Advertising Tech

  • Tagwhat Aims To Become The Go-To App For Local Deals With Social Media Aggregation And A New Design

    Tagwhat Aims To Become The Go-To App For Local Deals With Social Media Aggregation And A New Design

    Tagwhat is a mobile startup trying to present users with content that’s relevant to their location — descriptions of nearby points of interest, social network messages related to those locations, and now, with the latest app update, with local deals and events. The deals are pulled from Facebook and other social networks, and then recommended to users based on the time and location. Read More

  • Every Other Tech Angle You Need For Super Bowl XLVII

    Every Other Tech Angle You Need For Super Bowl XLVII

    Millions of people across the U.S. are preparing their jerseys, face paint and horrific nachos. Yes, football fans rejoice, the big game finally kicks off tomorrow in New Orleans — that is, Super Bowl XLVII, between the Baltimore Ravens and the San Franciso 49ers. The Super Bowl is always one of the biggest media events per year, and our inboxes have been flooded with “OMG this… Read More

  • As Mobile Devs Get More Sophisticated, Flurry Adds Crash, User Acquisition Analytics

    As Mobile Devs Get More Sophisticated, Flurry Adds Crash, User Acquisition Analytics

    San Francisco’s Flurry initially got its reach through offering a basic package of analytics that more than 95,000 different developers snapped up. But as the iOS and Android ecosystems have matured, app makers are getting more sophisticated. The biggest ones often juggle 30 to 40 ad networks and marketing channels, and need to understand which ones perform the best. Read More

  • The BlackBerry Diaspora

    The BlackBerry Diaspora

    I’ve tried to avoid chiming in on Blackberry 10 but the past few days have brought us an excellent set of reviews and assessments of the platform and, now that I’ve had the chance to play with the device first-hand, I’m ready to say it: Blackberry did a great job, but it won’t be enough. Read More

  • Social Ad Tech Platform Glow Raises $1.3M Seed To Expand Into U.S., Beef Up Senior Exec Team

    Social Ad Tech Platform Glow Raises $1.3M Seed To Expand Into U.S., Beef Up Senior Exec Team

    Glow Digital Media, a social ad tech platform that sells services to Facebook advertisers to grow their marketing ROI, has closed a $1.3 million seed funding round. Investors in the round include Project A Ventures and Avonmore Developments. The U.K. startup said it has used the funding to expand into the U.S. — opening a new regional HQ in Los Angeles and hiring four new senior execs. Read More

  • Facebook’s Zuckerberg Hints At Bigger, More Media-Rich Ad Formats

    Facebook’s Zuckerberg Hints At Bigger, More Media-Rich Ad Formats

    A lot of the discussion during Facebook’s earnings conference call today revolved around all the stats that the company offered about the fourth quarter performance of various ad units. However, Facebook executives also talked (in a very general way) about their ad plans for 2013, with CEO Mark Zuckerberg saying that the company will be both improving its ad targeting and launching… Read More

  • Facebook’s Revenue Per User In North America Is Now 3-4X Europe and Nearly 6X Asia (But User Growth In Its Cash Cow Is Slowing Down)

    Facebook’s Revenue Per User In North America Is Now 3-4X Europe and Nearly 6X Asia (But User Growth In Its Cash Cow Is Slowing Down)

    Facebook’s user base is growing much faster outside of the U.S. than it is in its home market, but it has a little problem: those users are continuing to generate far less revenue than U.S. consumers do for the company. Facebook noted in its Q4 earnings today that average revneues per user (ARPU) for the U.S. in the quarter was $4.08, compared to $1.71 in Europe, $0.69 in Asia and only… Read More

  • Facebook’s Mobile App Ads See Early Traction With 20% Of iOS’ 100 Top Grossing Devs Using Them

    Facebook’s Mobile App Ads See Early Traction With 20% Of iOS’ 100 Top Grossing Devs Using Them

    About one-fifth of iOS’ top grossing developers are testing out Facebook app install ads, showing some early traction for the new product. Sheryl Sandberg, the company’s COO, mentioned this on today’s fourth quarter earnings call. Launched last fall, Facebook launched new kind of ad unit that doesn’t involve a friends’ like or recommendation. These ads send users… Read More

  • Facebook Offers Have Been Claimed By 42M Users

    Facebook Offers Have Been Claimed By 42M Users

    Facebook COO Sheryl Sandberg highlighted the growth that Facebook Offers has seen since it launched last year — she said that offers have been claimed by 42 million unique users. Sandberg’s statement came during a larger discussion of Facebook’s ad business during the company’s fourth quarter earnings call. Last quarter, Sandberg said that 100,000 small- and… Read More

  • Facebook’s Mobile Ads Grow To More Than $300M — 23 Percent Of Total Ad Revenue

    Facebook’s Mobile Ads Grow To More Than $300M — 23 Percent Of Total Ad Revenue

    As part of today’s fourth-quarter earnings report, Facebook announced that mobile ad revenue has grown to 23 percent of the company’s total $1.33 billion in ad revenue (so about $305 million). That’s up from 14 percent last quarter. One of the biggest sources of investor concern around Facebook has been whether its bottom line will take a blow as its usage becomes… Read More

  • Ad Exchange adBrite To Shut Down On Feb. 1

    Ad Exchange adBrite To Shut Down On Feb. 1

    Ad exchange adBrite told partners today that it will be shutting down on Feb. 1. A couple of TechCrunch readers sent us copies of the emails that went out to adBrite publishers and advertisers. Here’s the advertiser version: Dear adBrite Advertiser, Over the last few weeks, adBrite and its management have been evaluating the go-forward plan for the business. Given market conditions… Read More