Brainient Raises $1.8 Million To Scale Video Ad Performance Platform

Mike Butcher

Mike Butcher is the European Editor for TechCrunch. A former grunge rock drummer, he became a long time journalist, and has since written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman. Mike is also a co-founder and shareholder of TechHub, a co-working space/service/community with several locations... → Learn More

Monday, January 16th, 2012
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We’ve been watching online video advertising startup Brainient for a little while, given that the online video market looked poised for a lot of growth. Just how much growth was revealed at CES last week when YouTube stood up and predicted that 75 percent of all future channels will be born on the Internet and it had logged a trillion hits in 2011. That’s a lot of potential advertising inventory and someone out there is going to have to come up with some answers to make this work. To that end Brainient has brought round a few people to the same idea, given that today it lands $1.8 million in funding from a number of strategic investors.