Advertising Tech

 

  • Twitter Dominates Live TV Because Social TV Is Failing

    Twitter Dominates Live TV Because Social TV Is Failing

    Editor’s note: Somrat Niyogi is the CEO of Miso. Every time I turn on the TV, I see Twitter. Hashtags and Twitter handles are on TV shows. There are dedicated pages to world events like the Olympic Games. Even entertainment news reporting has been transformed because the general population can get in touch with what’s happening in the lives of celebrities instantaneously. Read More

  • Y Combinator-Backed Perfect Audience Makes Facebook Retargeting Easy (Even For Tech Bloggers), Raises $1.1M

    Y Combinator-Backed Perfect Audience Makes Facebook Retargeting Easy (Even For Tech Bloggers), Raises $1.1M

    We’ve already seen that the new Facebook Exchange for retargeted ads is delivering impressive results for advertisers. Now a startup called Perfect Audience aims to make those campaigns accessible to a broad range of startups, small ad agencies, and other advertisers. Co-founder and President Brad Flora says the current batch of ad companies offering access to Facebook Exchange are… Read More

  • Twitter Partners With Nielsen For @TwitterSurveys To Measure Ad Effectiveness

    Twitter Partners With Nielsen For @TwitterSurveys To Measure Ad Effectiveness

    Twitter just announced a partnership with Nielsen that should give brands a new way to measure the impact of their advertising campaigns. Apparently, in the same way that you now see Promoted Tweets in your tweet stream, you might also start seeing surveys from the @TwitterSurveys account, asking you to answer a few questions. It sounds like these surveys will measure things like your awareness… Read More

  • Marc Andreessen On Facebook’s Monetization Plans: Successful Companies Defer Gratification

    Marc Andreessen On Facebook’s Monetization Plans: Successful Companies Defer Gratification

    There’s lots of criticism going around about Facebook’s monetization strategy, and in a similar vein, it’s pretty common to criticize startups that grow without worrying about revenue. But venture capitalist and Facebook board member Marc Andreessen said today that’s looking at things the wrong way. In fact, he argued that great companies have one thing in common… Read More

  • Twitter Says More Than Half Its Users Follow Six Or More Brands

    Twitter Says More Than Half Its Users Follow Six Or More Brands

    It turns out people really are interested in hearing what brands have to say on Twitter — in a presentation today at the IAB MIXX advertising conference, Twitter’s vice president of global brand strategy Joel Lunenfeld said that 88 percent of Twitter users follow at least one brand, and that more than half of users follow six or more brands. Twitter also studied the reasons why… Read More

  • Google Announces New “Lightbox” Ad Format: Advertisers Only Pay When Users Expand The Ad

    Google Announces New “Lightbox” Ad Format: Advertisers Only Pay When Users Expand The Ad

    At Advertising Week, Google today introduced a new ad format called Lightbox, which is a standard ad unit that expands into a super-sized canvas takeover ad after a user hovers their mouse cursor over the ad. The company says that the ad will offer advertisers a way to pay only for engaged users, as advertisers will only pay when the ad is expanded, as opposed to clicked. For users, the ad… Read More

  • Flite Expands Its Rich Media Ad Platform To Mobile With Its Touch Ad Studio

    Flite Expands Its Rich Media Ad Platform To Mobile With Its Touch Ad Studio

    Flite, the ad platform backed by Sequoia Capital and others, is expanding its services beyond the desktop web today with the launch of its new Touch Ad Studio. Judging from my conversation with the company and a quick demo of the touch product, this is very much an extension of what Flite is already doing. Like Flite’s existing product, Touch Ad studio allows companies to build ads… Read More

  • Unicorn Media Offers Live Video Ad Insertion With Unicorn OnceLIVE

    Unicorn Media Offers Live Video Ad Insertion With Unicorn OnceLIVE

    Unicorn Media is launching a new product today that it says could become a key ingredient in helping video publishers make money from live content. The company demonstrated the product for me last week. I watched a video of live TV sports coverage on my iPad, then it cut away to a short commercial break. On the surface, nothing too unusual, but founder and CEO Bill Rinehart says that’s… Read More

  • Facebook’s Brad Smallwood Offers More Data On Ad Effectiveness, Says Datalogix Partnership Isn’t A Privacy Risk

    Facebook’s Brad Smallwood Offers More Data On Ad Effectiveness, Says Datalogix Partnership Isn’t A Privacy Risk

    Facebook has been doing a lot of talking in the last day or so about its recently announced partnership with Datalogix — the company published blog posts explaining both the privacy implications and summarizing the results that advertisers have already seen. And Facebook’s head of measurement and insights Brad Smallwood is at the IAB MIXX conference today, where he gave a talk… Read More

  • WiO Takes On Shazam With Second Screen TV Ad Campaign & New iOS App

    WiO Takes On Shazam With Second Screen TV Ad Campaign & New iOS App

    WiOffer, a new mobile app platform which aims to connect TV viewers directly with advertisers, is now available in the iOS App Store and will begin running its first WiO TV commercials starting today. The app is something of a competitor to Shazam, which also offers a “listening” technology that can identify the TV commercial that’s currently airing, allowing the viewer to… Read More