Advertising Tech

 

  • Ad Retargeter Criteo: People Who Click On Ads Totally Aren’t Losers

    Ad Retargeter Criteo: People Who Click On Ads Totally Aren’t Losers

    What kind of person clicks ads? When I talk to ad companies, there’s a lot of discussion about how ads are supposed to be relevant, targeted based on user intent, and so on, but I’ve never entirely shaken the suspicion that the real answer is: Suckers. A company called Criteo just released some research saying that’s pretty much a myth. Keep in mind that Criteo offers ad… Read More

  • Nielsen Acquires Vizu To Measure Online Ad Effectiveness

    Nielsen Acquires Vizu To Measure Online Ad Effectiveness

    Nielsen announced today that it’s acquiring ad tech company Vizu. This isn’t the kind of deal where you have to wait months for something to happen. Executive Vice President for Ad Effectiveness Scott McKinley says it’s a “plug and play acquisition,” and in fact, Vizu’s Ad Catalyst will be available immediately as part of Nielsen’s online ad… Read More

  • The Apple / Google / Facebook Message War Starts Now

    The Apple / Google / Facebook Message War Starts Now

    We’re on the cusp of a global conflict that will see the three most powerful consumer Internet companies fighting to win control of interpersonal communication. The war will pit Facebook’s unified Chat / Messages / Email vs Apple’s cross-device iMessage system vs. Google’s Gmail / GChat / Hangouts. If one emerges as the definitive victor, it could sway the future of… Read More

  • Mobile Ad Network Jumptap Preps For IPO, Picks Up Another $27.5M From Keating, WPP And More While Waiting

    Mobile Ad Network Jumptap Preps For IPO, Picks Up Another $27.5M From Keating, WPP And More While Waiting

    Jumptap — one of the last big, independent and privately-held mobile ad networks around reaching 263 million people worldwide — has today announced that it has picked up another $27.5 million in funding to keep up the pace with other players while it prepares for an IPO itself. This round was led by two new backers, Keating Capital and “a large institutional investor”… Read More

  • UDID Confusion Led To Pullback in App Marketing Spending Last Month, Fiksu Says

    UDID Confusion Led To Pullback in App Marketing Spending Last Month, Fiksu Says

    The cost to acquire users for mobile apps declined last month as ad networks and other channels scrambled to find a replacement for UDIDs, according to Fiksu. Unique device ID numbers were a way that Apple used to tag users by their devices. This was a foolproof way to make sure networks were targeting the same users as they moved from app to app, but it raised privacy concerns because… Read More

  • AOL Reorganizes Into Membership, Brand And Ad Units [Incl Armstrong's Memo]

    AOL Reorganizes Into Membership, Brand And Ad Units [Incl Armstrong's Memo]

    After yesterday’s $400 million share buyback, some more news today from our owners, AOL: it’s reorganizing into three operating units, plus a separate one for corporate support of all three: they will be called AOL Membership, Brand Group (which includes content like TechCrunch and Huffington Post), and the Advertising.com Group. Tim Armstrong, the CEO, has also appointed Artie… Read More

  • Celtra Revamps Its Mobile AdCreator With 70+ New Features

    Celtra Revamps Its Mobile AdCreator With 70+ New Features

    Celtra, which offers tools for creating rich media mobile ads, is launching version 3 of its AdCreator today. Co-founder and Chief Product Officer Matevz Klanjsek claims this isn’t just an incremental improvement, but rather a “totally different” version of the product, with more than 70 new features and new architecture. Klanjsek and his co-founder/CEO Mihael Mikek gave me… Read More

  • Mobile Ad Startup StrikeAd Raises Another $500K From SoftTech And Others

    Mobile Ad Startup StrikeAd Raises Another $500K From SoftTech And Others

    StrikeAd, a startup that helps advertisers and agencies manage their mobile campaigns, has raised another $500,000 in funding. The round is an addition to the $3 million Series A led by DFJ Esprit that the startup announced in January. More impressive than the amount of funding is who it’s coming from — Jeff Clavier’s firm SoftTech VC, Siemer Ventures, and Applied… Read More

  • You Won’t Find Friends Nearby Anymore: Facebook Pulls Its Location-Aware Mobile App To Add New Friends

    You Won’t Find Friends Nearby Anymore: Facebook Pulls Its Location-Aware Mobile App To Add New Friends

    So much for that! Just as quietly and quickly as Facebook had put “Find Friends Nearby” online on Sunday, the mobile service to instantly add new Facebook friends in your vicinity is no longer there. A visit to the mobile web page is blank, and a click on the “Find Friends Nearby” tab in the iOS app goes to an error page. When we first broke the news about… Read More

  • FastPay Raises $25M To Tackle Digital Media Cash Flow

    FastPay Raises $25M To Tackle Digital Media Cash Flow

    FastPay, a startup offering credit lines to digital media companies, says it has raised $25 million in new funding. That may sound like a weirdly specific business model, but founder and CEO Jed Simon tells me via email that FastPay is solving a big problem in the online advertising industry — the fact that it can take forever to get paid. According to a survey conducted by the… Read More