Advertising Tech

 

  • Mobile Apps Come To AdWords Thanks To AdMob Integration

    Mobile Apps Come To AdWords Thanks To AdMob Integration

    Google today announced that AdWords advertisers will be able to run campaigns in the AdMob network of more than 300,000 mobile apps — a move that could turn out to be lucrative for both mobile app publishers and Google. In a blog post announcing the integration (Google sent me an early copy), the company says that AdMob campaigns will be added to the regular AdWords dashboard. When… Read More

  • Mobile Ad Exchange Nexage Raises $10M Led By SingTel Innov8

    Mobile Ad Exchange Nexage Raises $10M Led By SingTel Innov8

    Nexage, a mobile ad exchange using real-time bidding, has raised $10 million in Series B funding. The round was led by SingTel Innov8, the venture arm of Asian telecom company SingTel. Nexage CEO Ernie Cormier says Singtel is approaching this like any other venture investment, and that “there’s no requirement int the funding that we do X, Y, and Z for SingTel.” At the same… Read More

  • App Devs, Grab Your Credit Cards: You Can Now Buy Mobile-Only Ads On Facebook

    App Devs, Grab Your Credit Cards: You Can Now Buy Mobile-Only Ads On Facebook

    Facebook just made several changes to its self-serve ad options. The big one: That advertisers can now buy mobile-only news feed Sponsored Stories — potentially huge for app developers looking to buy installs. This could be a key step for Facebook to monetize its massive mobile audience in a significant way — a constant topic among skeptics in the run-up to the company’s IPO. Read More

  • Card-Linked Customer Loyalty Company Cartera Commerce Raises $12.2M Series D, Readies Expansion Into Local Offers

    Card-Linked Customer Loyalty Company Cartera Commerce Raises $12.2M Series D, Readies Expansion Into Local Offers

    Cartera Commerce, the largest provider of card-linked offers in the U.S., has just raised an additional $12.2 million in Series D funding, bringing its total raise to date to $43 million. The new round was led by Comvest Group, and included participation from all Cartera’s previous investors: Dace Ventures, Flybridge Capital, LBO Enterprises and Venture Capital Development Fund of… Read More

  • Updated: Twitter Buys IP From Design Agency Nclud, Appoints Co-Founder Its New Design Manager

    Updated: Twitter Buys IP From Design Agency Nclud, Appoints Co-Founder Its New Design Manager

    A small but interesting acquisition for Twitter as it continues to hone the services that it delivers to brands and other would-be advertisers alongside its core microblogging service: it has bought Nclud, a Washington, DC-based web design agency for an undisclosed amount. The deal was announced by co-founder and director of brand experience Martin Ringlein, appropriately enough, on Twitter… Read More

  • Emotion Measurement Platform Affectiva Wins $500K NSF Grant

    Emotion Measurement Platform Affectiva Wins $500K NSF Grant

    Affectiva, a startup that tries to measure the emotional response people have to ads and brands, just announced that it has a $500,000 grant from the National Science Foundation. The company spun out of MIT’s Media Lab. This is its second NSF grant — in January 2011, it won another grant to help launch its Affdex service, which uses webcams to track consumers’ responses as… Read More

  • Business-Focused Ad Startup Bizo Launches Self-Serve Retargeting

    Business-Focused Ad Startup Bizo Launches Self-Serve Retargeting

    Startup Bizo tries to help advertisers reach a business audience using methods like retargeting. Now it’s making those retargeting capabilities available in a self-serve product. For anyone who needs a refresher on the nomenclature, if you visit a website but failed to sign up or buy anything, then see ads for that company following you around the Web — well, you can thank retargeting. Read More

  • EU Privacy Directive: Why All The Fuss? Just Be Open With Users

    EU Privacy Directive: Why All The Fuss? Just Be Open With Users

    EU Cookie legislation is now in force across Europe, but in a last minute change on Friday, the UK’s information commissioner amended the way it will be implemented in the UK. It’s now the case that sites will only have to obtain ‘implied consent’ from users not explicit consent. This is much friendlier for businesses but means the UK is now out of the step with the EU… Read More

  • Social Ad Network 140 Proof Launches Partner Platform, Signs Up Jumptap

    Social Ad Network 140 Proof Launches Partner Platform, Signs Up Jumptap

    Ad startup 140 Proof is opening up a partner platform for companies that want to take advantage of its social ad targeting. The company currently delivers ads to 50 social apps, including Echofon, TweetCaster, and Plume. Underlying the network is something that 140 Proof calls “Interest Graph Targeting,” where users are assigned different “personas” based on what they… Read More

  • Big Apple Leads Millennial Q1 Device Ranks By Wide Margin: 28% For Brand, 15% For iPhone

    Big Apple Leads Millennial Q1 Device Ranks By Wide Margin: 28% For Brand, 15% For iPhone

    Mobile advertising company  Millennial  Media, one of the biggest in the U.S., has released its quarterly ad impression report, and the results show that Apple continues to remain the single-biggest brand, and most popular phone maker, on the Millennial ad network — with the rest of the list largely dominated by Android. Apple has a clear lead in the field of device makers based on… Read More