Advertising Tech

  • Giphy Closes $55 Million Series C At A $300 Million Post-Money Valuation

    Giphy Closes $55 Million Series C At A $300 Million Post-Money Valuation

    Giphy, the Google of GIFs, has closed a $55 million Series C funding round at a valuation of $300 million post-money. The round was led by Lightspeed Venture Partners with participation from General Catalyst Partners, RRE, Betaworks, Lerer Hippeau Ventures, CAA and other existing Giphy investors. Giphy launched out of betaworks back in 2013 with one goal: to let the world search, discover… Read More

  • Naritiv, The Ad Network For Snapchat, Raises $3 Million Series A

    Naritiv, The Ad Network For Snapchat, Raises $3 Million Series A

    Naritiv, the platform that connects brands and advertisers with influencers on Snapchat, has today announced the close of a $3 million Series A led by Third Wave Digital. Investors in the round include Disney, Luminari Capital, Deluxe Entertainment, Wavemaker Partners, and Matthew Anderson (CMO of Roku). Naritiv launched out of the Disney Accelerator, powered by TechStars, in 2014. Naritiv… Read More

  • Instagram Reveals Video View Counts To Score Creators And Ad Dollars

    Instagram Reveals Video View Counts To Score Creators And Ad Dollars

    Video is booming on Instagram with watch time up 40% in 6 months, so now it’s trying to lure the best video makers and marketers from competitors like Vine and YouTube. Over the next few weeks, Instagram will begin showing view counts on videos where the Like number used to be, though you can still click through to see the heart count. As on Facebook, 3 seconds counts as a view. With… Read More

  • The Ultimate Ad Crunch Network

    The Ultimate Ad

    If Mad Men is to be believed, the difference between a successful brand and a failure is the perfect ad: one witty line, the perfect image; an overall feeling that captures and captivates the target audience and converts them into customers. The world hasn’t changed that much since the Mad Men days (though we’re thankful for somewhat more egalitarian work environments). Read More

  • Timing Is Everything: Twitter Unveils First View Ads, Videos At The Top Of Your Timeline

    Timing Is Everything: Twitter Unveils First View Ads, Videos At The Top Of Your Timeline

    Twitter has been in the spotlight for the past several days over allegedly imminent (longstanding) plans to change the order of Tweets in your timeline. But while its CEO has confirmed there are no such plans for this week, Twitter is adding a new product in its advertising business that does underscore the fact that on Twitter, timing does count for a lot. Today Twitter is unveiling… Read More

  • Applause Connects Brands With Livestream Stars

    Applause Connects Brands With Livestream Stars

    We’ve seen startups helping brands tap influencers to promote themselves on social media platforms like Vine and Instagram, so it might be time for a new influencer marketing startup, Applause, that’s focused on live video — particularly Twitter’s Periscope app. It’s certainly a platform that CEO Jon Jacques is familiar with. In addition to working for a couple… Read More

  • Instagram Extends Video Ads To 60 Seconds To Score TV Dollars

    Instagram Extends Video Ads To 60 Seconds To Score TV Dollars

    Instagram today announced that it began running its first 60-second video ads, starting with T-Mobile and Warner Brothers. Until now, the maximum length for video ads was 30 seconds, already longer than the 15-second videos users are allowed to post. Instagram tells me that “We recognize that advertisers have a variety of creative resources and want to bring more choice to help them… Read More

  • Google Boots Ad Blockers From Google Play

    Google Boots Ad Blockers From Google Play

    Earlier this week, Samsung rolled out support for ad blocking in the new version of its web browser for mobile devices, the Samsung Internet Browser. Third-party developers quickly responded by launching ad-blocking mobile apps that work with the browser. Now those developers are finding their apps are being pulled from the Google Play, and their updates are being declined. The reason? It… Read More

  • Geofeedia Raises $17M To Help Businesses Tap Into Social Location Data

    Geofeedia Raises $17M To Help Businesses Tap Into Social Location Data

    Geofeedia, a startup that pulls real-time, location-based data from social media, has raised $17 million in Series B funding. Co-founder and CEO Phil Harris said the company “invented a new way of organizing social data” — most other analytics tools allow businesses to look at the data based on things like keywords and hashtags, while Geofeedia is focused on location. The… Read More

  • Image Recognition Invades Shopping As Curalate Raises $27.5M

    Image Recognition Invades Shopping As Curalate Raises $27.5M

    Pinterest. Instagram. Tumblr. The future of the web is visual, but how does anyone make money on that? By understanding what’s in the images people post and connecting them to where you can buy what you see. That’s Curalate’s job. The image recognition marketing startup just raised $27.5 million led by NEA, bringing it to $40 million in total funding. Read More

  • Yahoo Plans To Cut 15 Percent Of Workforce, Reports $4.5B Writedown On Tumblr, Americas And Europe

    Yahoo Plans To Cut 15 Percent Of Workforce, Reports $4.5B Writedown On Tumblr, Americas And Europe

    Yahoo confirmed plans today to lay off approximately 15 percent of its workforce. The company made the announcement in conjunction with its its fourth quarter earnings, where it reported revenue of $1.27 billion and earnings per share of 13 cents. That’s ahead of revenue estimates — had analysts had predicted revenue of $1.19 billion and EPS of 13 cents. The Wall Street… Read More

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