pieces to the launch. First, there’s the service that was Taykey… Read More

  • YouTube Brings Its Skippable Video Ads To Mobile

    YouTube Brings Its Skippable Video Ads To Mobile

    Back at the end of 2010, YouTube officially launched its video ad format that viewers can actually skip. Today, it says 65 percent of the ads that play before videos are now skippable — and given that growth, it’s not surprising that YouTube is bringing the format to mobile. Group Product Manager Phil Farhi tells me YouTube started to launch more ad formats on mobile about a year ago. Read More

  • Chasing Apple? Microsoft’s NeoMedia QR Code Patent Deal Puts More Focus On Geometric Boxes

    Chasing Apple? Microsoft’s NeoMedia QR Code Patent Deal Puts More Focus On Geometric Boxes

    Following in the footsteps of Apple getting ready to launch its QR Code-based Passbook service, it looks like Microsoft is also giving some attention to QR Codes, the mobile barcodes that, when scanned, trigger actions like visiting websites or opening other content: NeoMedia, one of the early movers in this field, announced that Redmond has signed a worldwide licensing deal for all 74… Read More

  • Facebook Ad Startup Nanigans Grabs Ex-Yahoo Exec Marc Grabowski As Its New COO

    Facebook Ad Startup Nanigans Grabs Ex-Yahoo Exec Marc Grabowski As Its New COO

    Yahoo has been losing a lot of steam to Facebook in the advertising game, and now it’s lost one of its execs to it, too. Nanigans, the Facebook advertising company, is today announcing the appointment of a new COO, Marc Grabowski, a nine-year veteran of Yahoo and one of the first to depart after Marissa Mayer took over the CEO job. The move is an interesting one, given that Yahoo has put… Read More

  • Y Combinator-Backed Mth Sense Aims To Improve Mobile Ad Targeting Based On Your App History

    Y Combinator-Backed Mth Sense Aims To Improve Mobile Ad Targeting Based On Your App History

    As mobile publishers and advertisers struggle to know more about the users who are seeing their ads, a Y Combinator-backed startup called Mth Sense is offering a new approach to the problem — it looks at consumers’ app usage data to create a profile of their demographics and interests. This is an area that’s attracting investor dollars. Perhaps most notably, both Sequoia… Read More

  • The New iPad Is Finally Catching Up In Ad Impressions (According To Velti)

    The New iPad Is Finally Catching Up In Ad Impressions (According To Velti)

    Yes, it’s a big day for mobile ad reports, at least at TechCrunch — mobile marketing company Velti just released its report for July. One of the themes in recent reports has been the relatively slow growth of the new iPad when it comes to ad impression frsnt. In July, however, Apple’s new tablet started to close its gap with the iPad 2 — the older device now accounts for… Read More

  • MoPub Mobile Ad Report: Android And Social Networking On The Rise

    MoPub Mobile Ad Report: Android And Social Networking On The Rise

    MoPub, the Accel-backed ad serving startup that helps mobile publishers manage multiple monetization sources, has just released its first report on the data from its mobile ad exchange. It takes a different tack than most of the reports I’ve seen, focusing on slightly arcane-sounding metrics like win rate (percent of auctions that have winning bids) and bid depth (bids per impression… Read More

  • Trulia Goes After Zillow’s Real Estate, Files $75M IPO; Now Has 22M Monthly Users

    Trulia Goes After Zillow’s Real Estate, Files $75M IPO; Now Has 22M Monthly Users

    Trulia, the online real estate listings giant, has now publicly filed an IPO of up to $75 million — effectively confirming reports from the end of July that the company had already filed for an IPO privately. The company’s S-1 also provides an update on the state of the business, showing some encouraging signs of user growth. It says that as of June 30, 2012, it has 22 million… Read More

  • JiWire Aims To Improve Mobile Ad Targeting With Its New Location Graph

    JiWire Aims To Improve Mobile Ad Targeting With Its New Location Graph

    Location-based ad company JiWire is announcing a new service today that’s supposed to connect user behavior and location — perhaps inevitably, given the trendiness of building an this that graph, it’s called the Location Graph. Even prior to the Location Graph, interim CEO David Staas says JiWire had already created more than 3 billion location tags. The new initiative… Read More