Advertising Tech

 

  • China’s Top Mobile Ad Network, I-Media, Picks Up $20M From Kleiner Perkins, IDG

    China’s Top Mobile Ad Network, I-Media, Picks Up $20M From Kleiner Perkins, IDG

    China is currently the largest mobile market in the world, and that is having a knock on effect on mobile investments into startups in the country: I-Media, a mobile ad network that claims to be China’s largest with over 100 million impressions per day and projected 2012 revenues of RMB 300 million ($47 million), today announced that it has picked up a $20 million Series B round of… Read More

  • Nielsen: Internet Ads In Q1 Grew By 12.1% While Magazines Declined 1.4%

    Nielsen: Internet Ads In Q1 Grew By 12.1% While Magazines Declined 1.4%

    When it comes to revenue generation, online advertising may still be one of the smallest of all ad mediums, but it remains the fastest-growing, outpacing other non-print formats like TV, radio and cinema — as well as printed advertising formats like newspapers and magazines. New numbers out today from Nielsen, covering Q1 of this year, indicate that advertisers are spending 12.1 percent… Read More

  • Deutsche Post DHL Buys IntelliAd To Ramp Up Its Adtech Business

    Deutsche Post DHL Buys IntelliAd To Ramp Up Its Adtech Business

    Some more consolidation in the adtech space: the German logistics, communications and postal giant Deutsche Post DHL has acquired IntelliAd, a German online marketing agency that specialises in optimizing search ad buys, as part of a larger strategy to make a bigger push into online advertising and marketing. Financial terms of the deal were not immediately disclosed; we’ve contacted… Read More

  • Gamification Startup SessionM Brings On Hires From Apple And Google

    Gamification Startup SessionM Brings On Hires From Apple And Google

    SessionM CEO and co-founder Lars Albright says the company has been recruiting aggressively since it raised a $20 million Series B a few months ago. Today, he’s announcing three big hires from Apple and Google: Gerald Hewes, who led the analytics, optimization, and insights team for Apple’s iAd program, and who’s now SessionM’s vice president of engineering. Amy… Read More

  • Ad Retargeter Criteo: People Who Click On Ads Totally Aren’t Losers

    Ad Retargeter Criteo: People Who Click On Ads Totally Aren’t Losers

    What kind of person clicks ads? When I talk to ad companies, there’s a lot of discussion about how ads are supposed to be relevant, targeted based on user intent, and so on, but I’ve never entirely shaken the suspicion that the real answer is: Suckers. A company called Criteo just released some research saying that’s pretty much a myth. Keep in mind that Criteo offers ad… Read More

  • Nielsen Acquires Vizu To Measure Online Ad Effectiveness

    Nielsen Acquires Vizu To Measure Online Ad Effectiveness

    Nielsen announced today that it’s acquiring ad tech company Vizu. This isn’t the kind of deal where you have to wait months for something to happen. Executive Vice President for Ad Effectiveness Scott McKinley says it’s a “plug and play acquisition,” and in fact, Vizu’s Ad Catalyst will be available immediately as part of Nielsen’s online ad… Read More

  • The Apple / Google / Facebook Message War Starts Now

    The Apple / Google / Facebook Message War Starts Now

    We’re on the cusp of a global conflict that will see the three most powerful consumer Internet companies fighting to win control of interpersonal communication. The war will pit Facebook’s unified Chat / Messages / Email vs Apple’s cross-device iMessage system vs. Google’s Gmail / GChat / Hangouts. If one emerges as the definitive victor, it could sway the future of… Read More

  • Mobile Ad Network Jumptap Preps For IPO, Picks Up Another $27.5M From Keating, WPP And More While Waiting

    Mobile Ad Network Jumptap Preps For IPO, Picks Up Another $27.5M From Keating, WPP And More While Waiting

    Jumptap — one of the last big, independent and privately-held mobile ad networks around reaching 263 million people worldwide — has today announced that it has picked up another $27.5 million in funding to keep up the pace with other players while it prepares for an IPO itself. This round was led by two new backers, Keating Capital and “a large institutional investor”… Read More

  • UDID Confusion Led To Pullback in App Marketing Spending Last Month, Fiksu Says

    UDID Confusion Led To Pullback in App Marketing Spending Last Month, Fiksu Says

    The cost to acquire users for mobile apps declined last month as ad networks and other channels scrambled to find a replacement for UDIDs, according to Fiksu. Unique device ID numbers were a way that Apple used to tag users by their devices. This was a foolproof way to make sure networks were targeting the same users as they moved from app to app, but it raised privacy concerns because… Read More

  • AOL Reorganizes Into Membership, Brand And Ad Units [Incl Armstrong's Memo]

    AOL Reorganizes Into Membership, Brand And Ad Units [Incl Armstrong's Memo]

    After yesterday’s $400 million share buyback, some more news today from our owners, AOL: it’s reorganizing into three operating units, plus a separate one for corporate support of all three: they will be called AOL Membership, Brand Group (which includes content like TechCrunch and Huffington Post), and the Advertising.com Group. Tim Armstrong, the CEO, has also appointed Artie… Read More