Advertising Tech

  • Will The Presidential Election Be Decided By Ad Blockers? Crunch Network

    Will The Presidential Election Be Decided By Ad Blockers?

    When Mitt Romney announced his presidential bid in June of 2011, Uber had been operating in NYC for less than a month, Steve Jobs was still alive and Siri hadn’t been born. It might not seem like that long ago, but in the four years since the last presidential race, mobile technology and media consumption habits have changed dramatically. Political campaign managers know this. Read More

  • Photoslurp Helps Brands Sell Products From Instagram

    Photoslurp Helps Brands Sell Products From Instagram

    One of the nice things about Instagram is that unlike the rest of the web, the platform is generally devoid of annoying hyperlinks in posts and comments. However, while no hyperlinks make a cleaner user experience, they also make it hard for e-commerce brands to drive shoppers to external sites. Instagram hasn’t exactly helped these brands, as they only allow each profile a… Read More

  • Influencer Marketing Startup Mavrck Raises $5M

    Influencer Marketing Startup Mavrck Raises $5M

    Mavrck, a startup that helps marketers recruit customers to create promotional content, has raised $5 million in Series A funding. There are plenty of other companies working on influencer marketing, but Mavrck co-founder and CEO Lyle Stevens said they usually identify influencers without helping brands “activate” them, or they’re focused on how to “rent”… Read More

  • Watchwith Raises $8M For Its In-Program Video Ads

    Watchwith Raises $8M For Its In-Program Video Ads

    Watchwith, a startup offering an alternative to the standard pre-roll and mid-roll ads that delay or interrupt online videos, has raised $8 million in Series B funding. The company says its technology can analyze the content of a video, then use that data to find the right moments to place “interactive overlay” ads. So instead of interrupting a video, these ads just sit… Read More

  • AOL CEO Tim Armstrong To Speak At Disrupt London

    AOL CEO Tim Armstrong To Speak At Disrupt London

    Tim Armstong has had a busy year. Back in May, AOL (owner of TechCrunch) got acquired by giant U.S. carrier Verizon for $4.4 billion. While AOL is now a subsidiary of Verizon, Armstrong said that he would continue to head up AOL after the deal was completed. That’s why we are excited to announce that Tim Armstong will join us on stage at TechCrunch Disrupt London on December 7-8, 2015. Read More

  • Instagram Is Ready To Print Money With New Marketing Partner Program

    Instagram Is Ready To Print Money With New Marketing Partner Program

    Reflected in our glazed-over eyes, pretty images dance with ads in between. If that sounds like television, you’ll understand why marketers are so excited about Instagram’s coming of age. Two years after Instagram first introduced ads, it’s ready to get very serious about earning money off its 400 million users. And that means making it easy for advertisers to move their… Read More

  • Adobe Expands Ad Platform With New Marketplace For Buying And Selling Data

    Adobe Expands Ad Platform With New Marketplace For Buying And Selling Data

    Adobe is giving customers access to more data with the launch of a new offering, the Audience Marketplace. The company already offers the similarly named Audience Manager, where customers can bring together audience data to use across Adobe’s marketing products. (It is, in ad tech parlance, a data management platform, or DMP.) But Ali Bohra, director of product marketing for Audience… Read More

  • inMarket Says It Can Predict The Best Time To Show Someone An Ad

    inMarket Says It Can Predict The Best Time To Show Someone An Ad

    Beacon marketing company inMarket is unveiling a new technology that it calls Quantum Receptivity, which it says can help marketers figure out when they should show an ad to a shopper and have the biggest impact. “It’s really about cherry picking marketing times — not just things like days of week, but based on  each individual’s unique… Read More

  • Fox Shows On Hulu Will Offer Reduced, Only 30-Second-Long Ad Option

    Fox Shows On Hulu Will Offer Reduced, Only 30-Second-Long Ad Option

    Hulu may have introduced a commercial free-tier to improve the user experience for those who can’t stand watching ads, but a new deal with Fox Networks has the potential to make the ad-supported version of Hulu less painful as well. This week, Fox and Hulu announced a new type of ad format would be arriving on Hulu for the first time: engagement ads. Viewers who opt for this sort… Read More

  • Facebook’s Local Ad Targeting Gets Smarter

    Facebook’s Local Ad Targeting Gets Smarter

    It’s been a little more than a year since Facebook launched its Local Awareness ads, which allow businesses to target ads at nearby users — the ones who either live within a given distance of their store or were recently nearby. Now it’s improving those ads, particularly for businesses with multiple locations. Read More

  • Facebook Hits 8 Billion Daily Video Views, Doubling From 4 Billion In April

    Facebook Hits 8 Billion Daily Video Views, Doubling From 4 Billion In April

    Facebook video viewership is growing by leaps and bounds. It now sees 8 billion average daily video views from 500 million users. That’s up from just 4 billion video views per day in April. Mark Zuckerberg made the announcement on the call to investors following Facebook’s blockbuster Q3 2015 earnings report. Some might contend that this stat isn’t totally accurate since… Read More

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